Survey data collection

Last updated

With the application of probability sampling in the 1930s, surveys became a standard tool for empirical research in social sciences, marketing, and official statistics. [1] The methods involved in survey data collection are any of a number of ways in which data can be collected for a statistical survey. These are methods that are used to collect information from a sample of individuals in a systematic way. First there was the change from traditional paper-and-pencil interviewing (PAPI) to computer-assisted interviewing (CAI). Now, face-to-face surveys (CAPI), telephone surveys (CATI), and mail surveys (CASI, CSAQ) are increasingly replaced by web surveys. [2] In addition, remote interviewers could possibly keep the respondent engaged while reducing cost as compared to in-person interviewers. [3]

Contents

Modes of data collection

The choice between administration modes is influenced by several factors, including 1) costs, 2) coverage of the target population (including group-specific preferences for certain modes [4] ), 3) flexibility of asking questions, 4) respondents’ willingness to participate and 5) response accuracy. Different methods create mode effects that change how respondents answer. The most common modes of administration are listed under the following headings. [5]

Mobile surveys

Mobile data collection or mobile surveys is an increasingly popular method of data collection. Over 50% of surveys today are opened on mobile devices. [6] The survey, form, app or collection tool is on a mobile device such as a smart phone or a tablet. These devices offer innovative ways to gather data, and eliminate the laborious "data entry" (of paper form data into a computer), which delays data analysis and understanding. By eliminating paper, mobile data collection can also dramatically reduce costs: one World Bank study in Guatemala found a 71% decrease in cost while using mobile data collection, compared to the previous paper-based approach. [7]

Apart from the high mobile phone penetration, [8] [9] further advantages are quicker response times and the possibility to reach previously hard-to-reach target groups. In this way, mobile technology allows marketers, researchers and employers to create real and meaningful mobile engagement in environments different from the traditional one in front of a desktop computer. [10] [11] However, even when using mobile devices to answer the web surveys, most respondents still answer from home. [12] [13]

SMS/IM surveys

SMS surveys can reach any handset, in any language and in any country. As they are not dependent on internet access and the answers can be sent when its convenient, they are a suitable mobile survey data collection channel for many situations that require fast, high volume responses. As a result, SMS surveys can deliver 80% of responses in less than 2 hours [14] and often at much lower cost compared to face-to-face surveys, due to the elimination of travel/personnel costs. [15] IM is similar to SMS, except that a mobile number is not required. IM functions are available in standalone software, such as Skype, or embedded on websites such as Facebook and Google. [3]

Online surveys

Online (Internet) surveys are becoming an essential research tool for a variety of research fields, including marketing, social and official statistics research. According to ESOMAR online survey research accounted for 20% of global data-collection expenditure in 2006. [1] They offer capabilities beyond those available for any other type of self-administered questionnaire. [16] Online consumer panels are also used extensively for carrying out surveys but the quality is considered inferior because the panelists are regular contributors and tend to be fatigued. However, when estimating the measurement quality (defined as product of reliability and validity) using a multitrait-multimethod approach (MTMM), some studies found a quite reasonable quality [17] [18] and even that the quality of a series of questions in an online opt-in panel (Netquest) was very similar to the measurement quality for the same questions asked in the European Social Survey (ESS), which is a face-to-face survey. [19]

US Navy 030618-N-2893B-001 Information Technician 1st Class Annette Leasure takes a few minutes to fill out the BUPERS Online Uniform Survey Questionnaire. US Navy 030618-N-2893B-001 Information Technician 1st Class Annette Leasure takes a few minutes to fill out the BUPERS Online Uniform Survey Questionnaire.jpg
US Navy 030618-N-2893B-001 Information Technician 1st Class Annette Leasure takes a few minutes to fill out the BUPERS Online Uniform Survey Questionnaire.

