MTV Tres

Last updated
MTV Tres
LaunchedAugust 1, 1998;20 years ago (1998-08-01)
Owned by Viacom Media Networks (Viacom)
Picture format 480i (SDTV)
Country United States
Language English
Spanish
Broadcast areaNationwide
Headquarters Miami, Florida
Formerly calledMTV S (1998–1999)
MTV Español (1999–2006)
ReplacedMásMúsica TeVe (1998–2006)
MTV Español (1999–2006)
Sister channel(s) MTV, MTV2
Availability
Terrestrial
Digital terrestrial television Channel 41.1 (Santa Barbara, California)
Satellite
DirecTV Channel 445 (SD)
Dish Network Channel 872 (SD)
G-18 4040 V / 29270 / 3/4
VCT 766 / Channel 770 (West)
(Transponder 17)
SES-2 11750 V / 7320 / 7/8
VCT 553 / Channel 210 (East)
(Transponder 2)
Cable
AT&T U-verse Channel 507 (SD)
Channel 3143 (SD)
IPTV
Verizon FiOS Channel 273 (SD)
Channel 1660 (SD)

MTV Tres (taken from the Spanish word for the number three tres, stylized as tr3s) is an American pay television network owned by Viacom Global Entertainment Group, a division of the Viacom Media Networks subsidiary of Viacom. Programming on MTV Tres includes lifestyle series, customized music video playlists, news documentaries that celebrate Latino culture, music and artists and English-subtitled programming in Spanish, imported from the MTV España and MTV Latin America channels, as well as Spanish-subtitled programming from MTV. [1] The channel is targeted toward bilingual Latinos and non-Latino Americans aged 12 to 34. [2] MTV Tres is currently headed by executive vice president and general manager Jose Tillan.

Contents

As of August 2013, MTV Tres is available to approximately 36 million pay television households (totaling 32% of households with television) in the United States. [3]

History

MTV Español

MTV Español logo.

On August 1, 1998, MTV Networks launched a 24-hour digital cable channel, MTV S (the "S" standing for "Spanish"). [4] On October 1, 2001, the channel was relaunched as MTV Español, [5] focusing on music videos by Latin rock and pop artists. [6] The rebranded network mainly utilized the eight-hour automated music video playlist wheel used by sister networks MTV2, MTV Hits and MTVX (later MTV Jams) without any original programming, except for repurposed content from MTV's Latin America networks.

Acquisition of MásMúsica TeVe

Más Música logo.

Más Música TeVe, founded in 1998, was a network distributed in the United States on pay television that aired music videos from various Latin American music styles, including salsa, cumbia, regional Mexican, and contemporary Spanish-language hits. Founded by Eduardo Caballero of Caballero Television, [7] MásMúsica TeVe carried the minimum requirements of educational and public affairs programming on weekends, and it was carried mainly on low-power television stations throughout the United States.

In December 2005, Viacom acquired MásMúsica and ten of the network's affiliated stations. The sale was closed down in January 2006. [8]

Launch of MTV Tres

MTV Tr3s logo used from 2006 to 2010.

MTV Tres unofficially launched on September 4, 2006, when it became available on all subscription providers that previously carried MTV Español. On September 25, 2006, MTV Español and MásMúsica TeVe officially merged. The first program to air on the newly formed channel was the premiere of Mi TRL at 4:30 p.m. Eastern Time.

In its beginnings, MTV Tres's programming schedule was significantly more repetitive than MTV Español was in its last days. The channel aired shows such as Hola, My Name is MTV Tres, the Top 20 Countdown, Los Hits, Mis #1s, Sucker Free Latino (only running two new shows per week), Latina Factor, Mi TRL, MTV Trespass, Los Premios MTV Latinoamérica 2006 , Making the Video and Diary ; the latter two and many other programs from MTV are merely subtitled into Spanish rather than carrying re-dubbed versions. These programs were repeated for most of the day, which greatly reduced the amount of freeform music videos played on the channel. As months passed, however, the programming became more varied and diverse, with changing music video blocks airing several times in the day.

