Memetics (also referred to colloquially as memeology) is the study of information and culture based on an analogy with Darwinian evolution. Proponents describe memetics as an approach to evolutionary models of cultural information transfer. Critics regard memetics as a pseudoscience. Memetics describes how an idea can propagate successfully, but doesn't necessarily imply a concept is factual.
In telecommunications, information transfer is the process of moving messages containing user information from a source to a sink via a Communication channel. In this sense, information transfer is equivalent to data transmission which highlights more practical, technical aspects.
Pseudoscience consists of statements, beliefs, or practices that are claimed to be both scientific and factual, but are incompatible with the scientific method. Pseudoscience is often characterized by contradictory, exaggerated or unfalsifiable claims; reliance on confirmation bias rather than rigorous attempts at refutation; lack of openness to evaluation by other experts; and absence of systematic practices when developing theories, and continued adherence long after they have been experimentally discredited. The term pseudoscience is considered pejorative because it suggests something is being presented as science inaccurately or even deceptively. Those described as practicing or advocating pseudoscience often dispute the characterization.
The term meme was coined in Richard Dawkins' 1976 book The Selfish Gene, but Dawkins later distanced himself from the resulting field of study.Analogous to a gene, the meme was conceived as a "unit of culture" (an idea, belief, pattern of behaviour, etc.) which is "hosted" in the minds of one or more individuals, and which can reproduce itself in the sense of jumping from the mind of one person to the mind of another. Thus what would otherwise be regarded as one individual influencing another to adopt a belief is seen as an idea-replicator reproducing itself in a new host. As with genetics, particularly under a Dawkinsian interpretation, a meme's success may be due to its contribution to the effectiveness of its host.
A meme is an idea, behavior, or style that spreads from person to person within a culture—often with the aim of conveying a particular phenomenon, theme, or meaning represented by the meme. A meme acts as a unit for carrying cultural ideas, symbols, or practices, that can be transmitted from one mind to another through writing, speech, gestures, rituals, or other imitable phenomena with a mimicked theme. Supporters of the concept regard memes as cultural analogues to genes in that they self-replicate, mutate, and respond to selective pressures.
Clinton Richard Dawkins, is an English ethologist, evolutionary biologist, and author. He is an emeritus fellow of New College, Oxford, and was the University of Oxford's Professor for Public Understanding of Science from 1995 until 2008.
The Selfish Gene is a 1976 book on evolution by Richard Dawkins, in which the author builds upon the principal theory of George C. Williams's Adaptation and Natural Selection (1966). Dawkins uses the term "selfish gene" as a way of expressing the gene-centred view of evolution as opposed to the views focused on the organism and the group, popularising ideas developed during the 1960s by W. D. Hamilton and others. From the gene-centred view, it follows that the more two individuals are genetically related, the more sense it makes for them to behave selflessly with each other.
The Usenet newsgroup alt.memetics started in 1993 with peak posting years in the mid to late 1990s.The Journal of Memetics was published electronically from 1997 to 2005.
A Usenet newsgroup is a repository usually within the Usenet system, for messages posted from many users in different locations using Internet. Newsgroups are technically distinct from, but functionally similar to, discussion forums on the World Wide Web. Newsreader software is used to read the content of newsgroups.
In his book The Selfish Gene (1976), the evolutionary biologist Richard Dawkins used the term meme to describe a unit of human cultural transmission analogous to the gene, arguing that replication also happens in culture, albeit in a different sense. Bella Hiscock outlined a similar hypothesis in 1975,which Dawkins referenced. Cultural evolution itself is a much older topic, with a history that dates back at least as far as Darwin's era.
Cultural learning, also called cultural transmission, is the way a group of people or animals within a society or culture tend to learn and pass on information. Learning styles are greatly influenced by how a culture socializes with its children and young people. Cross-cultural research in the past fifty years has primarily focused on differences between Eastern and Western cultures. Some scholars believe that cultural learning differences may be responses to the physical environment in the areas in which a culture was initially founded. These environmental differences include climate, migration patterns, war, agricultural suitability, and endemic pathogens. Cultural evolution, upon which cultural learning is built, is believed to be a product of only the past 10,000 years and to hold little connection to genetics.
