A grassroots movement is one that uses the people in a given district, region or community as the basis for a political or continent movement. [1] Grassroots movements and organizations use collective action from the local level to implement change at the local, regional, national, or international levels. Grassroots movements are associated with bottom-up, rather than top-down decision-making, and are sometimes considered more natural or spontaneous than more traditional power structures. [2]
Grassroots movements, using self-organization, encourage community members to contribute by taking responsibility and action for their community. [3] Grassroots movements utilize a variety of strategies from fundraising and registering voters, to simply encouraging political conversation. Goals of specific movements vary and change, but the movements are consistent in their focus on increasing mass participation in politics. [4] These political movements may begin as small and at the local level, but grassroots politics as Cornel West contends are necessary in shaping progressive politics as they bring public attention to regional political concerns. [5]
The idea of grassroots is often conflated with participatory democracy. The Port Huron Statement, a manifesto seeking a more democratic society, says that to create a more equitable society, "the grass roots of American Society" need to be the basis of civil rights and economic reform movements. [6] The terms can be distinguished in that grassroots often refers to a specific movement or organization, whereas participatory democracy refers to the larger system of governance. [7]
The earliest origins of "grass roots" as a political metaphor are obscure. In the United States, an early use of the phrase "grassroots and boots" was thought to have been coined by Senator Albert Jeremiah Beveridge of Indiana, who said of the Progressive Party in 1912, "This party has come from the grass roots. It has grown from the soil of people's hard necessities". [8]
In a 1907 newspaper article about Ed Perry, vice-chairman of the Oklahoma state committee, the phrase was used as follows: "In regard to his political views Mr. Perry has issued the following terse platform: 'I am for a square deal, grass root representation, for keeping close to the people, against ring rule and for fair treatment.'" [9] A 1904 news article on a campaign for possible Theodore Roosevelt running mate Eli Torrance quotes a Kansas political organizer as saying: "Roosevelt and Torrance clubs will be organized in every locality. We will begin at the grass roots". [10]
Since the early 1900s, grassroots movements have been widespread both in the United States and in other countries. Major examples include parts of the American Civil Rights Movement of the 1950s and 1960s, Brazil's land equity movement of the 1970s and beyond, the Chinese rural democracy movement of the 1980s and the German peace movement of the 1980s.
A particular instantiation of grassroots politics in the American Civil Rights Movement was the 1951 case of William Van Til working on the integration of the Nashville Public Schools. Van Til worked to create a grassroots movement focused on discussing race relations at the local level. To that end, he founded the Nashville Community Relations Conference, which brought together leaders from various communities in Nashville to discuss the possibility of integration. In response to his attempts to network with leadership in the black community, residents of Nashville responded with violence and scare tactics. However, Van Til was still able to bring blacks and whites together to discuss the potential for changing race relations, and he was ultimately instrumental in integrating the Peabody College of Education in Nashville. Furthermore, the desegregation plan proposed by Van Til's Conference was implemented by Nashville schools in 1957. This movement is characterized as grassroots because it focused on changing a norm at the local level using local power. Van Til worked with local organizations to foster political dialogue and was ultimately successful.
The Brazilian Landless Workers Movement (MST) was founded in the 1970s and has grown into an international organization. The MST focused on organizing young farmers and their children in fighting for a variety of rights, most notably the right to access land. The movement sought organic leaders and used strategies of direct action such as land occupations. It largely maintained autonomy from the Brazilian government. The MST traces its roots to discontent arising from large land inequalities in Brazil in the 1960s. Such discontent gained traction, particularly after Brazil became a democracy in 1985. The movement focused especially on occupying land that was considered unproductive, thus showing that it was seeking overall social benefit. In the 1990s the influence of the MST grew tremendously following two mass killings of protestors. Successful protests were those in which the families of those occupying properties receiving plots of land. Although the grassroots efforts of the MST were successful in Brazil when they were tried by the South African Landless People's Movement (LPM) in 2001 they were not nearly as successful. Land occupations in South Africa were politically contentious and did not achieve the positive results seen by the MST. [11]