Relaunch as Tres

On July 12, 2010, MTV Tres dropped the MTV name from its logo and name, officially rebranding as simply Tres. [9] With the rebrand, the network expanded its programming to include additional acquired MTV programs and series from Viacom's Latin American networks. Eventually, Viacom re-sold some of the stations acquired in the Más Música deal in California and Texas back to Caballero Television, and has drawn down the amount of broadcast stations carrying the network.

Programming

Tres broadcasts on an Eastern Time schedule (with programs shown at earlier or later times depending on the location) and does not timeshift its programming for other U.S. time zones due to the lack of an additional feed for the Pacific Time Zone. As such, promos for Tres programs reference airtimes for both the Eastern and Pacific time zones (for example, the now-defunct Mi TRL, is promoted as airing on Mondays at 4:30 p.m. Eastern, and simultaneously airs at 1:30 p.m. in the Pacific Time Zone).

Music video programs

Since 2014, MTV Tres broadcasts music videos for at least 22 hours each day (though like their sister networks NickMusic and CMT Music, the titles of the 'programs' now merely delineate an hour for electronic program guides than provide any actual video theming). Music blocks that are airing and have aired on the station are as follows:

Current

Former

The following music video programs were hosted by VJ's who primarily host in English:

Non-music programming

Some reality and scripted series formerly aired on the channel, which are acquired from the flagship U.S. MTV channel (and subtitled in Spanish) as well as from MTV Latin America and Nickelodeon Latin America (which are natively broadcast in Spanish and subtitled in English for broadcast on American television). These types of programs aired for no more than three hours at a time, thus allowing more music videos to be played during the day. Some of the programs had little or nothing to do with Latino culture and possibly only aired on Tres to allow Viacom to maintain syndication rights to the programs without threatening ratings on higher-profile networks.

Tres introduced "Tres Jr.", a Spanish-language version of the Nick Jr. block, in July 2010, featuring Spanish-language dubs of Nick Jr.'s Blue's Clues (branded as Pistas de Blue and only including the episodes hosted by Steve Burns) and Wonder Pets . The block was discontinued in October 2010.

Class A affiliates (and previously, former full-power affiliate KBEH-TV) aired archived Nick Jr. series Allegra's Window and Gullah Gullah Island in order to fulfill E/I programming requirements set by the Federal Communications Commission.

Since 2014 Tres has removed almost all of their non-music programming and broadcasts music videos for at least 22 hours each day.

Current programming

  • Quiero Mi Boda
  • Quiero Mis Quinces – a version of My Super Sweet 16 , with the exception of the celebration being held at age 15; episodes focus on elaborate quinceañera ceremonies, the norm in most Latin-American countries
  • Ninas Mal

Former programming

Free-to-air affiliates

KVMM-CD , channel 41 of Santa Barbara, California is the only MTV Tres affiliate that still broadcasts free-to-air as of August 2015, as well as the only free-the-air broadcast asset Viacom has remaining.

Most of the broadcast stations that aired MTV Tres served communities with large Hispanic populations. Upon the merger of Más Música and MTV Tres, however, former Más Música affiliate WZXZ-CA in Orlando, Florida switched to MTV2, before affiliating with America TéVé, and WUBX-CA and WBXU-LP in the Raleigh/Durham/Fayetteville, North Carolina market ceased operations completely. Eventually Viacom let their affiliation agreements lapse with their broadcast affiliates, and those other stations have become affiliates of other networks, or ceased all operations. Viacom's carriage agreements with cable providers also often saw the Tres cable channel preferred for carriage over a local affiliate, and most stations were unable to find cable coverage with Tres programming, notwithstanding existing complications involving low-power stations and cable carriage.

