Truth sandwich

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Truth Sandwich:
1. Start with the truth. The first frame gets the advantage.
2. Indicate the lie. Avoid amplifying the specific language if possible.
3. Return to the truth. Always repeat truths more than lies.

Contents

December 1, 2018 [1]

A truth sandwich is a technique in journalism to cover stories involving misinformation without unintentionally furthering the spread of false or misleading claims. It entails presenting the truth about a subject before covering misinformation, then ending a story by again presenting truth. Margaret Sullivan summarized it as "reality, spin, reality — all in one tasty, democracy-nourishing meal". [2]

The idea was developed by linguist George Lakoff, and the name was coined in June 2018 by Brian Stelter of CNN. [3] [4] Lakoff observed media organizations spreading misinformation by quoting politicians or pundits who lie or mislead.

Background

Lakoff was specifically interested in the ways journalists were covering Donald Trump, who made an unprecedented number of false and misleading statements over the course of his term as President of the United States. [5] [6] [7] Lakoff has written about Trump's effective use of language and framing techniques, understanding the media will cover and repeat his most controversial statements, stereotypes, and pithy mischaracterization, thus turning even his critics into part of his marketing apparatus. [8] [3] Standard journalistic practice involves repeating claims made by public figures or quoting them directly, but when the public figure is spreading misinformation or disinformation, repetition of the claims can amplify them and increase their harm. Sometimes lies are too consequential to ignore, however, placing journalists in a difficult position. [1]

According to Lakoff, even if you cover a lie and say afterwards that what was just said was false, the message has still been spread, and "denying a frame, activates the frame". [9] He argues that repetition strengthens "frame-circuits" in the brain that we use to understand the world. [8] A truth sandwich ensures the bad information is not the first thing people read or hear, nor the final impression of a story at the end. Restating false claims can reinforce them through repetition, but adding repetition of their fact-checking and rebuttal can have a similar effect. [2]

Lakoff explained his tactic to Brian Stelter on CNN's Reliable Sources podcast on 17 June 2018: [4]

Use by news media

PBS published a blog post which explained the principle behind a truth sandwich is already something its editorial standards address: "Accuracy includes more than simply verifying whether information is correct; facts must be placed in sufficient context based on the nature of the piece to ensure that the public is not misled". [10] Roy Peter Clark wrote for Poynter that the idea of a truth sandwich is like the rhetorical concept of "emphatic word order", where someone places "emphatic words" at the beginning and end of a sentence. In journalism, Clark wrote, "the position of least emphasis turns out to be the middle". [1]

Truth sandwiches have been used, advocated, or discussed in the context of a range of topics where misinformation is particularly widespread. A group of scientists writing about the challenge of misinformation about coronavirus vaccines during the COVID-19 pandemic advocated truth sandwiches as a communication strategy in their guide to dispelling common myths. [11] [12] In an article about truth sandwiches at Journalism.co.uk, Joseph Cummins uses the term "backfire effect" for when "telling people that what they believe in is false [makes] them double down on their beliefs". [13] He urged journalists to utilize the technique, or keep in mind its principles, in not just the main writing about a story involving falsehoods, but also the images, headlines, social media, and other elements of coverage. [13]

Criticism

Crispin Sartwell opined in the Wall Street Journal that using truth sandwiches is manipulative and condescending, and noted that the name is confusing because sandwiches are typically named for what is in the middle, not for the bread. [1] [3] (Compare the older compliment sandwich.)

See also

Related Research Articles

<span class="mw-page-title-main">George Lakoff</span> American linguist (born 1941)

George Philip Lakoff is an American cognitive linguist and philosopher, best known for his thesis that people's lives are significantly influenced by the conceptual metaphors they use to explain complex phenomena.

A big lie is a gross distortion or misrepresentation of the truth primarily used as a political propaganda technique. The German expression was first used by Adolf Hitler in his book Mein Kampf (1925) to describe how people could be induced to believe so colossal a lie because they would not believe that someone "could have the impudence to distort the truth so infamously". Hitler claimed that the technique had been used by Jews to blame Germany's loss in World War I on German general Erich Ludendorff, who was a prominent nationalist political leader in the Weimar Republic.

