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A meme is an idea, behavior, or style that spreads by means of imitation from person to person within a culture and often carries symbolic meaning representing a particular phenomenon or theme. A meme acts as a unit for carrying cultural ideas, symbols, or practices, that can be transmitted from one mind to another through writing, speech, gestures, rituals, or other imitable phenomena with a mimicked theme. Supporters of the concept regard memes as cultural analogues to genes in that they self-replicate, mutate, and respond to selective pressures. In popular language, a meme may refer to an Internet meme, typically an image, that is remixed, copied, and circulated in a shared cultural experience online.
Memetics is a theory of the evolution of culture based on Darwinian principles with the meme as the unit of culture. The term "meme" was coined by biologist Richard Dawkins in his 1976 book The Selfish Gene, to illustrate the principle that he later called "Universal Darwinism". All evolutionary processes depend on information being copied, varied, and selected, a process also known as variation with selective retention. The conveyor of the information being copied is known as the replicator, with the gene functioning as the replicator in biological evolution. Dawkins proposed that the same process drives cultural evolution, and he called this second replicator the "meme," citing examples such as musical tunes, catchphrases, fashions, and technologies. Like genes, memes are selfish replicators and have causal efficacy; in other words, their properties influence their chances of being copied and passed on. Some succeed because they are valuable or useful to their human hosts while others are more like viruses.
Disinformation is false information deliberately spread to deceive people. Disinformation is an orchestrated adversarial activity in which actors employ strategic deceptions and media manipulation tactics to advance political, military, or commercial goals. Disinformation is implemented through attacks that "weaponize multiple rhetorical strategies and forms of knowing—including not only falsehoods but also truths, half-truths, and value judgements—to exploit and amplify culture wars and other identity-driven controversies."
Information warfare (IW) is the battlespace use and management of information and communication technology (ICT) in pursuit of a competitive advantage over an opponent. It is different from cyberwarfare that attacks computers, software, and command control systems. Information warfare is the manipulation of information trusted by a target without the target's awareness so that the target will make decisions against their interest but in the interest of the one conducting information warfare. As a result, it is not clear when information warfare begins, ends, and how strong or destructive it is.
An Internet meme, or meme, is a cultural item that spreads across the Internet, primarily through social media platforms like YouTube, Twitter, and Reddit. Internet memes manifest in a variety of formats, including images, videos, GIFs, and other viral content. Key characteristics of memes include their tendency to be parodied, their use of intertextuality, their viral dissemination, and their continual evolution. The term "meme" was originally introduced by Richard Dawkins in 1972 to describe the concept of cultural transmission.
Memetic engineering, also meme engineering, is a term developed by Leveious Rolando, John Sokol, and Gibron Burchett based on Richard Dawkins' theory of memes.
Richard Wolfgang Semon was a German zoologist, explorer, evolutionary biologist, a memory researcher who believed in the inheritance of acquired characteristics and applied this to social evolution. He is known for coining the terms engram and ecphory.
4chan is an anonymous English-language imageboard website. Launched by Christopher "moot" Poole in October 2003, the site hosts boards dedicated to a wide variety of topics, from video games and television to literature, cooking, weapons, music, history, technology, anime, physical fitness, politics, and sports, among others. Registration is not available, except for staff, and users typically post anonymously. As of 2022, 4chan receives more than 22 million unique monthly visitors, of whom approximately half are from the United States.
The People's Republic of China engages in information warfare (IW) through the People's Liberation Army (PLA) and other organizations affiliated or controlled by the Chinese Communist Party (CCP). Laid out in the Chinese Defence White Paper of 2008, informatized warfare includes the utilization of information-based weapons and forces, including battlefield management systems, precision-strike capabilities, and technology-assisted command and control (C4ISR). The term also refers to propaganda and influence operations efforts by the Chinese state.
Viral phenomena or viral sensations are objects or patterns that are able to replicate themselves or convert other objects into copies of themselves when these objects are exposed to them. Analogous to the way in which viruses propagate, the term viral pertains to a video, image, or written content spreading to numerous online users within a short time period. This concept has become a common way to describe how thoughts, information, and trends move into and through a human population.
/pol/, short for Politically Incorrect, is an anonymous political discussion imageboard on 4chan. As of 2022, it is the most active board on the site. It has had a substantial impact on Internet culture. It has acted as a platform for far-right extremism; the board is notable for its widespread racist, white supremacist, antisemitic, Islamophobic, misogynist, and anti-LGBT content. /pol/ has been linked to various acts of real-world extremist violence. It has been described as one of the "[centers] of 4chan mobilization", a title also ascribed to /b/.
Charles Carlisle Johnson is an American political activist who was a public figure in the years 2013 to 2019. A self-described "investigative journalist", Johnson is often described as an internet troll and has been repeatedly involved in the proliferation and spread of multiple fake news stories. Johnson was owner of the alt-right websites GotNews.com, WeSearchr.com, and Freestartr.com, all of which were short-lived. He wrote two books, both published by Encounter Books in 2013.
r/The_Donald was a subreddit where participants created discussions and internet memes in support of U.S. president Donald Trump. Initially created in June 2015 following the announcement of Trump's presidential campaign, the community grew to over 790,000 subscribers who described themselves as "Patriots". The community was banned in June 2020 for violating Reddit rules on harassment and targeting. It was ranked as one of the most active communities on Reddit in the late 2010s.
