Part of the Politics series |
Political campaigning |
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A smear campaign, also referred to as a smear tactic or simply a smear, is an effort to damage or call into question someone's reputation, by propounding negative propaganda. [1] It makes use of discrediting tactics. It can be applied to individuals or groups. Common targets are public officials, politicians, heads of state, political candidates, activists, celebrities (especially those who are involved in politics), and ex-spouses. The term also applies in other contexts, such as the workplace. [2] The term smear campaign became popular around the year 1936. [3]
A smear campaign is an intentional, premeditated effort to undermine an individual's or group's reputation, credibility, and character. [4] Like negative campaigning, most often smear campaigns target government officials, politicians, political candidates, and other public figures. [5] However, public relations campaigns might also employ smear tactics in the course of managing an individual or institutional brand to target competitors and potential threats. [6] Discrediting tactics are used to discourage people from believing in the figure or supporting their cause, such as the use of damaging quotations.
Smear tactics differ from normal discourse or debate in that they do not bear upon the issues or arguments in question. A smear is a simple attempt to malign a group or an individual with the aim of undermining their credibility.
Smears often consist of ad hominem attacks in the form of unverifiable rumors and distortions, half-truths, or even outright lies; smear campaigns are often propagated by gossip magazines. Even when the facts behind a smear campaign are demonstrated to lack proper foundation, the tactic is often effective because the target's reputation is tarnished before the truth is known.
Smear campaigns can also be used as a campaign tactic associated with tabloid journalism, which is a type of journalism that presents little well-researched news and instead uses eye-catching headlines, scandal-mongering and sensationalism. For example, during Gary Hart's 1988 presidential campaign (see below), the New York Post reported on its front page big, black block letters: "GARY: I'M NO WOMANIZER." [7] [8]
Smears are also effective in diverting attention away from the matter in question and onto a specific individual or group. The target of the smear typically must focus on correcting the false information rather than on the original issue.
Deflection has been described as a wrap-up smear: "You make up something. Then you have the press write about it. And then you say, everybody is writing about this charge". [9]
In the U.S. judicial system, discrediting tactics (called witness impeachment) are the approved method for attacking the credibility of any witness in court, including a plaintiff or defendant. In cases with significant mass media attention or high-stakes outcomes, those tactics often take place in public as well.
Logically, an argument is held in discredit if the underlying premise is found, "So severely in error that there is cause to remove the argument from the proceedings because of its prejudicial context and application...". Mistrial proceedings in civil and criminal courts do not always require that an argument brought by defense or prosecution be discredited, however appellate courts must consider the context and may discredit testimony as perjurious or prejudicial, even if the statement is technically true.
Smear tactics are commonly used to undermine effective arguments or critiques.
During the 1856 presidential election, John C. Frémont was the target of a smear campaign alleging that he was a Catholic. The campaign was designed to undermine support for Fremont from those who were suspicious of Catholics.[ citation needed ]
Ralph Nader was the victim of a smear campaign during the 1960s, when he was campaigning for car safety. In order to smear Nader and deflect public attention from his campaign, General Motors engaged private investigators to search for damaging or embarrassing incidents from his past. In early March 1966, several media outlets, including The New Republic and The New York Times, reported that GM had tried to discredit Nader, hiring private detectives to tap his phones and investigate his past and hiring prostitutes to trap him in compromising situations. [10] [11] Nader sued the company for invasion of privacy and settled the case for $284,000. Nader's lawsuit against GM was ultimately decided by the New York Court of Appeals, whose opinion in the case expanded tort law to cover "overzealous surveillance." [12] Nader used the proceeds from the lawsuit to start the pro-consumer Center for Study of Responsive Law.
