In international relations, a middle power is a sovereign state that is not a great power nor a superpower, but still has large or moderate influence and international recognition.
Karen Parfitt Hughes is the global vice chair of the public relations firm Burson-Marsteller. She served as the Under Secretary of State for Public Diplomacy and Public Affairs in the U.S. Department of State and as a counsellor to President George W. Bush.
Cultural diplomacy is a type of public diplomacy and soft power that includes the "exchange of ideas, information, art, language and other aspects of culture among nations and their peoples in order to foster mutual understanding". The purpose of cultural diplomacy is for the people of a foreign nation to develop an understanding of the nation's ideals and institutions in an effort to build broad support for economic and political objectives. In essence "cultural diplomacy reveals the soul of a nation", which in turn creates influence. Public diplomacy has played an important role in advancing national security objectives.
The Swedish Institute (SI) is a public agency that builds interest and trust in Sweden around the world.
GfK is the largest German market research company. It provides data and intelligence to the consumer goods industry and is headquartered in Nuremberg, Germany.
The Australian Trade and Investment Commission, or Austrade, is the Australian Government's trade, investment and education promotion agency which was also given responsibility for tourism policy, programs and research from 2013. Austrade was established under the Australian Trade Commission Act 1985. It is a non-corporate Commonwealth entity under the Public Governance, Performance and Accountability Act 2013, and a statutory agency under the Public Service Act 1999. Austrade is part of the Foreign Affairs and Trade portfolio.
Simon Anholt is an independent policy advisor who has worked to help develop and implement strategies for enhanced economic, political and cultural engagement with other countries.
Deglobalization or deglobalisation is the process of diminishing interdependence and integration between certain units around the world, typically nation-states. It is widely used to describe the periods of history when economic trade and investment between countries decline. It stands in contrast to globalization, in which units become increasingly integrated over time, and generally spans the time between periods of globalization. While globalization and deglobalization are antitheses, they are not mirror images.
Digital diplomacy, also referred to as Digiplomacy and eDiplomacy, has been defined as the use of the Internet and new information communication technologies to help achieve diplomatic objectives. However, other definitions have also been proposed. The definition focuses on the interplay between internet and diplomacy, ranging from Internet driven-changes in the environment in which diplomacy is conducted to the emergence of new topics on diplomatic agendas such as cybersecurity, privacy and more, along with the use of internet tools to practice diplomacy.
Place branding is a term based on the idea that "cities and regions can be branded," whereby branding techniques and other marketing strategies are applied to "the economic, political and cultural development of cities, regions and countries." As opposed to the branding of products and services, place branding is more multidimensional in nature, as a 'place' is inherently "anchored into a history, a culture, an ecosystem," which is then incorporated into a network of associations, "linking products, spaces, organizations and people." As such, the concepts of nation branding, region branding, and city branding, fall under the umbrella term of place branding.
Global marketing is defined as “marketing on a worldwide scale reconciling or taking global operational differences, similarities and opportunities in order to reach global objectives".
Guerrilla diplomacy is a method of diplomacy that is identified as an alternative approach to the established common frameworks of international relations, being primarily articulated by Daryl Copeland in response to the foreign policy outcomes of the War on Terror. In a sense, the responses to the major events of the late 20th century and the early 21st century which has brought major changes to the International Order is identified as in need of a new paradigm of diplomatic thinking in order to adapt to the needs of modern diplomacy.
City marketing or Place Marketing is the promotion of a city, or a district within it, with the aim of encouraging certain activities to take place there.
Canada ranks among the highest in international measurements of government transparency, civil liberties, quality of life, economic freedom, education levels, gender equality, public services, public security and environmental sustainability. It ranks among the lowest of the most developed countries for housing affordability, healthcare services and foreign direct investment.
The Presidential Council on Nation Branding was established on January 22, 2009, by Executive Decree 21283 with the objective to develop South Korea's national brand value. The council was abolished on March 23, 2013.
Science diplomacy is the use of scientific collaborations among nations to address common problems and to build constructive international partnerships. Science diplomacy is a form of new diplomacy and has become an umbrella term to describe a number of formal or informal technical, research-based, academic or engineering exchanges, within the general field of international relations and the emerging field of global policy making.
Commercial diplomacy is diplomacy that focuses on development of business between two countries. It aims at generating commercial gains in the form of trade and inward and outward investment by means of business and entrepreneurship promotion and facilitation activities in the host country. Commercial diplomacy is pursued with the goal of gaining economic stability, welfare, or competitive advantage.
Culinary diplomacy, gastrodiplomacy or food diplomacy is a type of cultural diplomacy, which itself is a subset of public diplomacy. Its basic premise is that "the easiest way to win hearts and minds is through the stomach". Official government-sponsored culinary diplomacy programs have been established in Taiwan, Singapore, Thailand, South Korea, Malaysia, Indonesia, Lebanon, Peru, Israel, the United States, Cambodia, Japan, and Nordic countries.
The Good Country Index measures how much each of the 163 countries on the list contribute to the planet, and to the human race, through their policies and behaviors.
Cultural relations are reciprocal, non-coercive transnational interactions between two or more cultures, encompassing a range of activities that are conducted both by state and non-state actors within the space of cultural and civil society. The overall outcomes of cultural relations are greater connectivity, better mutual understanding, more and deeper relationships, mutually beneficial transactions and enhanced sustainable dialogue between states, peoples, non-state actors and cultures.
