Microblogging

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Microblogging is a form of blogging using short posts without titles known as microposts [1] [2] [3] (or status updates on a minority of websites like Meta Platforms'). Microblogs "allow users to exchange small elements of content such as short sentences, individual images, or video links", [1] which may be the major reason for their popularity. [4] Some popular social networks such as Twitter, Threads, Mastodon, Tumblr, Koo, and Instagram can be viewed as collections of microblogs.

Contents

As with traditional blogging, users post about topics ranging from the simple, such as "what I'm doing right now", to the thematic, such as "sports cars". Commercial microblogs also exist to promote websites, services, and products and to promote collaboration within an organization.

Some microblogging services offer privacy settings, which allow users to control who can read their microblogs or alternative ways of publishing entries besides the web-based interface. These may include text messaging, instant messaging, e-mail, digital audio, or digital video.

Origin

Short text posts on a 2008 blog Microblog screenshot (cropped).jpg
Short text posts on a 2008 blog

The first micro-blogs were known as tumblelogs. The term was coined by why the lucky stiff in a blog post on April 12, 2005, while describing Leah Neukirchen's Anarchaia. [5]

Blogging has mutated into simpler forms (specifically, link- and the mob- and AUD- and vid- variant), but I don't think I've seen a blog like Chris Neukirchen's [sic] Anarchaia, which fudges together a bunch of disparate forms of citation (links, quotes, flickerings) into a very long and narrow and distracted tumblelog.

Jason Kottke described tumblelogs on October 19, 2005: [6]

A tumblelog is a quick and dirty stream of consciousness, a bit like a remaindered links style linklog but with more than just links. They remind me of an older style of blogging, back when people did sites by hand, before Movable Type made post titles all but mandatory, blog entries turned into short magazine articles, and posts belonged to a conversation distributed throughout the entire blogosphere. Robot Wisdom and Bifurcated Rivets are two older style weblogs that feel very much like these tumblelogs with minimal commentary, little cross-blog chatter, the barest whiff of a finished published work, almost pure editing...just a way to quickly publish the "stuff" that you run across every day on the web

Manton Reece, founder of Micro.blog, defines Microblogging thus: [7]

A microblog post should have these qualities:

However, by 2006 and 2007, the word microblog was used more widely for services provided by established sites like Tumblr and Twitter, some of which do not have RSS-like feeds.

As of May 2007, there were 111 microblogging sites in various countries.[ citation needed ] Among the most notable services are Twitter, Tumblr, Mastodon, Micro.blog, FriendFeed, Plurk, Jaiku and identi.ca. Different versions of services and software with microblogging features have been developed. Plurk has a timeline view that integrates video and picture sharing. Flipter uses microblogging as a platform for people to post topics and gather audience's opinions. PingGadget is a location-based microblogging service. Pownce, developed by the Digg founder Kevin Rose among others, integrated microblogging with file sharing and event invitations. Pownce was merged into SixApart in December 2008. [8]

Other social networking websites Facebook, MySpace, LinkedIn, Diaspora, JudgIt, Yahoo Pulse, Google Buzz, Google+ and XING, also have their own microblogging feature, better known as "status updates". Status updates are usually more restricted than actual microblogging in terms of writing.[ citation needed ] Any activity involving posting short messages can be classified as microblogging although it is usually not considered a microblogging "site" or "service" if it is a secondary, rather than principal service, provided there.[ citation needed ]

Services such as Lifestream and Snapchat will aggregate microblogs from multiple social networks into a single list, but other services, such as Ping.fm, will send out the microblog to multiple social networks.[ citation needed ]

Non-Chinese microblogging services, such as Twitter, Facebook, Plurk, Tumblr, and Google+, are censored in China. Chinese Weibo services such as Sina Weibo and Tencent Weibo are available to the Chinese people, offering similar functionality to Twitter and Facebook. They provide microposting, allow users to comment on each other's posts, allow posting with graphical emoticons, and support inclusion of images, music and video files.[ citation needed ] A survey by the Data Center of China Internet from 2010 showed that Chinese microblog users most often pursued content that was created by friends or experts in a specific field or was related to celebrities.