The National People's Congress was a grassroots democratic reform movement that came out of the existing Chinese government in 1987. It encouraged grassroots elections in villages all around China with the express purpose of bringing democracy to the local level of government. Reforms took the form of self-governing village committees that were elected in a competitive, democratic process. Xu Wang from Princeton University called the Congress mutually empowering for the state and the peasantry in that the state was given a renewed level of legitimacy by the democratic reforms and the peasantry was given far more political power. This manifested itself in increased voting rate, particularly for the poor, and increased levels of political awareness according to Wang's research. One example of the increased accountability from the new institutions was a province in which villagers gave 99,000 suggestions to the local government. Ultimately, 78,000 of these were adopted indicating a high rate of governmental responsiveness. This movement is considered grassroots because it focuses on systematically empowering the people. This focus manifested itself in the democratic institutions that focused on engaging the poor and in reform efforts that sought to make the government more responsive to the will of the people. [12]
Another instance of a historical grassroots movement was the 1980s German peace movement. The movement traces its roots to the 1950s movement opposing nuclear armament or the "Ban the Bomb" Movement. In the 1980s, the movement became far bigger. In 1981, 800 organizations pushed the government to reduce the military size. The push culminated in a protest by 300,000 people in the German capital Bonn. The movement was successful in producing a grassroots organization, the Coordination Committee, which directed the efforts of the peace movements in the following years. The committee ultimately failed to decrease the size of the German military, but it laid the groundwork for protests of the Iraq war in the 2000s. Further, the movement started public dialogue about policy directed at peace and security. Like the Civil Rights Movement, the German Peace movement is considered grassroots because it focused on political change starting at the local level. [13]
Another example of grassroots in the 1980s was the Citizens Clearinghouse for Natural Waste, an organization that united communities and various grassroots groups in America in support of more environmentally friendly methods of dealing with natural waste. The movement focused especially on African American communities and other minorities. It sought to bring awareness to those communities and alter the focus from moving problematic waste to changing the system that produced such waste. The movement is considered grassroots because it utilized strategies that derived their power from the affected communities. For example, in North Carolina, African American communities lay down in front of dump trucks to protest their environmental impact. The success of these movements largely remains to be seen. [14]
Grassroots movements use tactics that build power from local and community movements. Grassroots Campaigns, a non-profit organization dedicated to creating and supporting grassroots movements in America says that grassroots movements aim to raise money, build organizations, raise awareness, build name recognition, to win campaigns and to deepen political participation. Grassroots movements work toward these and other goals via strategies focusing on local participation in either local or national politics. [15]
Grassroots organizations derive their power from the people; thus their strategies seek to engage ordinary people in political discourse to the greatest extent possible. Below is a list of strategies considered to be grassroots because of their focus on engaging the populace: [4]
Social media's prominence in political and social activism has skyrocketed in the last decade. Influencers on apps like Instagram and Twitter have all become hot spots for growing grassroots movements as platforms to inform, excite and organize.
Another influential way media is used to organize is through the use of hashtags to group together postings from across the network under a unifying message. Some hashtags that stirred up larger media coverage include the #MeToo movement, started in 2017 in response to sexual assault allegations against prominent figures in the American entertainment industry. Grassroots movements also use hashtags to organize on a large scale on social media. Some examples include:
The junior senator from Arizona and standard-bearer of conservative Republicans, Barry Goldwater announced his candidacy on January 3, 1964. Goldwater focused on goals such as reducing the size of the federal government, lowering taxes, promoting free enterprise and a strong commitment to U.S. global leadership and fighting communism, which appealed strongly to conservatives in the Republican Party.
Despite vehement opposition from the leaders of his party's dominant moderate-liberal wing, such as New York governor Nelson Rockefeller and Michigan governor George Romney; Goldwater secured the Republican nomination. He sparked a grassroots movement among young conservatives by presenting himself as honest, committed and a genuine politician. The majority of his campaign donations were made by individual supporters; and only one-third of donations were greater than $500.
