Ipsos

Last updated

Ipsos SA
Company type Société anonyme
Industry
Founded1975;49 years ago (1975)
Founder Didier Truchot
Headquarters
Paris
,
France [1]
Area served
Worldwide
Key people
Didier Truchot Chairman
Ben Page CEO
RevenueIncrease2.svg €2.15 billion (2021) [2]
Increase2.svg €277 million (2021) [2]
Increase2.svg €184 million (2021) [2]
Total assets Increase2.svg €2.74 billion (2021) [2]
Total equity Increase2.svg €1.33 billion (2021) [2]
Website www.ipsos.com

Ipsos Group S.A. (French pronunciation: [ip.sos] ; [3] derived from the Latin expression, ipso facto [4] ) is a multinational market research and consulting firm with headquarters in Paris, France. The company was founded in 1975 by Didier Truchot, Chairman of the company, and has been publicly traded on the Paris Stock Exchange since 1 July 1999.

Contents

Since 1990, the Group has created or acquired numerous companies. In October 2011, Ipsos acquired Synovate, resulting in an Ipsos organization that ranks as the world’s third largest research agency. As of 2023, Ipsos has offices in 89 countries, employing 19,500 people. [1] [5]

History

First years in France

Ipsos was founded in 1975 by Didier Truchot, who had experience working in the IFOP institute.

Truchot centered in offering services to the advertising and media companies and developed methods to measure the success of their campaigns, something new in France. The first of these methods was the Baromètre d'Affichage (BAF) in 1977, an instrument to analyse the effectiveness of billboard advertisements. It was followed by an instrument specific for media and, in 1979, the France des Cadres Actifs (FCA), which was used to determine reading habits of French executives.

Despite the success, the company's profitability remained at modest levels until the arrival of Jean-Marc Lech as co-chairman. From then on, it started to perform public opinion researches, another innovative activity in the French market. By the end of the '80s, it was the fifth largest media research company in France. The great activity of French policymakers at the time helped to strengthen the position of the company, especially the public opinion research sector. [6]

European expansion

During the 1990s, Ipsos expanded, principally through acquisitions, to Spain, Italy, Germany, the United Kingdom and Central Europe, especially Hungary.

In 1992, the company was opened to private investment to improve its purchasing capital. The first new shareholder was Baring Private Equity. Truchot and Lech, the major shareholders, retained two-thirds of the company. [6]

Global expansion

In the mid-'90s Ipsos was one of the most important research companies in Europe and decided to expand globally. Ipsos took on new investment partners, selling 40 percent of the company to Artemis Group, led by François Pinault, and the Amstar investment fund led by Walter Butler.

In 1997, Ipsos entered into the South American market with the acquisition of Novaction’s companies in Argentina, Brazil and Mexico. In 1998 it entered the North American market with the purchase of the American company ASI Market Research.

In 1999, Ipsos was listed on the Paris stock exchange. The successful offering enabled Artemis and Amstar to cash out on their investments and also gave Ipsos the possibility to continue its expansion. Then, it participated of the creation of an Internet audience research joint-venture, MMXI Europe, with the majority of shares held by partner Media Matrix and 20 percent by Ipsos. The company also took control of four subsidiaries of NFO Worldwide specializing in the formation of access panels. The expansion continued in Asia, South America and especially in North America (with the purchase of the Canadian company Angus Reid, renamed Ipsos-Reid in 2000).

In 2009, Ipsos partnered with Thomson Reuters to conduct multi-country polling on consumer topics, politics, and economic confidence. The results of the polls would be published on Reuters. [7]

In 2011, Ipsos acquired Aegis Group Plc's Synovate division. [8]

On 30 October 2018 Ipsos announced that it acquired Synthesio, a Social Intelligence Suite that was named the leading global Social Listening platform by Forrester Research since 2014. [9]

Ben Page became Chief Executive in November 2021, replacing Didier Truchot, the founder, who remained as Chairman. [10]

In February 2023, it was announced Ipsos had acquired the New York-based business-to-business research company, Xperiti for an undisclosed amount. [11]