Usage

Several studies have tried to analyze user behavior on microblogging services. They include extensive studies on Twitter in 2009, by researchers at Harvard Business School and at Sysomos. [9] [10] Results indicated that for services such as Twitter, a small group of active users generate most of the activity. [11] Sysomos' Inside Twitter survey, which was based on more than 11 million users, showed that in 2009, 10% of Twitter users accounted for 86% of all activity. [10]

Twitter, Facebook, and other microblogging services have become platforms for marketing and public relations, [12] with a sharp growth in the number of social-media marketers. The Sysomos study shows that this specific group of marketers on Twitter is much more active than the general user population, with 15% of marketers following over 2,000 people and only 0.29% of the Twitter public following more than 2,000 people. [10]

Microblogging has also become an important source of real-time news updates during socio-political revolutions and crisis situations, such as the 2008 Mumbai terror attacks or the 2009 Iran protests. [13] [14] The short nature of updates allow users to post news items quickly, reaching an audience in seconds. Clay Shirky argues that those services have the potential to result in an information cascade, which prompts fencesitters to turn into activists. [15]

Microblogging has noticeably revolutionized the way information is consumed. [16] It has empowered citizens themselves to act as sensors or sources of information that could lead to consequences and influence, or even cause, media coverage. People share what they observe in their surroundings, information about events, and their opinions about topics from a wide range of fields. Moreover, these services store various metadata from these posts, such as location and time. Aggregated analysis of this data includes different dimensions like space, time, theme, sentiment, network structure etc., and gives researchers an opportunity to understand social perceptions of people in the context of certain events of interest. [17] [18] Microblogging also promotes authorship. On the micro-blogging platform Tumblr, the reblogging feature links the post back to the original creator.

The findings of a study by Emily Pronin of Princeton University and Daniel Wegner of Harvard University may explain the rapid growth of microblogging. The study suggests a link between short bursts of activity and feelings of joy, power, and creativity. [19]

Issues

Microblogging is not without issues, such as privacy, security, and integration. [20]

Privacy is arguably a major issue because users may broadcast sensitive personal information to anyone who views their public feed. Microblog platform providers can also cause privacy issues by altering or presetting users' privacy options, so users feel they compromise their personal information.[ original research? ] An example would be Google's Buzz platform, which incited controversy in 2010 by automatically publicizing users' email contacts as "followers". [21] Google later amended those settings.

On centralized services, where all of the microblog's information flows through one point (such as servers operated by X (Twitter), privacy has been a concern in that user information has sometimes been exposed to governments and courts without the prior consent of the user who generated such supposedly private information, usually through subpoenas or court orders.[ original research? ] Examples can be found in Wikileaks related Twitter subpoenas, [22] [23] [24] [25] as well as various other cases. [26] [27] [28] [29]

Security concerns have been voiced within the business world since there is potential for sensitive work information to be publicized on microblogging sites such as Twitter. [30] [31] [ failed verification ] That includes information that may be subject to a superinjunction. [32]

Integration could be the hardest issue to overcome since someone can be argued that corporate culture must change to accommodate microblogging.[ citation needed ] An internet architecture called OStatus has been developed so that microblogging can occur seamlessly across multiple corporate platforms. This protocol has evolved into ActivityPub, on which the Mastodon federated platform has been based since version 1.6, [33] and on which more and more platforms making up the Fediverse are based. Users of these platforms are members of a specific instance running one of the software of the Fediverse, which can interoperate as a federated social network, allowing users on different nodes to interact with each other. This is intended to give users the flexibility to select a server whose policies they prefer, and to keep access to a larger social network.[ original research? ]

Live blogging is a derivative of microblogging that generates a continuous feed on a specific web page.

Instant messaging and IRC display status but generally only one of a few choices such as available, off-line, away, busy. Away messages, which are displayed when the user is away, form a kind of micro-blogging.

In the Finger protocol, the .project and .plan files are sometimes used for status updates similar to microblogging. [34]

See also

Articles

Protocols

Server software

Services

Defunct

Past micro-blogging services, no longer active.

Related Research Articles

<span class="mw-page-title-main">Six Apart</span> Software company

Six Apart Ltd., sometimes abbreviated 6A, is a software company known for creating the Movable Type blogware, TypePad blog hosting service, and Vox. The company also is the former owner of LiveJournal. Six Apart is headquartered in Tokyo. The name is a reference to the six-day age difference between its married co-founders, Ben and Mena Trott.

<span class="mw-page-title-main">Sina Corporation</span> Chinese online media company

Sina Corporation is a Chinese technology company. Sina operates four major business lines: Sina Weibo, Sina Mobile, Sina Online, and Sinanet. Sina has over 100 million registered users worldwide. Sina was recognized by Southern Weekend as the "China's Media of the Year" in 2003.

