Ipsos

Last updated

Ipsos SA
Company type Société anonyme
Industry
Founded1975;49 years ago (1975)
Founder Didier Truchot
Headquarters
Paris
,
France [1]
Area served
Worldwide
Key people
Didier Truchot Chairman
Ben Page CEO
RevenueIncrease2.svg €2.15 billion (2021) [2]
Increase2.svg €277 million (2021) [2]
Increase2.svg €184 million (2021) [2]
Total assets Increase2.svg €2.74 billion (2021) [2]
Total equity Increase2.svg €1.33 billion (2021) [2]
Website www.ipsos.com

Ipsos Group S.A. (French pronunciation: [LatinPronunciation:ip.sos] ; [3] an acronym of Institut Public de Sondage d'Opinion Secteur) is a multinational market research and consulting firm with headquarters in Paris, France. The company was founded in 1975 by Didier Truchot, Chairman of the company, and has been publicly traded on the Paris Stock Exchange since 1 July 1999.

Contents

Since 1990, the Group has created or acquired numerous companies. In October 2011, Ipsos acquired Synovate, resulting in an Ipsos organization that ranks as the world’s third largest research agency. As of 2023, Ipsos has offices in 89 countries, employing 19,500 people. [1] [4]

History

First years in France

Ipsos was founded in 1975 by Didier Truchot, who had experience working in the IFOP institute.

Truchot centered in offering services to the advertising and media companies and developed methods to measure the success of their campaigns, something new in France. The first of these methods was the Baromètre d'Affichage (BAF) in 1977, an instrument to analyse the effectiveness of billboard advertisements. It was followed by an instrument specific for media and, in 1979, the France des Cadres Actifs (FCA), which was used to determine reading habits of French executives.

Despite the success, the company's profitability remained at modest levels until the arrival of Jean-Marc Lech as co-chairman. From then on, it started to perform public opinion researches, another innovative activity in the French market. By the end of the '80s, it was the fifth largest media research company in France. The great activity of French policymakers at the time helped to strengthen the position of the company, especially the public opinion research sector. [5]

European expansion

During the 1990s, Ipsos expanded, principally through acquisitions, to Spain, Italy, Germany, the United Kingdom and Central Europe, especially Hungary.

In 1992, the company was opened to private investment to improve its purchasing capital. The first new shareholder was Baring Private Equity. Truchot and Lech, the major shareholders, retained two-thirds of the company. [5]

Global expansion

In the mid-'90s Ipsos was one of the most important research companies in Europe and decided to expand globally. Ipsos took on new investment partners, selling 40 percent of the company to Artemis Group, led by François Pinault, and the Amstar investment fund led by Walter Butler.

In 1997, Ipsos entered into the South American market with the acquisition of Novaction’s companies in Argentina, Brazil and Mexico. In 1998 it entered the North American market with the purchase of the American company ASI Market Research.

In 1999, Ipsos was listed on the Paris stock exchange. The successful offering enabled Artemis and Amstar to cash out on their investments and also gave Ipsos the possibility to continue its expansion. Then, it participated of the creation of an Internet audience research joint-venture, MMXI Europe, with the majority of shares held by partner Media Matrix and 20 percent by Ipsos. The company also took control of four subsidiaries of NFO Worldwide specializing in the formation of access panels. The expansion continued in Asia, South America and especially in North America (with the purchase of the Canadian company Angus Reid, renamed Ipsos-Reid in 2000).

In 2011, Ipsos acquired Aegis Group Plc's Synovate division. [6]

On 30 October 2018 Ipsos announced that it acquired Synthesio, a Social Intelligence Suite that was named the leading global Social Listening platform by Forrester Research since 2014. [7]

Ben Page became Chief Executive in November 2021, replacing Didier Truchot, the founder, who remained as Chairman. [8]

In February 2023, it was announced Ipsos had acquired the New York-based business-to-business research company, Xperiti for an undisclosed amount. [9]

Ipsos Australia

Ipsos Australia has existed since at least 2000, and as of 2022 has offices in Melbourne, Sydney, Brisbane and Perth. [10] It runs opinion polls on a number of issues, [11] such as community support for changing the date of Australia Day, [12] moving away from coal, Australia becoming a republic, the effects of the COVID-19 pandemic on young people's mental health, and, until 2019, political preferences. [13]

