Nickelodeon went through a major rebrand: TEENick and The N merged to form TeenNick, Noggin was replaced by the Nick Jr. Channel, and Nicktoons Network became Nicktoons
Nickelodeon Networks was founded in 2002 after MTV Networks (now Paramount Media Networks) merged the business operations of Nickelodeon, Nick at Nite and Nicktoons into one division.
In 2007, Nickelodeon entered into a four-year development deal with Sony Music to produce music-themed TV shows for the network, to help fund and launch tie-in albums, and to produce original soundtrack songs that could be released as singles.[2]The Naked Brothers Band, a rock-mockumentary series that tells of a pre-teenage rock band led by two real-life brothers who write and perform the songs, broadcast from 2007 to 2009; it was successful for children in the 6–11 age group. By February 2007, the band's song "Crazy Car" was on the Billboard Hot 100, and the soundtrack albums from the first two seasons, each of which signed to Columbia Records, were on Billboard 200. The only greenlit series produced under the Sony Music partnership, Victorious, ran from 2010 to 2013. A similar hit music-themed sitcom Big Time Rush ran from 2009 to 2013, and featured a similar partnership with Columbia Records; however, Columbia was only involved with the show's music, and Sony Music became involved with the series' production midway through its first season. It became Nickelodeon's second-most successful live-action show of all time after iCarly; Big Time Rush garnered 6.8million viewers for its official debut on January 18, 2010, setting a new record as the highest-rated live action series premiere in the channel's history.
2009–present
In early 2009, Nickelodeon unveiled a new logo that would be implemented toward the end of the year, designed by New York City–based creative director/designer Eric Zim. It was part of a year dedicated to strengthening the brand's identity. The logo was intended to create a unified look that can better be conveyed across all of MTV Networks' children's channels.[3] On February 2, Nickelodeon discontinued the TEENick block, as the name would soon be used for its own channel.[4] The new logo debuted on September 28, 2009, across Nickelodeon, Nick at Nite, and Nicktoons, along with the newly launched TeenNick (named after the TEENick block) and Nick Jr. (named after the concurrently-running Nick Jr. block).[3]
The wordmark logo bug was given a blimp background in the days prior to the 2010 and 2011 Kids' Choice Awards to match the award given out at the ceremony; beginning the week of September 7, 2010, the logo bug was surrounded by a splat design (in the manner of the logo used from 2005 to 2009) during new episodes of Nickelodeon original series. The new logo was adopted in the United Kingdom on February 15, 2010, in Spain on February 19, 2010, in Southeast Asia on March 15, 2010, in Latin America on April 5, 2010, in India on June 25, 2010[5] and on the ABS-CBN block "Nickelodeon on ABS-CBN" in the Philippines on July 26, 2010. On November 2, 2009, a Canadian version of Nickelodeon was launched, in partnership between Viacom and Corus Entertainment (owners of YTV, which had aired and continued to air Nickelodeon's series); as a result, versions of Nickelodeon now exist in most of North America.
In October 2009 and September 2010, respectively, Viacom brought Teenage Mutant Ninja Turtles and Winx Club into the Nickelodeon family by purchasing both franchises. Nickelodeon Animation Studio produced a new CGI-animated Turtles series[6] and new seasons of Winx Club with CGI sequences.[7] Both productions comprised Nickelodeon's strategy to reboot two established brands for new viewers: TMNT was intended to reach an audience of boys aged 6 to 11, and Winx was aimed at the same age group of girls. In February 2011, Viacom bought out a third of Rainbow SpA,[8] the Italian studio that introduced Winx Club. The purchase was valued at 62 million euros (US$83million)[9] and led to new shows being co-developed by Rainbow and Nickelodeon, including My American Friend and Club 57.[10] Also in 2011, Nickelodeon debuted House of Anubis, a series based on the Nickelodeon Netherlands series Het Huis Anubis, which became the first original scripted series to be broadcast in a weekdaily strip (similar to the soap opera format). Produced in the United Kingdom, it was also the first original series by the flagship U.S. channel to be produced entirely outside of North America.
2011 saw Nickelodeon's longtime ratings dominance among all children's cable channels begin to topple: it was the highest-rated cable channel during the first half of that year,[11] only for its viewership to experience a sharp double-digit decline by the end of 2011, described as "inexplicable" by Viacom management.[12] The channel would not experience a calendar week ratings increase until November 2012 (with viewership slowly rebounding after that point);[13] however its 17-year streak as the highest-rated cable network in total day viewership was broken by Disney Channel during that year.[14] Around late 2012, Nickelodeon made a sweeping change to their network by cancelling and/or ending their teen shows (How to Rock, iCarly, Victorious, Bucket & Skinner's Epic Adventures, Supah Ninjas, Life With Boys and Big Time Rush) in favor of newer shows targeted to a younger block.[15][16] On July 17, 2014, the network televised the inaugural Kids' Choice Sports, a spin-off of the Kids' Choice Awards that honors athletes and teams from the previous year in sports.