<span class="mw-page-title-main">Jaiku</span> Company

Jaiku was a social networking, micro-blogging and lifestreaming service comparable to Twitter, founded a month before the latter. Jaiku was founded in February 2006 by Jyri Engeström and Petteri Koponen from Finland and launched in July of that year. It was purchased by Google on October 9, 2007.

HCL Connections is a Web 2.0 enterprise social software application developed originally by IBM and acquired by HCL Technologies in July 2019. Connections is an enterprise-collaboration platform which aims to helps teams work more efficiently. Connections is part of HCL collaboration suite which also includes Notes / Domino, Sametime, Portal and Connections.

<span class="mw-page-title-main">Pownce</span> Free social networking and micro-blogging site

Pownce was a free social networking and micro-blogging site started by Internet entrepreneurs Kevin Rose, Leah Culver, and Daniel Burka. Pownce was centered on sharing messages, files, events, and links with friends. The site launched on June 27, 2007, and was opened to the public on January 22, 2008. On December 1, 2008, Pownce announced that it had been acquired by blogging company Six Apart, and that the service would soon shut down. It was subsequently shut down on December 15, 2008.

identi.ca Open source social networking and micro-blogging service

identi.ca was a free and open-source social networking and blogging service based on the pump.io software, using the Activity Streams protocol. Identi.ca stopped accepting new registrations in 2013, but continues to operate alongside several other pump.io-based hosts provided by E14N which continue to accept new registrations.

<span class="mw-page-title-main">GNU social</span> Free and open source software microblogging service

GNU social is a free and open source microblogging server written in PHP that implemented the OStatus and ActivityPub standard for interoperability between installations. While offering functionality similar to Twitter, GNU social seeks to provide the potential for open and distributed communications between microblogging communities. Enterprises and individuals can install and control their own services and data.

Ping.fm was an advertising-supported social networking and micro-blogging web service that enabled users to post to multiple social networks simultaneously.

<span class="mw-page-title-main">Plurk</span> Social networking and micro-blogging service

Plurk is a free social networking and micro-blogging service that allows users to send updates through short messages or links, which can be up to 360 text characters in length.

<span class="mw-page-title-main">Tumblr</span> Microblogging and social networking website

Tumblr is a microblogging and social networking website founded by David Karp in 2007 and currently owned by American company Automattic. The service allows users to post multimedia and other content to a short-form blog.

<span class="mw-page-title-main">TwitPic</span> Archived service allowing Twitter picture posting

TwitPic was a website and app that allowed users to post pictures to the Twitter microblogging service, which at the time of TwitPic's creation could not be posted to Twitter directly. TwitPic was often used by citizen journalists to upload and distribute pictures in near real-time as an event was taking place.

The tables below compare general and technical information for some notable active microblogging services, and also social network services that have status updates.

Yahoo! Meme was a microblogging site launched by the Yahoo Latin America team in August 2009. The platform was conceived as a mash up of functionality derived from Twitter and Tumblr. Its beta version was originally launched to a Brazilian audience with later versions expanding into Spanish, English, Chinese, and Indonesian audiences.

<span class="mw-page-title-main">Posterous</span> Simple blogging platform

Posterous was a simple blogging platform started in May 2008. It supported integrated and automatic posting to other social media tools such as Flickr, Twitter, and Facebook, a built-in Google Analytics package, and custom themes. It was based in San Francisco and funded by Y Combinator.

<span class="mw-page-title-main">MSN China</span> Chinese Internet portal

MSN China was a joint venture of the global software corporation Microsoft, part of its MSN service, located in the People's Republic of China. Unlike most other international versions of the MSN portal, which have used the same layout as the United States since 2014, MSN China utilized a unique design and had a separate editorial division.

Reblogging is the mechanism in blogging which allows users to repost the content of another user's post with an indication that the source of the post is another user.

Weibo is a general term for microblogging, but normally understood as Chinese-based mini-blogging services, including social chat sites and platform sharing.

<span class="mw-page-title-main">Fediverse</span> Network of federated social media servers

The fediverse is a collection of social networking servers which can communicate with each other, while remaining independently controlled from each other. Users on different social networks and websites can send and receive status updates, multimedia and other files to and from others across the network.

Micro.blog is a microblogging and social networking service created by Manton Reece. It is the first large multi-user social media service to support the Webmention and Micropub standards published by the World Wide Web Consortium, and is part of the Fediverse, supporting ActivityPub.

Pillowfort is an American social media networking service and microblogging website. The website was launched in 2017 and is currently in open beta. As of October 2020, the site had more than 100,000 users.

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