Some studies have compared the quality of face-to-face surveys and/or telephone surveys with that of online surveys, for single questions, but also for more complex concepts measured with more than one question (also called Composite Scores or Index). [20] [21] [22] Focusing only on probability-based surveys (also for the online ones), they found overall that the face-to-face (using show-cards) and web surveys have quite similar levels of measurement quality, whereas the telephone surveys were performing worse. Other studies comparing paper-and-pencil questionnaires with web-based questionnaires showed that employees preferred online survey approaches to the paper-and-pencil format. There are also concerns about what has been called "ballot stuffing" in which employees make repeated responses to the same survey. Some employees are also concerned about privacy. Even if they do not provide their names when responding to a company survey, can they be certain that their anonymity is protected? Such fears prevent some employees from expressing an opinion. [23]

Advantages of online surveys

  • Web surveys are faster, simpler, and cheaper. [2] However, lower costs are not so straightforward in practice, as they are strongly interconnected to errors. Because response rate comparisons to other survey modes are usually not favourable for online surveys, efforts to achieve a higher response rate (e.g., with traditional solicitation methods) may substantially increase costs. [1]
  • The entire data collection period is significantly shortened, as all data can be collected and processed in little more than a month. [2]
  • Interaction between the respondent and the questionnaire is more dynamic compared to e-mail or paper surveys. [16] Online surveys are also less intrusive, and they suffer less from social desirability effects. [2]
  • Complex skip patterns can be implemented in ways that are mostly invisible to the respondent. [16]
  • Pop-up instructions can be provided for individual questions to provide help with questions exactly where assistance is required. [16]
  • Questions with long lists of answer choices can be used to provide immediate coding of answers to certain questions that are usually asked in an open-ended fashion in paper questionnaires. [16]
  • Online surveys can be tailored to the situation (e.g., respondents may be allowed save a partially completed form, the questionnaire may be preloaded with already available information, etc.). [2]
  • Online questionnaires may be improved by applying usability testing, where usability is measured with reference to the speed with which a task can be performed, the frequency of errors and user satisfaction with the interface. [2]

Key methodological issues of online surveys

  • Sampling . The difference between probability samples (where the inclusion probabilities for all units of the target population is known in advance) and non-probability samples (which often require less time and effort but generally do not support statistical inference) is crucial. Probability samples are highly affected by problems of non-coverage (not all members of the general population have Internet access) and frame problems (online survey invitations are most conveniently distributed using e-mail, but there are no e-mail directories of the general population that might be used as a sampling frame). Because coverage and frame problems can significantly impact data quality, they should be adequately reported when disseminating the research results. [1] [24]
  • Invitations to online surveys. Due to the lack of sampling frames many online survey invitations are published in the form of an URL link on web sites or in other media, which leads to sample selection bias that is out of research control and to non-probability samples. Traditional solicitation modes, such as telephone or mail invitations to web surveys, can help overcoming probability sampling issues in online surveys. However, such approaches are faced with problems of dramatically higher costs and questionable effectiveness. [1]
  • Non-response . Online survey response rates are generally low and also vary extremely – from less than 1% in enterprise surveys with e-mail invitations to almost 100% in specific membership surveys. In addition to refusing participation, terminating surveying during the process or not answering certain questions, several other non-response patterns can be observed in online surveys, such as lurking respondents and a combination of partial and item non-response. Response rates can be increased by offering monetary or some other type of incentive to the respondents, by contacting respondents several times (follow-up), and by keeping the questionnaire difficulty as low as possible. [1] There are draw-backs to using an incentive to garner a response. Non-bias responses could be questioned in this type of situation. The most concrete way to gain feedback is to publicize what is done with the results. To take concrete actions based on feedback and to show that to the customer base is extremely motivating to customers to continue to let their voice be heard.
  • Acquiescence bias . Due to a phenomenon inherently present in human nature, many people have acquiescent personalities and are more likely to agree with statements than disagree - regardless of the content. Often, those people see the question-asker as an expert in their field which causes them to be more likely to react positively to the question asked.
  • Platform Issues. Lack of familiarity with the platform used can cause participants and clients confusion, or limit who may be willing and able to navigate surveys on digital platforms. [25]
  • Questionnaire design. While modern web questionnaires offer a range of design features (different question types, images, multimedia), the use of such elements should be limited to the extent necessary for respondents to understand questions or to stimulate the response. It should not affect their responses, because that would mean lower validity and reliability of data. Appropriate questionnaire design can help lowering the measurement error that can arise also due to the respondents or the survey mode itself (respondent’s motivation, computer literacy, abilities, privacy concerns, etc.). [1]
  • Post-survey adjustments. Various robust procedures have been developed for situations where sampling deviate from probability selection, or, when we face non-coverage and non-response problems. The standard statistical inference procedures (e.g. confidence interval calculations and hypothesis testing) still require a probability sample. The actual survey practice, particularly in marketing research and in public opinion polling, which massively neglects the principles of probability samples, increasingly requires from the statistical profession to specify the conditions where non-probability samples may work. [1]