Fact-checking is the process of verifying the factual accuracy of questioned reporting and statements. Fact-checking can be conducted before or after the text or content is published or otherwise disseminated. Internal fact-checking is such checking done in-house by the publisher to prevent inaccurate content from being published; when the text is analyzed by a third party, the process is called external fact-checking.

<span class="mw-page-title-main">Maria Bartiromo</span> American television personality, author

Maria Sara Bartiromo is an American conservative journalist and author who has also worked as a financial reporter and news anchor. She is the host of Mornings with Maria and Maria Bartiromo's Wall Street on the Fox Business channel, and Sunday Morning Futures With Maria Bartiromo on the Fox News channel.

<span class="mw-page-title-main">Stuart Varney</span> British-American TV presenter (born 1948)

Stuart A. Varney is a British-American talk show host and conservative political commentator who works for Fox News and the Fox Business Network. Born in the United Kingdom, he worked as a journalist before joining Fox News in January 2004 as a business contributor, such as on Your World with Neil Cavuto.

<span class="mw-page-title-main">Misinformation</span> Incorrect or misleading information

Misinformation is incorrect or misleading information. Misinformation can exist without specific malicious intent; disinformation is distinct in that it is deliberately deceptive and propagated. Misinformation can include inaccurate, incomplete, misleading, or false information as well as selective or half-truths. In January 2024, the World Economic Forum identified misinformation and disinformation, propagated by both internal and external interests, to "widen societal and political divides" as the most severe global risks within the next two years.

<span class="mw-page-title-main">Glenn Kessler (journalist)</span> American journalist

Glenn Kessler is an American editor and writer who has written "The Fact Checker" feature for The Washington Post since 2011.

<span class="mw-page-title-main">PolitiFact</span> American nonprofit fact-checking website

PolitiFact.com is an American nonprofit project operated by the Poynter Institute in St. Petersburg, Florida, with offices there and in Washington, D.C. It began in 2007 as a project of the Tampa Bay Times, with reporters and editors from the newspaper and its affiliated news media partners reporting on the accuracy of statements made by elected officials, candidates, their staffs, lobbyists, interest groups and others involved in U.S. politics. Its journalists select original statements to evaluate and then publish their findings on the PolitiFact.com website, where each statement receives a "Truth-O-Meter" rating. The ratings range from "True" for statements the journalists deem as accurate to "Pants on Fire" for claims the journalists deem as "not accurate and makes a ridiculous claim".

<span class="mw-page-title-main">Post-truth politics</span> Political culture where facts are considered irrelevant

Post-truth politics, also described as post-factual politics or post-reality politics, amidst varying academic and dictionary definitions of the term, refer to a recent historical period where political culture is marked by public anxiety about what claims can be publicly accepted facts.

A troll farm or troll factory is an institutionalised group of internet trolls that seeks to interfere in political opinions and decision-making.

<span class="mw-page-title-main">Fake news</span> False or misleading information presented as real

Fake news or information disorder is false or misleading information presented as news. Fake news often has the aim of damaging the reputation of a person or entity, or making money through advertising revenue. Although false news has always been spread throughout history, the term fake news was first used in the 1890s when sensational reports in newspapers were common. Nevertheless, the term does not have a fixed definition and has been applied broadly to any type of false information presented as news. It has also been used by high-profile people to apply to any news unfavorable to them. Further, disinformation involves spreading false information with harmful intent and is sometimes generated and propagated by hostile foreign actors, particularly during elections. In some definitions, fake news includes satirical articles misinterpreted as genuine, and articles that employ sensationalist or clickbait headlines that are not supported in the text. Because of this diversity of types of false news, researchers are beginning to favour information disorder as a more neutral and informative term.

<span class="mw-page-title-main">Alternative facts</span> Expression associated with political misinformation established in 2017

"Alternative facts" was a phrase used by U.S. Counselor to the President Kellyanne Conway during a Meet the Press interview on January 22, 2017, in which she defended White House Press Secretary Sean Spicer's false statement about the attendance numbers of Donald Trump's inauguration as President of the United States. When pressed during the interview with Chuck Todd to explain why Spicer would "utter a provable falsehood", Conway stated that Spicer was giving "alternative facts". Todd responded, "Look, alternative facts are not facts. They're falsehoods."

The Gateway Pundit (TGP) is an American far-right fake news website. The website is known for publishing falsehoods, hoaxes, and conspiracy theories.

