A sound bite or soundbite [1] is a short clip of speech or music extracted from a longer piece of audio, often used to promote or exemplify the full length piece. In the context of journalism, a sound bite is characterized by a short phrase or sentence that captures the essence of what the speaker was trying to say, and is used to summarize information and entice the reader or viewer. The term was coined by the U.S. media in the 1970s. Since then, politicians have increasingly employed sound bites to summarize their positions.
Due to its brevity, the sound bite often overshadows the broader context in which it was spoken, and can be misleading or inaccurate. The insertion of sound bites into news broadcasts or documentaries is open to manipulation, leading to conflict over journalistic ethics.
In the 1960s and 1970s, pressure from advertisers on the American television industry to create entertaining news material made sound bites central to political coverage. Politicians began to use PR techniques to craft self-images and slogans that would resonate with the television-viewing audience and ensure their victory in campaigns. [2] The term "sound bite" was coined in the late 1970s, several years before the presidency of Ronald Reagan, who was famous for short, memorable phrases like, "Mr. Gorbachev, tear down this wall!" in reference to the Berlin Wall. [3]
During the 1988 United States presidential election, candidate Michael Dukakis highlighted the prominent role of sound bites and spin doctors in political campaigns by running a commercial that mocked contender George H. W. Bush's handlers' frustration over the gaffes of his vice presidential running-mate Dan Quayle. [4]
In journalism, sound bites are used to summarize the position of the speaker, as well as to increase the interest of the reader or viewer in the piece. In both print and broadcast journalism, sound bites are conventionally juxtaposed and interspersed with commentary from the journalist to create a news story. A balanced news report is expected to contain sound bites representing both sides of the debate. [5] This technique, however, can lead to biased reporting when a sound bite is selected for sensationalism, or is used to promote the point of view of one individual or group over another. [6]
In his book The Sound Bite Society, Jeffrey Scheuer argues that the sound bite was the product of television's increased power over all forms of communication, and that the resulting trend toward short, catchy snippets of information had a significant negative impact on American political discourse. [7] In contrast, Peggy Noonan feels that sound bites have acquired a negative connotation but are not inherently negative, and that what we now think of as great historical sound bites—such as "The only thing we have to fear is fear itself", the most famous phrase in Franklin D. Roosevelt's first Inaugural Address —were examples of eloquent speakers unselfconsciously and "simply trying in words to capture the essence of the thought they wished to communicate." [8]
The increased use of sound bites in news media has been criticized, and has led to discussions on journalistic and media ethics. [9] According to the Code of Ethics of the Society of Professional Journalists, journalists should "make certain that headlines, news teases and promotional material, photos, video, audio, graphics, sound bites and quotations do not misrepresent. They should not oversimplify or highlight incidents out of context." [10]
Despite this criticism, sound bites are widely employed by businesses, trade groups, labor unions and politicians. Senator Jim DeMint readily admitted this when he said, "There’s a reason why most politicians talk in sanitized sound bites: Once you get out of that, you’re opening yourself up to get attacked." [11]
Journalism is the production and distribution of reports on the interaction of events, facts, ideas, and people that are the "news of the day" and that informs society to at least some degree. The word, a noun, applies to the occupation, the methods of gathering information, and the organizing literary styles. Journalistic media include: print, television, radio, Internet, and, in the past, newsreels.
Public relations (PR) is the practice of managing and disseminating information from an individual or an organization to the public in order to affect their public perception. Public relations (PR) and publicity differ in that PR is controlled internally, whereas publicity is not controlled and contributed by external parties. Public relations may include an organization or individual gaining exposure to their audiences using topics of public interest and news items that do not require direct payment. The exposure mostly is media-based. This differentiates it from advertising as a form of marketing communications. Public relations aims to create or obtain coverage for clients for free, also known as earned media, rather than paying for marketing or advertising also known as paid media. But in the early 21st century, advertising is also a part of broader PR activities.
In public relations and politics, spin is a form of propaganda, achieved through knowingly providing a biased interpretation of an event or campaigning to influence public opinion about some organization or public figure. While traditional public relations and advertising may manage their presentation of facts, "spin" often implies the use of disingenuous, deceptive, and manipulative tactics.
Front Page Challenge was a Canadian panel game about current events and history. Created by comedy writer/performer John Aylesworth and produced and aired by CBC Television, the series ran from 1957 to 1995.
The news media or news industry are forms of mass media that focus on delivering news to the general public or a target public. These include print media, broadcast news, and the Internet.