Since 2016, the network has begun to produce TV movies based on its older properties, including those of Legends of the Hidden Temple, Hey Arnold!, Rocko's Modern Life, and Invader Zim. The former two aired on the Nickelodeon channel, while the latter two premiered in August 2019 on Netflix.[17]
In June 2018, Cyma Zarghami stepped down as president of Nickelodeon, after 33 years of working at the network.[18] In October 2018, All That co-creator Brian Robbins succeeded her as president of Nickelodeon.[19]
In January 2019, Viacom acquired the streaming service Pluto TV, which has since launched various Nickelodeon-branded channels.[citation needed] In August, Viacom acquired the rights to the Garfield franchise, with plans for a new animated TV series.[20] Later that year, Viacom signed a multiyear content production agreement with Netflix to produce several original films and series based on Nickelodeon properties.[21][22][23]
CBS Sports began partnering with Nickelodeon on its coverage of the National Football League, with Nickelodeon simulcasting a special version of an early 2021 Wild Card playoff game under the NFL on Nickelodeon banner.[29][30] Nickelodeon would also figure prominently in CBS' own coverage of Super Bowl LV later that year, with special programming and content pertaining to the game itself.[31] The NFL would extend its partnership with Nickelodeon by allowing them to air another Wild Card game in January 2022, and a weekly highlights show hosted by CBS' Nate Burleson with Tyler Perry's Young Dylan star Dylan Gilmer.[32] Nickelodeon will air its first regular-season game in 2022, with the Denver Broncos taking on the defending Super Bowl champion Los Angeles Rams as part of the NFL's Christmas Day slate.[33]
Australia - launched on 1 August 2023 (streaming channel on 10Play)
France – launched on January 1, 2003, as a programming block on Canal J and later shut down.
Latin America – launched on February 4, 2013, and closed down in late 2020, being replaced in major cable providers by the US feed of NickMusic
Russia – launched on December 12, 2018, and closed down on April 28, 2022.
Wallonia - launched as N-Toons, a Nickelodeon block on October 21, 2011, but it doesn't live up to it's name and airs live-action content such as Supah Ninjas. It closed down on July 31, 2015
India – launched on November 21, 2012, as a programming block on Nick Jr. Ended on February 1, 2017.
Italy – launched on December 4, 2015. Closed down on May 2, 2020.
Related Research Articles
Nickelodeon, occasionally shortened to Nick, is an American pay television channel owned by Paramount Global through Paramount Media Networks’ subdivision, Nickelodeon Group. Launched on April 1, 1979, as the first cable channel for children, the channel is primarily aimed at children and adolescents aged 2 to 17, along with a broader family audience through its program blocks.
Paramount Media Networks is an American mass media division of Paramount Global that oversees the operations of many of its television channels and online brands. Its related international division is Paramount International Networks.
NickMusic is an American pay television network and spin-off of Nickelodeon that mainly carries music video and music-related programming from younger pop artists that appeal to Nickelodeon's target audience, with some videos edited for content to meet a general TV-PG rating applied across the network's broadcast day, or replaced with a lyric video instead.
Nicktoons is a collective name used by Nickelodeon for their original animated series. All Nicktoons are produced partly at the Nickelodeon Animation Studio and list Nickelodeon's parent company in their copyright bylines.
Winx Club is an animated series co-produced by Rainbow SpA and later Nickelodeon. It was created and directed by Italian animator Iginio Straffi. The show is set in a magical universe that is inhabited by fairies, witches, and other mythical creatures. The main character is a fairy warrior named Bloom, who enrolls at Alfea College to train and hone her skills. The series uses a serial format with an ongoing storyline. It premiered on 28 January 2004, becoming a ratings success in Italy and on Nickelodeon networks internationally.
Brian Levine, better known as Brian Robbins, is an American film and television producer and director. He has been the president and CEO of Paramount Pictures and Nickelodeon since 2021, and is also the CCO of the Kids & Family division of Paramount+. In 2012, he co-founded the media network AwesomenessTV.