The junior United States senator and former Representative from Vermont, Bernie Sanders, formally announced his 2016 presidential campaign on May 26, 2015, on the foundation of reversing "obscene levels" of income and wealth inequality. [17] [18] Sanders stated that he would run an issue-oriented and positive campaign, focusing his efforts on getting corporate money out of politics, raising taxes on the wealthy, guaranteeing tuition-free higher education, incorporating a single-payer healthcare system, fighting against climate change and other key issues. [19] [20]
Those inspired by Sanders were able to elevate the campaign to challenge the Democratic front-runner, former Secretary of State Hillary Clinton, before ultimately losing. [21] Sanders used his grassroots campaign to receive more than 7 million individual contributions averaging $27, effectively breaking Barack Obama's previous individual contribution record in 2008. [22]
In 2015 the refugee crisis became front-page news across the world. [23] Affected by images of the plight of refugees arriving and travelling across Europe, the grassroots aid movement (otherwise known as the people-to-people or people solidarity movement), consisting of thousands of private individuals with no prior NGO experience, began in earnest to self-organise and form groups taking aid to areas of displaced persons. [24] The first wave of early responders reached camps in Calais and Dunkirk in August 2015 [25] and joined forces with existing local charities supporting the inhabitants there. [24] Other volunteers journeyed to support refugees across the Balkans, Macedonia and the Greek islands. [26] Grassroots aid filled voids and saved lives by plugging gaps in the system between governments and existing charities. [27]
The Axis of Justice (AofJ) is a not-for-profit group co-founded by Tom Morello and Serj Tankian. [28] Its intended purpose is to promote social justice by connecting musicians and music enthusiasts to progressive grassroots ideals. The group appears at music festivals; the most prominent being Lollapalooza in 2003. The Axis of Justice most regularly appears whenever the bands System of a Down or Audioslave are performing. The group also has a podcast on XM Satellite radio and KPFK (90.7 FM), a Pacifica Radio station in Los Angeles, California. The AofJ's mission is to connect local music fans to organizations, local and global, aimed at effectively working on issues like peace, human rights and economic justice within communities.
Patriot Grassroots is an organization dedicated to upholding and advancing the principles of the American dream through highly sophisticated grassroots field operations. With a clear mission to recruit, train, lead, and retain a workforce of passionate and committed patriots, the group is focused on creating a highly skilled army of conservative, cause-driven individuals capable of executing the most effective grassroots campaigns on the global stage.
Founded on a deep sense of patriotism, Patriot Grassroots leverages cutting-edge technology to drive its operations. They specialize in a variety of campaign activities, including canvassing, signature gathering, calling and texting, and managing field teams. Additionally, they take on specialized relationship marketing projects for their clients, ensuring maximum outreach and impact. What sets Patriot Grassroots apart is their blend of military-style leadership and AI-driven “overwatch” technology, which prevents fraud and enhances field performance, making their operations both efficient and reliable.
The organization’s unique combination of advanced technology and disciplined management techniques places it at the forefront of grassroots political action, enabling them to play a key role in shaping the future of conservative movements in the U.S.
There is an ongoing debate as to whether a bottom-up or top-down approach is better suited to address the problems facing communities. Top-down processing involves large-scale programs or high-level frameworks, often driven by governmental or international action. Top-down processing is great for tracking large scale causal relationships in environmental systems and it has better funding. Top-down processing is typically designed by outsiders who can only perceive a community’s need and so community needs are often only marginally addressed or not addressed at all. By contrast, bottom-up processing is defined as “observing or monitoring efforts defined and undertaken at the local scale and brought forward to higher-level bodies, often with a focus on supporting outcomes desired by a local community.” [29] Bottom-up processing has “local residents and [POC] co-facilitate the trainings and workshops” -- this “empowers participants.” [30] Bottom-up approaches are often not impactful beyond local settings. [29] Grassroots organizations take on a bottom-up approach as they often allow for direct community participation.
Grassroots movements are usually criticized because the recent rise in social media has resulted in leaderless and horizontal movements. Some argue that social movements without a clear hierarchy are far less effective and are more likely to die off. [31]
Astroturfing refers to political action that is meant to appear to be grassroots, that is spontaneous and local, but in fact comes from an outside organization, such as a corporation or think tank. [32] [33] It is named after AstroTurf, a brand of artificial grass. An example of astroturfing was the ExxonMobil Corporation's push to disseminate false information about climate change. ExxonMobil was largely successful both in disseminating the information through think tanks and in disguising the true nature of the think tanks. [34]
More controversial examples of astroturfing often exhibit some characteristics of a real grassroots organization, but also characteristics of astroturf. Many of President Obama's efforts, for example, have been deemed grassroots because of their focus on involving the electorate at large. Critics of Obama have argued that some of these methods are in fact astroturfing because they believe that Obama faked the grassroots support. For example, the Reason Foundation has accused Obama of planting astroturf supporters in town hall meetings. Many movements and organizations must be placed on a continuum between grassroots and astroturf instead of labeled entirely as one or the other. For example, Australia's Convoy of No Confidence, a movement seeking to force an early election in 2011, incorporated elements of grassroots infrastructure in its reliance on the anger and discontentment of the participants. It also had elements of astroturf, namely the large extent to which it relied on support from political elites in the opposition party. [35]