In biology, a gene is a sequence of nucleotides in DNA or RNA that codes for a molecule that has a function. During gene expression, the DNA is first copied into RNA. The RNA can be directly functional or be the intermediate template for a protein that performs a function. The transmission of genes to an organism's offspring is the basis of the inheritance of phenotypic trait. These genes make up different DNA sequences called genotypes. Genotypes along with environmental and developmental factors determine what the phenotypes will be. Most biological traits are under the influence of polygenes as well as gene–environment interactions. Some genetic traits are instantly visible, such as eye color or number of limbs, and some are not, such as blood type, risk for specific diseases, or the thousands of basic biochemical processes that constitute life.
Culture is the social behavior and norms found in human societies. Culture is considered a central concept in anthropology, encompassing the range of phenomena that are transmitted through social learning in human societies. Cultural universals are found in all human societies; these include expressive forms like art, music, dance, ritual, religion, and technologies like tool usage, cooking, shelter, and clothing. The concept of material culture covers the physical expressions of culture, such as technology, architecture and art, whereas the immaterial aspects of culture such as principles of social organization, mythology, philosophy, literature, and science comprise the intangible cultural heritage of a society.
Dawkins (1976) proposed that the meme is a unit of information residing in the brain and is the mutating replicator in human cultural evolution. It is a pattern that can influence its surroundings – that is, it has causal agency – and can propagate. This proposal resulted in debate among sociologists, biologists, and scientists of other disciplines. Dawkins himself did not provide a sufficient explanation of how the replication of units of information in the brain controls human behaviour and ultimately culture, and the principal topic of the book was genetics. Dawkins apparently did not intend to present a comprehensive theory of memetics in The Selfish Gene, but rather coined the term meme in a speculative spirit. Accordingly, different researchers came to define the term "unit of information" in different ways.
Self-replication is any behavior of a dynamical system that yields construction of an identical copy of itself. Biological cells, given suitable environments, reproduce by cell division. During cell division, DNA is replicated and can be transmitted to offspring during reproduction. Biological viruses can replicate, but only by commandeering the reproductive machinery of cells through a process of infection. Harmful prion proteins can replicate by converting normal proteins into rogue forms. Computer viruses reproduce using the hardware and software already present on computers. Self-replication in robotics has been an area of research and a subject of interest in science fiction. Any self-replicating mechanism which does not make a perfect copy (Mutation) will experience genetic variation and will create variants of itself. These variants will be subject to natural selection, since some will be better at surviving in their current environment than others and will out-breed them.
Sociocultural evolution, sociocultural evolutionism or cultural evolution are theories of cultural and social evolution that describe how cultures and societies change over time. Whereas sociocultural development traces processes that tend to increase the complexity of a society or culture, sociocultural evolution also considers process that can lead to decreases in complexity (degeneration) or that can produce variation or proliferation without any seemingly significant changes in complexity (cladogenesis). Sociocultural evolution is "the process by which structural reorganization is affected through time, eventually producing a form or structure which is qualitatively different from the ancestral form".
The modern memetics movement dates from the mid-1980s. A January 1983 "Metamagical Themas" columnby Douglas Hofstadter, in Scientific American, was influential – as was his 1985 book of the same name. "Memeticist" was coined as analogous to "geneticist" – originally in The Selfish Gene. Later Arel Lucas suggested that the discipline that studies memes and their connections to human and other carriers of them be known as "memetics" by analogy with "genetics". Dawkins' The Selfish Gene has been a factor in attracting the attention of people of disparate intellectual backgrounds. Another stimulus was the publication in 1991 of Consciousness Explained by Tufts University philosopher Daniel Dennett, which incorporated the meme concept into a theory of the mind. In his 1991 essay "Viruses of the Mind", Richard Dawkins used memetics to explain the phenomenon of religious belief and the various characteristics of organised religions. By then, memetics had also become a theme appearing in fiction (e.g. Neal Stephenson's Snow Crash ).
Metamagical Themas is an eclectic collection of articles that Douglas Hofstadter wrote for the popular science magazine Scientific American during the early 1980s. The anthology was published in 1985 by Basic Books.
Douglas Richard Hofstadter is an American professor of cognitive science whose research focuses on the sense of self in relation to the external world, consciousness, analogy-making, artistic creation, literary translation, and discovery in mathematics and physics. Hofstadter's book Gödel, Escher, Bach: An Eternal Golden Braid, first published in 1979, won both the Pulitzer Prize for general non-fiction and a National Book Award for Science. His 2007 book I Am a Strange Loop won the Los Angeles Times Book Prize for Science and Technology.
Consciousness Explained is a 1991 book by the American philosopher Daniel Dennett, in which the author offers an account of how consciousness arises from interaction of physical and cognitive processes in the brain.