Nickelodeon Animation Studio is an American animation studio owned by Paramount Global through the Nickelodeon Group. It has created many original television programs for Nickelodeon, such as SpongeBob SquarePants, The Fairly OddParents, Rugrats and Avatar: The Last Airbender, among various others. Since the 2010s, the studio has also produced its own series based on preexisting IP purchased by Paramount Global, such as Teenage Mutant Ninja Turtles and Winx Club. In November 2019, Nickelodeon Animation Studio signed a multiple-year output deal for Netflix, which will include producing content, in both new and preexisting IP, for the streaming platform.
Paramount International Networks (PIN) is the international sibling division of Paramount Global’s Paramount Media Networks subsidiary. The division oversees the production, broadcasting and promotion of key Paramount brands outside of the United States. These brands include Paramount Network, Comedy Central, MTV, Nickelodeon, BET and Colors TV, as well as CBS-branded channels, which are co-owned with AMC Networks International. PIN also owned a 30% stake in the Rainbow S.p.A. animation studio in Italy until 2023, as well as a 13.01% stake in an Indian joint venture with domestic partner TV18, Viacom18.
Nickelodeon is an American basic cable and satellite television network that is part of the Nickelodeon Group, a unit of the Paramount Media Networks division of Paramount Global, which focuses on programs for children and teenagers.
Nickelodeon is a South African 24-hour television channel owned by Paramount Networks EMEAA. The channel was launched on July 1, 2008. North Africa receives the Arabic-language version of the channel Nickelodeon MENA.
Nickelodeon Schweiz is a Swiss German-language pay television channel centred towards children. It was launched on 1 April 2009 timesharing with VIVA Switzerland, replacing the German feed that was available in Switzerland. The programming schedule is the same as Nickelodeon Germany feed, with commercial breaks from the country being replaced by local ads.
Nickelodeon is an Indian children's pay television network based in Mumbai, Maharashtra, India. It is the Indian equivalent to the original American network and is owned by Viacom18, a joint venture between Paramount Global and TV18. Despite using the "Nickelodeon" branding, it does not air any content from U.S. channel of the same name in recent times as part of a localisation strategy, and thus, original Nickelodeon content is only broadcast on the Nickelodeon HD+ channel. As of October 2020, Nickelodeon is the most watched children's channel in India.
Awesomeness, formerly and best known as AwesomenessTV, is an American digital media and entertainment network company owned by Paramount Digital Studios, a division of Paramount Global. Established in July 2012 by Brian Robbins and Joe Davola, the company operated a network initially focused on children’s programs, teen dramas, comedies, live events and music videos targeting adolescents and young adults.
The Nick Jr. Channel, sometimes shortened to Nick Jr., is an American pay television channel spun off from Nickelodeon's Nick Jr. programming block. It is run by Paramount Global through its networks division's Kids and Family Group. The channel launched on September 28, 2009, replacing Noggin. The channel primarily targets preschoolers and toddlers ages 2 to 6 years old. Its lineup features a mix of originally-produced programming, along with series from the Nickelodeon weekday block; to avoid confusion between the two different entities, the separate channel has been identified on-air as the "Nick Jr. Channel" since March 2018 to the present day for promos and until September 2023 for the on-screen graphic.
TeenNick is an American pay-TV channel that is operated by the Paramount Media Networks division of Paramount Global. Aimed primarily at teens and tweens, its programming includes a variety of live-action series inherited from sister channel Nickelodeon. The channel launched on September 28, 2009, as the merger between two defunct programming blocks which also targeted a teenage audience: TEENick on Nickelodeon and The N on Noggin. Before its introduction as a channel, TeenNick's space used to be held by Nick GAS and a short-lived, 24-hour version of The N.
Nicktoons is a South African pay television channel that was launched on 30 September 2014. It is owned by Paramount Networks EMEAA, and is targeted towards children, broadcasting reruns of original animated series from sister network Nickelodeon along with other cartoons. It replaced the African feed of KidsCo, North Africa receives the Arabic-Language feed of the channel Nicktoons MENA.
Noggin is an American edutainment brand launched on February 2, 1999. It was co-founded by MTV Networks and Sesame Workshop. It started out as a cable television channel and a website, both centered around the concepts of imagination, creativity, and education. Since 2015, Noggin has been a streaming service.
Paramount Consumer Products is the retailing and licensing division of Paramount Global. The department is in charge of merchandising for Paramount-owned brands. As of 2015, the division was valued at $3 billion.
This page is based on this Wikipedia article Text is available under the CC BY-SA 4.0 license; additional terms may apply. Images, videos and audio are available under their respective licenses.