The Tea Party, a conservative force in American politics that began in 2009, is also a controversial example of astroturfing. Critics, notably including Former President Barack Obama and Speaker of the House Nancy Pelosi, dismissed the Tea Party as Astroturf. They say that the movement purports to represent large swaths of America when in reality it comes from a select few billionaires seeking policies favorable to themselves. The Tea Party has defended itself, arguing that it comes out of broad popular support and widespread anger at the Democratic Party and disenchantment with the GOP. Defenders of the Tea Party cite polls that find substantial support, indicating that the movement has some basis in grassroots politics. Critics point to the corporate influence on the Tea Party, which they believe indicates that the movement is more top-down than the grassroots rhetoric would suggest. The Tea Party can be considered grassroots to the extent that it comes from the people, but it is considered astroturfing to the extent that it is shaped by corporations and particularly wealthy individuals. [36]
The term "grassroots" is used by a number of sporting organizational bodies to reference the lowest, most elementary form of the game that anyone can play. Focusing on the grassroots of a sporting code can lead to greater participation numbers, greater support of professional teams/athletes and ultimately provide performance and financial benefits to the organization to invest into the growth and development of the sport. [40] [41] Some examples of this are FIFA's Grassroots Programme and the Football Federation Australia's "Goals for Grassroots" initiative. [42] [43]
Green politics, or ecopolitics, is a political ideology that aims to foster an ecologically sustainable society often, but not always, rooted in environmentalism, nonviolence, social justice and grassroots democracy. It began taking shape in the western world in the 1970s; since then green parties have developed and established themselves in many countries around the globe and have achieved some electoral success.
Astroturfing is the deceptive practice of hiding the sponsors of an orchestrated message or organization to make it appear as though it originates from, and is supported by, unsolicited grassroots participants. It is a practice intended to give the statements or organizations credibility by withholding information about the source's financial backers.
Bernard Sanders is an American politician and activist who is the senior United States senator from Vermont. Sanders is the longest-serving independent in U.S. congressional history, but maintains a close relationship with the Democratic Party, having caucused with House and Senate Democrats for most of his congressional career and sought the party's presidential nomination in 2016 and 2020.
Democracy for America(DFA) was a progressive political action committee headquartered in Burlington, Vermont. Founded by former Democratic National Committee Chair Howard Dean in 2004, DFA led public awareness campaigns on a variety of public policy issues, trains activists, and provided funding directly to candidates for office, until it ended operations in 2022. At its peak, the organization had dozens of local chapters and more than a million members in the United States and internationally.
Internet activism involves the use of electronic-communication technologies such as social media, e-mail, and podcasts for various forms of activism to enable faster and more effective communication by citizen movements, the delivery of particular information to large and specific audiences, as well as coordination. Internet technologies are used by activists for cause-related fundraising, community building, lobbying, and organizing. A digital-activism campaign is "an organized public effort, making collective claims on a target authority, in which civic initiators or supporters use digital media." Research has started to address specifically how activist/advocacy groups in the U.S. and in Canada use social media to achieve digital-activism objectives.
Community organizing is a process where people who live in proximity to each other or share some common problem come together into an organization that acts in their shared self-interest.
Democracy Matters is an American non-profit, non-partisan grassroots student political organization that is dedicated to deepening democracy. The organization's mission is to strengthen democracy by: (1) training young people how to be effective grassroots organizers and advocates; and (2) supporting public financing of election campaigns and other pro-democracy and campaign finance related reforms. Democracy Matters believes that it is imperative to reduce the overwhelming influence of big private and corporate money in elections and necessary to empower ordinary people—regardless of race, gender, and/or socio-economic status—to be able to participate meaningfully in the electoral and political process. Democracy Matters is also a part of the Declaration for American Democracy coalition.
The 2006 United States Senate election in Vermont was held November 7, 2006. Incumbent independent Senator Jim Jeffords decided to retire rather than seek reelection to a fourth term, and Bernie Sanders was elected to succeed him.
The Young Democratic Socialists of America (YDSA) is the youth section of the Democratic Socialists of America. The organization was known as Young Democratic Socialists (YDS) until 2017.
In politics, grassroots fundraising is a fundraising method that involves mobilizing local communities to support a specific fundraising goal or campaign. It has been utilized by American presidential candidates like Howard Dean, Barack Obama, Ron Paul, and Bernie Sanders.
In United States politics, the trends of Jews have changed political positions multiple times. Many early American German-Jewish immigrants to the United States tended to be politically conservative, but the wave of Eastern European Jews, starting in the early 1880s, were generally more liberal or left-wing, and eventually became the political majority. Many of the latter moved to America having had experience in the socialist, anarchist, and communist movements as well as the Labor Bund emanating from Eastern Europe. Many Jews rose to leadership positions in the early 20th century American labor movement, and founded unions that played a major role in left-wing politics and, after 1936, inside the Democratic Party politics. For most of the 20th century since 1936, the vast majority of Jews in the United States have been aligned with the Democratic Party. During the 20th and 21st centuries, the Republican Party has launched initiatives to persuade American Jews to support their political policies, with relatively little success.