These issues, and potential remedies, are discussed in a number of sources. [26] [27]

Telephone

Telephone surveys use interviewers to encourage the sample persons to respond, which leads to higher response rates. [28] There are some potential for interviewer bias (e.g., some people may be more willing to discuss a sensitive issue with a female interviewer than with a male one). Depending on local call charge structure and coverage, this method can be cost efficient and may be appropriate for large national (or international) sampling frames using traditional phones or computer assisted telephone interviewing (CATI). Because it is audio-based, this mode cannot be used for non-audio information such as graphics, demonstrations, or taste/smell samples.

Mail

Depending on local bulk mail postage, mail surveys may be relatively lower cost compared to other modes. The field method tends to be longer - often several months - before the surveys are returned and statistical analysis can begin. The questionnaire may be handed to the respondents or mailed to them, but in all cases they are returned to the researcher via mail. Because there is no interviewer presence, the mail mode is not suitable for issues that may require clarification. However, there is no interviewer bias and respondents can answer at their own convenience (allowing them to break up long surveys; also useful if they need to check records to answer a question). To correct nonresponse bias, extrapolation across waves could be done. [29] Response rates can be improved by using mail panels (members of the panel must agree to participate) and prepaid monetary incentives, [30] but response rates are affected by the class of mail through which the survey was sent. [31] Panels can be used in longitudinal designs where the same respondents are surveyed several times.

Visual presentation of survey questions make a difference in how respondents answer them; with four primary design elements: words (meaning), numbers (sequencing), symbols (e.g. arrow), and graphics (e.g. text boxes). [16] In translated surveys, writing practice (e.g. Spanish words are lengthier and require more printing space) and text orientation (e.g. Arabic is read from right to left) must be considered in questionnaire visual design to minimize data missingness. [32] [33]

Face-to-face

The face-to-face mode is suitable for locations where telephone or mail are not developed. Like the telephone mode, the interviewer presence runs the risk of interviewer bias.

Video interviewing

Video interviewing is similar to face-to-face interviewing except that the interviewer and respondent are not physically in the same location, but are communicating via video conferencing such as Zoom or Teams. [3]

Virtual worlds

Virtual-world interviews take place online in a space created for virtual interaction with other users or players, such as Second Life. Both the respondent and interviewer choose avatars to represent themselves and interact by a chat feature or by real voice audio. [3]

Chatbots

A chatbot is used regularly in marketing and sales to gather experience feedback. When used for collecting survey responses, chatbot surveys should be kept short, trained to speak in a friendly human tone, and use easy-to-navigate interface with more advanced artificial intelligence. [34]

Mixed-mode surveys

Researchers can combine several above methods for the data collection. For example, researchers can invite shoppers at malls, and send willing participants questionnaires by emails. With the introduction of computers to the survey process, survey mode now includes combinations of different approaches or mixed-mode designs. Some of the most common methods are: [35] [16]

See also

Related Research Articles

<span class="mw-page-title-main">Sampling (statistics)</span> Selection of data points in statistics.

In statistics, quality assurance, and survey methodology, sampling is the selection of a subset or a statistical sample of individuals from within a statistical population to estimate characteristics of the whole population. The subset is meant to reflect the whole population and statisticians attempt to collect samples that are representative of the population. Sampling has lower costs and faster data collection compared to recording data from the entire population, and thus, it can provide insights in cases where it is infeasible to measure an entire population.

<span class="mw-page-title-main">Interview</span> Structured series of questions and answers

An interview is a structured conversation where one participant asks questions, and the other provides answers. In common parlance, the word "interview" refers to a one-on-one conversation between an interviewer and an interviewee. The interviewer asks questions to which the interviewee responds, usually providing information. That information may be used or provided to other audiences immediately or later. This feature is common to many types of interviews – a job interview or interview with a witness to an event may have no other audience present at the time, but the answers will be later provided to others in the employment or investigative process. An interview may also transfer information in both directions.