Internet manipulation is the co-optation of online digital technologies, including algorithms, social bots, and automated scripts, for commercial, social, military, or political purposes. Internet and social media manipulation are the prime vehicles for spreading disinformation due to the importance of digital platforms for media consumption and everyday communication. When employed for political purposes, internet manipulation may be used to steer public opinion, polarise citizens, circulate conspiracy theories, and silence political dissidents. Internet manipulation can also be done for profit, for instance, to harm corporate or political adversaries and improve brand reputation. Internet manipulation is sometimes also used to describe the selective enforcement of Internet censorship or selective violations of net neutrality.
The firehose of falsehood, also known as firehosing, is a propaganda technique in which a large number of messages are broadcast rapidly, repetitively, and continuously over multiple channels without regard for truth or consistency. An outgrowth of Soviet propaganda techniques, the firehose of falsehood is a contemporary model for Russian propaganda under Russian President Vladimir Putin.
Jeff Giesea is an American entrepreneur, communications specialist, and national security writer who was a business affiliate of several of Peter Thiel's companies and venture capital groups.
The Russian information war against Ukraine was articulated by the Russian government as part of the Gerasimov doctrine. They believed that Western governments were instigating color revolutions in former Soviet states which posed a threat to Russia.
Russian disinformation campaigns have occurred in many countries. For example, disinformation campaigns led by Yevgeny Prigozhin have been reported in several African countries. Russia, however, denies that it uses disinformation to influence public opinion.
SouthFront is a multilingual website registered in Russia and based in Crimea. It has been accused of being an outlet for disinformation and propaganda under the control of the Russian government. For this reason, it has been sanctioned by the US Treasury and banned by social media platforms.
Limor Shifman is a professor of communication at the Hebrew University of Jerusalem and is the Vice Dean of the Faculty of Social Sciences. Her work has been in researching and developing an area of study surrounding Internet memes, a subarea of digital culture and digital media research. Since the late 2000s she has been an active contributor to the research area of memetics, a more broad area of research interested in cultural evolution of ideas. She is married to neurogeneticist Sagiv Shifman.
References
- ↑ Dawkins, Richard (1981). The selfish gene (Repr. with corr ed.). Oxford: Oxford Univ. Pr. ISBN 978-0-19-857519-1.
- ↑ Prosser, Michael. Memetics-A Growth Industry in US Military Operations (PDF) (MSc). United States Marine Corps. Archived (PDF) from the original on 19 February 2018.
- ↑ Giesea, Jeff (Winter 2015). "Academic journal "Defence Strategic Communications" Vol1 | StratCom". Defence Strategic Communications. 1 (1): 67–75.
- ↑ "What is memetic warfare and how it threats democratic values? - European Endowment For Democracy: EED". www.democracyendowment.eu.
- ↑ Siegel, Jacob (31 January 2017). "Is America Prepared for Meme Warfare?". Vice Motherboard.
- ↑ Blanchette, Jude; Livingston, Scott; Glaser, Bonnie S.; Kennedy, Scott. "Protecting Democracy in an Age of Disinformation" (PDF). csis-website-prod.s3.amazonaws.com. Center for Strategic and International Studies. Retrieved 30 January 2021.
- ↑ Duggan, Patrick. "HARNESSING CYBER-TECHNOLOGY'S HUMAN POTENTIAL." Special Warfare, vol. 28, no. 4, Oct.-Dec. 2015, pp. 12+. Gale Academic OneFile, link.gale.com/apps/doc/A560416624/AONE?u=a04fu&sid=googleScholar&xid=6321145f. Accessed 20 Nov. 2024.
- ↑ "How Russia Weaponized Social Media in Crimea". The Strategy Bridge. 2017-05-10. Retrieved 2024-11-20.
- ↑ Schreckinger, Ben (March–April 2017). "World War Meme". Politico Magazine. Retrieved January 2, 2019.
- ↑ On the Origins of Memes by Means of Fringe Web Communities. Savvas Zannettou, Tristan Caulfield, Jeremy Blackburn, Emiliano De Cristofaro, Michael Sirivianos, Gianluca Stringhini, Guillermo Suarez-Tangil. ACM Internet Measurement Conference (IMC), 2018. 31 October 2018. pp. 188–202. doi:10.1145/3278532.3278550. ISBN 9781450356190. S2CID 44180791.
- ↑ Cascio, Jamais (April 2004). Transhuman Space: Toxic Memes. Steve Jackson Games. p. 28. ISBN 978-1-55634-726-9. Archived from the original on June 2, 2016. Retrieved 2017-10-12.
The Unified Way is a cult of persistent popularity across Asia and into the Middle East. It is also a memetic warfare agent, a leftover from the buildup to the Pacific War that may well cause more damage than all of the dormant AKVs in orbit.
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