Postmodernism is an intellectual stance or mode of discourse characterized by skepticism towards the use of reason and logic. It questions the "grand narratives" of modernism, rejects the certainty of knowledge and stable meaning, and acknowledges the influence of ideology in maintaining political power. The idea of objective claims is dismissed as naïve realism, emphasizing the conditional nature of knowledge. Postmodernism embraces self-referentiality, epistemological relativism, moral relativism, pluralism, irony, irreverence, and eclecticism. It opposes the "universal validity" of binary oppositions, stable identity, hierarchy, and categorization.
Postmodern philosophy is a philosophical movement that arose in the second half of the 20th century as a critical response to assumptions allegedly present in modernist philosophical ideas regarding culture, identity, history, or language that were developed during the 18th-century Age of Enlightenment. Postmodernist thinkers developed concepts like difference, repetition, trace, and hyperreality to subvert "grand narratives", univocity of being, and epistemic certainty. Postmodern philosophy questions the importance of power relationships, personalization, and discourse in the "construction" of truth and world views. Many postmodernists appear to deny that an objective reality exists, and appear to deny that there are objective moral values.
Post-structuralism is a philosophical movement that questions the objectivity or stability of the various interpretive structures that are posited by structuralism and considers them to be constituted by broader systems of power. Although post-structuralists all present different critiques of structuralism, common themes among them include the rejection of the self-sufficiency of structuralism, as well as an interrogation of the binary oppositions that constitute its structures. Accordingly, post-structuralism discards the idea of interpreting media within pre-established, socially constructed structures.
Jean Baudrillard was a French sociologist, philosopher and poet with interest in cultural studies. He is best known for his analyses of media, contemporary culture, and technological communication, as well as his formulation of concepts such as hyperreality. Baudrillard wrote about diverse subjects, including consumerism, critique of economy, social history, aesthetics, Western foreign policy, and popular culture. Among his most well-known works are Seduction (1978), Simulacra and Simulation (1981), America (1986), and The Gulf War Did Not Take Place (1991). His work is frequently associated with postmodernism and specifically post-structuralism. Nevertheless, Baudrillard had also opposed post-structuralism and had distanced himself from postmodernism.
The two-step flow of communication model says that most people form their opinions under the influence of opinion leaders, who in turn are influenced by the mass media. In contrast to the one-step flow of the hypodermic needle model or magic bullet theory, which holds that people are directly influenced by mass media, according to the two-step flow model, ideas flow from mass media to opinion leaders, and from them to a wider population. Opinion leaders pass on their own interpretation of information in addition to the actual media content.
Hyperreality is a concept in post-structuralism that refers to the process of the evolution of notions of reality, leading to a cultural state of confusion between signs and symbols invented to stand in for reality, and direct perceptions of consensus reality. Hyperreality is seen as a condition in which, because of the compression of perceptions of reality in culture and media, what is generally regarded as real and what is understood as fiction are seamlessly blended together in experiences so that there is no longer any clear distinction between where one ends and the other begins.
Opinion leadership is leadership by an active media user who interprets the meaning of media messages or content for lower-end media users. Typically opinion leaders are held in high esteem by those who accept their opinions. Opinion leadership comes from the theory of two-step flow of communication propounded by Paul Lazarsfeld and Elihu Katz. Significant developers of the opinion leader concept have been Robert K. Merton, C. Wright Mills and Bernard Berelson. This theory is one of several models that try to explain the diffusion of innovations, ideas, or commercial products.
Daniel Joseph Boorstin was an American historian at the University of Chicago who wrote on many topics in American and world history. He was appointed the twelfth Librarian of the United States Congress in 1975 and served until 1987. He was instrumental in the creation of the Center for the Book at the Library of Congress.
The Gulf War Did Not Take Place is a collection of three short essays by Jean Baudrillard published in the French newspaper Libération and British paper The Guardian between January and March 1991.
White Noise is the eighth novel by Don DeLillo, published by Viking Press in 1985. It won the U.S. National Book Award for Fiction.
Simulacra and Simulation is a 1981 philosophical treatise by the philosopher and cultural theorist Jean Baudrillard, in which he seeks to examine the relationships between reality, symbols, and society, in particular the significations and symbolism of culture and media involved in constructing an understanding of shared existence.
Post-postmodernism is a wide-ranging set of developments in critical theory, philosophy, architecture, art, literature, and culture which are emerging from and reacting to postmodernism.
Hyperrealism is a genre of painting and sculpture resembling a high-resolution photograph. Hyperrealism is considered an advancement of photorealism by the methods used to create the resulting paintings or sculptures. The term is primarily applied to an independent art movement and art style in the United States and Europe that has developed since the early 1970s. Carole Feuerman is the forerunner in the hyperrealism movement along with Duane Hanson and John De Andrea.
Douglas Kellner is an American academic who works at the intersection of "third-generation" critical theory in the tradition of the Frankfurt Institute for Social Research, or Frankfurt School, and in cultural studies in the tradition of the Birmingham Centre for Contemporary Cultural Studies, or the "Birmingham School". He has argued that these two conflicting philosophies are in fact compatible. He is currently the George Kneller Chair in the Philosophy of Education in the Graduate School of Education and Information Studies at the University of California, Los Angeles.
Popular culture is generally recognized by members of a society as a set of practices, beliefs, artistic output and objects that are dominant or prevalent in a society at a given point in time. Popular culture also encompasses the activities and feelings produced as a result of interaction with these dominant objects. The primary driving forces behind popular culture, especially when speaking of Western popular cultures, are the media, mass appeal, marketing and capitalism; and it is produced by what philosopher Theodor Adorno refers to as the "culture industry".
Daniel Dayan is a French social scientist born in 1943. A fellow of the Marcel Mauss Institute at Ecole des Hautes Etudes en Sciences Sociales and the Levinas European Institute, Dayan has been Director of Research in Sociology at Centre National de la Recherche Scientifique, professor of Media Theory at the Institut d'Etudes Politiques Paris, and a Hans Speier Visiting Professor at the New school for Social Research.
Truth claim, in photography, is a term Tom Gunning uses to describe the prevalent belief that traditional photographs accurately depict reality. He states that the truth claim relies on both the indexicality and visual accuracy of photographs.
What social psychologists call "the principle of superficiality versus depth" has pervaded Western culture since at least the time of Plato.
Kurt Lang and Gladys Engel Lang were American sociologists and communications theorists whose early work is associated with the Chicago School. Their research engaged many contemporary problems in communications including the effect of televised politics on the formation of public opinion. They collaborated on a number of intellectual projects after publishing their award-winning seminal essay, "MacArthur Day in Chicago", in 1953.
The Image: A Guide to Pseudo-Events in America is a 1962 book by the political historian Daniel J. Boorstin. In his book, Boorstin argues that Americans have a false "image" of what "news" actually is. He argues that Americans mistake certain "pseudo-events" for real news, when in fact they are the contrivances of politicians and news corporations.