The idea of language as a virus had already been introduced by William S. Burroughs as early as 1962 in his book The Ticket That Exploded , and later in The Electronic Revolution , published in 1970 in The Job . Douglas Rushkoff explored the same concept in Media Virus: Hidden Agendas in Popular Culture in 1995.
However, the foundation of memetics in its full modern incarnation originated in the publication in 1996 of two books by authors outside the academic mainstream: Virus of the Mind: The New Science of the Meme by former Microsoft executive turned motivational speaker and professional poker-player, Richard Brodie, and Thought Contagion: How Belief Spreads Through Society by Aaron Lynch, a mathematician and philosopher who worked for many years as an engineer at Fermilab. Lynch claimed to have conceived his theory totally independently of any contact with academics in the cultural evolutionary sphere, and apparently was not even aware of Dawkins' The Selfish Gene until his book was very close to publication.
Around the same time as the publication of the books by Lynch and Brodie the e-journal Journal of Memetics – Evolutionary Models of Information Transmission appeared on the web. It was first hosted by the Centre for Policy Modelling at Manchester Metropolitan University but later taken over by Francis Heylighen of the CLEA research institute at the Vrije Universiteit Brussel. The e-journal soon became the central point for publication and debate within the nascent memeticist community. (There had been a short-lived paper-based memetics publication starting in 1990, the Journal of Ideas edited by Elan Moritz.) In 1999, Susan Blackmore, a psychologist at the University of the West of England, published The Meme Machine , which more fully worked out the ideas of Dennett, Lynch, and Brodie and attempted to compare and contrast them with various approaches from the cultural evolutionary mainstream, as well as providing novel, and controversial, memetics-based theories for the evolution of language and the human sense of individual selfhood.
The term "meme" derives from the Ancient Greek μιμητής (mimētḗs), meaning "imitator, pretender". The similar term "mneme" was used in 1904, by the German evolutionary biologist Richard Semon, best known for his development of the engram theory of memory, in his work Die mnemischen Empfindungen in ihren Beziehungen zu den Originalempfindungen, translated into English in 1921 as The Mneme[ citation needed ]. Until Daniel Schacter published Forgotten Ideas, Neglected Pioneers: Richard Semon and the Story of Memory in 2000, Semon's work had little influence, though it was quoted extensively in Erwin Schrödinger’s prescient 1956 Tarner Lecture “Mind and Matter”. Richard Dawkins (1976) apparently coined the word "meme" independently of Semon, writing this:
"'Mimeme' comes from a suitable Greek root, but I want a monosyllable that sounds a bit like 'gene'. I hope my classicist friends will forgive me if I abbreviate mimeme to meme. If it is any consolation, it could alternatively be thought of as being related to 'memory', or to the French word même." [ citation needed ]
In 2005, the Journal of Memetics – Evolutionary Models of Information Transmission ceased publication and published a set of articles on the future of memetics. The website states that although "there was to be a relaunch...after several years nothing has happened".Susan Blackmore has left the University of the West of England to become a freelance science-writer and now concentrates more on the field of consciousness and cognitive science. Derek Gatherer moved to work as a computer programmer in the pharmaceutical industry, although he still occasionally publishes on memetics-related matters. Richard Brodie is now climbing the world professional poker rankings. Aaron Lynch disowned the memetics community and the words "meme" and "memetics" (without disowning the ideas in his book), adopting the self-description "thought contagionist". He died in 2005.
Susan Blackmore (2002) re-stated the definition of meme as: whatever is copied from one person to another person, whether habits, skills, songs, stories, or any other kind of information. Further she said that memes, like genes, are replicators in the sense as defined by Dawkins. [ citation needed ]That is, they are information that is copied. Memes are copied by imitation, teaching and other methods. The copies are not perfect: memes are copied with variation; moreover, they compete for space in our memories and for the chance to be copied again. Only some of the variants can survive. The combination of these three elements (copies; variation; competition for survival) forms precisely the condition for Darwinian evolution, and so memes (and hence human cultures) evolve. Large groups of memes that are copied and passed on together are called co-adapted meme complexes, or memeplexes . In Blackmore's definition, the way that a meme replicates is through imitation. This requires brain capacity to generally imitate a model or selectively imitate the model. Since the process of social learning varies from one person to another, the imitation process cannot be said to be completely imitated. The sameness of an idea may be expressed with different memes supporting it. This is to say that the mutation rate in memetic evolution is extremely high, and mutations are even possible within each and every iteration of the imitation process. It becomes very interesting when we see that a social system composed of a complex network of microinteractions exists, but at the macro level an order emerges to create culture.