Former affiliates

CityStation/ChannelNotesCurrent programming
Fresno/Hanford, California KHMM-CD 23Formerly owned by Viacomdefunct
KZMM-CD 22Spanish independent
Los Angeles, California KBEH 63 (Oxnard)Also on KBLM-LP 38 (Perris) and KPLM 25 (Glendale)infomercials
Palm Springs KDUO-LP Soon to be translator of KBLM-LP - independent/informercials
San Diego, California KSDY-LD Was also seen in parts of Tijuana, Mexico Milenio TV
Sacramento / Stockton / Modesto KMMK-LP Was a repeater of both former sister stations KUUM-CD & KMMW-LD, and was also formerly owned by Viacomdefunct
KMUM-CD 15 / KMMW-LD 47Both stations were formerly owned by Viacom Telemundo
Salinas / Monterey / Santa Cruz, California KMMD-CD 39 3ABN Latino
San Francisco/Oakland
/San Jose, California
KMMC-LD 40
San Luis Obispo KMMA-CD 41Formerly owned by Viacom
Santa Maria KQMM-CD 29
Denver KLPD-LD 28.2multiplexed into various networks
West Palm Beach, Florida WBWP-LD 57 MundoMax
Atlanta, Georgia WTBS-LP 26Also was seen on WANN-LD 32.2 This TV
Indianapolis WBXI-CA 47 CBS Television Stations O&O Local weather information
Laughlin, Nevada KMOH-TV 6MundoMax
Amarillo KAMM-LP 30defunct
Austin KGBS-CD 19Formerly owned by Viacom multplexed into various networks
Beaumont, Texas KUMY-LD 22 Soul of the South Network
Brownsville, Texas XHRIO-TV 2Programming aired during the overnight and early morning hours [17] also was seen around Matamoros, Tamaulipas, MexicoMundoMax
Corpus Christi, Texas KCBO-LP 49 This TV
Dallas/Fort Worth, Texas KATA-CD 50Soul of the South
Del Rio/Eagle Pass, Texas KVAW 16Was also seen in major cities in Mexico near the border between Texas and Coahuila, Mexico silent
McAllen/Harlingen, Texas KFXV-LD 67/KTIZ-LP 52Secondary affiliation during early morning hoursTook over Fox affiliation from XHRIO-TDT
Midland/Odessa, Texas KMDF 22.1defunct
San Antonio KMHZ-LP 11silent

References

  1. Navarro, Mireya (2006-09-25). "MTV's New Spanish Channel (page 1 of 2)". The New York Times . Retrieved 2007-12-30.
  2. Becker, Anne (2006-04-03). "MTV Christens MTV Tr3s". Broadcasting & Cable . Retrieved 2007-08-08.
  3. Seidman, Robert (August 23, 2013). "List of How Many Homes Each Cable Networks Is In - Cable Network Coverage Estimates As Of August 2013". TV by the Numbers . Zap2it. Retrieved September 7, 2013.
  4. Hay, Carla. MTV Latin Channel To Become 'MTV EspaÑol'. Billboard : August 24, 2001
  5. Hay, Carla. Latin Mtv Set To Relaunch As Mtv Español. Billboard : September 1, 2001
  6. Marroquin, Elena. Hispanic Cable Television Landscape. Cabletelevision Advertising Bureau
  7. Meet Eduardo Caballero Archived 2007-12-14 at the Wayback Machine .
  8. Higgins, John M. (2006-04-02). "MTV Makes Bilingual Music". Broadcastingcable.com. Broadcasting & Cable . Retrieved 2007-08-08.
  9. "Tr3s: MTV, Musica y Mas is the PLace to Be on July 12th for Latinos Seeking a New Prime-Time Destination". Earth Times. July 7, 2010. Archived from the original on July 30, 2012. Retrieved July 12, 2010.
  10. "KBEH-63 - MTV Tr3s". Archived from the original on 23 April 2008. Retrieved 27 February 2016.
  11. 1 2 "KBEH-63 - MTV Tr3s". Archived from the original on 23 April 2008. Retrieved 27 February 2016.
  12. "KBEH-63 - MTV Tr3s". Archived from the original on 5 March 2009. Retrieved 27 February 2016.
  13. "KBEH-63 - MTV Tr3s". Archived from the original on 5 March 2009. Retrieved 27 February 2016.
  14. "KBEH-63 - MTV Tr3s". Archived from the original on 11 March 2009. Retrieved 27 February 2016.
  15. "KBEH-63 - MTV Tr3s". Archived from the original on 22 June 2008. Retrieved 27 February 2016.
  16. "KBEH-63 - MTV Tr3s". Archived from the original on 23 April 2008. Retrieved 27 February 2016.
  17. "Programming". Fox Rio 2 website. Retrieved 2008-12-09.