Related Research Articles
A blog is an informational website consisting of discrete, often informal diary-style text entries (posts). Posts are typically displayed in reverse chronological order so that the most recent post appears first, at the top of the web page. In the 2000s, blogs were often the work of a single individual, occasionally of a small group, and often covered a single subject or topic. In the 2010s, "multi-author blogs" (MABs) emerged, featuring the writing of multiple authors and sometimes professionally edited. MABs from newspapers, other media outlets, universities, think tanks, advocacy groups, and similar institutions account for an increasing quantity of blog traffic. The rise of Twitter and other "microblogging" systems helps integrate MABs and single-author blogs into the news media. Blog can also be used as a verb, meaning to maintain or add content to a blog.
Spamdexing is the deliberate manipulation of search engine indexes. It involves a number of methods, such as link building and repeating unrelated phrases, to manipulate the relevance or prominence of resources indexed in a manner inconsistent with the purpose of the indexing system.
Search engine optimization (SEO) is the process of improving the quality and quantity of website traffic to a website or a web page from search engines. SEO targets unpaid traffic rather than direct traffic or paid traffic. Unpaid traffic may originate from different kinds of searches, including image search, video search, academic search, news search, and industry-specific vertical search engines.
On the World Wide Web, a link farm is any group of websites that all hyperlink to other sites in the group for the purpose of increasing SEO rankings. In graph theoretic terms, a link farm is a clique. Although some link farms can be created by hand, most are created through automated programs and services. A link farm is a form of spamming the index of a web search engine. Other link exchange systems are designed to allow individual websites to selectively exchange links with other relevant websites, and are not considered a form of spamdexing.
Googlebot is the web crawler software used by Google that collects documents from the web to build a searchable index for the Google Search engine. This name is actually used to refer to two different types of web crawlers: a desktop crawler and a mobile crawler.
The blogosphere is made up of all blogs and their interconnections. The term implies that blogs exist together as a connected community or as a social networking service in which everyday authors can publish their opinions and views.
Spam in blogs is a form of spamdexing which utilizes internet sites that allow content to be publicly posted, in order to artificially inflate their website ranking by linking back to their web pages. Backlinking helps search algorithms determine the popularity of a web page, which plays a major role for search engines like Google and Microsoft Bing to decide a web page ranking on a certain search query. This helps the spammer's website to list ahead of other sites for certain searches, which helps them to increase the number of visitors to their website.
A metasearch engine is an online information retrieval tool that uses the data of a web search engine to produce its own results. Metasearch engines take input from a user and immediately query search engines for results. Sufficient data is gathered, ranked, and presented to the users.
Affiliate marketing is a marketing arrangement in which affiliates receive a commission for each visit, signup or sale they generate for a merchant. This arrangement allows businesses to outsource part of the sales process. It is a form of performance-based marketing where the commission acts as an incentive for the affiliate; this commission is usually a percentage of the price of the product being sold, but can also be a flat rate per referral.
Google AdSense is a program run by Google through which website publishers in the Google Network of content sites serve text, images, video, or interactive media advertisements that are targeted to the site content and audience. These advertisements are administered, sorted, and maintained by Google. They can generate revenue on either a per-click or per-impression basis. Google beta-tested a cost-per-action service, but discontinued it in October 2008 in favor of a DoubleClick offering. In Q1 2014, Google earned US$3.4 billion, or 22% of total revenue, through Google AdSense. In 2021, more than 38 million websites used AdSense. It is a participant in the AdChoices program, so AdSense ads typically include the triangle-shaped AdChoices icon. This program also operates on HTTP cookies.
A spambot is a computer program designed to assist in the sending of spam. Spambots usually create accounts and send spam messages with them. Web hosts and website operators have responded by banning spammers, leading to an ongoing struggle between them and spammers in which spammers find new ways to evade the bans and anti-spam programs, and hosts counteract these methods.
Sping is short for "spam ping", and is related to pings from blogs using trackbacks, called trackback spam. Pings are messages sent from blog and publishing tools to a centralized network service providing notification of newly published posts or content. Spings, or ping spam, are pings that are sent from spam blogs, or are sometimes multiple pings in a short interval from a legitimate source, often tens or hundreds per minute, due to misconfigured software, or a wish to make the content coming from the source appear fresh.
In blogging, a ping is an XML-RPC-based push mechanism by which a weblog notifies a server that its content has been updated. An XML-RPC signal is sent from the weblog to one or more Ping servers, as specified by originating weblog), to notify a list of their "Services" of new content on the weblog.
This is a list of blogging terms. Blogging, like any hobby, has developed something of a specialized vocabulary. The following is an attempt to explain a few of the more common phrases and words, including etymologies when not obvious.
A scraper site is a website that copies content from other websites using web scraping. The content is then mirrored with the goal of creating revenue, usually through advertising and sometimes by selling user data.
A sandbox game is a video game with a gameplay element that provides players a great degree of creativity to interact with, usually without any predetermined goal, or alternatively with a goal that the players set for themselves. Such games may lack any objective, and are sometimes referred to as non-games or software toys. More often, sandbox games result from these creative elements being incorporated into other genres and allowing for emergent gameplay. Sandbox games are often associated with an open world concept which gives the players freedom of movement and progression in the game's world. The term "sandbox" derives from the nature of a sandbox that lets people create nearly anything they want within it.
nofollow is a setting on a web page hyperlink that directs search engines not to use the link for page ranking calculations. It is specified in the page as a type of link relation; that is: <a rel="nofollow" ...>. Because search engines often calculate a site's importance according to the number of hyperlinks from other sites, the nofollow setting allows website authors to indicate that the presence of a link is not an endorsement of the target site's importance.
Adversarial information retrieval is a topic in information retrieval related to strategies for working with a data source where some portion of it has been manipulated maliciously. Tasks can include gathering, indexing, filtering, retrieving and ranking information from such a data source. Adversarial IR includes the study of methods to detect, isolate, and defeat such manipulation.
Niche blogging is the act of creating a blog with the intent of using it to market to a particular niche market. Niche blogs may appeal to "geographic areas, a speciality industry, ethnic or age groups, or any other particular group of people." While there is also debate that every blog is, in some form, a niche blog, the term as it applies to marketing refers to a particular kind of blog.
In the field of search engine optimization (SEO), link building describes actions aimed at increasing the number and quality of inbound links to a webpage with the goal of increasing the search engine rankings of that page or website. Briefly, link building is the process of establishing relevant hyperlinks to a website from external sites. Link building can increase the number of high-quality links pointing to a website, in turn increasing the likelihood of the website ranking highly in search engine results. Link building is also a proven marketing tactic for increasing brand awareness.
References
- ↑ Mann, Charles C. (September 2006). "Spam + Blogs = Trouble". Wired . Archived from the original on October 27, 2006. Retrieved July 23, 2024.
- ↑ Zhu, Linhong; Sun, Aixin; Choi, Byron (2011-03-01). "Detecting spam blogs from blog search results". Information Processing & Management. 47 (2): 246–262. doi:10.1016/j.ipm.2010.03.006. ISSN 0306-4573.
- ↑ Yamamoto, Mike (2005-08-17). "Are 'splogs' ruining the blogs?". CNet News. Retrieved 2009-01-31.
Cuban, who defines a splog as "any blog whose creator doesn't add any written value," writes: "Go to your favorite blog search engine and type in hair loss. Or you can try Cialis, or Discount Tickets?? You get the idea. Anything that has ever been spammed about is spammed in monstrous proportions in the blogosphere because its so easy to do."
- ↑ Cuban's original post is archived here .