The memetics movement split almost immediately into two. The first group were those who wanted to stick to Dawkins' definition of a meme as "a unit of cultural transmission". Gibron Burchett, another memeticist responsible for helping to research and co-coin the term memetic engineering, along with Leveious Rolando and Larry Lottman, has stated that a meme can be defined, more precisely, as "a unit of cultural information that can be copied, located in the brain". This thinking is more in line with Dawkins' second definition of the meme in his book The Extended Phenotype . The second group wants to redefine memes as observable cultural artifacts and behaviors. However, in contrast to those two positions, Blackmore does not reject either concept of external or internal memes.
These two schools became known as the "internalists" and the "externalists." Prominent internalists included both Lynch and Brodie; the most vocal externalists included Derek Gatherer, a geneticist from Liverpool John Moores University, and William Benzon, a writer on cultural evolution and music. The main rationale for externalism was that internal brain entities are not observable, and memetics cannot advance as a science, especially a quantitative science, unless it moves its emphasis onto the directly quantifiable aspects of culture. Internalists countered with various arguments: that brain states will eventually be directly observable with advanced technology, that most cultural anthropologists agree that culture is about beliefs and not artifacts, or that artifacts cannot be replicators in the same sense as mental entities (or DNA) are replicators. The debate became so heated that a 1998 Symposium on Memetics, organised as part of the 15th International Conference on Cybernetics, passed a motion calling for an end to definitional debates. McNamara demonstrated in 2011 that functional connectivity profiling using neuroimaging tools enables the observation of the processing of internal memes, "i-memes", in response to external "e-memes".
An advanced statement of the internalist school came in 2002 with the publication of The Electric Meme, by Robert Aunger, an anthropologist from the University of Cambridge. Aunger also organised a conference in Cambridge in 1999, at which prominent sociologists and anthropologists were able to give their assessment of the progress made in memetics to that date. This resulted in the publication of Darwinizing Culture: The Status of Memetics as a Science, edited by Aunger and with a foreword by Dennett, in 2001.
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This evolutionary model of cultural information transfer is based on the concept that units of information, or "memes", have an independent existence, are self-replicating, and are subject to selective evolution through environmental forces.Starting from a proposition put forward in the writings of Richard Dawkins, this model has formed the basis of a new area of study, one that looks at the self-replicating units of culture. It has been proposed that just as memes are analogous to genes, memetics is analogous to genetics.
Critics contend that some proponents' assertions are "untested, unsupported or incorrect."Luis Benitez-Bribiesca, a critic of memetics, calls it "a pseudoscientific dogma" and "a dangerous idea that poses a threat to the serious study of consciousness and cultural evolution" among other things. As factual criticism, he refers to the lack of a code script for memes, as the DNA is for genes, and to the fact that the meme mutation mechanism (i.e., an idea going from one brain to another) is too unstable (low replication accuracy and high mutation rate), which would render the evolutionary process chaotic. This, however, has been demonstrated (e.g. by Daniel C. Dennett, in Darwin's Dangerous Idea ) to not be the case, in fact, due to the existence of self-regulating correction mechanisms (vaguely resembling those of gene transcription) enabled by the redundancy and other properties of most meme expression languages, which do stabilize information transfer. (E.g. spiritual narratives—including music and dance forms—can survive in full detail across any number of generations even in cultures with oral tradition only.) Memes for which stable copying methods are available will inevitably get selected for survival more often than those which can only have unstable mutations, therefore going extinct. (Notably, Benitez-Bribiesca's claim of "no code script" is also irrelevant, considering the fact that there is nothing preventing the information contents of memes from being coded, encoded, expressed, preserved or copied in all sorts of different ways throughout their life-cycles.)
Another criticism comes from semiotics, (e.g., Deacon,Kull ) stating that the concept of meme is a primitivized concept of Sign. Meme is thus described in memetics as a sign without its triadic nature. In other words, meme is a degenerate sign, which includes only its ability of being copied. Accordingly, in the broadest sense, the objects of copying are memes, whereas the objects of translation and interpretation are signs.
