Creative Artists Agency LLC (CAA) is an American talent and sports agency based in Los Angeles, California. With more than 3,000 employees in 25 countries worldwide in June 2022, CAA is regarded as an influential company in the talent agency business, and manages numerous clients.
ICM Partners was a talent and literary agency with offices in Los Angeles, New York City, Washington, D.C., and London. The company represented clients in the fields of motion pictures, television, music, publishing, live performance, branded entertainment and new media. Its corporate headquarters were in Constellation Place in Century City, Los Angeles. In 2022, ICM became part of Creative Artists Agency.
Flickr is an image hosting and video hosting service, as well as an online community, founded in Canada and headquartered in the United States. It was created by Ludicorp in 2004 and was previously a common way for amateur and professional photographers to host high-resolution photos. It has changed ownership several times and has been owned by SmugMug since April 20, 2018.
Personal web pages are World Wide Web pages created by an individual to contain content of a personal nature rather than content pertaining to a company, organization or institution. Personal web pages are primarily used for informative or entertainment purposes but can also be used for personal career marketing, social networking with other people with shared interests, or as a space for personal expression.
YouTube is an American online video sharing and social media platform owned by Google. Accessible worldwide, it was launched on February 14, 2005, by Steve Chen, Chad Hurley, and Jawed Karim, three former employees of PayPal. Headquartered in San Bruno, California, United States, it is the second most visited website in the world, after Google Search. YouTube has more than 2.5 billion monthly users, who collectively watch more than one billion hours of videos every day. As of May 2019, videos were being uploaded to the platform at a rate of more than 500 hours of content per minute.
Mixi is an online Japanese social networking service. It was founded in 1999 and is owned by Mixi, Inc.. As of September 2012, Mixi had about 14 million monthly active users, with about 8.6 million of those on smartphones. Mixi, Inc. was founded by Kenji Kasahara in 1999 as a limited liability company and became a Japanese corporation in 2000. The company changed its name to Mixi, Inc. from E-Mercury, Inc. in February 2006 to align its name with the social networking service, and was updated to MIXI, Inc. in 2022. Its headquarters are in Shibuya, Tokyo.
Reddit is an American social news aggregation, content rating, and discussion website. Registered users submit content to the site such as links, text posts, images, and videos, which are then voted up or down by other members. Posts are organized by subject into user-created boards called "communities" or "subreddits". Submissions with more upvotes appear towards the top of their subreddit and, if they receive enough upvotes, ultimately on the site's front page. Reddit administrators moderate the communities. Moderation is also conducted by community-specific moderators, who are not Reddit employees. It is operated by Reddit Inc., based in San Francisco.
User-generated content (UGC), alternatively known as user-created content (UCC), is generally any form of content, such as images, videos, text, testimonials, and audio, that has been posted by users on online content aggregation platforms such as social media, discussion forums and wikis. It is a product consumers create to disseminate information about online products or the firms that market them.
United Talent Agency (UTA) is a global talent agency based in Beverly Hills, California. Established in 1991, it represents artists and other professionals across the entertainment industry. As of 2021, the company has more than 1,400 global employees. UTA has divisions focused on film, television, music, sports, digital, books, video games, branding and licensing, speaking, marketing, fine arts, news, and broadcasting, among others. The agency also operates the non-profit UTA Foundation.
Influencer marketing is a form of social media marketing involving endorsements and product placement from influencers, people and organizations who have a purported expert level of knowledge or social influence in their field. Influencers are someone with the power to affect the buying habits or quantifiable actions of others by uploading some form of original—often sponsored—content to social media platforms like Instagram, YouTube, Snapchat, TikTok or other online channels. Influencer marketing is when a brand enrolls influencers who have an established credibility and audience on social media platforms to discuss or mention the brand in a social media post. Influencer content may be framed as testimonial advertising.
X, commonly referred to by its former name Twitter, is a social media website based in the United States. With over 500 million users, it is one of the world's largest social networks. Users can share and post text messages, images, and videos known historically as "tweets". X also includes direct messaging, video and audio calling, bookmarks, lists and communities, and Spaces, a social audio feature. Users can vote on context added by approved users using the Community Notes feature. Although the service is now called X, the primary URL remains twitter.com as of December 2023, with the x.com domain name redirecting to that address.
Social network advertising, also known as "social media targeting," is a group of terms that are used to describe forms of online advertising and digital marketing that focus on social networking services. One of the significant benefits of this type of advertising is that advertisers can take advantage of the users' demographic information, psychographics and other data points to target their ads appropriately.
Social media marketing is the use of social media platforms and websites to promote a product or service. Although the terms e-marketing and digital marketing are still dominant in academia, social media marketing is becoming more popular for both practitioners and researchers. Most social media platforms have built-in data analytics tools, enabling companies to track the progress, success, and engagement of social media marketing campaigns. Companies address a range of stakeholders through social media marketing, including current and potential customers, current and potential employees, journalists, bloggers, and the general public. On a strategic level, social media marketing includes the management of a marketing campaign, governance, setting the scope and the establishment of a firm's desired social media "culture" and "tone".
Weibo, previously Sina Weibo, is a Chinese microblogging (weibo) website. Launched by Sina Corporation on 14 August 2009, it is one of the biggest social media platforms in China, with over 582 million monthly active users as of Q1 2022. The platform has been a huge financial success, with surging stocks, lucrative advertising sales and high revenue and total earnings per quarter. At the start of 2018, it surpassed the US$30 billion market valuation mark for the first time.
Instagram is an American photo and video sharing social networking service owned by Meta Platforms. It allows users to upload media that can be edited with filters, be organized by hashtags, and be associated with a location via geographical tagging. Posts can be shared publicly or with preapproved followers. Users can browse other users' content by tags and locations, view trending content, like photos, and follow other users to add their content to a personal feed. A Meta-operated image-centric social networking service, it is available on iOS, Android, Windows 10, and the web. Users can take photos and edit them using built-in filters and other tools, then share them on other social media platforms like Facebook. It supports 25 languages including English, Spanish, French, Korean, and Japanese.
Social spam is unwanted spam content appearing on social networking services, social bookmarking sites, and any website with user-generated content. It can be manifested in many ways, including bulk messages, profanity, insults, hate speech, malicious links, fraudulent reviews, fake friends, and personally identifiable information.
Ghost followers, also referred to as ghosts and ghost accounts or lurkers, are users on social media platforms who remain inactive or do not engage in activity. They register on platforms such as Twitter and Instagram. These users follow active members, but do not partake in liking, commenting, messaging, and posting. These accounts may be created by people or by social bots.
A Plus is a digital media company based in New York City. The company produces original written, social, and video content, with a focus on positive journalism. The company states that it "strive[s] to deliver positive journalism to readers, with the intention of making a meaningful difference in the world by highlighting our common humanity, promoting personal growth, and inspiring social change."
Jukin Media, Inc. is an entertainment company that operates by identifying shareable or otherwise compelling user-generated videos, negotiating with the video owners, and then licensing the videos for third-party use and/or featuring the videos in its own productions. The company was founded in 2009 by Jonathan Skogmo, Aldo Carrascoso and Josh Entman and is headquartered in Los Angeles, California.
Moj Mahdara, Iranian-American CEO of Beautycon Media, is an entrepreneur in the entertainment, digital, and emerging technology spaces. She has led three global agencies and launched a variety of consumer brands.
