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Memetic engineering, also meme engineering, [1] is a term developed by Leveious Rolando, John Sokol, and Gibron Burchett based on Richard Dawkins' theory of memes.
In contrast, gutation is a term developed by Erik Buitenhuis and is:
According to the theory of Memes coined by Richard Dawkins, evolution depends not on the particular chemical basis of genetics, but only on the existence of a self-replicating unit of transmission—in the case of biological evolution, the gene. For Dawkins, the meme exemplified another self-replicating unit with potential significance in explaining human behavior and cultural evolution: the effect a meme has on society is based on the application of the meme after understanding the qualities essential to the meme. According to the theory, memetic engineering is, simply put, the analysis of an individual or individuals' behavior, the selection of specific memes and the distribution or propagation of those memes with the intent of altering the behavior of others. A memetic engineer doesn't particularly have to consciously make the decision to alter another individuals behavior. It can happen unconsciously when specific behavior is observed, transmitted and then replicated within the observer. Memes themselves are neither good nor bad. For example, "racism" is an ideology that is made up of several memes. When a meme is introduced, those concepts begin to take on their own process of evolution based on the person who adopts the ideology, internalizes it, and reintroduces it into society causing it to spread like a virus.
According to the above theory, typical memetic engineers include scientists, engineers, industrial designers, ad-men, artists, publicists, political activists, and religious missionaries.
Dawkins agrees that much of theology and other theoretical aspects of religion can be viewed as the careful, even worshipful, handling of extremely powerful memeplexes with very odd or difficult traits.
Memetic Engineering developed from diverse influences, including cutting-edge physics of consciousness and memetics research, chaos theory, semiotics, culture jamming, military information warfare, and the viral texts of iconoclasts William S. Burroughs, J. G. Ballard, and Genesis P-Orridge. It draws upon Third Culture sciences and conceptual worldviews for Social Engineering, Values Systems Alignment, and Culture Jamming purposes. An important example of macro-historical memetic engineering analysis explaining how domination, patriarchy, war and violence are culturally programmed is Riane Eisler's The Chalice and the Blade (San Francisco: Harper SanFrancisco, 1988), which outlines her Dominator and Partnership Culture thesis. The savvy memetic engineer is able to isolate, study, and subtly manipulate the underlying values systems, symbolic balance and primal atavisms that unconsciously influence the individual psyche and collective identity. A highly educated but susceptible intelligentsia, worldwide travel, and information vectors like the Internet, cable television, and tabloid media, means that hysterical epidemics and disinformation campaigns may become more common. This warfare will be conducted using aesthetics, symbols, and doctrines as camouflage that will ultimately influence our cultural meme pool. These contemporary life conditions (Historic Times; Geographic Place; Existential Problems; and Societal Circumstances) are explored in books like Carl Sagan's The Demon Haunted World: Science As a Candle in the Dark (New York: Ballantine Books, 1996), John Brockman's The Third Culture: Beyond the Scientific Revolution (New York: Touchstone Books, 1996), and Michael Shermer's Why People Believe Weird Things: Pseudo-science, Superstition, and Other Confusions of Our Time (New York: W.H. Freeman & Co, 1996). Fictional descriptions of memetic engineering include Isaac Asimov's seminal Foundation Trilogy (New York: Bantam Books, 1991), George Gurdjieff's artificial mythology Beelzebub's Tales to His Grandson (New York: Penguin USA, 1999); Neal Stephenson's novels Snow Crash (New York: Bantam Spectra, 1993) and The Diamond Age (New York: Bantam Spectra, 1996); and Robert W. Chambers' unearthly The King in Yellow (Buccaneer Books, 1996) tome, which influenced seminal horror author H. P. Lovecraft. [2]
Memetic engineering as a social science lends examples of itself in multiple areas and disciplines. It is currently being examined and researched by the US military as a means to counterinsurgency and combat terrorism as explained below in "From the Clash to the Confluence of Civilizations" by Thomas P.M. Barnett, an American military geostrategist, and Richard J. Pech's "Inhibiting Imitative Terrorism Through Memetic Engineering".[ citation needed ]
Other examples of applied memetic engineering are present but not exclusive to the marketing and advertising industries. The question is whether these individuals can be truly considered memetic engineers. Marketing and advertising professionals create memes on an ongoing basis; however, this alone doesn't necessarily qualify them as being memetic engineers. Few if any actually fall into this category. This is possibly due to a lack of understanding of the various memes that have taken root in their target audience minds. According to the definition, industrial designers, musicians, artists, athletes, and other entertainers would more likely better serve this definition. This is because of their ability to create products, phrases and ideas that disseminate the population triggering a response within the brain causing a cultural phenomena.[ citation needed ]
Game theory provides an empirical means of advancing the science of memetics. Memetic game theory, attempts to mathematically capture behavior in strategic situations; where an individual's success in making choices depends on the choices of others, based on past experiences, emotional behavior and learned behavior. It also offers a scientific approach to analyzing social interactions.[ citation needed ]