Gary Hart was the target of a smear campaign during the 1988 US presidential campaign. The New York Post once reported on its front page big, black block letters: "GARY: I'M NO WOMANIZER." [7] [8]
In 2011, China launched a smear campaign against Apple, including TV and radio advertisements and articles in state-run papers. The campaign failed to turn the Chinese public against the company and its products. [13]
Chris Bryant, a British parliamentarian, accused Russia in 2012 of orchestrating a smear campaign against him because of his criticism of Vladimir Putin. [14] In 2017 he alleged that other British officials are vulnerable to Russian smear campaigns. [15] [16]
In 2024, The New York Times reported on a smear campaign conducted against actress Blake Lively after she accused Justin Baldoni of misconduct. The alleged smear campaign, which was purported to be led by Melissa Nathan and Jed Wallace, allegedly pushed negative stories about Lively and used social media to boost those stories. In January 2025, Baldoni filed a suit [filed a suit] in the federal District Court for the Southern District of New York against Blake, her husband Ryan Reynolds, and publicist Leslie Sloane, for $400 million in damages alleging civil extortion, defamation, and a slew of contract-related claims.
In January 2007, it was revealed that an anonymous website that attacked critics of Overstock.com, including media figures and private citizens on message boards, was operated by an official of Overstock.com. [17] [18]
In 2023, The New Yorker reported that Mohamed bin Zayed was paying millions of euros to a Swiss firm, Alp Services for orchestrating a smear campaign to defame the Emirati targets, including Qatar and the Muslim Brotherhood. Under the ‘dark PR’, Alp posted false and defamatory Wikipedia entries against them. The Emirates also paid the Swiss firm to publish propaganda articles against the targets. Multiple meetings took place between the Alp Services head Mario Brero and an Emirati official, Matar Humaid al-Neyadi. However, Alp’s bills were sent directly to MbZ. The defamation campaign also targeted an American, Hazim Nada, and his firm, Lord Energy, because his father Youssef Nada had joined the Muslim Brotherhood as a teenager. [19]
Ad hominem, short for argumentum ad hominem, refers to several types of arguments that are usually fallacious. Often currently this term refers to a rhetorical strategy where the speaker attacks the character, motive, or some other attribute of the person making an argument rather than the substance of the argument itself. This avoids genuine debate by creating a diversion often using a totally irrelevant, but often highly charged attribute of the opponent's character or background. The most common form of this fallacy is "A" makes a claim of "fact", to which "B" asserts that "A" has a personal trait, quality or physical attribute that is repugnant thereby going off-topic, and hence "B" concludes that "A" has their "fact" wrong – without ever addressing the point of the debate. Many contemporary politicians routinely use ad hominem attacks, some of which can be encapsulated to a derogatory nicknames for political opponents used instead of political argumentation.
A wedge issue in politics is any issue used to create a division within a political party. These issues are usually employed as a tactic by a minority party against a governing majority party, with the aim of splitting the majority's electorate into two or more camps. Although any issue could potentially be used as a wedge, some of the most common examples are often concerned with social justice, such as abortion or civil rights. Due to the prevalence of social justice issues as a wedge, the tactic is often most effectively employed by Conservative parties against Liberal parties. American political strategist Lee Atwater has been noted as an early champion of wedge issue politics during the Reagan era.
Negative campaigning is the process of deliberately spreading negative information about someone or something to worsen the public image of the described. A colloquial, and somewhat more derogatory, term for the practice is mudslinging.
Character assassination (CA) is a deliberate and sustained effort to damage the reputation or credibility of an individual. The phrase "character assassination" became popular around 1930. This concept, as a subject of scholarly study, was originally introduced by Davis (1950) in a collection of essays revealing the dangers of political smear campaigns. Six decades later Icks and Shiraev (2014) rejuvenated the term and revived academic interest by addressing and comparing a variety of historical character assassination events.
A push poll is an interactive marketing technique, most commonly employed during political campaigning, in which a person or organization attempts to manipulate or alter prospective voters' views under the guise of conducting an opinion poll. In an opinion poll, large numbers of voters are contacted with little effort made to collect and analyze their response data. Instead, the push poll is a form of telemarketing-based propaganda and rumor-mongering masquerading as an opinion poll. Push polls may rely on innuendo, or information gleaned from opposition research on the political opponent of the interests behind the poll.
In politics, opposition research is the practice of collecting information on a political opponent or other adversary that can be used to discredit or otherwise weaken them. The information can include biographical, legal, criminal, medical, educational, or financial history or activities, as well as prior media coverage, or the voting record of a politician. Opposition research can also entail using trackers to follow an individual and record their activities or political speeches.