In journalism and mass media, sensationalism is a type of editorial tactic. Events and topics in news stories are selected and worded to excite the greatest number of readers and viewers. This style of news reporting encourages biased or emotionally loaded impressions of events rather than neutrality, and may cause a manipulation to the truth of a story. Sensationalism may rely on reports about generally insignificant matters and portray them as a major influence on society, or biased presentations of newsworthy topics, in a trivial, or tabloid manner, contrary to general assumptions of professional journalistic standards.
Journalistic ethics and standards comprise principles of ethics and good practice applicable to journalists. This subset of media ethics is known as journalism's professional "code of ethics" and the "canons of journalism". The basic codes and canons commonly appear in statements by professional journalism associations and individual print, broadcast, and online news organizations.
Broadcast journalism is the field of news and journals which are broadcast by electronic methods instead of the older methods, such as printed newspapers and posters. It works on radio, television and the World Wide Web. Such media disperse pictures, visual text and sounds.
Media ethics is the subdivision dealing with the specific ethical principles and standards of media, including broadcast media, film, theatre, the arts, print media and the internet. The field covers many varied and highly controversial topics, ranging from war journalism to Benetton ad campaigns.
"Gotcha journalism" is a pejorative term used by media critics to describe interviewing methods that appear designed to entrap interviewees into making statements that are damaging or discreditable to their cause, character, integrity, or reputation. The term is rooted in an assertion that the interviewer may be supporting a hidden agenda, and aims to make film or sound recordings of the interviewee which may be selectively edited, compiled, and broadcast or published in order to intentionally show the subject in an unfavorable light.
Jeff Gralnick was a television journalist with 47 years of experience, as well as a professor of new media at Columbia University and Fairfield University.
A number of propaganda techniques based on social psychological research are used to generate propaganda. Many of these same techniques can be classified as logical fallacies, since propagandists use arguments that, while sometimes convincing, are not necessarily valid. Propaganda techniques emerge from abusive power and control tactics.
In journalism, a stringer is a freelance journalist, photographer, or videographer who contributes reports, photos, or videos to a news organization on an ongoing basis but is paid individually for each piece of published or broadcast work.
The 24-hour news cycle is 24-hour investigation and reporting of news, concomitant with fast-paced lifestyles. The vast news resources available in recent decades have increased competition for audience and advertiser attention, prompting media providers to deliver the latest news in the most compelling manner in order to remain ahead of competitors. Television-, radio-, print-, online- and mobile app news media all have many suppliers that want to be relevant to their audiences and deliver news first.
Source credibility is "a term commonly used to imply a communicator's positive characteristics that affect the receiver's acceptance of a message." Academic studies of this topic began in the 20th century and were given a special emphasis during World War II, when the US government sought to use propaganda to influence public opinion in support of the war effort. Psychologist Carl Haviland and his colleagues worked at the War Department upon this during the 1940s and then continued experimental studies at Yale University. They built upon the work of researchers in the first half of the 20th century who had developed a Source-Message-Channel-Receiver model of communication and, with Muzafer Sherif, developed this as part of their theories of persuasion and social judgement.
The code of ethics in media was created by a suggestion from the 1947 Hutchins Commission. They suggested that newspapers, broadcasters and journalists had started to become more responsible for journalism and thought they should be held accountable.
Journalistic interventionism "reflects the extent to which journalists pursue a particular mission and promote certain values". Journalists with a high interventionist attitude do not report neutrally and objectively but are engaged in the subjects they are reporting about. An interventionist reporting style aims at influencing public opinion. Moreover, "journalism cultures that follow an interventionist approach may act on behalf of the socially disadvantaged or as mouthpiece of a political party and other groups whose interest are at stake".
Gerald Paul Koocher is an American psychologist and past president of the American Psychological Association (APA). His interests include ethics, clinical child psychology and the study of scientific misconduct. He is Dean Emeritus Simmons University and also holds an academic appointment at Harvard Medical School. Koocher has over 300 publications including 16 books and has edited three scholarly journals including Ethics & Behavior which he founded. Koocher was mentioned in the Hoffman Report, an APA investigation into psychologists' involvement in interrogation at Guantanamo Bay, Cuba.
Global journalism is a news style that encompasses a global outlook and reports on issues that transcend national boundaries, such as climate change. It focuses on news that is transnational, considering issues that affect the relationships between multiple nation states and regions. Global journalism is not to be confused with foreign reporting, which is reporting on foreign issues within a domestic context and using a domestic outlook that does not involve finding commonality between multiple world regions. In contrast, global journalism seeks to explore and communicate how the economic, political, social, and ecological events that occur in multiple parts of the world are connected, and that commonalities do exist outside national boundaries.
This glossary of journalism is a list of definitions of terms and concepts used in journalism, its sub-disciplines, and related fields, including news reporting, publishing, broadcast journalism, and various types of journalistic media.
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