Social graph

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A drawing of a graph in which each person is represented by a dot called a node and the friendship relationship is represented by a line called an edge Sna large.png
A drawing of a graph in which each person is represented by a dot called a node and the friendship relationship is represented by a line called an edge
This animation shows the different types of relations between social objects. User Eva is a friend of Adam and Kate, though Adam and Kate are not friends themselves. Peter's photo was "liked" by many users, including Eva. Also Eva listened to the Last.fm radio and watched the video from YouTube. Social graph.gif
This animation shows the different types of relations between social objects. User Eva is a friend of Adam and Kate, though Adam and Kate are not friends themselves. Peter's photo was "liked" by many users, including Eva. Also Eva listened to the Last.fm radio and watched the video from YouTube .

The social graph is a graph that represents social relations between entities. In short, it is a model or representation of a social network, where the word graph has been taken from graph theory. The social graph has been referred to as "the global mapping of everybody and how they're related". [1]

Contents

The term was used as early as 1964, albeit in the context of isoglosses. [2] Leo Apostel uses the term in the context here in 1978. [3] The concept was originally called sociogram.

The term was popularized at the Facebook F8 conference on May 24, 2007, when it was used to explain how the newly introduced Facebook Platform would take advantage of the relationships between individuals to offer a richer online experience. [4] The definition has been expanded to refer to a social graph of all Internet users.

Since explaining the concept of the social graph, Mark Zuckerberg, one of the founders of Facebook, has often touted Facebook's goal of offering the website's social graph to other websites so that a user's relationships can be put to use on websites outside Facebook's control. [5]

Issues

Several issues have come forward regarding the existing implementation of the social graph owned by Facebook. For example, currently, a social networking service is unaware of the relationships forged between individuals on a different service. This creates an online experience that is not seamless, and instead provides for a fragmented experience due to the lack of an openly available graph between services. In addition, existing services define relationships differently.

As of 2010, Facebook's social graph is the largest social network dataset in the world, [6] and it contains the largest number of defined relationships between the largest number of people among all websites because it is the most widely used social networking service in the world. [7] Concern has focused on the fact that Facebook's social graph is owned by the company and is not shared with other services, giving it a major advantage over other services and preventing its users from taking their graph with them to other services when they wish to do so, such as when a user is dissatisfied with Facebook. Google has attempted to offer a solution to this problem by creating the Social Graph API, released in January 2008, [8] which allows websites to draw publicly available information about a person to form a portable identity of the individual, in order to represent a user's online identity. [9] This did not, however, experience Google's desired uptake and was thus retired in 2012. [10] Facebook introduced its own Graph API at the 2010 f8 conference. Both companies monetise collected data sets through direct marketing and social commerce. [11] In December 2016, Microsoft acquired LinkedIn for $26.2 billion. [12]

Open Graph

Facebook's Graph API allows websites to draw information about more objects than simply people, including photos, events, and pages, and their relationships between each other. This expands the social graph concept to more than just relationships between individuals and instead applies it to virtual non-human objects between individuals, as well. [13]

See also

Related Research Articles

<span class="mw-page-title-main">Social networking service</span> Online platform that facilitates the building of relations

A social networking service (SNS), or social networking site, is a type of online social media platform which people use to build social networks or social relationships with other people who share similar personal or career content, interests, activities, backgrounds or real-life connections.

Social search is a behavior of retrieving and searching on a social searching engine that mainly searches user-generated content such as news, videos and images related search queries on social media like Facebook, LinkedIn, Twitter, Instagram and Flickr. It is an enhanced version of web search that combines traditional algorithms. The idea behind social search is that instead of ranking search results purely based on semantic relevance between a query and the results, a social search system also takes into account social relationships between the results and the searcher. The social relationships could be in various forms. For example, in LinkedIn people search engine, the social relationships include social connections between searcher and each result, whether or not they are in the same industries, work for the same companies, belong the same social groups, and go the same schools, etc.

<span class="mw-page-title-main">Facebook</span> Social-networking service owned by Meta Platforms

Facebook is a social media and social networking service owned by American technology conglomerate Meta. Created in 2004 by Mark Zuckerberg with four other Harvard College students and roommates Eduardo Saverin, Andrew McCollum, Dustin Moskovitz, and Chris Hughes, its name derives from the face book directories often given to American university students. Membership was initially limited to Harvard students, gradually expanding to other North American universities. Since 2006, Facebook allows everyone to register from 13 years old, except in the case of a handful of nations, where the age limit is 14 years. As of December 2022, Facebook claimed almost 3 billion monthly active users. As of October 2023, Facebook ranked as the third-most-visited website in the world, with 22.56% of its traffic coming from the United States. It was the most downloaded mobile app of the 2010s.

