IGTV

Last updated
IGTV
Developer(s) Instagram
Initial releaseJune 20, 2018;6 years ago (2018-06-20)
Operating system iOS, Android
Size 140.3 MB (iOS), 30.05 MB (Android)
Available in30 languages [1]
List of languages
English, Croatian, Czech, Danish, Dutch, Finnish, French, German, Greek, Indonesian, Italian, Japanese, Korean, Malay, Norwegian, Polish, Portuguese, Romanian, Russian, Simplified Chinese, Slovak, Spanish, Swedish, Tagalog, Thai, Traditional Chinese, Turkish, Ukrainian, Vietnamese
Type online video sharing platform
Licence Freeware
Website business.instagram.com/a/igtv   OOjs UI icon edit-ltr-progressive.svg

IGTV, short for Instagram TV, was a video application by Instagram for Android and iOS smartphones. [2] It allowed for longer videos compared to Instagram feeds. IGTV was available as a stand-alone app, though basic functionality was also available within the Instagram app and website. [3]

Contents

The service was launched and introduced by former Instagram CEO Kevin Systrom in a live event in San Francisco on June 20, 2018, featuring creators such as Lele Pons. [4]

Service

IGTV required users to log in with an Instagram account. Mobile devices allowed uploads of up to 15 minutes in length with a file size of up to 650 MB, while desktop web browsers allowed uploads of up to 60 minutes in length with a file size of up to 3.6 GB. [5] The app auto-played videos as soon as it was launched, which Kevin Systrom contrasted to video hosts where one must first locate a video. [6] [7] [8]

Instagram accounts with an IGTV channel received an IGTV tab on their profile page. Additionally, uploads on IGTV could be mirrored to a linked Facebook page.

In May 2019, IGTV gained the ability to upload landscape videos. [9]

The standalone app was not widely adopted; in January 2020, it was reported that it only had around 7 million users. [10] In October 2021, Instagram began to merge IGTV's functionality into the main Instagram app, including its video upload and editing functionality, changing the IGTV tab on user profiles to simply "Video"—which included IGTV posts and existing in-feed videos and live streams (though excluding Reels, its short-form video format), and updating the video playback interface. Instagram stated that the standalone app would remain operational for the time being. [11] [12]

In February 2022, Instagram announced that IGTV would be discontinued in March 2022, electing to focus on video functionality in the main app (including Reels). [12]

Related Research Articles

Dropbox is a file hosting service operated by the American company Dropbox, Inc., headquartered in San Francisco, California, U.S. that offers cloud storage, file synchronization, personal cloud, and client software. Dropbox was founded in 2007 by MIT students Drew Houston and Arash Ferdowsi as a startup company, with initial funding from seed accelerator Y Combinator.

<span class="mw-page-title-main">Instagram</span> Social media platform owned by Meta Platforms

Instagram is an American photo and video sharing social networking service owned by Meta Platforms. It allows users to upload media that can be edited with filters, be organized by hashtags, and be associated with a location via geographical tagging. Posts can be shared publicly or with preapproved followers. Users can browse other users' content by tags and locations, view trending content, like photos, and follow other users to add their content to a personal feed. A Meta-operated image-centric social media platform, it is available on iOS, Android, Windows 10, and the web. Users can take photos and edit them using built-in filters and other tools, then share them on other social media platforms like Facebook. It supports 32 languages including English, Hindi, Spanish, French, Korean, and Japanese.

<span class="mw-page-title-main">WhatsApp</span> Messaging and VoIP service owned by Meta

WhatsApp is an instant messaging (IM) and voice-over-IP (VoIP) service owned by technology conglomerate Meta. It allows users to send text, voice messages and video messages, make voice and video calls, and share images, documents, user locations, and other content. WhatsApp's client application runs on mobile devices, and can be accessed from computers. The service requires a cellular mobile telephone number to sign up. In January 2018, WhatsApp released a standalone business app called WhatsApp Business which can communicate with the standard WhatsApp client.

<span class="mw-page-title-main">Kevin Systrom</span> American computer programmer and entrepreneur (born 1983)

Kevin Systrom is an American computer programmer and entrepreneur. He co-founded Instagram, the world's largest photo sharing website, along with Mike Krieger.

<span class="mw-page-title-main">Mike Krieger</span> Brazilian entrepreneur and software engineer (born 1986)

Michel Krieger is a Brazilian entrepreneur and software engineer who co-founded Instagram along with Kevin Systrom, and served as its CTO. During Krieger's tenure as CTO, Instagram's user base expanded from a few million to 1 billion monthly active users.

<span class="mw-page-title-main">Messenger (software)</span> Instant messaging app

Messenger, also known as Facebook Messenger, is an American proprietary instant messaging service developed by Meta Platforms. Originally developed as Facebook Chat in 2008, the client application of Messenger is currently available on iOS and Android mobile platforms, Windows and macOS desktop platforms, through the Messenger.com web application, and on the standalone Facebook Portal hardware.

Snapchat is an American multimedia instant messaging app and service developed by Snap Inc., originally Snapchat Inc. One of the principal features of the multimedia Snapchat is that pictures and messages are usually available for only a short time before they become inaccessible to their recipients. The app has evolved from originally focusing on person-to-person photo sharing to presently featuring users' "Stories" of 24 hours of chronological content, along with "Discover", letting brands show ad-supported short-form content. It also allows users to store photos in a password-protected area called "My Eyes Only". It has also reportedly incorporated limited use of end-to-end encryption, with plans to broaden its use in the future.

