United Kingdom trade mark law provides protection for the use of trade marks in the UK. A trade mark is a way for one party to distinguish themselves from another. In the business world, a trade mark provides a product or organisation with an identity which cannot be imitated by its competitors.
A trade mark can be a name, word, phrase, logo, symbol, design, image, sound, shape, signature or any combination of these elements. [1] In UK law, as in most common law countries other than the United States and Canada, the term is written as "trade mark" (as in the Trade Marks Act 1994), not "trademark".
The owners of a trade mark can legally defend their mark against infringements. To do so, the trade mark must either be registered, or have been used for a period of time so that it has acquired local distinctiveness (Prior Rights).
The extent to which a trade mark is defendable depends upon the similarity of the trade marks involved, the similarity of the products or services involved and whether the trademark has acquired distinctiveness.
A registered trade mark is relatively simple to defend in a court of law. An unregistered trade mark relies on the law of passing off (where one party's goods or services are presented in a way that causes confusion between them and the goods or services of another party).
Rights have also been recently extended with regard to well-known trade marks.
The Trade Marks Act 1994 states that "a person infringes a registered trade mark if he uses in the course of trade a sign which is identical with the trade mark in relation to goods or services which are identical with those for which it is registered". [2] A person may also infringe a registered trade mark where the sign is similar and the goods or services are similar to those for which the mark is registered and there is a likelihood of confusion on the part of the public as a result. [3]
A person also infringes a registered trade mark if he uses in the course of trade a sign which is identical with or similar to the mark, if the trade mark has a reputation in the UK, and its use without due cause takes unfair advantage of, or is detrimental to, the mark's distinctive character or reputation. [4]
The registration of trade marks in the UK is achieved through the UK Intellectual Property Office (UKIPO). If registration is accepted by the UKIPO, a number of exclusive rights are bestowed upon the trade mark owner. These rights allow the owner to prevent unauthorised use of the mark on products that are identical or similar to the registered mark.
When a trade mark application is made to the UKIPO, it examines the application to decide whether the trade mark that is being applied for is distinctive enough to be a trade mark. Registration usually takes about three and a half to four months. However, this time span can be greatly increased if any objections are raised to the mark's registration by owners of similar registered trade marks or by the UKIPO themselves. Once a trademark is registered, it is kept on the register for ten years, after which it needs to be renewed to preserve the owner's rights over it. It can also be allowed to lapse.
Trade marks are registered in one or more of 45 classes. There are 34 classes of goods and 11 for services. These classes group products that are deemed to be similar in function, and are identified by their number. For example, the registration of a trade mark for a range of gymnastic and sporting articles is classified by the trademark registry in "class 28".
Some of the main objections that the UKIPO will make when trademarks are submitted for registration are usually related to the "distinctiveness" of the mark. An inherently distinctive mark is the easiest to register, as it has no prior meaning. These marks are not to be found in dictionaries. A good example of such a distinctive trademark is iPod.
Words that appear in the dictionary can still be registered. These arbitrary trademarks are meaningless in the context of their use. For example, Apple Computer, or Apple Corps.
Suggestive trade marks do not describe a characteristic of the product, but with some imagination, are identifiable with their connected product. For example, ColdSeal Windows.
Descriptive trade marks use words that appear in the dictionary that describe the product to which they relate. They are usually difficult to register, and the registrar needs to prove that the mark has become distinctive through its long term use. Descriptive marks can be made distinctive by the addition of other elements to the name or logo.
A descriptive trade mark can only be registered if it has "acquired distinctiveness". This is achievable through its use, although proving that "acquired distinctiveness" has been achieved usually relies on sales figures and advertising budgets.
Most countries exclude certain terms and symbols from being registrable. These include emblems, flags, royal insignia, and the rings of the Olympic Games. In addition, marks that are deceptive as to the country of the product's origin and marks that are obscene are unregistrable.
Merchandise Marks Act 1862 | |
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Act of Parliament | |
Long title | An Act to amend the Law relating to the fraudulent marking of Merchandise. |
Citation | 25 & 26 Vict. c. 88 |
Dates | |
Royal assent | 7 August 1862 |
The Merchandise Marks Act 1862 (25 & 26 Vict. c. 88) made it a criminal offence to imitate another's trade mark "with intent to defraud or to enable another to defraud".
