|Launched||August 1, 1998|
|Owned by|| Viacom Media Networks (Viacom)|
(merger with CBS Corporation pending)
|Picture format||480i (SDTV)|
|Language|| English |
|Formerly called||MTV S (1998–1999)|
MTV Español (1999–2006)
|Replaced||MásMúsica TeVe (1998–2006)|
MTV Español (1999–2006)
|Sister channel(s)||MTV, MTV2|
|Digital terrestrial television||Channel 41.1 (Santa Barbara, California)|
|DirecTV||Channel 445 (SD)|
|Dish Network||Channel 891 (SD)|
|G-18||4040 V / 29270 / 3/4|
VCT 766 / Channel 770 (West)
|SES-2||11750 V / 7320 / 7/8|
VCT 553 / Channel 210 (East)
|AT&T U-verse||Channel 507 (SD)|
Channel 3143 (SD)
|Verizon FiOS||Channel 273 (SD)|
Channel 1660 (SD)
|Part of a series on|
MTV in the United States
|Programs on MTV|
|Censorship on MTV|
|Viacom Media Networks|
MTV Tres (taken from the Spanish word for the number three tres, stylized as tr3s) is an American pay television network owned by Viacom Global Entertainment Group, a division of the Viacom Media Networks subsidiary of Viacom. Programming on MTV Tres formerly included lifestyle series, customized music video playlists, news documentaries that celebrate Latino culture, music and artists and English-subtitled programming in Spanish, imported from MTV Spain and MTV Latin America, as well as Spanish-subtitled programming from MTV.Its current format under Viacom's current 'six prime networks strategy' is an automated 24/7 schedule of only music videos with slight customization depending on the hour. The channel is targeted toward bilingual Latinos and non-Latino Americans aged 12 to 34. MTV Tres was headed by executive vice president and general manager Jose Tillan until his 2012 departure from Viacom.
The United States of America (USA), commonly known as the United States or America, is a country comprising 50 states, a federal district, five major self-governing territories, and various possessions. At 3.8 million square miles, the United States is the world's third or fourth largest country by total area and is slightly smaller than the entire continent of Europe's 3.9 million square miles. With a population of over 327 million people, the U.S. is the third most populous country. The capital is Washington, D.C., and the most populous city is New York City. Most of the country is located contiguously in North America between Canada and Mexico.
Pay television or subscription television are subscription-based television services, usually provided by both analog and digital cable and satellite television, but also increasingly via digital terrestrial, IPTV and internet television. Subscription television began in the multi-channel transition and transitioned into the post-network era. Some parts of the world, notably in France, Latin America and the United States, have also offered encrypted analog terrestrial signals available for subscription.
A television network is a telecommunications network for distribution of television program content, whereby a central operation provides programming to many television stations or pay television providers. Until the mid-1980s, television programming in most countries of the world was dominated by a small number of terrestrial networks. Many early television networks evolved from earlier radio networks.
As of August 2013, MTV Tres was available to approximately 36 million pay television households (totaling 32% of households with television) in the United States.
On August 1, 1998, MTV Networks launched a 24-hour digital cable channel, MTV S (the "S" standing for "Spanish").On October 1, 2001, the channel was relaunched as MTV Español, focusing on music videos by Latin rock and pop artists. The rebranded network mainly utilized the eight-hour automated music video playlist wheel used by sister networks MTV2, MTV Hits and MTVX (later MTV Jams) without any original programming, except for repurposed content from MTV's Latin America networks.
Viacom Media Networks, formerly known as MTV Networks, is an American mass media division of Viacom that oversees the operations of many of its television channels and Internet brands. Its sister international division is Viacom International Media Networks.
MTV2 is an American pay television channel owned by the Viacom Media Networks division of Viacom. The channel was initially broadcast free-to-air in selected markets, where the former all-request music channel known as The Box was broadcast.
NickMusic is an American pay television network that is owned by Viacom and is under the editorial control of the children's cable network Nickelodeon as the network's sixth brand extension in its history. It is a subsidiary of the "Nickelodeon Group" division of Viacom's Media Networks division, and mainly carries music video and music-related programming from younger pop artists that appeal to Nickelodeon's target audience, with some videos edited for content to meet a blanket TV-PG TV Parental Guidelines rating applied across the network's broadcast day, or substituted with a lyric video instead.
Más Música TeVe, founded in 1998, was a network distributed in the United States on pay television that aired music videos from various Latin American music styles, including salsa, cumbia, regional Mexican, and contemporary Spanish-language hits. Founded by Eduardo Caballero of Caballero Television,MásMúsica TeVe carried the minimum requirements of educational and public affairs programming on weekends, and it was carried mainly on low-power television stations throughout the United States.
Salsa music is a popular dance music genre that initially arose in New York City during the 1960s. Salsa is the product of various musical genres including the Afro-Cuban son montuno, guaracha, cha cha chá, mambo, and to a certain extent bolero, and the Puerto Rican bomba and plena. Latin jazz, which was also developed in New York City, has had a significant influence on salsa arrangers, piano guajeos, and instrumental soloists.
