Survey methodology is "the study of survey methods". As a field of applied statistics concentrating on human-research surveys, survey methodology studies the sampling of individual units from a population and associated techniques of survey data collection, such as questionnaire construction and methods for improving the number and accuracy of responses to surveys. Survey methodology targets instruments or procedures that ask one or more questions that may or may not be answered.
An opinion poll, often simply referred to as a survey or a poll, is a human research survey of public opinion from a particular sample. Opinion polls are usually designed to represent the opinions of a population by conducting a series of questions and then extrapolating generalities in ratio or within confidence intervals. A person who conducts polls is referred to as a pollster.
Daniel Yankelovich was an American public opinion analyst and social scientist.
The Insights Association, formed by the merger of the Council of American Survey Research Organizations (CASRO) and the Marketing Research Association (MRA) in January 2017 with more than 325 member companies and their 32,000 employees, all of whom are afforded membership benefits, represent nearly $8 billion in global annual revenue—about 85% of the U.S. research industry and 30% of the global research industry. As of 2023, it has six U.S. regional chapters and one Canadian chapter. IA's members annually reaffirm their adherence to the IA Code of Standards and Ethics, a code that sets the standards of professional and ethical conduct for all IA members and the research and data analytics industry and profession.
Gallup, Inc. is an American multinational analytics and advisory company based in Washington, D.C. Founded by George Gallup in 1935, the company became known for its public opinion polls conducted worldwide. Gallup provides analytics and management consulting to organizations globally. In addition the company offers educational consulting, the CliftonStrengths assessment and associated products, and business and management books published by its Gallup Press unit.
The World Association for Public Opinion Research (WAPOR) is an international professional association of researchers in the field of survey research. It is a member organization of the International Science Council.
ESOMAR is a membership organization for market, social, opinion, and data analytics professionals and researchers that was founded in 1947. The name ESOMAR is an abbreviation of their original name, the European Society for Opinion and Marketing Research, which reflects the original catchment of the organisation. ESOMAR has published an ethics and guidance code for its members since 1948, with a joint code being published with the International Chamber of Commerce (ICC) since 1977.
Michael Wolfe Traugott is an American political scientist, communication studies researcher, and political pundit. As of 2022, he is a Professor Emeritus at the University of Michigan, Ann Arbor and adjunct research professor at UM's Institute for Social Research, Center for Political Studies.
James A. Davis (1929–2016) was a distinguished American sociologist who is best known as a pioneer in the application of quantitative statistical methods to social science research and teaching. Most recently, he was a Senior Lecturer in Sociology at the University of Chicago.
The Social Science Research Laboratory (SSRL) is a component of the College of Arts & Letters at San Diego State University (SDSU) in San Diego, California.
The Roper Center for Public Opinion Research at Cornell University is the world's oldest archive of social science data and the largest specializing in data from public opinion surveys. Its collection includes over 27,000 datasets and more than 855,000 questions with responses in Roper iPoll, adding hundreds more each year. The archive contains responses from millions of individuals on a vast range of topics. The current executive director of the center is Jonathon P. Schuldt, Associate Professor of Communication at Cornell University, with a governing board of directors chaired by Robert Y. Shapiro of Columbia University.
Rating, or fully the Sociological group "Rating", is a Ukrainian independent, non-governmental research organization, that specializes in conducting all types of sociological research in compliance with international standards approved by the ESOMAR and WAPOR codes. It conducts national and regional political, thematic, marketing and media research on a regular basis. Sociological group "Rating" is a part of the Rating GroupTM "group of companies ". The company has branches in Kyiv and Lviv. The network of interviewers is composed of more than 500 people operating throughout Ukraine. The company is a permanent member of the Sociological Association of Ukraine.
Nancy A. Bates is a statistician who works as a senior researcher at the United States Census Bureau. Bates earned bachelor's and master's degrees from the University of Oklahoma in 1985 and 1987, and began working for the census bureau in 1988.
Stanley Presser, a social scientist, is a Distinguished University Professor at the University of Maryland, where he teaches in the Sociology Department and the Joint Program in Survey Methodology (JPSM). He co-founded JPSM with colleagues at the University of Michigan and Westat, Inc., and served as its first director. He has also been editor of Public Opinion Quarterly and president of the American Association for Public Opinion Research.
The Suffolk University Political Research Center (SUPRC) is an opinion polling center at Suffolk University in Boston, Massachusetts.
Mainstreet Research is a Canadian market research and polling firm with headquarters in Toronto, and offices in Montreal and Ottawa. The company was founded in 2010 by Quito Maggi, who currently serves as its president.
Robert J. Blendon is an American academic who is the Richard L. Menschel Professor of Public Health and Professor of Health Policy and Political Analysis, Emeritus and Acting Director for the Division of Policy Translation and Leadership Development at the Harvard T.H. Chan School of Public Health. He previousy held appointments as a Professor of Health Policy and Political Analysis at the Harvard T.H. Chan School of Public Health and the Harvard Kennedy School of Government. Hhe directs the Harvard Opinion Research Program and co-directs the Robert Wood Johnson Foundation/Harvard T.H. Chan School of Public Health project on understanding Americans’ Health Agenda. Previously, he co-directed a polling series with The Washington Post and Kaiser Family Foundation.
Nancy A. Mathiowetz is an American sociologist and statistician, known for her pioneering combination of cognitive psychology with survey methodology and for her research on poverty and disability.
The Winthrop Poll, also known as the "Winthrop University Poll," is a long-term survey initiative conducted by Winthrop University's Center for Public Opinion & Policy Research (CPOPR). It informs public policy makers and the general public about the attitudes and opinions of citizens in the state of South Carolina and the southern region of the United States. During the 2020 US Democratic primary, the Democratic National Committee (DNC) designated the Winthrop Poll as one of the threshold polls used to qualify presidential candidates for debates. Topics of the poll typically include political candidates and politically relevant issues. Results of the poll are cited regularly by national and international news organizations such as Time (magazine), Politico, The Hill, the BBC, Washington Post, MSNBC, and CNN.
Archibald Maddock Crossley was an American pollster, statistician, and pioneer in public opinion research. Along with friends-cum-rivals Elmo Roper and George Gallup, Crossley has been described as one of the fathers of election polling.