Trade Marks Registration Act 1875 | |
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Act of Parliament | |
Long title | An Act to establish a Register of Trade Marks. |
Citation | 38 & 39 Vict. c. 91 |
Dates | |
Royal assent | 13 August 1875 |
Commencement | 1 January 1876 |
The Trade Marks Registration Act 1875 (38 & 39 Vict. c. 91) was passed which allowed formal registration of trade marks at the UK Patent Office for the first time. Registration was considered to comprise prima facie evidence of ownership of a trade mark and registration of marks began on 1 January 1876. The first trade mark to be so registered was the red triangle of the Bass Brewery. [5] The 1875 Act defined a registrable trade mark as "a device, or mark, or name of an individual or firm printed in some particular and distinctive manner; or a written signature or copy of a written signature of an individual or firm; or a distinctive label or ticket". However, any word or name that was in use as a trade mark before the passing of the Act (in August 1875) was entitled to registration, whether or not the mark fulfilled these criteria. [6]
Trade Marks Act 1905 | |
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Act of Parliament | |
Long title | An Act to consolidate and amend the Law relating to Trade Marks. |
Citation | 5 Edw. 7. c. 15 |
Dates | |
Royal assent | 11 August 1905 |
Other legislation | |
Amended by |
|
Trade Marks Act 1914 | |
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Act of Parliament | |
Long title | An Act to amend section sixty-four of the Trade Marks Act, 1905. |
Citation | 4 & 5 Geo. 5. c. 16 |
Dates | |
Royal assent | 7 August 1914 |
Other legislation | |
Amends | Trade Marks Act 1905 |
Trade Marks Act 1919 | |
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Act of Parliament | |
Long title | An Act to amend the Trade Marks Act, 1905. |
Citation | 9 & 10 Geo. 5. c. 79 |
Dates | |
Royal assent | 23 December 1919 |
Other legislation | |
Amends | Trade Marks Act 1905 |
Trade Marks (Amendment) Act 1937 | |
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Act of Parliament | |
Long title | An Act to amend the law relating to trade marks. |
Citation | 1 Edw. 8. & 1 Geo. 6. c. 49 |
Dates | |
Royal assent | 13 July 1937 |
The Patents, Designs, and Trade Marks Act 1883 (46 & 47 Vict. c. 57) substantially revised trade mark law, reducing the cost of application, and included the facility to register "fancy words not in common use" and "brands" as new marks for the first time. [7] Further major trademark acts were passed; the Patents, Designs, and Trade Marks (Amendment) Act 1885 and the Trade Marks Act 1905 (which both further refined definitions of a trade mark), the Trade Marks Act 1914, the Trade Marks Act 1919 (which separated the trade mark register into Parts A and B, each of which had different registration criteria), the Trade Marks (Amendment) Act 1937 and the Trade Marks Act 1938, which remained in force until it was superseded by the Trade Marks Act 1994.
The current UK Trade Mark legislation is the Trade Marks Act 1994, which implements the European Trade Marks Directive into national law.
The UK Intellectual Property Office radically altered the way UK national trade mark applications were examined in October 2007. Previously, UK national trade mark applications underwent a full examination both on absolute (distinctiveness) and relative (prior rights) grounds. In October 2007, the search which formed a part of the examination of applications on prior rights grounds became an advisory search in a similar fashion to the Community Trade Mark system, bringing into force Section 8 of the Trade Marks Act 1994. No longer will the UKIPO unilaterally be able to prevent the grant of a UK national trade mark application on the basis of an earlier pending application or prior registration for a conflicting mark. Instead, it will be up to the proprietor of that right to oppose the application when it advertised for opposition purposes, although the UKIPO will still advise owners of conflicting application where citations including their marks have been sent to the applicant to assist them in making an opposition.
A fast-track application process has also been available to applicants since 7 April 2008. [8]
Aspects of UK common law also relate to trade marks, most notably the common law tort of passing off.
Trade dress is the characteristics of the visual appearance of a product or its packaging that signify the source of the product to consumers. Trade dress is an aspect of trademark law, which is a form of intellectual property protection law.
Australian trade mark law is based on common-law use-based rights as well as the Trade Marks Act 1995 (Cth), which is administered by IP Australia, an Australian government agency within the Department of Industry, Innovation and Science.
The trade mark law of Hong Kong is based on the Trade Marks Ordinance Cap. 559, which came into force on 4 April 2003 and repealed the Trade Mark Ordinance Cap 43 passed in 1873. The system established by this legislation is entirely separate to the system used in the People's Republic of China, pursuant to the "one country-two systems" policy. The superseded law and the current law share many similarities with the relevant legislation in the United Kingdom, a similarity which is also facilitated by TRIPs.
A trademark is a word, phrase, or logo that identifies the source of goods or services. Trademark law protects a business' commercial identity or brand by discouraging other businesses from adopting a name or logo that is "confusingly similar" to an existing trademark. The goal is to allow consumers to easily identify the producers of goods and services and avoid confusion.
An industrial design right is an intellectual property right that protects the visual design of objects that are purely utilitarian. An industrial design consists of the creation of a shape, configuration or composition of pattern or color, or combination of pattern and color in three-dimensional form containing aesthetic value. An industrial design can be a two- or three-dimensional pattern used to produce a product, industrial commodity or handicraft.
Passing off is a common law tort which can be used to enforce unregistered trade mark rights. The tort of passing off protects the goodwill of a trader from misrepresentation.
The Lanham (Trademark) Act (Pub. L.Tooltip Public Law 79–489, 60 Stat. 427, enacted July 5, 1946, codified at 15 U.S.C. § 1051 et seq. is the primary federal trademark statute in the United States. In other words, the Act is the primary statutory foundation of United States trademark law at the federal level. The Act prohibits a number of activities, including trademark infringement, trademark dilution, and false advertising.
