The Meme Machine

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The Meme Machine
Meme Machine cover.jpg
AuthorSusan Blackmore
SubjectMemetics
Publisher Oxford University Press
Publication date
8 April 1999
Media typePrint
Pages288
ISBN 0-19-286212-X
OCLC 52855410

The Meme Machine is a popular science book by Susan Blackmore on the subject of memes. Blackmore attempts to constitute memetics as a science by discussing its empirical and analytic potential, as well as some important problems with memetics. The first half of the book tries to create greater clarity about the definition of the meme as she sees it. The last half of the book consists of a number of possible memetic explanations for such different problems as the origin of language, the origin of the human brain, sexual phenomena, the Internet and the notion of the self. These explanations, in her view, give simpler and clearer explanations than trying to create genetic explanations in these fields.

Contents

The idea of memes, and the word itself, were originally speculated by Richard Dawkins in his book The Selfish Gene although similar, or analogous, concepts had been in currency for a while before its publishing. Richard Dawkins wrote a foreword to The Meme Machine.

In the book, Blackmore examines the difficulties associated with the meme including its definition and how to spot one as well as the difficulties which arise from seeing it as being like the gene. She sees the meme in terms of being a universal replicator, of which the gene is but an example, rather than being like the gene itself. Universal replicators possess three key characteristics: high fidelity replication, high levels of fecundity (and therefore many copies) and longevity. She believes that these are earlier days for memes than genes, and that while memes have attained/evolved a sufficiently high level of these characteristics to qualify as replicators, they are not as effective replicators as genes by these key characteristics.

While others have accepted the possible existence of memes, they are sometimes seen as subordinate to genes. The author suggests that this is not the case now and that memes are independent replicators. Indeed, she suggests that memes may now in some cases be driving genetic evolution and be the cause of the abnormally large brain in Homo sapiens . [1] Blackmore notes that human brains began expanding in size at about the same time that we started using tools and suggests that once individuals began to imitate each other, selection pressure favored those who could make good choices on what to imitate, and could imitate intelligently. [1]

Terminology

In the book, Blackmore tries to create a consistent vocabulary, since memetics has had a wide range of different terminologies and therefore, in Blackmore's opinion, many misleading concepts. Some of the terms that are central in her book include:

Reception

Writing for The New York Times , Robert Wright gave his insight regarding the book, commenting that "her enthusiasm for memes gets the better of her", leading to Blackmore disregarding aspects of evolutionary fitness and biology. He criticizes her for neglecting previous research in anthropology and biology, while praising her for giving good insights into modern life and culture. [5]

Related Research Articles

A meme is an idea, behavior, or style that spreads by means of imitation from person to person within a culture and often carries symbolic meaning representing a particular phenomenon or theme. A meme acts as a unit for carrying cultural ideas, symbols, or practices, that can be transmitted from one mind to another through writing, speech, gestures, rituals, or other imitable phenomena with a mimicked theme. Supporters of the concept regard memes as cultural analogues to genes in that they self-replicate, mutate, and respond to selective pressures. In popular language, a meme may refer to an Internet meme, typically an image, that is remixed, copied, and circulated in a shared cultural experience online.

Memetics is the study of information and culture based on an analogy with Darwinian evolution. Proponents of memetics, as evolutionary culture, describe it as an approach of cultural information transfer. Those arguing for the Darwinian theoretical account tend to begin with theoretical analogies from existing biological evolutionary models. Memetics describes how ideas or cultural information can propagate, but doesn't necessarily imply a meme's concept is factual.

<span class="mw-page-title-main">Richard Dawkins</span> English evolutionary biologist and author (born 1941)

Richard Dawkins is a British evolutionary biologist and author. He is an emeritus fellow of New College, Oxford, and was Professor for Public Understanding of Science in the University of Oxford from 1995 to 2008. His 1976 book The Selfish Gene popularised the gene-centred view of evolution, as well as coining the term meme. Dawkins has won several academic and writing awards.

Sociobiology is a field of biology that aims to examine and explain social behavior in terms of evolution. It draws from disciplines including psychology, ethology, anthropology, evolution, zoology, archaeology, and population genetics. Within the study of human societies, sociobiology is closely allied to evolutionary anthropology, human behavioral ecology, evolutionary psychology, and sociology.

<span class="mw-page-title-main">Reciprocal altruism</span> Form of behaviour between organisms

In evolutionary biology, reciprocal altruism is a behaviour whereby an organism acts in a manner that temporarily reduces its fitness while increasing another organism's fitness, with the expectation that the other organism will act in a similar manner at a later time.

<i>The Selfish Gene</i> 1976 book by Richard Dawkins

The Selfish Gene is a 1976 book on evolution by the ethologist Richard Dawkins, in which the author builds upon the principal theory of George C. Williams's Adaptation and Natural Selection (1966). Dawkins uses the term "selfish gene" as a way of expressing the gene-centred view of evolution, popularising ideas developed during the 1960s by W. D. Hamilton and others. From the gene-centred view, it follows that the more two individuals are genetically related, the more sense it makes for them to behave cooperatively with each other.