A whispering campaign or whisper campaign is a method of persuasion in which damaging rumors or innuendo are spread about the target, while the source of the rumors seeks to avoid being detected while they are spread. For example, a political campaign might distribute anonymous flyers attacking the other candidate. The tactic is generally considered unethical in open societies, particularly in matters of public policy. The speed and the anonymity of communication made possible by modern technologies like the Internet have increased public awareness of whisper campaigns and their ability to succeed. The phenomenon has also led to the failure of whisper campaigns, as those seeking to prevent them can publicize their existence much more readily than in the past. Whisper campaigns are defended in some circles as an efficient mechanism for underdogs who lack other resources to disclose wrongdoings of the powerful without repercussions.
The term swiftboating, also swift-boating or swift boating, is a pejorative American neologism used to describe an unfair or untrue political attack. The term is derived from Swift Boat Veterans for Truth (SBVT), the organization responsible for a widely publicized—and later discredited—political smear campaign against the 2004 Democratic presidential candidate John Kerry. Since the 2004 United States presidential election, the term has been commonly applied to a political attack that is dishonest, personal, and unfair.
Justin Louis Baldoni is an American actor and director. He is best known for playing Rafael Solano on the CW telenovela Jane the Virgin (2014–2019) and for starring in and directing the romantic drama film It Ends with Us (2024). He has also directed Five Feet Apart (2019) and Clouds (2020).
Fearmongering, or scaremongering, is the act of exploiting feelings of fear by using exaggerated rumors of impending danger, usually for personal gain.
Patrick Michael Byrne is an American businessman, promoter of conspiracy theories, and libertarian noted for his views on public education and blockchain.
Propaganda techniques are methods used in propaganda to convince an audience to believe what the propagandist wants them to believe. Many propaganda techniques are based on socio-psychological research. Many of these same techniques can be classified as logical fallacies or abusive power and control tactics.
The Case Against Barack Obama: The Unlikely Rise and Unexamined Agenda of the Media's Favorite Candidate, by author David Freddoso, is an American non-fiction book published in late 2008, providing a critical examination of the life and opinions of the then United States presidential candidate and Senator Barack Obama.
Kompromat is a damaging information about a politician, a businessperson, or other public figure, which may be used to create negative publicity, as well as for blackmail, often to exert influence rather than monetary gain, and extortion. Kompromat may be acquired from various security services, or outright forged, and then publicized by use of a public relations official.
The word destabilisation can be applied to a wide variety of contexts such as attempts to undermine political, military or economic power.
Counterpropaganda is a form of communication consisting of methods taken and messages relayed to oppose propaganda which seeks to influence action or perspectives among a targeted audience. It is closely connected to propaganda as the two often employ the same methods to broadcast messages to a targeted audience. Counterpropaganda differs from propaganda as it is defensive and responsive to identified propaganda. Additionally, counterpropaganda consists of several elements that further distinguish it from propaganda and ensure its effectiveness in opposing propaganda messages.
Censorship in Serbia is prohibited by the Constitution. Freedom of expression and of information are protected by international and national law, even if the guarantees enshrined in the laws are not coherently implemented. Instances of censorship and self-censorship are still reported in the country.
DARVO is a reaction that perpetrators of wrongdoing, such as sexual offenders, may display in response to being held accountable for their behavior. Some researchers indicate that it is a common manipulation strategy of psychological abusers.
The terruqueo is a negative campaigning and often racist method of fearmongering used in Peru that involves describing anti-Fujimorists, left-wing political opponents and those who are against the neoliberal status quo as terrorists or terrorist sympathizers, with the tactic primarily being used by right-wing parties and Fujimorists to create a culture of fear. United Nations experts have condemned the use of the terruqueo, describing it as an intimidation tactic used by the government.
Between 20 December 2024 and 21 January 2025, a number of lawsuits were filed concerning various issues on the set of the film It Ends with Us, which premiered in August 2024, and was a box-office success, grossing $351 million worldwide against a $25 million budget.