<span class="mw-page-title-main">False or misleading statements by Donald Trump</span> False or misleading statements made by Donald Trump

During and after his term as President of the United States, Donald Trump made tens of thousands of false or misleading claims. The Washington Post's fact-checkers documented 30,573 false or misleading claims during his presidential term, an average of about 21 per day. The Toronto Star tallied 5,276 false claims from January 2017 to June 2019, an average of 6 per day. Commentators and fact-checkers have described the scale of Trump's mendacity as "unprecedented" in American politics, and the consistency of falsehoods a distinctive part of his business and political identities. Scholarly analysis of Trump's tweets found "significant evidence" of an intent to deceive.

The firehose of falsehood, also known as firehosing, is a propaganda technique in which a large number of messages are broadcast rapidly, repetitively, and continuously over multiple channels without regard for truth or consistency. An outgrowth of Soviet propaganda techniques, the firehose of falsehood is a contemporary model for Russian propaganda under Russian President Vladimir Putin.

Disinformation attacks are strategic deception campaigns involving media manipulation and internet manipulation, to disseminate misleading information, aiming to confuse, paralyze, and polarize an audience. Disinformation can be considered an attack when it occurs as an adversarial narrative campaign that weaponizes multiple rhetorical strategies and forms of knowing—including not only falsehoods but also truths, half-truths, and value-laden judgements—to exploit and amplify identity-driven controversies. Disinformation attacks use media manipulation to target broadcast media like state-sponsored TV channels and radios. Due to the increasing use of internet manipulation on social media, they can be considered a cyber threat. Digital tools such as bots, algorithms, and AI technology, along with human agents including influencers, spread and amplify disinformation to micro-target populations on online platforms like Instagram, Twitter, Google, Facebook, and YouTube.

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Sanewashing or sane-washing is the act of minimizing the perceived radical aspects of a person or idea in order to make them appear more acceptable to a wider audience. The term was initially coined in online discussions about defunding the police in 2020, but has come to greater prominence in critique of media practices relating to Donald Trump in the 2024 US presidential campaign. Journalism organisations and media commentators have suggested actions both readers and writers can take to mitigate sanewashing.

References

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  2. 1 2 Sullivan, Margaret (Jun 17, 2018). "Perspective | Instead of Trump's propaganda, how about a nice 'truth sandwich'?" . The Washington Post . ISSN   0190-8286. Archived from the original on 2022-01-20. Retrieved 2022-02-17.
  3. 1 2 3 Sartwell, Crispin (2018-08-05). "'Truth Sandwich'? Baloney!" . The Wall Street Journal . ISSN   0099-9660. Archived from the original on 2022-02-15. Retrieved 2022-02-17.
  4. 1 2 Waldow, Julia (15 June 2018). "George Lakoff says this is how Trump uses words to con the public". CNNMoney. Retrieved 7 April 2024.
  5. Kessler, Glenn; Kelly, Meg; Rizzo, Salvador; Lee, Michelle Ye Hee; Shapiro, Leslie (Jan 20, 2021). "Analysis | Tracking all of President Trump's false or misleading claims". The Washington Post . Archived from the original on 2021-01-20. Retrieved 2022-02-16.
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  7. Finnegan, Michael (2016-09-25). "Scope of Trump's falsehoods unprecedented for a modern presidential candidate". Los Angeles Times . Archived from the original on 2019-03-06. Retrieved 2022-02-16.
  8. 1 2 Lakoff, George P.; Duran, Gil (2018-06-13). "Trump has turned words into weapons. And he's winning the linguistic war". The Guardian . Archived from the original on 2021-11-29. Retrieved 2022-02-17.
  9. "How to make a 'truth sandwich'", CNN Video, archived from the original on 2020-11-29, retrieved 2022-02-16
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  11. Jensen, Elizabeth (2019-03-08). "Injecting NPR's Vaccine Coverage With Respect — And Facts". NPR . Archived from the original on 2022-02-15. Retrieved 2022-02-16.
  12. "Scientists create guide to building truth 'sandwich' to combat Covid misinformation". The Independent . 2021-01-07. Archived from the original on 2022-02-13. Retrieved 2022-02-17.
  13. 1 2 Cummins, Joseph (2022-02-02). "The truth sandwich: how to cover falsehoods from official sources | Media news". Journalism.co.uk. Archived from the original on 2022-02-16. Retrieved 2022-02-17.