<span class="mw-page-title-main">Susan Blackmore</span> British writer and academic (born 1951)

Susan Jane Blackmore is a British writer, lecturer, sceptic, broadcaster, and a visiting professor at the University of Plymouth. Her fields of research include memetics, parapsychology, consciousness, and she is best known for her book The Meme Machine. She has written or contributed to over 40 books and 60 scholarly articles and is a contributor to The Guardian newspaper.

<i>The Extended Phenotype</i> 1982 book by Richard Dawkins

The Extended Phenotype is a 1982 book by the evolutionary biologist Richard Dawkins, in which the author introduced a biological concept of the same name. The book’s main idea is that phenotype should not be limited to biological processes such as protein biosynthesis or tissue growth, but extended to include all effects that a gene has on its environment, inside or outside the body of the individual organism.

<span class="mw-page-title-main">Group selection</span> Proposed mechanism of evolution

Group selection is a proposed mechanism of evolution in which natural selection acts at the level of the group, instead of at the level of the individual or gene.

In evolutionary biology, inclusive fitness is one of two metrics of evolutionary success as defined by W. D. Hamilton in 1964:

The gene-centered view of evolution, gene's eye view, gene selection theory, or selfish gene theory holds that adaptive evolution occurs through the differential survival of competing genes, increasing the allele frequency of those alleles whose phenotypic trait effects successfully promote their own propagation. The proponents of this viewpoint argue that, since heritable information is passed from generation to generation almost exclusively by DNA, natural selection and evolution are best considered from the perspective of genes.

Memetic engineering, also meme engineering, is a term developed by Leveious Rolando, John Sokol, and Gibron Burchett based on Richard Dawkins' theory of memes.

In biology, altruism refers to behaviour by an individual that increases the fitness of another individual while decreasing the fitness of themselves. Altruism in this sense is different from the philosophical concept of altruism, in which an action would only be called "altruistic" if it was done with the conscious intention of helping another. In the behavioural sense, there is no such requirement. As such, it is not evaluated in moral terms—it is the consequences of an action for reproductive fitness that determine whether the action is considered altruistic, not the intentions, if any, with which the action is performed.

The green-beard effect is a thought experiment used in evolutionary biology to explain selective altruism among individuals of a species.

The study of memes, units of cultural information, often involves the examination of meme complexes or memeplexes. Memeplexes, comparable to the gene complexes in biology, consist of a group of memes that are typically present in the same individual. This presence is due to the implementation of Universal Darwinism's theory, which postulates that memes can more effectively reproduce themselves when they collaborate or "team up".

<span class="mw-page-title-main">Richard Dawkins bibliography</span>

The following list of publications by Richard Dawkins is a chronological list of papers, articles, essays and books published by British ethologist and evolutionary biologist Richard Dawkins.

The theoretical foundations of evolutionary psychology are the general and specific scientific theories that explain the ultimate origins of psychological traits in terms of evolution. These theories originated with Charles Darwin's work, including his speculations about the evolutionary origins of social instincts in humans. Modern evolutionary psychology, however, is possible only because of advances in evolutionary theory in the 20th century.

Epidemiology of representations, or cultural epidemiology, is a theory for explaining cultural phenomena by examining how mental representations get distributed within a population. The theory uses medical epidemiology as its chief analogy, because "...macro-phenomena such as endemic and epidemic diseases are unpacked in terms of patterns of micro-phenomena of individual pathology and inter-individual transmission". Representations transfer via so-called "cognitive causal chains" ; these representations constitute a cultural phenomenon by achieving stability of public production and mental representation within the existing ecology and psychology of a populace, the latter including properties of the human mind. Cultural epidemiologists have emphasized the significance of evolved properties, such as the existence of naïve theories, domain-specific abilities and principles of relevance.

Reciprocal altruism in humans refers to an individual behavior that gives benefit conditionally upon receiving a returned benefit, which draws on the economic concept – ″gains in trade″. Human reciprocal altruism would include the following behaviors : helping patients, the wounded, and the others when they are in crisis; sharing food, implement, knowledge.

Limor Shifman is a professor of communication at the Hebrew University of Jerusalem and is the Vice Dean of the Faculty of Social Sciences. Her work has been in researching and developing an area of study surrounding Internet memes, a subarea of digital culture and digital media research. Since the late 2000s she has been an active contributor to the research area of memetics, a more broad area of research interested in cultural evolution of ideas. She is married to neurogeneticist Sagiv Shifman.

References

  1. 1 2 Blackmore, Susan (2000). The Meme Machine. Oxford University Press. pp. 75–76. ISBN   0-19-286212-X.
  2. Blackmore, Susan (2000). The Meme Machine. Oxford University Press. pp. 8–9. ISBN   0-19-286212-X.
  3. Blackmore, Susan (2000). The Meme Machine. Oxford University Press. pp. 19–24. ISBN   0-19-286212-X.
  4. Blackmore, Susan (2000). The Meme Machine. Oxford University Press. pp. 154–158. ISBN   0-19-286212-X.
  5. Wright, Robert (25 April 1999). "You Can Copy Off Me". www.nytimes.com. Retrieved 24 February 2017.