ESOMAR

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ESOMAR
Formation1947;78 years ago (1947) [a]
FounderData analytics professionals and researchers in 1947
Headquarters Amsterdam, Netherlands
Coordinates 52°18′32″N4°56′53″E / 52.309°N 4.948°E / 52.309; 4.948
Website esomar.org

ESOMAR is a global professional association for market research and insights that was founded in 1947. [1] [a] The name ESOMAR is an abbreviation of their original name, the European Society for Opinion and Marketing Research, which reflects the original catchment of the organisation. [2] ESOMAR has published an ethics and guidance code for its members since 1948, with a joint code being published with the International Chamber of Commerce (ICC) since 1977. [3]

Contents

History

ESOMAR was founded in 1947. [1] [a] In 1948 the first version of code of practice for members was published. [4] In 1976 ESOMAR and the ICC determined a single code of practice would be preferable and the first joint code of practice was published in 1977, with revisions in 1986, 1994 and 2007. [3] From the revision in 2016 the title and content was changed to include data analytics. [5]

Activities

ESOMAR produces information about market, opinion, and social research as well as data analytics. [6] [7] An annual multi-day congress is held in-person, [8] [9] except in 2020 and 2021 when it was held as a virtual "Insights Festival". [10] [11]

Research World is an online platform that publishes non-commercial, original content submissions about research and practical issues relevant to marketing and business. [12] Until 2019, ESOMAR produced the Research World magazine bi-monthly, with publisher Wiley Online Library claiming a worldwide circulation of close to 20,000 with the majority of the readers in Europe. [13]

As the charity arm of ESOMAR, the ESOMAR Foundation helps non-profit organisations through research, supports market research education in developing countries and students from disadvantaged socio-economic backgrounds, and provide financial help to researchers in need. [14]

As a professional association, ESOMAR has several awards for market research and insights professionals. Since 2021, ESOMAR publishes Insight250, a yearly award recognising 250 leaders in the industry worldwide. [15] In addition, every year ESOMAR presents several awards, [16] including the Young ESOMAR Society (YES!) Award, the Research Effectiveness Award, [17] and the ESOMAR Partner Awards.

See also

Notes

  1. 1 2 3 ESOMAR itself claims a date of 1947 while there is an alternate claim the date is 1948, the date the ESOMAR guidance code was first published. [1]

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References

  1. 1 2 3 ESOMAR & Raben (2019).
  2. ↑ Corbin et al. (2018), pp. 171–172.
  3. 1 2 ICC (2019a).
  4. ↑ Polonsky & Waller (2004), p. 72.
  5. ↑ ICC (2019b).
  6. ↑ Nilsson (2018), pp. iv, 49–51.
  7. ↑ "The ICC/ESOMAR International Code" . Retrieved 9 September 2023.
  8. ↑ "ESOMAR Congress" . Retrieved 11 September 2023.
  9. ↑ "ESOMAR Congress 2022" . Retrieved 11 September 2023.
  10. ↑ "ESOMAR Insights Festival 2021". YouTube . Retrieved 11 September 2023.
  11. ↑ "ESOMAR Insights Festival 2020" . Retrieved 11 September 2023.
  12. ↑ "Research World" . Retrieved 10 September 2023.
  13. ↑ Wiley (2019).
  14. ↑ "ESOMAR Foundation" . Retrieved 12 September 2023.
  15. ↑ "2024 Insight250 Official Announcement of Winners". ESOMAR. 30 September 2024.
  16. ↑ "Awards". esomar.org.
  17. ↑ "Research Effectiveness Awards". esomar.org.

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