Simon Anholt

Last updated
Simon Anholt
Simon Anholt.JPG
Nationality British
Occupation(s)Founder Good Country; the Global Vote; Independent Policy Advisor to Heads of State and CEOs; Speaker; Author & Researcher; Hon. Professor UEA.
Website goodcountry.org www.globalvote.org www.simonanholt.com

Simon Anholt is an independent policy advisor who has worked to help develop and implement strategies for enhanced economic, political and cultural engagement with other countries.

Contents

He is the founder of the Good Country Index.

Anholt has been called the "founder", [1] "champion" [2] and "instigator" [3] of the Nation Brands and Place Brands terms and field of study and practice.

He is the founder and publisher of the global annual research studies: Anholt-Ipsos Nation Brands Index and Anholt-Ipsos Roper City Brands Index, two major surveys which use a panel of 30,000 people in 25 countries to monitor global perceptions of 50 countries and 50 cities.

He is the author of the book Another One Bites The Grass, and of Brand New Justice covering the role of companies in economic development, first published in 2003. His more recent books include the best seller Brand America, (Cyan Books 2004 and 2009); Competitive Identity (Palgrave Macmillan 2007); Places (Palgrave Macmillan 2010); and The Good Country Equation (Berrett-Koehler 2020).

Background

Anholt was born to British parents. The family was based in the Netherlands until Anholt was five, when they moved to Surrey in south-east England. He attended a boarding school and went on to study social anthropology at Oxford University.

After graduation, Anholt worked for advertisers McCann Erickson on international cultural issues, then launched a firm, World Writers, which offered to advertisers first-language cultural adaptation rather than simply translation. [4]

Bibliography

See also

Related Research Articles

A nation is a large type of social organization where a collective identity has emerged from a combination of shared features across a given population, such as language, history, ethnicity, culture, territory or society. Some nations are constructed around ethnicity while others are bound by political constitutions.

<span class="mw-page-title-main">Cultural diversity</span> Quality of diverse or different cultures

Cultural diversity is the quality of diverse or different cultures, as opposed to monoculture. It has a variety of meanings in different contexts, sometimes applying to cultural products like art works in museums or entertainment available online, and sometimes applying to the variety of human cultures or traditions in a specific region, or in the world as a whole. It can also refer to the inclusion of different cultural perspectives in an organization or society.

<span class="mw-page-title-main">David Korten</span> American ex-business professor, author, activist

David C. Korten is an American author, former professor of the Harvard Business School, political activist, prominent critic of corporate globalization, and "by training and inclination a student of psychology and behavioral systems". His best-known publication is When Corporations Rule the World. In 2011, he was named an Utne Reader visionary.

<span class="mw-page-title-main">Henry Mintzberg</span> Canadian academic and author on business and management

Henry Mintzberg is a Canadian academic and author on business and management. He is currently the Cleghorn Professor of Management Studies at the Desautels Faculty of Management of McGill University in Montreal, Quebec, Canada, where he has been teaching since 1968.

<span class="mw-page-title-main">Tatsumi Hijikata</span> Japanese choreographer (1928–1986)

Tatsumi Hijikata was a Japanese choreographer, and the founder of a genre of dance performance art called Butoh. By the late 1960s, he had begun to develop this dance form, which is highly choreographed with stylized gestures drawn from his childhood memories of his northern Japan home. It is this style which is most often associated with Butoh by Westerners.

The International Campaign Against Aggression on Iraq (ICAAI) was a campaign umbrella group launched in Cairo 2003, at the Cairo Anti-war Conference, to oppose the invasion of Iraq.

<span class="mw-page-title-main">John Perkins (author)</span> American author (born 1945)

John Perkins is an American author. His best known book is Confessions of an Economic Hit Man (2004), in which Perkins describes playing a role in a process of economic colonization of Third World countries on behalf of what he portrays as a cabal of corporations, banks, and the United States government. The book's claims were contested by some involved parties. The book spent more than 70 weeks on the New York Times bestseller list.

<i>Confessions of an Economic Hit Man</i> Book by John Perkins

Confessions of an Economic Hit Man is a semi-autobiographical book written by John Perkins, first published in 2004.

<span class="mw-page-title-main">Hazel Henderson</span> British-American activist & progressive writer (1933–2022)

Jean Hazel Henderson was a British American futurist and environmental activist. As an autodidact in her twenties, having only a British high-school formal education, in the U.S. she gradually advanced, by virtue of groundbreaking citizen activism, into the roles of university lecturer and chair-holder, as well as that of advisor to corporations and government agencies. She authored several books including Building a Win-Win World, Beyond Globalization, Planetary Citizenship, and Ethical Markets: Growing the Green Economy.

