Typography is the art and technique of arranging type to make written language legible, readable and appealing when displayed. The arrangement of type involves selecting typefaces, point sizes, line lengths, line spacing, letter spacing, and spaces between pairs of letters. The term typography is also applied to the style, arrangement, and appearance of the letters, numbers, and symbols created by the process. Type design is a closely related craft, sometimes considered part of typography; most typographers do not design typefaces, and some type designers do not consider themselves typographers. Typography also may be used as an ornamental and decorative device, unrelated to the communication of information.
In computing, a hyperlink, or simply a link, is a digital reference to data that the user can follow or be guided to by clicking or tapping. A hyperlink points to a whole document or to a specific element within a document. Hypertext is text with hyperlinks. The text that is linked from is known as anchor text. A software system that is used for viewing and creating hypertext is a hypertext system, and to create a hyperlink is to hyperlink. A user following hyperlinks is said to navigate or browse the hypertext.
A logo is a graphic mark, emblem, or symbol used to aid and promote public identification and recognition. It may be of an abstract or figurative design or to include the text of the name that it represents as in a wordmark.
Type design is the art and process of designing typefaces. This involves drawing each letterform using a consistent style. The basic concepts and design variables are described below.
A typeface is a design of letters, numbers and other symbols, to be used in printing or for electronic display. Most typefaces include variations in size, weight, slope, width, and so on. Each of these variations of the typeface is a font.
The long s⟨ſ⟩, also known as the medial s or initial s, is an archaic form of the lowercase letter ⟨s⟩. It replaced the single s, or one or both of the letters s in a "double s" sequence. The modern ⟨s⟩ letterform is known as the "short", "terminal", or "round" s. In typography, it is known as a type of swash letter, commonly referred to as a "swash s". The long s is the basis of the first half of the grapheme of the German alphabet ligature letter ⟨ß⟩,.
Capitalization or capitalisation is writing a word with its first letter as a capital letter and the remaining letters in lower case, in writing systems with a case distinction. The term also may refer to the choice of the casing applied to text.
In writing and typography, a ligature occurs where two or more graphemes or letters are joined to form a single glyph. Examples are the characters ⟨æ⟩ and ⟨œ⟩ used in English and French, in which the letters ⟨a⟩ and ⟨e⟩ are joined for the first ligature and the letters ⟨o⟩ and ⟨e⟩ are joined for the second ligature. For stylistic and legibility reasons, ⟨f⟩ and ⟨i⟩ are often merged to create ⟨fi⟩ ; the same is true of ⟨s⟩ and ⟨t⟩ to create ⟨st⟩. The common ampersand, ⟨&⟩, developed from a ligature in which the handwritten Latin letters ⟨e⟩ and ⟨t⟩ were combined.
Letter case is the distinction between the letters that are in larger uppercase or capitals and smaller lowercase in the written representation of certain languages. The writing systems that distinguish between the upper- and lowercase have two parallel sets of letters: each in the majuscule set has a counterpart in the minuscule set. Some counterpart letters have the same shape, and differ only in size, but for others the shapes are different. The two case variants are alternative representations of the same letter: they have the same name and pronunciation and are typically treated identically when sorting in alphabetical order.
Apple Inc. uses a large variety of typefaces in its marketing, operating systems, and industrial design with each product cycle. These change throughout the years with Apple's change of style in their products. This is evident in the design and marketing of the company. The current logo is a white apple with a bite out of it, which was first utilized in 2013.
Raymond Larabie is a Canadian designer of TrueType and OpenType computer fonts. He owns Typodermic Fonts, which distributes both commercially licensed and shareware/freeware fonts.
In typography, small caps are characters typeset with glyphs that resemble uppercase letters (capitals) but reduced in height and weight close to the surrounding lowercase letters or text figures. This is technically not a case-transformation, but a substitution of glyphs, although the effect is often approximated by case-transformation and scaling. Small caps are used in running text as a form of emphasis that is less dominant than all uppercase text, and as a method of emphasis or distinctiveness for text alongside or instead of italics, or when boldface is inappropriate. For example, the text "Text in small caps" appears as Text in small caps in small caps. Small caps can be used to draw attention to the opening phrase or line of a new section of text, or to provide an additional style in a dictionary entry where many parts must be typographically differentiated.
Microgramma is a sans serif font which was designed by Aldo Novarese and Alessandro Butti for the Nebiolo Type Foundry in 1952. It became popular for use with technical illustrations in the 1960s and was a favourite of graphic designers by the early seventies, its uses ranging from publicity and publication design to packaging, largely because of its availability as a Letraset typeface. Early typesetters also incorporated it.
The threshold of originality is a concept in copyright law that is used to assess whether a particular work can be copyrighted. It is used to distinguish works that are sufficiently original to warrant copyright protection from those that are not. In this context, "originality" refers to "coming from someone as the originator/author", rather than "never having occurred or existed before".
In metal typesetting, a font is a particular size, weight and style of a typeface. Each font is a matched set of type, with a piece for each glyph. A typeface consists of various fonts that share an overall design.
A subscript or superscript is a character that is set slightly below or above the normal line of type, respectively. It is usually smaller than the rest of the text. Subscripts appear at or below the baseline, while superscripts are above. Subscripts and superscripts are perhaps most often used in formulas, mathematical expressions, and specifications of chemical compounds and isotopes, but have many other uses as well.
Trademark distinctiveness is an important concept in the law governing trademarks and service marks. A trademark may be eligible for registration, or registrable, if it performs the essential trademark function, and has distinctive character. Registrability can be understood as a continuum, with "inherently distinctive" marks at one end, "generic" and "descriptive" marks with no distinctive character at the other end, and "suggestive" and "arbitrary" marks lying between these two points. "Descriptive" marks must acquire distinctiveness through secondary meaning—consumers have come to recognize the mark as a source indicator—to be protectable. "Generic" terms are used to refer to the product or service itself and cannot be used as trademarks.
A trademark is a type of intellectual property consisting of a recognizable sign, design, or expression that identifies a product or service from a particular source and distinguishes it from others. A trademark owner can be an individual, business organization, or any legal entity. A trademark may be located on a package, a label, a voucher, or on the product itself. Trademarks used to identify services are sometimes called service marks.
Typefaces, fonts, and their glyphs raise intellectual property considerations in copyright, trademark, design patent, and related laws. The copyright status of a typeface and of any font file that describes it digitally varies between jurisdictions. In the United States, the shapes of typefaces are not eligible for copyright but may be protected by design patent. Typefaces can be protected in other countries, including the United Kingdom, Germany, and France, by industrial design protections that are similar to copyright or design patent in that they protect the abstract shapes. Additionally, in the US and some other countries, computer fonts, the digital instantiation of the shapes as vector outlines, may be protected by copyright on the computer code that produces them. The name of a typeface may also be protected as a trademark.
Shield Mark B.V. vs. Joost Kist is a decision by the 6th Senate of the European Court of Justice, case C-283/01, which dealt with the question whether sound signs may be registered as trademarks, and what requirements those sound signs and their trademark entry have to fulfill to be consistent with Article 2 of the First Council Directive of 21 December 1988 to approximate the laws of the Member States relating to trade marks (89/104/EEC).