An example of an engineered meme is Godwin's law, a meme which propagates on mail-lists, and which its author professes to have initiated to reduce spam on those lists; one version is "When someone posts a metaphor about Nazis the thread is no longer useful." [3]
Richard Pech discusses the concept of memetic engineering within the context of countering mind contagions associated with terrorism. School shootings, for example, may be explained as an attempt to demonstrate the ultimate form of rebellion against a system in which the perpetrators feel ostracised or isolated. Acts of violence might appeal to their egos and the means for achieving this is replicated via the shooting meme. To re-engineer such a meme and its ability to infest susceptible minds, all information concerning such violence must be portrayed in an unappealing manner. For example, no one wants to be associated with acts of cowardice. By strongly suggesting that such violence is cowardly and the work of disturbed minds, it has less appeal for replication. In this manner the shooting meme has been re-engineered by removing its attraction, and therefore removing its ability to replicate. [4]
The Taiwanese government has installed memetic engineering teams in each government department which can respond within 60 minutes to disinformation efforts using a “humor over rumor” approach. These teams are used to counter Chinese political warfare efforts as well as domestic disinformation. [1]
A meme is an idea, behavior, or style that spreads by means of imitation from person to person within a culture and often carries symbolic meaning representing a particular phenomenon or theme. A meme acts as a unit for carrying cultural ideas, symbols, or practices, that can be transmitted from one mind to another through writing, speech, gestures, rituals, or other imitable phenomena with a mimicked theme. Supporters of the concept regard memes as cultural analogues to genes in that they self-replicate, mutate, and respond to selective pressures. In popular language, a meme may refer to an Internet meme, typically an image, that is remixed, copied, and circulated in a shared cultural experience online.
Memetics is a theory of the evolution of culture based on Darwinian principles with the meme as the unit of culture. The term "meme" was coined by biologist Richard Dawkins in his 1976 book The Selfish Gene, to illustrate the principle that he later called "Universal Darwinism". All evolutionary processes depend on information being copied, varied, and selected, a process also known as variation with selective retention. The information that is copied is called the replicator, and genes are the replicator for biological evolution. Dawkins proposed that the same process drives cultural evolution, and he called this second replicator the "meme". He gave as examples, tunes, catchphrases, fashions, and technologies. Like genes, memes are selfish replicators and have causal efficacy; in other words, their properties influence their chances of being copied and passed on. Some succeed because they are valuable or useful to their human hosts while others are more like viruses.
The Selfish Gene is a 1976 book on evolution by ethologist Richard Dawkins, in which the author builds upon the principal theory of George C. Williams's Adaptation and Natural Selection (1966). Dawkins uses the term "selfish gene" as a way of expressing the gene-centred view of evolution, popularising ideas developed during the 1960s by W. D. Hamilton and others. From the gene-centred view, it follows that the more two individuals are genetically related, the more sense it makes for them to behave cooperatively with each other.
Susan Jane Blackmore is a British writer, lecturer, sceptic, broadcaster, and a visiting professor at the University of Plymouth. Her fields of research include memetics, parapsychology, consciousness, and she is best known for her book The Meme Machine. She has written or contributed to over 40 books and 60 scholarly articles and is a contributor to The Guardian newspaper.
The ideosphere—like the noosphere —is the metaphysical 'place' where thoughts, theories, ideas, and ideation are regarded to be created, evaluated, and evolved.
An Internet meme, or simply meme, is a cultural item that is spread via the Internet, often through social media platforms. Internet memes can take various forms, such as images, videos, GIFs, and various other viral sensations. Characteristics of memes include their susceptibility to parody, their use of intertextuality, their propagation in a viral pattern, and their evolution over time. The name is from the concept of memes proposed by Richard Dawkins in 1972.
Aaron Lynch was an American writer, best known for his book Thought Contagion: How Belief Spreads Through Society.
David Lee Hull was an American philosopher who was most notable for founding the field philosophy of biology. Hull is recognized within evolutionary culture studies as contributing heavily in early discussions of the conceptualization of memetics. In addition to his academic prominence, he was well known as a gay man who fought for the rights of other gay and lesbian philosophers. Hull was partnered with Richard "Dick" Wellman, a Chicago school teacher, until Wellman's passing during the drafting of Science as Process.
Dual inheritance theory (DIT), also known as gene–culture coevolution or biocultural evolution, was developed in the 1960s through early 1980s to explain how human behavior is a product of two different and interacting evolutionary processes: genetic evolution and cultural evolution. Genes and culture continually interact in a feedback loop: changes in genes can lead to changes in culture which can then influence genetic selection, and vice versa. One of the theory's central claims is that culture evolves partly through a Darwinian selection process, which dual inheritance theorists often describe by analogy to genetic evolution.