Nation branding aims to measure, build and manage the reputation of countries. In the book Diplomacy in a Globalizing World: Theories and Practices, the authors define nation branding as "the application of corporate marketing concepts and techniques to countries, in the interests of enhancing their reputation in international relations." Many nations try to make brands in order to build relationships between different actors that are not restricted to nations. It extends to public and private sectors in a nation and helps with nationalism. States also want to participate in multilateral projects. Some approaches applied, such as an increasing importance on the symbolic value of products, have led countries to emphasize their distinctive characteristics. The branding and image of a nation-state "and the successful transference of this image to its exports - is just as important as what they actually produce and sell." This is also referred to as country-of-origin effect.

A cultural divide is "a boundary in society that separates communities whose social economic structures, opportunities for success, conventions, styles, are so different that they have substantially different psychologies". A cultural divide is the virtual barrier caused by cultural differences, that hinder interactions, and harmonious exchange between people of different cultures. For example, avoiding eye contact with a superior shows deference and respect in East Asian cultures, but can be interpreted as suspicious behavior in Western cultures. Studies on cultural divide usually focus on identifying and bridging the cultural divide at different levels of society.

Migrant literature, sometimes written by migrants themselves, tells stories of immigration.

Civic nationalism, otherwise known as democratic nationalism and liberal nationalism, is a form of nationalism that adheres to traditional liberal values of freedom, tolerance, equality, and individual rights, and is not based on ethnocentrism. Civic nationalists often defend the value of national identity by saying that individuals need it as a partial shared aspect of their identity in order to lead meaningful, autonomous lives and that democratic polities need a national identity to function properly.

<span class="mw-page-title-main">Palgrave Macmillan</span> English publishing house

Palgrave Macmillan is a British academic and trade publishing company headquartered in the London Borough of Camden. Its programme includes textbooks, journals, monographs, professional and reference works in print and online. It maintains offices in London, New York, Shanghai, Melbourne, Sydney, Hong Kong, Delhi, and Johannesburg.

<span class="mw-page-title-main">Place branding</span>

Place branding is a term based on the idea that "cities and regions can be branded," whereby branding techniques and other marketing strategies are applied to "the economic, political and cultural development of cities, regions and countries." As opposed to the branding of products and services, place branding is more multidimensional in nature, as a 'place' is inherently "anchored into a history, a culture, an ecosystem," which is then incorporated into a network of associations, "linking products, spaces, organizations and people." As such, the concepts of nation branding, region branding, and city branding, fall under the umbrella term of place branding.

<span class="mw-page-title-main">City marketing</span>

City marketing or Place Marketing is the promotion of a city, or a district within it, with the aim of encouraging certain activities to take place there.

The Presidential Council on Nation Branding was established on January 22, 2009, by Executive Decree 21283 with the objective to develop South Korea's national brand value. The council was abolished on March 23, 2013.

Peter Block is an American author, consultant, and speaker in the areas of organization development, community building, and civic engagement.

John Izzo is a businessman, corporate advisor, speaker, bestselling author and an advocate for sustainable living. He is an adjunct professor at the University of British Columbia where he is a co-founder of Blueprint''. He writes and speaks about the "World of work". Izzo is the author of nine books.

<span class="mw-page-title-main">Good Country Index</span> Index measuring how much each country contributes to the planet and the human race

The Good Country Index measures how much each of the 163 countries on the list contribute to the planet, and to the human race, through their policies and behaviors.

References

  1. Dinnie, K. "Japan's Nation Branding:Recent Evolution and Potential Future Paths". Japan Aktuell Journal of Current Japanese Affairs. p. (3)pp.43.
  2. Fullerton, J.A. (2011). "Australia tourism advertising: A test of the bleed-over effect among US travelers". Place Branding and Public Diplomacy. p. 7(4)pp.245.{{cite book}}: CS1 maint: numeric names: authors list (link)
  3. Boisen, M., Van Gorp, B. (2011). "The selective nature of place branding and the layering of spatial identities". Journal of Place Management and Development. p. 4(2)pp.140.{{cite book}}: CS1 maint: multiple names: authors list (link) CS1 maint: numeric names: authors list (link)
  4. Adams, Tim (30 Nov 2014). "The Observer" . Retrieved 14 Oct 2020.