Questionnaire construction refers to the design of a questionnaire to gather statistically useful information about a given topic. When properly constructed and responsibly administered, questionnaires can provide valuable data about any given subject.

Survey methodology is "the study of survey methods". As a field of applied statistics concentrating on human-research surveys, survey methodology studies the sampling of individual units from a population and associated techniques of survey data collection, such as questionnaire construction and methods for improving the number and accuracy of responses to surveys. Survey methodology targets instruments or procedures that ask one or more questions that may or may not be answered.

Quantitative marketing research is the application of quantitative research techniques to the field of marketing research. It has roots in both the positivist view of the world, and the modern marketing viewpoint that marketing is an interactive process in which both the buyer and seller reach a satisfying agreement on the "four Ps" of marketing: Product, Price, Place (location) and Promotion.

An opinion poll, often simply referred to as a survey or a poll, is a human research survey of public opinion from a particular sample. Opinion polls are usually designed to represent the opinions of a population by conducting a series of questions and then extrapolating generalities in ratio or within confidence intervals. A person who conducts polls is referred to as a pollster.

<span class="mw-page-title-main">Questionnaire</span> Series of questions for gathering information

A questionnaire is a research instrument that consists of a set of questions for the purpose of gathering information from respondents through survey or statistical study. A research questionnaire is typically a mix of close-ended questions and open-ended questions. Open-ended, long-term questions offer the respondent the ability to elaborate on their thoughts. The Research questionnaire was developed by the Statistical Society of London in 1838.

Computer-assisted telephone interviewing (CATI) is a telephone surveying technique in which the interviewer follows a script provided by a software application. It is a structured system of microdata collection by telephone that speeds up the collection and editing of microdata and also permits the interviewer to educate the respondents on the importance of timely and accurate data. The software is able to customize the flow of the questionnaire based on the answers provided, as well as information already known about the participant. It is used in B2B services and corporate sales.

Computer-assisted personal interviewing (CAPI) is an interviewing technique in which the respondent or interviewer uses an electronic device to answer the questions. It is similar to computer-assisted telephone interviewing, except that the interview takes place in person instead of over the telephone. This method is usually preferred over a telephone interview when the questionnaire is long and complex. It has been classified as a personal interviewing technique because an interviewer is usually present to serve as a host and to guide the respondent. If no interviewer is present, the term Computer-Assisted Self Interviewing (CASI) may be used. An example of a situation in which CAPI is used as the method of data collection is the British Crime Survey.

In social science research, social-desirability bias is a type of response bias that is the tendency of survey respondents to answer questions in a manner that will be viewed favorably by others. It can take the form of over-reporting "good behavior" or under-reporting "bad", or undesirable behavior. The tendency poses a serious problem with conducting research with self-reports. This bias interferes with the interpretation of average tendencies as well as individual differences.

A self-report study is a type of survey, questionnaire, or poll in which respondents read the question and select a response by themselves without any outside interference. A self-report is any method which involves asking a participant about their feelings, attitudes, beliefs and so on. Examples of self-reports are questionnaires and interviews; self-reports are often used as a way of gaining participants' responses in observational studies and experiments.

Cognitive pretesting, or cognitive interviewing, is a field research method where data is collected on how the subject answers interview questions. It is the evaluation of a test or questionnaire before it's administered. It allows survey researchers to collect feedback regarding survey responses and is used in evaluating whether the question is measuring the construct the researcher intends. The data collected is then used to adjust problematic questions in the questionnaire before fielding the survey to the full sample of people.

Automated telephone surveys is a systematic collection a data from demography by making calls automatically to the preset list of respondents at the aim of collecting information and gain feedback via the telephone and the internet. Automated surveys are used for customer research purposes by call centres for customer relationship management and performance management purposes. They are also used for political polling, market research and job satisfaction surveying.