Cultural selection theory is the study of cultural change modelled on theories of evolutionary biology. Cultural selection theory has so far never been a separate discipline. However it has been proposed that human culture exhibits key Darwinian evolutionary properties, and "the structure of a science of cultural evolution should share fundamental features with the structure of the science of biological evolution". In addition to Darwin's work the term historically covers a diverse range of theories from both the sciences and the humanities including those of Lamark, politics and economics e.g. Bagehot, anthropology e.g. Edward B. Tylor, literature e.g. Ferdinand Brunetière, evolutionary ethics e.g. Leslie Stephen, sociology e.g. Albert Keller, anthropology e.g. Bronislaw Malinowski, Biosciences e.g. Alex Mesoudi, geography e.g. Richard Ormrod, sociobiology and biodiversity e.g. E.O. Wilson, computer programming e.g. Richard Brodie, and other fields e.g. Neoevolutionism, and Evolutionary archaeology.
Symbiosism is a philosophy about the mind and man's place in nature. It is a Darwinian theory, which considers language an organism residing in the human brain and claims that language is a memetic life form. Symbiosism is defined by the Leiden School.
The Meme Machine is a popular science book by Susan Blackmore on the subject of memes. Blackmore attempts to constitute memetics as a science by discussing its empirical and analytic potential, as well as some important problems with memetics. The first half of the book tries to create greater clarity about the definition of the meme as she sees it. The last half of the book consists of a number of possible memetic explanations for such different problems as the origin of language, the origin of the human brain, sexual phenomena, the Internet and the notion of the self. These explanations, in her view, give simpler and clearer explanations than trying to create genetic explanations in these fields.
The study of memes, units of cultural information, often involves the examination of meme complexes or memeplexes. Memeplexes, comparable to the gene complexes in biology, consist of a group of memes that are typically present in the same individual. This presence is due to the implementation of Universal Darwinism's theory, which postulates that memes can more effectively reproduce themselves when they collaborate or "team up".
Universal Darwinism, also known as generalized Darwinism, universal selection theory, or Darwinian metaphysics, is a variety of approaches that extend the theory of Darwinism beyond its original domain of biological evolution on Earth. Universal Darwinism aims to formulate a generalized version of the mechanisms of variation, selection and heredity proposed by Charles Darwin, so that they can apply to explain evolution in a wide variety of other domains, including psychology, linguistics, economics, culture, medicine, computer science, and physics.
Epidemiology of representations, or cultural epidemiology, is a theory for explaining cultural phenomena by examining how mental representations get distributed within a population. The theory uses medical epidemiology as its chief analogy, because "...macro-phenomena such as endemic and epidemic diseases are unpacked in terms of patterns of micro-phenomena of individual pathology and inter-individual transmission". Representations transfer via so-called "cognitive causal chains" ; these representations constitute a cultural phenomenon by achieving stability of public production and mental representation within the existing ecology and psychology of a populace, the latter including properties of the human mind. Cultural epidemiologists have emphasized the significance of evolved properties, such as the existence of naïve theories, domain-specific abilities and principles of relevance.
The concept of conscious evolution refers to the theoretical ability of human beings to become conscious participants in the evolution of their cultures, or even of the entirety of human society, based on a relatively recent combination of factors, including increasing awareness of cultural and social patterns, reaction against perceived problems with existing patterns, injustices, inequities, and other factors. The realization that cultural and social evolution can be guided through conscious decisions has been in increasing evidence since approximately the mid-19th century, when the rate of cultural change globally began to increase dramatically. The Industrial Revolution, reactions against the effects of the Industrial Revolution, the emergence of new sciences such as psychology, anthropology, and sociology, the revolution in global communication, the interaction of diverse cultures through transportation and colonization, anti-slavery and suffrage movements, and increasing human lifespan all would contribute to the growing awareness of social and cultural patterns as being potentially subject to conscious evolution.
Cultural evolution is an evolutionary theory of social change. It follows from the definition of culture as "information capable of affecting individuals' behavior that they acquire from other members of their species through teaching, imitation and other forms of social transmission". Cultural evolution is the change of this information over time.
Memetic warfare is a modern type of information warfare and psychological warfare involving the propagation of memes on social media.
Reciprocal altruism in humans refers to an individual behavior that gives benefit conditionally upon receiving a returned benefit, which draws on the economic concept – ″gains in trade″. Human reciprocal altruism would include the following behaviors : helping patients, the wounded, and the others when they are in crisis; sharing food, implement, knowledge.
Limor Shifman is a professor of communication at the Hebrew University of Jerusalem and is the Vice Dean of the Faculty of Social Sciences. Her work has been in researching and developing an area of study surrounding Internet memes, a subarea of digital culture and digital media research. Since the late 2000s she has been an active contributor to the research area of memetics, a more broad area of research interested in cultural evolution of ideas. She is married to neurogeneticist Sagiv Shifman.