The results of Ipsos polls in Australia are published in The Sydney Morning Herald (SMH), The Age and the Australian Financial Review (AFR). [14] [15] However, following a shock result of the 2019 Australian federal election, when the Coalition won the election against all of the opinion polls' predictions, the Nine Entertainment group, which owns the SMH, Age and AFR, decided to discontinue its relationship with Ipsos. [16] Since then and as of 2022 the newspapers have not reported any political polling, but continue to report the results of other Ipsos polls. [13]

Financial performance

Ipsos revenues totaled €1,785.3 million in 2015, with an organic growth rate of −1%. In 2014, Ipsos derived 44% of its revenue from the EMEA region (Europe, the Middle East and Africa), 39% from the Americas region, and 17% from the Asia-Pacific region. [17]

Top 10 of the Market Research Sector 2019

RankCompanyRevenues in 2018
(million USD)
1 Nielsen Company 6,515
2 IQVIA 3,904
3 Gartner 3,516
4 Kantar Group 3,449
5Ipsos2,067
6 GfK 1,616
7 IRI 1,200
8Dynata509
9 Westat 506
10Intage489

Source: ESOMAR Global Market Research Report 2019 [18]

Subsidiaries

Related Research Articles

Ipsos Reid was the name of a Canada-based research company, still existing under the name Ipsos as the Canadian arm of the global Ipsos Group. Founded in Winnipeg in 1979 as the Angus Reid Group, the company expanded across the country and was purchased by the Ipsos Group and given the name Ipsos Reid in 2000.

YouGov plc is a British international Internet-based market research and data analytics firm headquartered in the UK with operations in Europe, North America, the Middle East, and Asia-Pacific.

Ipsos MORI was the name of a market research company based in London, England which is now known as Ipsos and still continues as the UK arm of the global Ipsos group. It was formed by a merger of Ipsos UK and MORI in October 2005.

<span class="mw-page-title-main">GfK</span> German market research company

GfK is the largest German market research company. It provides data and intelligence to the consumer goods industry and is headquartered in Nuremberg, Germany.

Opinion Research Corporation is a demographic, health, and market research company based in Princeton, New Jersey, US. It was founded in 1938 by Claude Robinson and George Gallup, although Gallup left the firm in 1939. Opinion Research Corp was acquired by InfoUSA on August 4, 2006 for $12 per share in cash. The company announced its return to independent status through a partnership and majority investment from Lake Capital effective 1 July 2011.

<span class="mw-page-title-main">Lowy Institute</span> Australian policy think tank

The Lowy Institute is an independent think tank founded in April 2003 by Frank Lowy to conduct original, policy-relevant research regarding international political, strategic and economic issues from an Australian perspective. It is based in Sydney, Australia.

The Harris Poll is an American market research and analytics company that has been tracking the sentiment, behaviors and motivations of American adults since 1963. In addition to the traditional consulting offered, Harris has developed software data platforms that allow brands to track health and campaign success. The firm works with clients in three primary areas: brand strategy and tracking, corporate reputation, and research for public release.

The Levada Center is a Russian independent, nongovernmental polling and sociological research organization. It is named after its founder, the first Russian professor of sociology Yuri Levada (1930–2006). The center traces back its history to 1987 when the All-Union Public Opinion Research Center (VTsIOM) was founded under the leadership of academician Tatyana Zaslavskaya. As one of Russia's largest research companies, the Levada Center regularly conducts its own and commissioned polling and marketing research. In 2016, it was labelled a foreign agent under the 2012 Russian foreign agent law.

<span class="mw-page-title-main">Synovate</span> Former market research company

Synovate was a market research company with more than 100 offices in 62 countries. It was acquired by Ipsos in 2011 which combined to be the third largest in the world.

Angus Reid is a Canadian entrepreneur, pollster, and sociologist. He is the chairman of the Angus Reid Institute and CEO and founder of Angus Reid Global. He is director of the Reid Campbell Group which operates Rival Technologies and Reach 3 Insights.

CROP Inc. is a Canadian polling and market research firm based in Montreal, Quebec, Canada. The company was founded in 1965 by Yvan Corbeil, who saw a disconnect between Toronto-based polling firms and the realities of Quebec society.

Survation is a polling and market research agency based in London, England. Survation have been conducting research surveys since 2010. Surveys are conducted via telephone, online panel and face to face as well as omnibus research for a broad range of clients including television, newspapers, charities, lobby groups, trade unions, law firms and political parties. Damian Lyons Lowe is the company founder and Chief Executive.