Computer-assisted web interviewing (CAWI) is an Internet surveying technique in which the interviewee follows a script provided in a website. The questionnaires are made in a program for creating web interviews. The program allows for the questionnaire to contain pictures, audio and video clips, links to different web pages, etc. The website is able to customize the flow of the questionnaire based on the answers provided, as well as information already known about the participant. It is considered to be a cheaper way of surveying since one doesn't need to use people to hold surveys unlike computer-assisted telephone interviewing. With the increasing use of the Internet, online questionnaires have become a popular way of collecting information. The design of an online questionnaire has a dramatic effect on the quality of data gathered. There are many factors in designing an online questionnaire; guidelines, available question formats, administration, quality and ethic issues should be reviewed. Online questionnaires should be seen as a sub-set of a wider-range of online research methods.

<span class="mw-page-title-main">China Family Panel Studies</span> Chinese social surveys

China Family Panel Studies is a nationally representative, biennial longitudinal general social survey project designed to document changes in Chinese society, economy, population, education, and health. The CFPS was launched in 2010 by the Institute of Social Science Survey (ISSS) of Peking University, China. The data were collected at the individual, family, and community levels and are targeted for use in academic research and public policy analysis. CFPS focuses on the economic and non-economic well-being of the Chinese people, and covers topics such as economic activities, educational attainment, family relationships and dynamics, migration, and physical and mental health. The themes cover social, economic, education, health and so forth.

The marketing research process is a six-step process involving the definition of the problem being studied upon, determining what approach to take, formulation of research design, field work entailed, data preparation and analysis, and the generation of reports, how to present these reports, and overall, how the task can be accomplished.

The Health Information National Trends Survey (HINTS) is a cross-sectional, nationally representative survey of American adults sponsored by the National Cancer Institute. HINTS provides publicly available data on American adults' knowledge of, attitudes toward, and behaviors related to cancer prevention, control and communication. Researchers use the data to identify trends in health communication, including how people find cancer information, which sources they use, their feelings about the search process, and how they perceive cancer overall.

Mode effect is a broad term referring to a phenomenon where a particular survey administration mode causes different data to be collected. For example, when asking a question using two different modes, responses to one mode may be significantly and substantially different from responses given in the other mode. Mode effects are a methodological artifact, limiting the ability to compare results from different modes of collection.

Mobile marketing research is a method of data collection using the functions of mobile devices, like mobile phones, smartphones, and PDAs. With increasing members of the public having access to personal mobile devices in the 21st century, mobile marketing research developed as a way to utilize mobile communication for research purposes.

<span class="mw-page-title-main">Computer-assisted survey information collection</span>

Computer-assisted survey information collection (CASIC) refers to a variety of survey modes that were enabled by the introduction of computer technology. The first CASIC modes were interviewer-administered, while later on computerized self-administered questionnaires (CSAQ) appeared. It was coined in 1990 as a catch-all term for survey technologies that have expanded over time.

