Forrester Research

Last updated
Forrester Research, Inc.
Company type Public
Nasdaq:  FORR
Industry Market research
Information technology
FoundedJuly 1983;41 years ago (1983-07)
FounderGeorge F. Colony
Headquarters
60 Acorn Park Drive, Cambridge, Massachusetts, U.S.
Revenue$480.8 million in 2023
Number of employees
1,700+
Website forrester.com
George Colony, CEO of Forrester Research George Colony in 2011.jpg
George Colony, CEO of Forrester Research

Forrester is one of the most influential research and advisory firms in the world, empowering leaders in technology, customer experience, digital, marketing, sales, and product functions to be bold at work and accelerate growth through customer obsession. Forrester's unique research and continuous guidance model helps executives and their teams achieve their initiatives and outcomes faster and with confidence.

Contents

Forrester serves clients in North America, Europe, and Asia Pacific. The firm is headquartered in Cambridge, MA with global offices in Amsterdam, London. [1] , New Delhi, New York, NY, Norwalk, CT, Singapore, Stockholm, and Sydney.

History and Key Milestones

Forrester's Bold Vision Research Themes

Forrester's signature research themes, also known as "Bold Vision" research, help organizations plan for the future by staying ahead of changing market trends and customer dynamics. Themes include:

Forrester Models and Frameworks

Forrester’s models and frameworks provide a foundation, guidance, or methodology for organizing, planning, or executing a specific task, process, or project. They are designed to help organizations standardize their approach and ensure consistency in their efforts while allowing for flexibility and adaptation to unique circumstances. Forrester’s noteworthy models and frameworks include:

Forrester's Evaluative Research

Forrester’s evaluative research collects and analyzes data to assess the effectiveness, efficiency, and impact of a product, service, or process. It provides insights that can inform decision-making and guide improvements in future initiatives. Forrester’s Evaluative research portfolio includes:

Forrester and Generative AI

In June 2023, George F. Colony issued a clarion call for companies to explore generative AI, predicting its widespread transformational impact. This was followed by the launch of Forrester’s own generative AI tool, Izola, in October 2023.

Forrester’s research empowers technology, marketing, security, and customer service leaders to seize the genAI movement on topics such as:

Forrester Events

Forrester’s events offer insights and actionable advice to achieve accelerated business growth. Forrester’s portfolio of events includes Forrester’s B2B Summits, CX Summits, and Technology & Innovation Summits for North America, EMEA, and APAC, and its Security & Risk Summit.

Leadership

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References

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