Mary Midgley criticises memetics for at least two reasons:"One, culture is not best understood by examining its smallest parts, as culture is pattern-like, comparable to an ocean current. Many more factors, historical and others, should be taken into account than only whatever particle culture is built from. Two, if memes are not thoughts (and thus not cognitive phenomena), as Daniel C. Dennett insists in "Darwin's Dangerous Idea", then their ontological status is open to question, and memeticists (who are also reductionists) may be challenged whether memes even exist. Questions can extend to whether the idea of "meme" is itself a meme, or is a true concept. Fundamentally, memetics is an attempt to produce knowledge through organic metaphors, which as such is a questionable research approach, as the application of metaphors has the effect of hiding that which does not fit within the realm of the metaphor. Rather than study actual reality, without preconceptions, memetics, as so many of the socio-biological explanations of society, believe that saying that the apple is like an orange is a valid analysis of the apple."
Henry Jenkins, Joshua Green, and Sam Ford, in their book Spreadable Media (2013), criticize Dawkins' idea of the meme, writing that "while the idea of the meme is a compelling one, it may not adequately account for how content circulates through participatory culture." The three authors also criticize other interpretations of memetics, especially those which describe memes as "self-replicating", because they ignore the fact that "culture is a human product and replicates through human agency."
Like other critics, Maria Kronfeldner has criticized memetics for being based on an allegedly inaccurate analogy with the gene; alternately, she claims it is "heuristically trivial", being a mere redescription of what is already known without offering any useful novelty.
Roger Scruton has been critical of the meme as an idea. He believes that even were genes comprehensible as Dawkins depicts them, Dawkins irrationally presumes that religion must be a mental virus that will destroy the person who has it- Scruton points out that many such viruses have positive impacts, and he feels that religion, assuming the theory of memetics is true, is one of them. He also looks to the impacts of a lack of religion- including the tragedies such as Stalin's Soviet Union and Mao's China, which, he feels, are far more destructive. He used the analogy of mathematics- people who have bad mathematical theories make mistakes and may not come to reproduce, whereas those who believe in good mathematical theories are far more successful- so, over time, good mathematics prevails. He asks if religion could not be similar: it's survival is linked intrinsically to its truth.
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Dawkins in A Devil's Chaplain responded that there are actually two different types of memetic processes (controversial and informative). The first is a type of cultural idea, action, or expression, which does have high variance; for instance, a student of his who had inherited some of the mannerisms of Wittgenstein. However, he also describes a self-correcting meme, highly resistant to mutation. As an example of this, he gives origami patterns in elementary schools – except in rare cases, the meme is either passed on in the exact sequence of instructions, or (in the case of a forgetful child) terminates. This type of meme tends not to evolve, and to experience profound mutations in the rare event that it does.
Another definition, given by Hokky Situngkir, tried to offer a more rigorous formalism for the meme, memeplexes, and the deme , seeing the meme as a cultural unit in a cultural complex system. It is based on the Darwinian genetic algorithm with some modifications to account for the different patterns of evolution seen in genes and memes. In the method of memetics as the way to see culture as a complex adaptive system,he describes a way to see memetics as an alternative methodology of cultural evolution. However, there are as many possible definitions that are credited to the word "meme". For example, in the sense of computer simulation the term memetic algorithm is used to define a particular computational viewpoint.
The possibility of quantitative analysis of memes using neuroimaging tools and the suggestion that such studies have already been done was given by McNamara (2011).This author proposes hyperscanning (concurrent scanning of two communicating individuals in two separate MRI machines) as a key tool in the future for investigating memetics.
Velikovsky (2013) proposed the "holon" as the structure of the meme, [ clarification needed ]synthesizing the major theories on memes of Richard Dawkins, Mihaly Csikszentmihalyi, E. O. Wilson, Frederick Turner (poet) and Arthur Koestler.
Proponents of memetics as described in the Journal of Memetics (out of print since 2005) – Evolutionary Models of Information Transmission believe that 'memetics' has the potential to be an important and promising analysis of culture using the framework of evolutionary concepts. Keith Henson in Memetics and the Modular-Mind (Analog Aug. 1987) makes the case that memetics needs to incorporate evolutionary psychology to understand the psychological traits of a meme's host. This is especially true of time-varying, meme-amplification host-traits, such as those leading to wars.