Facebook has been the subject of criticism and legal action since it was founded in 2004. Criticisms include the outsize influence Facebook has on the lives and health of its users and employees, as well as Facebook's influence on the way media, specifically news, is reported and distributed. Notable issues include Internet privacy, such as use of a widespread "like" button on third-party websites tracking users, possible indefinite records of user information, automatic facial recognition software, and its role in the workplace, including employer-employee account disclosure. The use of Facebook can have negative psychological and physiological effects that include feelings of sexual jealousy, stress, lack of attention, and social media addiction that in some cases is comparable to drug addiction.

Giant Global Graph (GGG) is a name coined in 2007 by Tim Berners-Lee to help distinguish between the nature and significance of the content on the existing World Wide Web and that of a promulgated next-generation web, presumptively named Web 3.0. In common usage, "World Wide Web" refers primarily to a web of discrete information objects readable by human beings, with functional linkages provided between them by human-created hyperlinks. Next-generation Web 3.0 information designs go beyond the discrete web pages of previous generations by emphasizing the metadata which describe information objects like web pages and attribute the relationships that conceptually or semantically link the information objects to each other. Additionally, Web 3.0 technologies and designs enable the organization of entirely new kinds of human- and machine-created data objects.

Social network aggregation is the process of collecting content from multiple social network services into a unified presentation. Examples of social network aggregators include Hootsuite or FriendFeed, which may pull together information into a single location or help a user consolidate multiple social networking profiles into a single profile.

The Facebook Platform is the set of services, tools, and products provided by the social networking service Facebook for third-party developers to create their own applications and services that access data in Facebook.

Google Friend Connect was a free social networking site, active from 2008 to 2012. Similar to Facebook Platform and MySpaceID, it allowed users to build a profile to share and update information through messaging, photographs and video content via third-party sites which acted as a host for profile sharing and social exchanges.

Google Buzz was a social networking, microblogging and messaging tool developed by Google. It replaced Google Wave and was integrated into their web-based email program, Gmail. Users could share links, photos, videos, status messages and comments organized in "conversations" and visible in the user's inbox.

<span class="mw-page-title-main">Facebook F8</span> Mostly-annual conference held by Facebook, intended for developers and entrepreneurs

Facebook F8 is a mostly-annual conference held by Meta Platforms since 2007, intended for developers and entrepreneurs who build products and services around the website. The event has generally started with a keynote speech by Facebook founder Mark Zuckerberg, followed by various breakout sessions concentrating on specific topics. Facebook has often introduced new features and made new announcements at the conference.

<span class="mw-page-title-main">History of Facebook</span>

Facebook is a social networking service originally launched as TheFacebook on February 4, 2004, before changing its name to simply Facebook in August 2005. It was founded by Mark Zuckerberg, Eduardo Saverin, Andrew McCollum, Dustin Moskovitz, and Chris Hughes. The website's membership was initially limited by the founders to Harvard students, but was expanded to other colleges in the Boston area, the Ivy League, and gradually most universities in the United States and Canada, corporations, and by September 2006, to everyone with a valid email address along with an age requirement of being 13 or older.

<span class="mw-page-title-main">Diaspora (social network)</span> Nonprofit, user-owned, distributed social network

Diaspora is a nonprofit, user-owned, distributed social network. It consists of a group of independently owned nodes which interoperate to form the network. The social network is not owned by any one person or entity, keeping it from being subject to corporate take-overs or advertising. According to its developer, "our distributed design means no big corporation will ever control Diaspora."

<span class="mw-page-title-main">Digital privacy</span>

Digital privacy is often used in contexts that promote advocacy on behalf of individual and consumer privacy rights in e-services and is typically used in opposition to the business practices of many e-marketers, businesses, and companies to collect and use such information and data. Digital privacy, a crucial aspect of modern online interactions and services, can be defined under three sub-related categories: information privacy, communication privacy, and individual privacy.

Since the arrival of early social networking sites in the early 2000s, online social networking platforms have expanded exponentially, with the biggest names in social media in the mid-2010s being Facebook, Instagram, Twitter and Snapchat. The massive influx of personal information that has become available online and stored in the cloud has put user privacy at the forefront of discussion regarding the database's ability to safely store such personal information. The extent to which users and social media platform administrators can access user profiles has become a new topic of ethical consideration, and the legality, awareness, and boundaries of subsequent privacy violations are critical concerns in advance of the technological age.

<span class="mw-page-title-main">Google+</span> Defunct social network by Google

Google+ was a social network that was owned and operated by Google until it ceased operations in 2019. The network was launched on June 28, 2011, in an attempt to challenge other social networks, linking other Google products like Google Drive, Blogger and YouTube. The service, Google's fourth foray into social networking, experienced strong growth in its initial years, although usage statistics varied, depending on how the service was defined. Three Google executives oversaw the service, which underwent substantial changes that led to a redesign in November 2015.