References

  1. 1 2 3 4 5 6 7 8 Vehovar, V.; Lozar Manfreda, K. (2008). "Overview: Online Surveys". In Fielding, N.; Lee, R. M.; Blank, G. (eds.). The SAGE Handbook of Online Research Methods. London: SAGE. pp. 177–194. ISBN   978-1-4129-2293-7.
  2. 1 2 3 4 5 6 Bethlehem, J.; Biffignandi, S. (2012). Handbook of Web Surveys. Wiley Handbooks in Survey Methodology. Vol. 567. New Jersey: John Wiley & Sons. ISBN   978-1-118-12172-6.
  3. 1 2 3 4 Cook, Sarah; Sha, Mandy (2016-03-15). "Technology options for engaging respondents in self-administered questionnaires and remote interviewing". RTI Press. doi: 10.3768/rtipress.2016.op.0026.1603 .
  4. ↑ Agley, Jon; Meyerson, Beth; Eldridge, Lori; Smith, Carriann; Arora, Prachi; Richardson, Chanel; Miller, Tara (February 2019). "Just the fax, please: Updating electronic/hybrid methods for surveying pharmacists". Research in Social and Administrative Pharmacy. 15 (2): 226–227. doi:10.1016/j.sapharm.2018.10.028. PMID   30416040. S2CID   53281364.
  5. ↑ Mellenbergh, G.J. (2008). "Surveys". In Adèr, H.J.; Mellenbergh, G.J. (eds.). Advising on Research Methods: A consultant's companion. Huizen, The Netherlands: Johannes van Kessel Publishing. pp. 183–209. ISBN   978-90-79418-01-5.
  6. ↑ "Mobile-ready. Event driven. Feature rich. Online customer surveys". QuestBack. Archived from the original on 23 October 2015.
  7. ↑ Schuster, Christian; Perez Brito, Carlos. "Evaluating Cash Transfers in Guatemala". Magpi. Retrieved 27 November 2016.
  8. ↑ Revilla, M., Toninelli, D., Ochoa, C., and G. Loewe (2015). “Who has access to mobile devices in an online opt-in panel? An analysis of potential respondents for mobile surveys”. In D. Toninelli, R. Pinter, and P. de Pedraza (eds), Mobile Research Methods: Opportunities and challenges of mobile research methodologies, pp. 119-139 (Chapter 8). London: Ubiquity Press. ISBN   978-1-909188-53-2. DOI: https://dx.doi.org/10.5334/bar.h. License: CC-BY 4.0.
  9. ↑ Callegaro, Mario (3 October 2013). "Do You Know Which Device Your Respondent Has Used to Take Your Online Survey?". Survey Practice. 3 (6) – via www.surveypractice.org.
  10. ↑ "Mobile engagement becomes standard operating procedure". Survey Anyplace. Archived from the original on 2014-02-08.
  11. ↑ Burger, Christoph; Riemer, Valentin; Grafeneder, Jürgen; Woisetschläger, Bianca; Vidovic, Dragana; Hergovich, Andreas (2010). "Reaching the Mobile Respondent: Determinants of High-Level Mobile Phone Use Among a High-Coverage Group" (PDF). Social Science Computer Review. 28 (3): 336–349. doi:10.1177/0894439309353099. S2CID   61640965.
  12. ↑ Mavletova, Aigul; Couper, Mick P. (22 November 2013). "Sensitive Topics in PC Web and Mobile Web Surveys: Is There a Difference?". Survey Research Methods. 7 (3): 191–205. doi:10.18148/srm/2013.v7i3.5458.
  13. ↑ Toninelli, D.; Revilla, M. (2016). "Smartphones vs PCs: Does the Device Affect the Web Survey Experience and the Measurement Error for Sensitive Topics? A Replication of the Mavletova & Couper's 2013 Experiment". Survey Research Methods. 10 (2): 153–169. doi:10.18148/srm/2016.v10i2.6274.
  14. ↑ Global, OnePoint. "SMS surveys". OnePoint Global. Retrieved 27 June 2016.
  15. ↑ Selanikio, Joel. "Getting More Data for Less Money". Magpi. Retrieved 9 November 2016.
  16. 1 2 3 4 5 6 7 Dillman, D.A. (2006). Mail and Internet Surveys: The Tailored Design Method (2nd ed.). New Jersey: John Wiley & Sons. ISBN   978-0-470-03856-7.
  17. ↑ Revilla, Melanie; Ochoa, Carlos (14 December 2015). "Quality of Different Scales in an Online Survey in Mexico and Colombia". Journal of Politics in Latin America. 7 (3): 157–177. doi: 10.1177/1866802X1500700305 . hdl: 10230/28347 . S2CID   56357343 – via journals.sub.uni-hamburg.de.
  18. ↑ Revilla, M., and W.E. Saris (2015). "Estimating and comparing the quality of different scales of an online survey using an MTMM approach". In Engel, U. (Ed), Survey Measurements: Techniques, Data Quality and sources of Error. Chapter 5, pp. 53-74. Campus. Frankfurt. New York. ISBN 9783593502809. Available at press.uchicago.edu.