DiCarlo ([ year needed ]) has developed the idea of 'memetic equilibrium' to describe a cultural compatible state with biological equilibrium. In "Problem Solving and Neurotransmission in the Upper Paleolithic" (in press[ clarification needed ]), diCarlo argues that as human consciousness evolved and developed, so too did our ancestors' capacity to consider and attempt to solve environmental problems in more conceptually sophisticated ways. Understood in this way, problem solving amongst a particular group, when considered satisfactory, often produces a feeling of environmental control, stability, in short—memetic equilibrium. But the pay-off is not merely practical, providing purely functional utility—it is biochemical and it comes in the form of neurotransmitters. The relationship between a gradually emerging conscious awareness and sophisticated languages in which to formulate representations combined with the desire to maintain biological equilibrium, generated the necessity for equilibrium to fill in conceptual gaps in terms of understanding three very important aspects in the Upper Paleolithic: causality, morality, and mortality. The desire to explain phenomena in relation to maintaining survival and reproductive stasis, generated a normative stance in the minds of our ancestors—Survival/Reproductive Value (or S-R Value).
Houben (2014) has argued on several occasions that the exceptional resilience of Vedic ritual and its interaction with a changing ecological and economic environment over several millennia can be profitably dealt with in a ‘cultural evolution’ perspective in which the Vedic mantra is the ‘meme’ or unit of cultural replication. [ by whom? ] to explain the phenomenon of Vedic tradition in genetic[ clarification needed ] terms. The domain of Vedic ritual should be able[ clarification needed ] to fulfil to a large extent the three challenges posed to memetics by B. Edmonds (2002 and 2005).This renders superfluous attempts
Research methodologies that apply memetics go by many names: Viral marketing, cultural evolution, the history of ideas, social analytics, and more. Many of these applications do not make reference to the literature on memes directly but are built upon the evolutionary lens of idea propagation that treats semantic units of culture as self-replicating and mutating patterns of information that are assumed to be relevant for scientific study. For example, the field of public relations is filled with attempts to introduce new ideas and alter social discourse. One means of doing this is to design a meme and deploy it through various media channels. One historic example of applied memetics is the PR campaign conducted in 1991 as part of the build-up to the first Gulf War in the United States.
The application of memetics to a difficult complex social system problem, environmental sustainability, has recently been attempted at thwink.orgUsing meme types and memetic infection in several stock and flow simulation models, Jack Harich has demonstrated several interesting phenomena that are best, and perhaps only, explained by memes. One model, The Dueling Loops of the Political Powerplace, argues that the fundamental reason corruption is the norm in politics is due to an inherent structural advantage of one feedback loop pitted against another. Another model, The Memetic Evolution of Solutions to Difficult Problems, uses memes, the evolutionary algorithm, and the scientific method to show how complex solutions evolve over time and how that process can be improved. The insights gained from these models are being used to engineer memetic solution elements to the sustainability problem.
Another application of memetics in the sustainability space is the crowdfunded Climate Meme Projectconducted by Joe Brewer and Balazs Laszlo Karafiath in the spring of 2013. This study was based on a collection of 1000 unique text-based expressions gathered from Twitter, Facebook, and structured interviews with climate activists. The major finding was that the global warming meme is not effective at spreading because it causes emotional duress in the minds of people who learn about it. Five central tensions were revealed in the discourse about [climate change], each of which represents a resonance point through which dialogue can be engaged. The tensions were Harmony/Disharmony (whether or not humans are part of the natural world), Survival/Extinction (envisioning the future as either apocalyptic collapse of civilization or total extinction of the human race), Cooperation/Conflict (regarding whether or not humanity can come together to solve global problems), Momentum/Hesitation (about whether or not we are making progress at the collective scale to address climate change), and Elitism/Heretic (a general sentiment that each side of the debate considers the experts of its opposition to be untrustworthy).
Ben Cullen, in his book Contagious Ideas,brought the idea of the meme into the discipline of archaeology. He coined the term "Cultural Virus Theory", and used it to try to anchor archaeological theory in a neo-Darwinian paradigm. Archaeological memetics could assist the application of the meme concept to material culture in particular.
Francis Heylighen of the Center Leo Apostel for Interdisciplinary Studies has postulated what he calls "memetic selection criteria". These criteria opened the way to a specialized field of applied memetics to find out if these selection criteria could stand the test of quantitative analyses. In 2003 Klaas Chielens carried out these tests in a Masters thesis project on the testability of the selection criteria.
In Selfish Sounds and Linguistic Evolution,Austrian linguist Nikolaus Ritt has attempted to operationalise memetic concepts and use them for the explanation of long term sound changes and change conspiracies in early English. It is argued that a generalised Darwinian framework for handling cultural change can provide explanations where established, speaker centred approaches fail to do so. The book makes comparatively concrete suggestions about the possible material structure of memes, and provides two empirically rich case studies.