<span class="mw-page-title-main">User profile</span> Data about an individual user

A user profile is a collection of settings and information associated with a user. It contains critical information that is used to identify an individual, such as their name, age, portrait photograph and individual characteristics such as knowledge or expertise. User profiles are most commonly present on social media websites such as Facebook, Instagram, and LinkedIn; and serve as voluntary digital identity of an individual, highlighting their key features and traits. In personal computing and operating systems, user profiles serve to categorise files, settings, and documents by individual user environments, known as ‘accounts’, allowing the operating system to be more friendly and catered to the user. Physical user profiles serve as identity documents such as passports, driving licenses and legal documents that are used to identify an individual under the legal system.

<span class="mw-page-title-main">Facebook Graph Search</span> Semantic search engine by Facebook

Facebook Graph Search was a semantic search engine that Facebook introduced in March 2013. It was designed to give answers to user natural language queries rather than a list of links. The name refers to the social graph nature of Facebook, which maps the relationships among users. The Graph Search feature combined the big data acquired from its over one billion users and external data into a search engine providing user-specific search results. In a presentation headed by Facebook CEO Mark Zuckerberg, it was announced that the Graph Search algorithm finds information from within a user's network of friends. Microsoft's Bing search engine provided additional results. In July it was made available to all users using the U.S. English version of Facebook. After being made less publicly visible starting December 2014, the original Graph Search was almost entirely deprecated in June 2019.

<span class="mw-page-title-main">Facebook like button</span> Feature of the social networking website Facebook

The like button on the social networking website Facebook was first enabled on February 9, 2009. The like button enables users to easily interact with status updates, comments, photos and videos, links shared by friends, and advertisements. Once clicked by a user, the designated content appears in the News Feeds of that user's friends, and the button also displays the number of other users who have liked the content, including a full or partial list of those users. The like button was extended to comments in June 2010. After extensive testing and years of questions from the public about whether it had an intention to incorporate a "Dislike" button, Facebook officially rolled out "Reactions" to users worldwide on February 24, 2016, letting users long-press on the like button for an option to use one of five pre-defined emotions, including "Love", "Haha", "Wow", "Sad", or "Angry". Reactions were also extended to comments in May 2017, and had a major graphical overhaul in April 2019.

Meta Platforms Inc., or Meta for short, has faced a number of privacy concerns. These stem partly from the company's revenue model that involves selling information collected about its users for many things including advertisement targeting. Meta Platforms Inc. has also been a part of many data breaches that have occurred within the company. These issues and others are further described including user data concerns, vulnerabilities in the company's platform, investigations by pressure groups and government agencies, and even issues with students. In addition, employers and other organizations/individuals have been known to use Meta Platforms Inc. for their own purposes. As a result, individuals’ identities and private information have sometimes been compromised without their permission. In response to these growing privacy concerns, some pressure groups and government agencies have increasingly asserted the users’ right to privacy and to be able to control their personal data.

References

  1. "Facebook: One Social Graph to Rule Them All?". CBS News. Retrieved July 11, 2010.
  2. "Graphic Representation of Social Isoglosses". Anthropological Linguistics. Volume 6. Issue 4. Horne, Kibbey M. February 1964.
  3. Apostel, Leo (1978). "The Elementary Theory of Collective Action" (PDF). Philosophica, (Volume 21). Archived from the original (PDF) on November 10, 2021.
  4. "Facebook Unveils Platform for Developers of Social Applications". Facebook. Retrieved July 11, 2010.
  5. "Facebook's Zuckerberg uncorks the social graph". ZDNet. Retrieved July 11, 2010.
  6. "One Graph To Rule Them All?". A VC. Retrieved July 11, 2010.
  7. "Facebook: No. 1 Globally". BusinessWeek. Retrieved July 11, 2010.
  8. "Google Launches Social Graph API". InformationWeek. Retrieved July 11, 2010.
  9. "Is Google's social graph API a Creeping Privacy Violation?". ReadWriteWeb. Retrieved July 11, 2010.
  10. "Renewing old resolutions for the new year". Official Google Blog. Retrieved August 14, 2012.
  11. Barok, Dušan (2011-05-22). "Privatising Privacy: Trojan Horse in Free Open Source Distributed Social Platforms" . Retrieved 2011-10-15.
  12. Lunden, Ingrid (2016-12-08). "Microsoft officially closes its $26.2B acquisition of LinkedIn". TechCrunch. Retrieved 2017-11-24.
  13. "Graph API". Facebook. Retrieved July 11, 2010.