This page lists public opinion polls conducted for the 2017 French presidential election, which was held on 23 April 2017 with a run-off on 7 May 2017.

Didier Truchot is a French business executive and is the founder and chairman of the global market research company Ipsos. He founded the company in 1975 and was the CEO and co-president from 1988 to 2021, when he was succeeded by Ben Page as CEO, and became chairman. With an estimated net-worth of 550 million euros, he currently holds the 118th greatest personal fortune in France.

This page lists public opinion polls conducted for the 2012 French legislative elections, which were held in two rounds on 10 and 17 June 2012.

This page lists public opinion polls conducted for the 2007 French legislative elections, which were held in two rounds on 10 and 17 June 2007.

This is a list of public opinion polls conducted for the 2009 European Parliament election in France, which was held on 7 June 2009.

ReachTEL is a market research company founded and based in Australia, now owned by the American multinational company Equifax. It conducts regular opinion polling for Australian politics.

This page lists public opinion polls conducted for the 2019 European Parliament election in France, was held on 26 May 2019.

References

  1. 1 2 "Company Description: Ipsos SA". businessweek.com. BusinessWeek. Archived from the original on 23 October 2012. Retrieved 27 September 2012.
  2. 1 2 3 4 5 "Press Release : Ipsos in 2021 : A successful model" (PDF). Ipsos.com. Retrieved 13 October 2022.
  3. ↑ "Sondage Ipsos Radio France : l'incroyable immobilité". franceculture.fr. 28 February 2012. Retrieved 19 June 2019.
  4. ↑ Honomichl Global Top 25 "Archived copy" (PDF). Archived from the original (PDF) on 3 December 2013. Retrieved 3 December 2013.{{cite web}}: CS1 maint: archived copy as title (link)
  5. 1 2 International Directory of Company Histories . Vol. 48. St. James Press. September 2002. ISBN   155862466X.
  6. ↑ "Ipsos SA Announces Completion of Acquisition of Aegis Group Plc's Synovate". reuters.com. Reuters. 12 October 2011. Archived from the original on 21 June 2013. Retrieved 26 September 2012.
  7. ↑ "Synthesio, now an Ipsos company!". Synthesio. Retrieved 31 October 2018.
  8. ↑ "Ben Page named Ipsos chief executive officer | News". Research Live. Retrieved 14 February 2023.
  9. ↑ "Ipsos buys B2B research startup Xperiti | News". Research Live. Retrieved 14 February 2023.
  10. ↑ "Contact us". Ipsos. Retrieved 12 February 2022.
  11. ↑ "News & Polls". Ipsos. Retrieved 12 February 2022.
  12. ↑ "Contact us". Ipsos. 24 January 2021. Retrieved 12 February 2022.
  13. 1 2 Singhal, Pallavi; Topsfield, Jewel (5 February 2021). "Topic - Ipsos poll". The Sydney Morning Herald . Retrieved 12 February 2022.
  14. ↑ Goot, Murray (15 May 2019). "Who controls opinion polling in Australia, what else we need to know about the polls, and why it matters". Inside Story. Archived from the original on 11 February 2022. Retrieved 11 February 2022.
  15. ↑ Morgan, Gary; Levine, Michele (11 April 2019). "For the Record: Ownership of Australian Public Opinion Polling and Market Research Companies". Roy Morgan Research . Archived from the original on 11 February 2022. Retrieved 11 February 2022.
  16. ↑ Wahlquist, Calla (23 May 2019). "Sydney Morning Herald and Age to stop running Ipsos poll after surprise election result". the Guardian. Retrieved 12 February 2022.
  17. ↑ Ipsos Annual Results Presentation 2011 "Archived copy" (PDF). Archived from the original (PDF) on 12 May 2012. Retrieved 21 April 2012.{{cite web}}: CS1 maint: archived copy as title (link)
  18. ↑ Palacio, Xabier (10 September 2019). "ESOMAR's latest Global Market Research report values global research and data industry market at US $80 billion | Research World". Researchworld.com.
  19. 1 2 [ permanent dead link ]
  20. ↑ "Ipsos is global". Ipsos Markinor. Archived from the original on 4 May 2014. Retrieved 4 May 2014.
  21. ↑ Group, RDA. "Home". Rdagroup.com. Archived from the original on 21 March 2018. Retrieved 25 April 2018.
  22. ↑ "Ipsos acquires Karian and Box, An expert in employee relationship management" (PDF). Ipsos.com. Retrieved 25 January 2022.
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