Ipsos Australia

Ipsos Australia has existed since at least 2000, and as of 2022 has offices in Melbourne, Sydney, Brisbane and Perth. [12] It runs opinion polls on a number of issues, [13] such as community support for changing the date of Australia Day, [14] moving away from coal, Australia becoming a republic, the effects of the COVID-19 pandemic on young people's mental health, and, until 2019, political preferences. [15]

The results of Ipsos polls in Australia are published in The Sydney Morning Herald (SMH), The Age and the Australian Financial Review (AFR). [16] [17] However, following a shock result of the 2019 Australian federal election, when the Coalition won the election against all of the opinion polls' predictions, the Nine Entertainment group, which owns the SMH, Age and AFR, decided to discontinue its relationship with Ipsos. [18] Since then and as of 2022 the newspapers have not reported any political polling, but continue to report the results of other Ipsos polls. [15]

KnowledgePanel

Ipsos polls in the United States are conducted through a probability-based online panel known as KnowledgePanel, which contains about 60,000 members as potential respondents. It relies on address-based sampling to recruit respondents, with its sampling frame provided by the United States Postal Service's Delivery Sequence File. A random sample of households is invited to join the panel through mail or telephone. Polls themselves are conducted online in a single-mode fashion, with Ipsos providing respondents access to the internet if needed. Demographic information about each respondent is collected initially, which is then used to deliver polls through a custom sampling method aiming. Sampling is conducted on the entire panel for general population polls, and stratified samples are utilized for narrower focuses. Respondents are incentivized for the surveys they complete. [19] [20] [21]

Survey results are weighted for demographic variables with the U.S. Census's Current Population Survey and American Community Survey. [22]

Financial performance

Ipsos revenues totaled €1,785.3 million in 2015, with an organic growth rate of −1%. In 2014, Ipsos derived 44% of its revenue from the EMEA region (Europe, the Middle East and Africa), 39% from the Americas region, and 17% from the Asia-Pacific region. [23]

Top 10 of the Market Research Sector 2019

RankCompanyRevenues in 2018
(million USD)
1 Nielsen Company 6,515
2 IQVIA 3,904
3 Gartner 3,516
4 Kantar Group 3,449
5Ipsos2,067
6 GfK 1,616
7 IRI 1,200
8Dynata509
9 Westat 506
10Intage489

Source: ESOMAR Global Market Research Report 2019 [24]

Subsidiaries

Polling accuracy

During the 2021–2022 United States election cycle, in the last 21 days before each election, Ipsos polls only correctly predicted winners 17% of the time, according to a FiveThirtyEight analysis of elections for state governor, U.S. Senate, and House of Representatives. [29]

Related Research Articles

Ipsos Reid was the name of a Canada-based research company, still existing under the name Ipsos as the Canadian arm of the global Ipsos Group. Founded in Winnipeg in 1979 as the Angus Reid Group, the company expanded across the country and was purchased by the Ipsos Group and given the name Ipsos Reid in 2000.

<span class="mw-page-title-main">Push poll</span> Use of polling to spread misinformation

A push poll is an interactive marketing technique, most commonly employed during political campaigning, in which a person or organization attempts to manipulate or alter prospective voters' views under the guise of conducting an opinion poll. Large numbers of voters are contacted with little effort made to collect and analyze their response data. Instead, the push poll is a form of telemarketing-based propaganda and rumor-mongering masquerading as an opinion poll. Push polls may rely on innuendo, or information gleaned from opposition research on the political opponent of the interests behind the poll.

YouGov plc is a British international Internet-based market research and data analytics firm headquartered in the UK with operations in Europe, North America, the Middle East, and Asia-Pacific.

Ipsos MORI was the name of a market research company based in London, England which is now known as Ipsos and still continues as the UK arm of the global Ipsos group. It was formed by a merger of Ipsos UK and MORI in October 2005.

<span class="mw-page-title-main">GfK</span> German market research company

GfK is the largest German market research company. It provides data and intelligence to the consumer goods industry and is headquartered in Nuremberg, Germany. The company is a subsidiary of NIQ.

An open-access poll is a type of opinion poll in which a nonprobability sample of participants self-select into participation. The term includes call-in, mail-in, and some online polls.

Kantar TNS is a global market research and market information group with offices in over 80 countries. Formerly listed on the London Stock Exchange and a constituent of the FTSE 250 Index, the firm was acquired by WPP Group for £1.6 billion in October 2008, when it became part of WPP's Kantar Group.