Grassroots lobbying is lobbying with the intention of reaching the legislature and making a difference in the decision-making process. Grassroots lobbying is an approach that separates itself from direct lobbying through the act of asking the general public to contact legislators and government officials concerning the issue at hand, as opposed to conveying the message to the legislators directly. Companies, associations and citizens are increasingly partaking in grassroots lobbying as an attempt to influence a change in legislation.
Presente.org is the largest online advocacy group for Latin American immigrants in the United States. It was co-founded by journalist Roberto Lovato and artist and activist Favianna Rodriguez in 2009 in order to "amplify the political voice of Latin@s" across the country and to help offer sustainable and stable standards of living for Latino immigrants whose political representation has been largely overlooked within the contemporary American society.
NGP VAN, Inc. is an American privately owned voter database and web hosting service provider used by the Democratic Party, Democratic campaigns, and other non-profit organizations authorized by the Democratic Party. The platform or service is used by political and social campaigns for fundraising, campaign finance compliance, field organizing, and digital organizing. NGP VAN, Inc. was formerly known as Voter Activation Network, Inc. and changed its name to NGP VAN, Inc. in January 2011. The company was founded in 2001 and is based in Washington, D.C., with an additional location in Somerville, Massachusetts.
In the 2016 presidential campaign, Vermont Senator Bernie Sanders sought the Democratic Party's nomination in a field of six major candidates and was the runner up with 46% of the pledged delegates behind former Secretary of State Hillary Clinton, who won the contest with 54%. Sanders, the junior United States senator and former Representative from Vermont, began with an informal announcement on April 30, 2015, and a formal announcement that he planned to seek the Democratic Party's nomination for President of the United States on May 26, 2015, in Burlington, Vermont. Sanders had been considered a potential candidate for president since at least September 2014. Though he had previously run as an independent, he routinely caucused with the Democratic Party, as many of his views align with Democrats. Running as a Democrat made it easier to participate in debates and get his name on state ballots.
College Students for Bernie (CSFB) was a grassroots organization dedicated to increase young voter participation, enhance progressive politics, and support Bernie Sanders' 2016 presidential bid. At the organization's peak during the 2016 United States presidential election, there were over 200 chapters in universities across the United States.
Brand New Congress was an American political action committee with the mission to elect hundreds of new progressive congressional representatives in line with the campaign's political platform.
The People for Bernie Sanders is a grassroots movement that arose to support the candidacy of Bernie Sanders during the Bernie Sanders 2016 presidential campaign. People for Bernie, independent from the official campaign and largely organized via social media, grew to over 1 million followers on Facebook. Founded by Occupy Wall Street participants, People for Bernie Sanders became a major organizing force for progressive figures during the 2016 presidential campaign, responsible for coining the hashtag #feelthebern. People for Bernie is closely linked to other progressive groups like National Nurses United and Democratic Socialists of America.
#NODAPL, also referred to as the Dakota Access Pipeline protests, is a Twitter hashtag and social media campaign for the struggle against the proposed and partially built Dakota Access Pipeline. The role social media played in this movement is so substantial that the movement itself is now often referred to by its hashtag: #NoDAPL. The hashtag reflected a grassroots campaign that began in early 2016 in reaction to the approved construction of the Dakota Access Pipeline in the northern United States. The Standing Rock Sioux and allied organizations took legal action aimed at stopping construction of the project, while youth from the reservation began a social media campaign which gradually evolved into a larger movement with dozens of associated hashtags. The campaign aimed to raise awareness on the threat of the pipeline on the sacred burial grounds as well as the quality of water in the area. In June 2021, a federal judge struck down the Standing Rock Sioux Tribe's lawsuit, but left the option of reopening the case should any prior orders be violated.
#KHive is the hashtag used by an informal online community supporting Kamala Harris, the 49th vice president of the United States and 2024 Democratic presidential nominee. The hashtag is also a term that is always pronounced and occasionally transcribed as K-Hive, and refers to the wider online community that is not formally affiliated with her campaign or office. The community formed prior to and during her 2020 presidential campaign as an effort to defend Harris from perceived misinformation and attacks perceived as racist and sexist. The movement has been cited as an example of social media fandom or stan culture.
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