Australian academic S.J. Whitty has argued that project management is a memeplex with the language and stories of its practitioners at its core.This radical approach sees a project and its management as an illusion; a human construct about a collection of feelings, expectations, and sensations, which are created, fashioned, and labeled by the human brain. Whitty's approach requires project managers to consider that the reasons for using project management are not consciously driven to maximize profit, and are encouraged to consider project management as naturally occurring, self-serving, evolving process which shapes organizations for its own purpose.
Swedish political scientist Mikael Sandberg argues against "Lamarckian" interpretations of institutional and technological evolution and studies creative innovation of information technologies in governmental and private organizations in Sweden in the 1990s from a memetic perspective.Comparing the effects of active ("Lamarckian") IT strategy versus user–producer interactivity (Darwinian co-evolution), evidence from Swedish organizations shows that co-evolutionary interactivity is almost four times as strong a factor behind IT creativity as the "Lamarckian" IT strategy.
Darwin's Dangerous Idea: Evolution and the Meanings of Life is a 1995 book by Daniel Dennett, in which the author looks at some of the repercussions of Darwinian theory. The crux of the argument is that, whether or not Darwin's theories are overturned, there is no going back from the dangerous idea that design might not need a designer. Dennett makes this case on the basis that natural selection is a blind process, which is nevertheless sufficiently powerful to explain the evolution of life. Darwin's discovery was that the generation of life worked algorithmically, that processes behind it work in such a way that given these processes the results that they tend toward must be so.
"Viruses of the Mind" is an essay by British evolutionary biologist Richard Dawkins, first published in the book Dennett and His Critics: Demystifying Mind (1993). Dawkins originally wrote the essay in 1991 and delivered it as a Voltaire Lecture on 6 November 1992 at the Conway Hall Humanist Centre. The essay discusses how religion can be viewed as a meme, an idea previously expressed by Dawkins in The Selfish Gene (1976). Dawkins analyzes the propagation of religious ideas and behaviors as a memetic virus, analogous to how biological and computer viruses spread. The essay was later published in A Devil's Chaplain (2003) and its ideas are further explored in the television programme, The Root of All Evil? (2006).
Susan Jane Blackmore is a British writer, lecturer, sceptic, broadcaster, and a Visiting Professor at the University of Plymouth. Her fields of research include memes, evolutionary theory, psychology, parapsychology, consciousness, and she is best known for her book The Meme Machine. She has written or contributed to over 40 books and 60 scholarly articles and is a contributor to The Guardian newspaper.
Group selection is a proposed mechanism of evolution in which natural selection acts at the level of the group, instead of at the more conventional level of the individual.
An Internet meme, commonly known as just a meme, is an activity, concept, catchphrase, or piece of media that spreads, often as mimicry or for humorous purposes, from person to person via the Internet. An Internet meme usually takes the form of an image, GIF or video. It may be just a word or phrase, sometimes including intentional misspellings or corrupted grammar. These small movements tend to spread from person to person via social networks, blogs, direct email, or news sources. They may relate to various existing Internet cultures or subcultures, often created or spread on various websites. Fads and sensations tend to grow rapidly on the Internet because the instant communication facilitates word-of-mouth transmission. Some examples include posting a photo of people lying down in public places and uploading a short video of people dancing to the Harlem Shake.
The gene-centered view of evolution, gene's eye view, gene selection theory, or selfish gene theory holds that adaptive evolution occurs through the differential survival of competing genes, increasing the allele frequency of those alleles whose phenotypic trait effects successfully promote their own propagation, with gene defined as "not just one single physical bit of DNA [but] all replicas of a particular bit of DNA distributed throughout the world". The proponents of this viewpoint argue that, since heritable information is passed from generation to generation almost exclusively by DNA, natural selection and evolution are best considered from the perspective of genes.
Memetic engineering is a term developed by Leveious Rolando, John Sokol, and Gibron Burchett based on Richard Dawkins' theory of memes.
Aaron Lynch was an American writer, best known for his book Thought Contagion: How Belief Spreads Through Society.