A custom online panel or Internet access panel is a group of pre-screened respondents who have expressed a willingness to participate in surveys and/or customer feedback sessions. The custom online panel is also known as a customer advisory panel, proprietary panel or an online research panel. Respondents become "panelists" by completing a profiling questionnaire. The data collected includes demographics, lifestyle characteristics and media habits, which provides a basis for future survey participation.

<span class="mw-page-title-main">Statewide opinion polling for the 2012 United States presidential election</span>

Statewide public opinion polls that were conducted relating to the 2012 United States presidential election, which was won by incumbent President Barack Obama, are as follows. The polls show the status between Republican nominee Mitt Romney and President Obama. Also included are three- and four-way race polls with the Republican and Democratic nominees against various third party candidates.

The Quinnipiac University Poll is a public opinion polling center based at Quinnipiac University in Hamden, Connecticut. It surveys public opinion in Connecticut, Florida, Georgia, Iowa, Michigan, Minnesota, New York, New Jersey, North Carolina, Pennsylvania, Ohio, Texas, Virginia, Wisconsin and nationally. The poll is unaffiliated with any academic department at the school and is run by Quinnipiac's public relations department.

<span class="mw-page-title-main">Opinion polling for the 2015 United Kingdom general election</span>

In the run up to the general election on 7 May 2015, various organisations carried out opinion polling to gauge voting intention. Results of such polls are displayed in this article. Most of the polling companies listed are members of the British Polling Council (BPC) and abide by its disclosure rules.

<span class="mw-page-title-main">Siena College Research Institute</span> Public opinion research company in the U.S.

Siena College Research Institute (SCRI) is an affiliate of Siena College, located originally in Friars Hall and now in Hines Hall on the college's campus, in Loudonville, New York, in suburban Albany. It was founded in 1980. Statistics and finance professor Doug Lonnstrom was its founding director. Donald P. Levy is its current director.

Angus Reid is a Canadian entrepreneur, pollster, and sociologist. He is the chairman of the Angus Reid Institute and CEO and founder of Angus Reid Global. He is director of the Reid Campbell Group which operates Rival Technologies and Reach 3 Insights. He has written numerous columns on environmental, legal, economic, social, and political issues, as well as the best-seller Shakedown: How the New Economy is Changing our Lives (1996).

Nationwide public opinion polls conducted with respect to the Republican primaries for the 2012 United States presidential election are as follows. The people named in the polls were either declared candidates, former candidates or received media speculation about their possible candidacy.

This page lists nationwide public opinion polls that were conducted relating to the 2016 United States presidential election. The two major party candidates were chosen at the Democratic National Convention and Republican National Convention in July 2016.

Survation is a polling and market research agency based in London, England. Survation have been conducting research surveys since 2010. Surveys are conducted via telephone, online panel and face to face as well as omnibus research for a broad range of clients including television, newspapers, charities, lobby groups, trade unions, law firms and political parties. Damian Lyons Lowe is the company founder and Chief Executive.

Didier Truchot is a French business executive and is the founder and chairman of the global market research company Ipsos. He founded the company in 1975 and was the CEO and co-president from 1988 to 2021, when he was succeeded by Ben Page as CEO, and became chairman. With an estimated net-worth of 550 million euros, he currently holds the 118th greatest personal fortune in France.

In the run-up to the 2021 Dutch general election, various organisations are carrying out opinion polling to gauge voting intentions in the Netherlands. Results of such polls are displayed in this list.

ReachTEL is a market research company founded and based in Australia, now owned by the American multinational company Equifax. It conducts regular opinion polling for Australian politics.

This is a list of nationwide public opinion polls that were conducted relating to the general election for the 2020 United States presidential election. If multiple versions of polls are provided, the version among likely voters (LV) is prioritized, then registered voters (RV), then adults (A). Polling in the 2020 election was considerably less accurate than in the 2016 election, and possibly more inaccurate than in any election since 1996.