Trademark dilution is a trademark law concept giving the owner of a famous trademark standing to forbid others from using that mark in a way that would lessen its uniqueness. In most cases, trademark dilution involves an unauthorized use of another's trademark on products that do not compete with, and have little connection with, those of the trademark owner. For example, a famous trademark used by one company to refer to hair care products might be diluted if another company began using a similar mark to refer to breakfast cereals or spark plugs.
A colour trade mark or color trademark is a non-conventional trade mark where at least one colour is used to perform the trade mark function of uniquely identifying the commercial origin of products or services.
Canadian trademark law provides protection to marks by statute under the Trademarks Act and also at common law. Trademark law provides protection for distinctive marks, certification marks, distinguishing guises, and proposed marks against those who appropriate the goodwill of the mark or create confusion between different vendors' goods or services. A mark can be protected either as a registered trademark under the Act or can alternately be protected by a common law action in passing off.
Trademark distinctiveness is an important concept in the law governing trademarks and service marks. A trademark may be eligible for registration, or registrable, if it performs the essential trademark function, and has distinctive character. Registrability can be understood as a continuum, with "inherently distinctive" marks at one end, "generic" and "descriptive" marks with no distinctive character at the other end, and "suggestive" and "arbitrary" marks lying between these two points. "Descriptive" marks must acquire distinctiveness through secondary meaning—consumers have come to recognize the mark as a source indicator—to be protectable. "Generic" terms are used to refer to the product or service itself and cannot be used as trademarks.
A trademark is a type of intellectual property consisting of a recognizable sign, design, or expression that identifies a product or service from a particular source and distinguishes it from others. A trademark owner can be an individual, business organization, or any legal entity. A trademark may be located on a package, a label, a voucher, or on the product itself. Trademarks used to identify services are sometimes called service marks.
Trademark infringement is a violation of the exclusive rights attached to a trademark without the authorization of the trademark owner or any licensees. Infringement may occur when one party, the "infringer", uses a trademark which is identical or confusingly similar to a trademark owned by another party, especially in relation to products or services which are identical or similar to the products or services which the registration covers. An owner of a trademark may commence civil legal proceedings against a party which infringes its registered trademark. In the United States, the Trademark Counterfeiting Act of 1984 criminalized the intentional trade in counterfeit goods and services.
In Canada, passing off is both a common law tort and a statutory cause of action under the Canadian Trade-marks Act referring to the deceptive representation or marketing of goods or services by competitors in a manner that confuses consumers. The law of passing off protects the goodwill of businesses by preventing competitors from passing off their goods as those of another.
Indian trademark law statutorily protects trademarks as per the Trademark Act, 1999 and also under the common law remedy of passing off. Statutory protection of trademark is administered by the Controller General of Patents, Designs and Trade Marks, a government agency that reports to the Department of Industrial Policy and Promotion (DIPP), under the Ministry of Commerce and Industry.
An unregistered trademark or common law trademark is an enforceable mark created by a business or individual to signify or distinguish a product or service. It is legally different from a registered trademark granted by statute.
Procter & Gamble v. Office for Harmonization in the Internal Market is a case before the European Court of Justice about the registration of 'BABY-DRY' as a trademark for baby diapers. OHIM refused the registration of the brand as a community mark saying that 'BABY-DRY' wasn't distinctive, but instead that it was descriptive without a secondary meaning.
Société des Produits Nestlé S.A. v. Cadbury UK Limited is a trademark law case decision by the High Court of Justice, Court of Chancery, in the United Kingdom. The Court held that a specific shade of the colour purple was registrable as a trademark for the following goods: milk chocolate in bar and tablet form; milk chocolate for eating; drinking chocolate; preparations for making drinking chocolate.
Registration of intellectual property in Ghana is key to safeguarding one's intellectual efforts from infringement. Intellectual property law of Ghana encompasses intellectual property (IP) laws in Ghana, such as laws governing copyright, patent, trademark, industrial design rights, and unfair competition. The main intellectual property laws in Ghana include the Copyright Act, 2005, the Patents Act, 2003, the Trademarks Act, 2004, the Industrial Designs Act, 2003 and the Protection Against Unfair Competition Act, 2000. These are supplemented by regulations passed by the Legislature to augment the rate of development under IP laws.
The Trademarks Act, 2004 is legislation enacted by the Third Parliament of the Fourth Republic of Ghana and signed into law by President John Agyekum Kufuor. The Act regulates the process through which trademarks and collective marks are registered, the issuance of registered trademarks and how trademarks and collective marks are protected through the enforcement of the Act. The rationale for enacting the Act is for the protection of the goodwill and reputation of the business of a proprietor. The Act establishes the Trademark Registry(Registar) to which is mandated to register trademarks and issue registered trademarks. The Act has been amended by the Trademarks (Amendment) Act, 2014 which came into force on 25 July 2014. The Amendment incorporated the Madrid Protocol into The Act.