<span class="mw-page-title-main">Vine (service)</span> Former American social network for short videos

Vine was an American short-form video hosting service where users could share up to 6-second-long looping video clips. Founded in June 2012 by Rus Yusupov, Dom Hofmann and Colin Kroll, the company was bought by Twitter, Inc., four months later for $30 million. Vine launched with its iOS app on January 24, 2013, with Android and Windows versions following.

Slack is a cloud-based team communication platform developed by Slack Technologies, which has been owned by Salesforce since 2020. Slack uses a freemium model. Slack is primarily offered as a business-to-business service, with its userbase being predominantly team-based businesses while its functionalities are focused primarily on business administration and communication.

<span class="mw-page-title-main">Dubsmash</span> American video sharing social media service

Dubsmash was a video sharing social media service application for iOS and Android.

<span class="mw-page-title-main">Google Photos</span> Photo storage service

Google Photos is a photo sharing and storage service developed by Google. It was announced in May 2015 and spun off from Google+, the company's former social network.

Facebook Stories are short user-generated photo or video collections that can be uploaded to the user's Facebook. Facebook Stories were created on March 28, 2017. They are considered a second news feed for the social media website. It is focused around Facebook's in-app camera which allows users to add fun filters and Snapchat-like lenses to their content as well as add visual geolocation tags to their photos and videos. The content is able to be posted publicly on the Facebook app for only 24 hours or can be sent as a direct message to a Facebook friend.

<span class="mw-page-title-main">Oculus Go</span> Untethered virtual reality headset by Oculus VR

The Oculus Go is a discontinued, standalone virtual reality headset developed by Meta Reality Labs in partnership with Qualcomm and Xiaomi. It is in the first generation of Facebook Technologies' virtual reality headsets, and the company's first device in the category of standalone VR headsets, which was a new category at the time of the Go's release. The Oculus Go was unveiled on October 11, 2017 during the Oculus Connect developer conference, and released on May 1, 2018. Xiaomi launched their own version of the headset in China as the Mi VR Standalone on May 31, 2018.

<span class="mw-page-title-main">Lasso (video sharing app)</span> Video sharing app by Facebook

Lasso was a short-video sharing app by Facebook. Lasso was launched on iOS and Android and was aimed at teenagers.

Facebook Gaming is Facebook's take on gaming livestreams where gamers and fans interact, with a pool of gaming streamers including Darkness429, Stonemountain64, ThePoolshark, and Alodia Gosiengfiao. Facebook launched it officially on June 1, 2018 as a tab on the Facebook app and a standalone app. It also has an In-stream Rewards feature where viewers are gifted in-game rewards while watching streams with Mobile Legends: Bang Bang being a part of pioneering the feature as mentioned by Jack Li, a Facebook Gaming representative, on Moonton Epicon held last July 18, 2019.

<span class="mw-page-title-main">Filter (social media)</span> Effects used to alter the appearance of a digital image

Filters are digital image effects often used on social media. They initially simulated the effects of camera filters, and they have since developed with facial recognition technology and computer-generated augmented reality. Social media filters—especially beauty filters—are often used to alter the appearance of selfies taken on smartphones or other similar devices. While filters are commonly associated with beauty enhancement and feature alterations, there is a wide range of filters that have different functions. From adjusting photo tones to using face animations and interactive elements, users have access to a range of tools. These filters allow users to enhance photos and allow room for creative expression and fun interactions with digital content.

Artifact was a personalized social news aggregator app that uses recommender systems to suggest articles. Launched in January 2023 by Nokto, Inc., a company founded by co-founders of Instagram Kevin Systrom and Mike Krieger, the app is available for iOS and Android. The app’s name is a portmanteau of the words "articles", "artificial intelligence", and "fact". The app shut down in January 2024 as a result of low interest.

References

  1. "IGTV on the App Store". Apple App Store. Archived from the original on June 10, 2019. Retrieved July 2, 2018.
  2. "What's the difference between IGTV and IGTV inside Instagram?". Digital Trends. 2018-07-24. Retrieved 2024-11-13.
  3. "How to use Instagram's new IGTV app". South China Morning Post. Archived from the original on 2021-01-15. Retrieved 2018-07-02.
  4. "With IGTV, Instagram Takes Aim at YouTube". WIRED. Archived from the original on 2021-02-26. Retrieved 2018-07-02.
  5. "What are the video upload requirements for IGTV? | Instagram Help Center". Instagram Help. Archived from the original on May 17, 2021. Retrieved June 27, 2018.
  6. "Instagram announces IGTV, a standalone app for longer videos". The Verge. Archived from the original on 2021-04-16. Retrieved 2018-06-22.
  7. Rosney, Daniel (20 June 2018). "Instagram now allows 60-minute videos". BBC News. Archived from the original on 17 April 2021. Retrieved 21 June 2018.
  8. "Instagram launches IGTV app for creators, 1-hour video uploads". TechCrunch. Archived from the original on 16 April 2021. Retrieved 21 June 2018.
  9. "IGTV Now Supports Landscape Videos". Instagram. 2019-05-23. Archived from the original on 2019-05-29. Retrieved 2019-05-29.
  10. Constine, Josh (2020-01-18). "Instagram drops IGTV button, but only 1% downloaded the app". TechCrunch. Retrieved 2025-01-11.
  11. Perez, Sarah (2021-10-05). "Instagram ditches the IGTV brand, combines everything but Reels into an 'Instagram Video' format". TechCrunch. Retrieved 2025-01-11.
  12. 1 2 "Instagram is shutting down its standalone IGTV app". TechCrunch. 28 February 2022. Archived from the original on 2022-03-10. Retrieved 2022-03-06.
Listen to this article (2 minutes)
Sound-icon.svg
This audio file was created from a revision of this article dated 19 May 2024 (2024-05-19), and does not reflect subsequent edits.