Dual inheritance theory (DIT), also known as gene–culture coevolution or biocultural evolution, was developed in the 1960s through early 1980s to explain how human behavior is a product of two different and interacting evolutionary processes: genetic evolution and cultural evolution. Genes and culture continually interact in a feedback loop, changes in genes can lead to changes in culture which can then influence genetic selection, and vice versa. One of the theory's central claims is that culture evolves partly through a Darwinian selection process, which dual inheritance theorists often describe by analogy to genetic evolution.
Cultural selection theory is the study of cultural change modelled on theories of evolutionary biology. Cultural selection theory has so far never been a separate discipline. However it has been proposed that human culture exhibits key Darwinian evolutionary properties, and "the structure of a science of cultural evolution should share fundamental features with the structure of the science of biological evolution". In addition to Darwin's work the term historically covers a diverse range of theories from both the sciences and the humanities including those of Lamark, politics and economics e.g. Bagehot, anthropology e.g. Edward B. Tylor, literature e.g. Ferdinand Brunetière, evolutionary ethics e.g. Leslie Stephen, sociology e.g. Albert Keller, anthropology e.g. Bronislaw Malinowski, Biosciences e.g. Alex Mesoudi, geography e.g. Richard Ormrod, sociobiology and biodiversity e.g. E.O. Wilson, computer programming e.g. Richard Brodie, and other fields e.g. Neoevolutionism, and Evolutionary archaeology.
Richard Dawkins: How a Scientist Changed the Way We Think is a festschrift of 25 essays written in recognition of the life and work of Richard Dawkins. It was published in 2006, to coincide with the 30th anniversary of the publication of The Selfish Gene. A wide range of topics is covered from many fields including evolutionary biology, philosophy, and psychology. Space is also given to writers who are not in full agreement with Dawkins. The book is edited by two of Dawkins' former PhD students, Alan Grafen and Mark Ridley. (ISBN 9780199291168)
The Meme Machine (2000) is a popular science book by psychologist Susan Blackmore on the subject of memes. Blackmore attempts to constitute memetics as a science by discussing its empirical and analytic potential, as well as some important problems with memetics. The first half of the book tries to create greater clarity about the definition of the meme as she sees it. The last half of the book consists of a number of possible memetic explanations for such different problems as the origin of language, the origin of the human brain, sexual phenomena, the internet and the notion of the self. These explanations, in her view, give simpler and clearer explanations than trying to create genetic explanations in these fields.
Much of the study of memes focuses on groups of memes called meme complexes, or memeplexes. Like the gene complexes found in biology, memeplexes are groups of memes that are often found present in the same individual. Applying the theory of Universal Darwinism, memeplexes group together because memes will copy themselves more successfully when they are "teamed up". Examples include sets of memes like singing and guitar playing, or the Christmas tree and Christmas dinner.
Universal Darwinism refers to a variety of approaches that extend the theory of Darwinism beyond its original domain of biological evolution on Earth. Universal Darwinism aims to formulate a generalized version of the mechanisms of variation, selection and heredity proposed by Charles Darwin, so that they can apply to explain evolution in a wide variety of other domains, including psychology, economics, culture, medicine, computer science and physics.
Epidemiology of representations, or cultural epidemiology, provides a conceptual framework for explaining cultural phenomena by how mental representations get distributed within a population. The theory appeals to an analogy with medical epidemiology; because "...macro-phenomena such as endemic and epidemic diseases are unpacked in terms of patterns of micro-phenomena of individual pathology and inter-individual transmission". Representations get transferred via so called cognitive causal chains. The stability of public productions and mental representations is explained via ecological and psychological factors. The latter include properties of the human mind and cultural epidemiologists have emphasized the significance of evolved properties: the existence of naïve theories, domain-specific abilities, principles of relevance.
Cultural evolution is an evolutionary theory of social change. It follows from the definition of culture as "information capable of affecting individuals' behavior that they acquire from other members of their species through teaching, imitation and other forms of social transmission". Cultural evolution is the change of this information over time.
There are two main approaches currently used to analyze archaeological remains from an evolutionary perspective: evolutionary archaeology and behavioral ecology. The former assumes that cultural change observed in the archaeological record can be best explained by the direct action of natural selection and other Darwinian processes on heritable variation in artifacts and behavior. The latter assumes that cultural and behavioral change results from phenotypic adaptations to varying social and ecological environments.
Reciprocal altruism in humans refers to an individual behavior that gives benefit conditionally upon receiving a returned benefit, which draws on the economic concept – ″gains in trade″. Human reciprocal altruism would include the following behaviors : helping patients, the wounded, and the others when they are in crisis; sharing food, implement, knowledge.