Cumbia[ˈkumbja] is a folkloric genre and dance from Colombia and Panama.
Regional styles of Mexican music vary greatly vary from state to state. Norteño, banda, duranguense, Mexican Son music and other Mexican country music genres are often known as regional Mexican music because each state produces different musical sounds and lyrics.
In December 2005, Viacom acquired MásMúsica and ten of the network's affiliated stations. The sale was closed down in January 2006.
The second and current incarnation of Viacom Inc., an American multinational media conglomerate company with interests primarily in film and television, was formed as a spin-off of the original Viacom on December 31, 2005. It is one of two companies which succeeded the original Viacom, alongside CBS Corporation; both are owned by National Amusements, a theater company controlled by billionaire Sumner Redstone. The spin-off was structured so that CBS Corporation would be the legal successor to the old Viacom, with the new Viacom being an entirely new company.
MTV Tres unofficially launched on September 4, 2006, when it became available on all subscription providers that previously carried MTV Español. On September 25, 2006, MTV Español and MásMúsica TeVe officially merged. The first program to air on the newly formed channel was the premiere of Mi TRL at 4:30 p.m. Eastern Time.
The Eastern Time Zone (ET) is a time zone encompassing part or all of 22 states in the eastern part of the contiguous United States, parts of eastern Canada, the state of Quintana Roo in Mexico, Panama in Central America, and certain Caribbean and Atlantic islands, along with certain countries and parts of countries in South America. Places that use Eastern Standard Time (EST) when observing standard time (autumn/winter) are five hours behind Coordinated Universal Time (UTC−05:00).
In its beginnings, MTV Tres's programming schedule was significantly more repetitive than MTV Español was in its last days. The channel aired shows such as Hola, My Name is MTV Tres, the Top 20 Countdown, Los Hits, Mis #1s, Sucker Free Latino (only running two new shows per week), Latina Factor, Mi TRL, MTV Trespass, Los Premios MTV Latinoamérica 2006 , Making the Video and Diary ; the latter two and many other programs from MTV are merely subtitled into Spanish rather than carrying re-dubbed versions. These programs were repeated for most of the day, which greatly reduced the amount of freeform music videos played on the channel. As months passed, however, the programming became more varied and diverse, with changing music video blocks airing several times in the day.
On July 12, 2010, MTV Tres dropped the MTV name from its logo and name, officially rebranding as simply Tres.With the rebrand, the network expanded its programming to include additional acquired MTV programs and series from Viacom's Latin American networks. Eventually, Viacom re-sold some of the stations acquired in the Más Música deal in California and Texas back to Caballero Television, and has drawn down the amount of broadcast stations carrying the network.
Tres broadcasts on an Eastern Time schedule and does not timeshift its programming for other U.S. time zones due to the lack of an additional feed for the Pacific Time Zone.
Since 2014, MTV Tres broadcasts music videos for at least 22 hours each day (though like their sister networks NickMusic and CMT Music, the titles of the 'programs' now merely delineate an hour for electronic program guides than provide any actual video theming). Music blocks that are airing and have aired on the station are as follows:
The following music video programs were hosted by VJ's who primarily host in English:
Some reality and scripted series formerly aired on the channel, which are acquired from the flagship U.S. MTV channel (and subtitled in Spanish) as well as from MTV Latin America and Nickelodeon Latin America (which are natively broadcast in Spanish and subtitled in English for broadcast on American television). These types of programs aired for no more than three hours at a time, thus allowing more music videos to be played during the day. Some of the programs had little or nothing to do with Latino culture and possibly only aired on Tres to allow Viacom to maintain syndication rights to the programs without threatening ratings on higher-profile networks.
Tres introduced "Tres Jr.", a Spanish-language version of the Nick Jr. block, in July 2010, featuring Spanish-language dubs of Nick Jr.'s Blue's Clues (branded as Pistas de Blue and only including the episodes hosted by Steve Burns) and Wonder Pets . The block was discontinued in October 2010.
Class A affiliates (and previously, former full-power affiliate KBEH-TV) aired archived Nick Jr. series Allegra's Window and Gullah Gullah Island in order to fulfill E/I programming requirements set by the Federal Communications Commission.
Since 2014 Tres has removed almost all of their non-music programming and broadcasts music videos for at least 22 hours each day.