  19. ↑ Revilla, Melanie; Saris, Willem; Loewe, Germán; Ochoa, Carlos (26 May 2015). "Can a non-probabilistic online panel achieve question quality similar to that of the European Social Survey?". International Journal of Market Research. 57 (3): 395–412. doi:10.2501/IJMR-2015-034. S2CID   167732979.
  20. ↑ Revilla, M. (2015). “Comparison of the quality estimates in a mixed-mode and a unimode design: an experiment from the European Social Survey”, Quality and Quantity. 2015, 49(3): 1219-1238. Published online first 13 of June 2014. DOI: 10.1007/s11135-014-0044-5
  21. ↑ Revilla, Melanie A. (30 December 2012). "Measurement invariance and quality of composite scores in a face-to-face and a web survey". Survey Research Methods. 7 (1): 17–28. doi:10.18148/srm/2013.v7i1.5098.
  22. ↑ Revilla, Melanie (31 December 2010). "Quality in Unimode and Mixed-Mode designs: A Multitrait-Multimethod approach". Survey Research Methods. 4 (3): 151–164. doi:10.18148/srm/2010.v4i3.4278.
  23. ↑ Schultz & Schultz, Duane (2010). Psychology and work today. New York: Prentice Hall. p. 40. ISBN   978-0-205-68358-1.
  24. ↑ Wright, Kevin (1 April 2005). "Researching Internet-Based Populations: Advantages and Disadvantages of Online Survey Research, Online Questionnaire Authoring Software Packages, and Web Survey Services". Journal of Computer-Mediated Communication. 10 (3): 1034. Retrieved 6 March 2018.
  25. ↑ Dwivedi, Yogesh K.; Ismagilova, Elvira; Hughes, D. Laurie; Carlson, Jamie; Filieri, Raffaele; Jacobson, Jenna; Jain, Varsha; Karjaluoto, Heikki; Kefi, Hajer; Krishen, Anjala S.; Kumar, Vikram; Rahman, Mohammad M.; Raman, Ramakrishnan; Rauschnabel, Philipp A.; Rowley, Jennifer (2021-08-01). "Setting the future of digital and social media marketing research: Perspectives and research propositions". International Journal of Information Management. 59: 102168. doi: 10.1016/j.ijinfomgt.2020.102168 . hdl: 10454/18041 . ISSN   0268-4012.
  26. ↑ Salant, Priscilla, and Don A. Dillman. "How to Conduct your own Survey: Leading professional give you proven techniques for getting reliable results." (1995).
  27. ↑ Kalton, Graham. Introduction to survey sampling. Vol. 35. Sage, 1983.
  28. ↑ Groves, R.M. (1989). Survey Costs and Survey Errors. New York: Wiley. ISBN   978-0-471-67851-9.
  29. ↑ J. Scott Armstrong and Terry S. Overton (1977). "Estimating Nonresponse Bias in Mail Surveys" (PDF). Journal of Marketing Research. 14 (3): 396–402. CiteSeerX   10.1.1.36.7783 . doi:10.2307/3150783. JSTOR   3150783. Archived from the original (PDF) on 2010-06-20.
  30. ↑ J. Scott Armstrong (1975). "Monetary Incentives in Mail Surveys" (PDF). Public Opinion Quarterly. 39: 111–116. doi:10.1086/268203. S2CID   146397107.
  31. ↑ J. Scott Armstrong (1990). "Class of Mail Does Affect Response Rates to Mailed Questionnaires: Evidence from Meta-Analysis (with a Reply by Lee Harvey)" (PDF). Journal of the Market Research Society. 32: 469–472.
  32. ↑ Wang, Kevin; Sha, M. Mandy (2013-03-01). "A Comparison of Results from a Spanish and English Mail Survey: Effects of Instruction Placement on Item Missingness". Survey Methods: Insights from the Field (SMIF). doi: 10.13094/SMIF-2013-00006 . ISSN   2296-4754.
  33. ↑ Pan, Yuling; Sha, Mandy (2019-07-09). The Sociolinguistics of Survey Translation. London: Routledge. doi:10.4324/9780429294914/sociolinguistics-survey-translation-yuling-pan-mandy-sha-hyunjoo-park. ISBN   978-0-429-29491-4.
  34. ↑ Dandapani, Arundati (2020-04-30). "Redesigning Conversations with Artificial Intelligence (Chapter 11)". In Sha, Mandy (ed.). The Essential Role of Language in Survey Research. RTI Press. pp. 221–230. doi: 10.3768/rtipress.bk.0023.2004 . ISBN   978-1-934831-24-3.
  35. ↑ Groves, R.M.; Fowler, F. J.; Couper, M.P.; Lepkowski, J.M.; Singer, E.; Tourangeau, R. (2009). Survey Methodology. New Jersey: John Wiley & Sons. ISBN   978-1-118-21134-2.
This page is based on this Wikipedia article
Text is available under the CC BY-SA 4.0 license; additional terms may apply.
Images, videos and audio are available under their respective licenses.