References

  1. 1 2 "Company Description: Ipsos SA". businessweek.com. BusinessWeek. Archived from the original on 23 October 2012. Retrieved 27 September 2012.
  2. 1 2 3 4 5 "Press Release : Ipsos in 2021 : A successful model" (PDF). Ipsos.com. Retrieved 13 October 2022.
  3. ↑ "Sondage Ipsos Radio France : l'incroyable immobilité". franceculture.fr. 28 February 2012. Retrieved 19 June 2019.
  4. ↑ Truchot, Didier. "A New Way for Ipsos" (PDF). Retrieved 22 August 2024.
  5. ↑ Honomichl Global Top 25 "Archived copy" (PDF). Archived from the original (PDF) on 3 December 2013. Retrieved 3 December 2013.{{cite web}}: CS1 maint: archived copy as title (link)
  6. 1 2 International Directory of Company Histories . Vol. 48. St. James Press. September 2002. ISBN   155862466X.
  7. ↑ "Thomson Reuters Announces Ipsos as International Polling Media Agency of Record". Ipsos. 19 March 2009.
  8. ↑ "Ipsos SA Announces Completion of Acquisition of Aegis Group Plc's Synovate". reuters.com. Reuters. 12 October 2011. Archived from the original on 21 June 2013. Retrieved 26 September 2012.
  9. ↑ "Synthesio, now an Ipsos company!". Synthesio. Retrieved 31 October 2018.
  10. ↑ "Ben Page named Ipsos chief executive officer | News". Research Live. Retrieved 14 February 2023.
  11. ↑ "Ipsos buys B2B research startup Xperiti | News". Research Live. Retrieved 14 February 2023.
  12. ↑ "Contact us". Ipsos. Retrieved 12 February 2022.
  13. ↑ "News & Polls". Ipsos. Retrieved 12 February 2022.
  14. ↑ "Contact us". Ipsos. 24 January 2021. Retrieved 12 February 2022.
  15. 1 2 Singhal, Pallavi; Topsfield, Jewel (5 February 2021). "Topic - Ipsos poll". The Sydney Morning Herald . Retrieved 12 February 2022.
  16. ↑ Goot, Murray (15 May 2019). "Who controls opinion polling in Australia, what else we need to know about the polls, and why it matters". Inside Story. Archived from the original on 11 February 2022. Retrieved 11 February 2022.
  17. ↑ Morgan, Gary; Levine, Michele (11 April 2019). "For the Record: Ownership of Australian Public Opinion Polling and Market Research Companies". Roy Morgan Research . Archived from the original on 11 February 2022. Retrieved 11 February 2022.
  18. ↑ Wahlquist, Calla (23 May 2019). "Sydney Morning Herald and Age to stop running Ipsos poll after surprise election result". the Guardian. Retrieved 12 February 2022.
  19. ↑ "KnowledgePanel". Ipsos. Retrieved 9 November 2024.
  20. ↑ "2024 polls were accurate but still underestimated Trump". FiveThirtyEight. 8 November 2024.
  21. ↑ "KnowledgePanel A Methodological Overview" (PDF). Ipsos. Retrieved 9 November 2024.
  22. ↑ "KnowledgePanel Sampling and Weighting Methodolog" (PDF). Ipsos. Retrieved 9 November 2024.
  23. ↑ Ipsos Annual Results Presentation 2011 "Archived copy" (PDF). Archived from the original (PDF) on 12 May 2012. Retrieved 21 April 2012.{{cite web}}: CS1 maint: archived copy as title (link)
  24. ↑ Palacio, Xabier (10 September 2019). "ESOMAR's latest Global Market Research report values global research and data industry market at US $80 billion | Research World". Researchworld.com.
  25. 1 2 [ permanent dead link ]
  26. ↑ "Ipsos is global". Ipsos Markinor. Archived from the original on 4 May 2014. Retrieved 4 May 2014.
  27. ↑ Group, RDA. "Home". Rdagroup.com. Archived from the original on 21 March 2018. Retrieved 25 April 2018.{{cite web}}: |last= has generic name (help)
  28. ↑ "Ipsos acquires Karian and Box, An expert in employee relationship management" (PDF). Ipsos.com. Retrieved 25 January 2022.
  29. ↑ Nathaniel Rakich (10 March 2023). "The Polls Were Historically Accurate in 2022". FiveThirtyEight.
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