Most of the broadcast stations that aired MTV Tres served communities with large Hispanic populations. Upon the merger of Más Música and MTV Tres, however, former Más Música affiliate WZXZ-CA in Orlando, Florida switched to MTV2, before affiliating with America TéVé, and WUBX-CA and WBXU-LP in the Raleigh/Durham/Fayetteville, North Carolina market ceased operations completely. Eventually Viacom let their affiliation agreements lapse with their broadcast affiliates, and those other stations have become affiliates of other networks, or ceased all operations. Viacom's carriage agreements with cable providers also often saw the Tres cable channel preferred for carriage over a local affiliate, and most stations were unable to find cable coverage with Tres programming, notwithstanding existing complications involving low-power stations and cable carriage. KVMM-CD, channel 41 of Santa Barbara, California was the only MTV Tres affiliate that still broadcast free-to-air until May, 20, 2019, as well as the only over-the-air broadcast asset that Viacom had remaining, until it was sold to HC2 Holdings on February 15, 2019.
|Fresno/Hanford, California||KHMM-CD 23||Formerly owned by Viacom||defunct|
|KZMM-CD 22||Spanish independent|
|Los Angeles, California||KBEH 63 (Oxnard)||Also on KBLM-LP 38 (Perris) and KPLM 25 (Glendale)||infomercials|
|Palm Springs||KDUO-LP||Soon to be translator of KBLM-LP - independent/informercials|
|San Diego, California||KSDY-LD||Was also seen in parts of Tijuana, Mexico||Milenio TV|
|Santa Barbara, California||KVMM-CD||Formerly owned by Viacom & was the last over-the-air broadcast asset that Viacom had remaining.||QVC|
|Sacramento / Stockton / Modesto||KMMK-LP||Was a repeater of both former sister stations KUUM-CD & KMMW-LD, and was also formerly owned by Viacom||defunct|
|KMUM-CD 15 / KMMW-LD 47||Both stations were formerly owned by Viacom||Telemundo|
|Salinas / Monterey / Santa Cruz, California||KMMD-CD 39||3ABN Latino|
| San Francisco/Oakland |
/San Jose, California
|San Luis Obispo||KMMA-CD 41||Formerly owned by Viacom|
|Santa Maria||KQMM-CD 29|
|Denver||KLPD-LD 28.2||multiplexed into various networks|
|West Palm Beach, Florida||WBWP-LD 57||MundoMax|
|Atlanta, Georgia||WTBS-LP 26||Also was seen on WANN-LD 32.2||This TV|
|Indianapolis||WBXI-CA 47||CBS Television Stations O&O||Local weather information|
|Laughlin, Nevada||KMOH-TV 6||MundoMax|
|Austin||KGBS-CD 19||Formerly owned by Viacom||multplexed into various networks|
|Beaumont, Texas||KUMY-LD 22||Soul of the South Network|
|Brownsville, Texas||XHRIO-TV 2||Programming aired during the overnight and early morning hours also was seen around Matamoros, Tamaulipas, Mexico||MundoMax|
|Corpus Christi, Texas||KCBO-LP 49||This TV|
|Dallas/Fort Worth, Texas||KATA-CD 50||Soul of the South|
|Del Rio/Eagle Pass, Texas||KVAW 16||Was also seen in major cities in Mexico near the border between Texas and Coahuila, Mexico||silent|
|McAllen/Harlingen, Texas||KFXV-LD 67/KTIZ-LP 52||Secondary affiliation during early morning hours||Took over Fox affiliation from XHRIO-TDT|
|Midland/Odessa, Texas||KMDF 22.1||defunct|
|San Antonio||KMHZ-LP 11||silent|
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BET Jams is an American pay television network controlled by BET Networks and owned by Viacom Media Networks. The channel features hip-hop and urban contemporary music videos. The network, formerly known as MTV Jams, was rebranded under the BET banner on October 5, 2015.
VH1 MegaHits is a Latin American pay television music channel. It is owned by Viacom Networks Brazil, subsidiary of MTV Networks Latin America and airs music videos throughout its entire day.
Warner-Amex Satellite Entertainment Company was a joint venture owned/operated by Warner Communications and American Express that developed and initiated several successful cable networks that remain well-known.
The Box, originally named the Video Jukebox Network, was an American broadcast, cable and satellite television network that operated from 1985 to 2001. The network focused on music videos, which through a change in format in the early 1990s, were selected by viewer request via telephone; as such, unlike competing networks, the videos were not broadcast on a set rotation.
WUHQ-LD, channel 29, is a television station in Grand Rapids, Michigan. It is a Daystar owned-and-operated station.
KBEH, virtual channel 63, is a religious television station serving Los Angeles, California, United States that is licensed to Garden Grove. The station is owned by Meruelo Broadcasting as part of a duopoly with Los Angeles-licensed Spanish-language independent KWHY-TV ; the two stations share channel 4 under a channel sharing agreement. KBEH and KWHY share studios on West Pico Boulevard in the Mid-City section of Los Angeles and transmitter facilities atop Mount Harvard.
KZMM-CD is an Independent station in Fresno, California, broadcasting locally on virtual channel 22. As a Tres affiliate, The Station is owned by HC2 Holdings.
WZXZ-CD is a Class A low-powered television station affiliated with Soul of the South Network in Orlando, Florida. It is owned by L4 Media Group, and broadcasts on UHF channel 36 (analog).
KMMA-CD was a television station affiliated with 3ABN Latino, broadcasting in San Luis Obispo, California on channel 41.
KQMM-CD is a low-power Class A television station broadcasting in Santa Maria, California on channel 29. The station is affiliated with the Tr3́s television network.
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