The two-round system (TRS), also known as runoff voting, second ballot, or ballotage, is a voting method used to elect a single candidate, where voters cast a single vote for their preferred candidate. It generally ensures a majoritarian result, not a simple-plurality result as under first past the post. Under the two-round election system, the election process usually proceeds to a second round only if in the first round no candidate received a simple majority of votes cast, or some other lower prescribed percentage. Under the two-round system, usually only the two candidates who received the most votes in the first round, or only those candidates who received above a prescribed proportion of the votes, are candidates in the second round. Other candidates are excluded from the second round.
Strategic voting, also called tactical voting, sophisticated voting or insincere voting, occurs in voting systems when a voter votes for a candidate or party other than their sincere preference to prevent an undesirable outcome. For example, in a simple plurality election, a voter might gain a better outcome by voting for a less preferred but more generally popular candidate.
Voting is a method by which a group, such as a meeting or an electorate, convenes together for the purpose of making a collective decision or expressing an opinion usually following discussions, debates or election campaigns. Democracies elect holders of high office by voting. Residents of a jurisdiction represented by an elected official are called "constituents", and the constituents who choose to cast a ballot for their chosen candidate are called "voters." There are different systems for collecting votes, but while many of the systems used in decision-making can also be used as electoral systems, any which cater to proportional representation can only be used in elections.
A political campaign is an organized effort which seeks to influence the decision making progress within a specific group. In democracies, political campaigns often refer to electoral campaigns, by which representatives are chosen or referendums are decided. In modern politics, the most high-profile political campaigns are focused on general elections and candidates for head of state or head of government, often a president or prime minister.
The mere-exposure effect is a psychological phenomenon by which people tend to develop liking or disliking for things merely because they are familiar with them. In social psychology, this effect is sometimes called the familiarity principle. The effect has been demonstrated with many kinds of things, including words, Chinese characters, paintings, pictures of faces, geometric figures, and sounds. In studies of interpersonal attraction, the more often people see a person, the more pleasing and likeable they find that person.
Negative campaigning is the process of deliberately spreading negative information about someone or something to worsen the public image of the described. A colloquial, and somewhat more derogatory, term for the practice is mudslinging.
In political campaigns, an attack ad is an advertisement designed to wage a personal attack against an opposing candidate or political party in order to gain support for the attacking candidate and attract voters. Attack ads often form part of negative campaigning or smear campaigns, and in large or well-financed campaigns, may be disseminated via mass media.
The "Stand By Your Ad" provision (SBYA) of the Bipartisan Campaign Reform Act, enacted in 2002, requires candidates in the United States for federal political office, as well as interest groups and political parties supporting or opposing a candidate, to include in political advertisements on television and radio "a statement by the candidate that identifies the candidate and states that the candidate has approved the communication". The provision was intended to force political candidates running any campaign for office in the United States to associate themselves with their television and radio advertising, thereby discouraging them from making controversial claims or attack ads.
An advertising campaign is a series of advertisement messages that share a single idea and theme which make up an integrated marketing communication (IMC). An IMC is a platform in which a group of people can group their ideas, beliefs, and concepts into one large media base. Advertising campaigns utilize diverse media channels over a particular time frame and target identified audiences.
BC-STV is the proposed voting system recommended by the Citizens' Assembly on Electoral Reform in October 2004 for use in British Columbia, and belongs to the single transferable vote family of voting systems. BC-STV was supported by a majority of the voters in a referendum held in 2005 but the government had legislated that it would not be bound by any vote lower than 60 percent in favour. Because of the strong majority support for BC-STV, the government elected to stage a second referendum in 2009, but with increased public funding for information campaigns to better inform the electorate about the differences between the existing and proposed systems. The leadership of both the "yes" side and the "no" side were assigned by the government. The proposal was rejected with 60.9 percent voting against, vs. 39.1 percent in favour, in the 2009 vote.
In politics, campaign advertising is advertising through the media to influence a political debate and, ultimately, voters. Political consultants and political campaign staff design these ads. Many countries restrict the use of broadcast media to broadcast political messages. In the European Union, many countries do not permit paid-for TV or radio advertising for fear that wealthy groups will gain control of airtime, making fair play impossible and distorting the political debate.
Microtargeting is the use of online data to tailor advertising messages to individuals, based on the identification of recipients’ personal vulnerabilities. Such tactics can be used for promoting a product or a political candidate. Direct marketing datamining techniques that are used often involve predictive market segmentation. Microtargeting's tactics rely on transmitting a tailored message to a subgroup on the basis of unique information about that subgroup.
The Borda count is a family of positional voting rules which gives each candidate, for each ballot, a number of points corresponding to the number of candidates ranked lower. In the original variant, the lowest-ranked candidate gets 0 points, the next-lowest gets 1 point, etc., and the highest-ranked candidate gets n − 1 points, where n is the number of candidates. Once all votes have been counted, the option or candidate with the most points is the winner. The Borda count is intended to elect broadly acceptable options or candidates, rather than those preferred by a majority, and so is often described as a consensus-based voting system rather than a majoritarian one.
Instant-runoff voting (IRV) is an electoral system that uses ranked voting. Its purpose is to elect the majority choice in single-member districts in which there are more than two candidates and thus help ensure majority rule. It is a single-winner version of single transferable voting. Formerly the term "instant-runoff voting" was used for what many people now call contingent voting or supplementary vote.
Reinforcement theory is a limited effects media model applicable within the realm of communication. The theory generally states that people seek out and remember information that provides cognitive support for their pre-existing attitudes and beliefs. The main assumption that guides this theory is that people do not like to be wrong and often feel uncomfortable when their beliefs are challenged.
Brand language is the body of words, phrases, and terms that an organization uses to describe its purpose or in reference to its products. Brand language is used in marketing to help consumers connect specific words or ideas to specific companies or products. When developing a brand language, word choice and tone are the two fundamental components. Word choice is the vocabulary that is used in the marketing or advertising, while tone refers to the attitude of the advertisement. Tone is not limited to language, it can also be incorporated through visual elements as well as delivery.
An electoral system or voting system is a set of rules that determine how elections and referendums are conducted and how their results are determined. Electoral systems are used in politics to elect governments, while non-political elections may take place in business, non-profit organisations and informal organisations. These rules govern all aspects of the voting process: when elections occur, who is allowed to vote, who can stand as a candidate, how ballots are marked and cast, how the ballots are counted, how votes translate into the election outcome, limits on campaign spending, and other factors that can affect the result. Political electoral systems are defined by constitutions and electoral laws, are typically conducted by election commissions, and can use multiple types of elections for different offices.
Subliminal stimuli are any sensory stimuli below an individual's threshold for conscious perception, in contrast to supraliminal stimuli.
Soft support is a phrase used in politics to describe the volatility of support for a candidate among voters. The concept of soft support is one that is used to discredit any recorded measures of support for a candidate, including preference polls, campaign infrastructure, media and fundraising strength, which may or may not be reflected in an election by hard votes. The term soft supporter, also known as a swing voter, refers to a person who states support for a candidate but is likely to change their mind.
Legislative elections were held in Macau on 15 September 2013 according to the provisions of the Basic Law of Macau. This election was the first of its kind succeeding the reform of the Legislative Assembly that created four new seats; two new geographical constituency seats and two new functional constituency seats. Out of a total of 33 seats, 14 were elected by universal suffrage under the highest averages method, while 12 were voted on from the Functional constituency, and 7 from nomination by the Chief Executive.
