Company type | Private |
---|---|
Industry | Internet marriage arrangement, social networking service |
Predecessor | Sagaai.com |
Founded | 1997 |
Headquarters | , |
Area served | Worldwide |
Key people | Anupam Mittal |
Parent | People Group |
Website | shaadi |
Shaadi.com is an Indian online wedding service founded in 1997. Its core market is India, Pakistan, and Bangladesh, [1] but the company operates globally, with offices in Canada, the United Arab Emirates, the United Kingdom, and the United States.
Shaadi.com began as Sagaai.com [2] in 1997. [3] Its founder, Anupam Mittal, changed its name to Shaadi.com in 1999, believing it to be a more marketable name. [2] Its initial success was primarily among non-resident Indians, [2] [4] as Internet adoption across India was poor at the time, and conservative parents were hesitant to arrange marriages through a new startup. [2] [4] Despite some early personnel troubles, Shaadi.com saw success over the next fifteen years as Internet adoption increased and people became more receptive to online matchmaking. [2] By 2008, it had become the world's leading matrimonial website for Asians, [3] and had twenty million users by 2011. [5] [6]
In addition to online matchmaking, Shaadi.com runs over one hundred Shaadi Centres, retail outlets that offer matrimony-related services. [7] [8] The first was opened in Mumbai in 2004.
In 2009 it collaborated with StarPlus to produce India's first marriage-based reality television show. [9]
In 2012 Shaadi.com launched the Facebook game Angry Brides to bring awareness to dowry abuses in India. [10]
In 2014, Shaadi.com launched Shaadi Cares, a social initiative to educate people regarding marital issues, including dowry and domestic violence.
In 2016, Shaadi.com acquired Thrill Group, a startup that included two dating products, Frivil and Fropper, founded by expat entrepreneurs Josh Israel and Devin Serago. [11]
In February 2020, Shaadi.com was accused of allowing caste-based discrimination by having an option for Scheduled Castes to be left out of algorithms. In response, Shaadi.com said that the option "works as an important proxy to determine lifestyle fitment" but that it did not "remove any community from user preferences." [12]
Bennett Coleman and Company Limited is an Indian media conglomerate headquartered in Mumbai, Maharashtra. The company, which is a family-owned business, publishes The Times of India newspaper, which is the highest selling daily English-language newspaper in India, in addition to several radio stations, television channels such as Times Now, the film magazine Filmfare, and the women's magazine Femina. The Sahu Jain family continues to own a majority of the stake in the group, and in May 2023, the Times Group was split into two separate business entities between brothers Vineet Jain and Samir Jain, such that its radio and broadcast properties would remain with Vineet Jain and its print properties would be under Samir Jain.
Preeti Jhangiani is an Indian actress who mainly works in Hindi and Telugu films. She made her acting debut with the Malayalam film Mazhavillu (1999) and her Hindi debut with the multi-starrer romantic film Mohabbatein (2000), for which she won IIFA Award for Star Debut of the Year – Female.
Mid-Day is a morning daily Indian compact newspaper. Editions in various languages including Gujarati and English have been published out of Mumbai, Delhi, Bangalore and Pune so far. In 2011, the Delhi and Bangalore editions were closed down. In 2014, Jagran Prakashan shut down the midday Pune edition as well.
Arranged marriage is a tradition in the societies of the Indian subcontinent, and continues to account for an overwhelming majority of marriages in the Indian subcontinent. Despite the fact that romantic love is "wholly celebrated" in both Indian mass media and folklore, and the arranged marriage tradition lacks any official legal recognition or support, the institution has proved to be "surprisingly robust" in adapting to changed social circumstances and has defied predictions of decline as India modernized.
Matrimonial websites, or marriage websites, are a variation of the standard dating websites.
Mouthshut.com is a consumer review and rating platform founded in 2000 by Faisal Farooqui. The company hosts reviews and ratings written by users, on more than 800,000 products and services available in India. In 2012, the company actively petitioned against Section 66A of the Indian IT Act and the Intermediary Guideline Rules, leading to their eventual scrapping and reading down by the Supreme Court of India. The site has reviews across 400+ categories.
Hungama Digital Media is an Indian digital entertainment company, headquartered in Mumbai, India. The company was first launched in 1999 by Ashish Kacholia, Hiren Ved, Lashit Sanghvi, Rakesh Jhunjhunwala, and Neeraj Roy as an online promotions agency. The company has since grown to also serve as an aggregator, developer, publisher, and distributor of Bollywood and Asian entertainment.
Groom kidnapping, colloquially known as Pakaruah shaadi or Jabaria shaadi, is a phenomenon in the western parts of Bihar and eastern Uttar Pradesh states, more prominent in Munger and Dumka wherein eligible bachelors are abducted by the bride's family and later forcibly married, to get men with better education and/or richer men. Considering the traditional regard for the marriage sacrament, most such marriages are not annulled. Additionally, the groom may suffer fake criminal charges under Indian dowry law, and end up fighting lengthy legal battles.
Maxus was a global media agency, with services including communications strategy, media planning and buying, digital marketing, search engine marketing (SEM) through search advertising and search engine optimisation (SEO), direct response media, data analytics, and marketing ROI evaluation. In December 2011, Maxus became Campaign magazine's Global Media Network of the Year.
BharatMatrimony is an online matrimonial service and a part of Matrimony.com. It was founded in 2000 by Murugavel Janakiraman, who later met his wife through his own matrimonial site. The company has 130 offices in India, with offices in Dubai, Sri Lanka, United States and Malaysia to cater to customers beyond India.
Angry Brides is an online flash-based browser game on Facebook. It was launched by the matchmaking site Shaadi.com to help raise awareness of dowry harassment in India.
Jeevansathi.com is an Indian matrimonial portal owned by Info Edge.
Harish Iyer, also known as "Aham", hiyer and "Harrish Iyer" is an Indian equal rights activist. Iyer engages in advocacy for a number of causes, including promoting the rights of the lesbian, gay, bisexual, and transgender (LGBT) community, children, women and survivors of child sexual abuse.
VCCircle, founded in 2005, is an Indian information services group with presence in online business news, data, events and training for private equity and venture capital fund managers, entrepreneurs, investment bankers, corporate executives and lawyers. It currently employs about 100 people and is owned by the New Delhi-headquartered Mosaic Media Ventures Private Limited with offices in M3M Urbana, Sector 67, Gurugram; Delhi-National Capital Region, Mumbai and Bengaluru. The company was acquired in 2015 by News Corp, and later by HT Media Limited in 2020. Leslie D'Monte joined as the Executive Editor of VCCircle and TechCircle in August, 2021.
Matrimony.com Limited, whose flagship brand is BharatMatrimony, is a network of matchmaking services. More than 4000 employees work at over 20 offices across India. The company also has offices in the US, Dubai and Bangladesh.
The dowry system in India refers to the durable goods, cash, and real or movable property that the bride's family gives to the groom, his parents and his relatives as a condition of the marriage. Dowry is called "दहेज" in Hindi and as جہیز in Urdu.
Hareesh Tibrewala is an Indian businessman and an entrepreneur. He is the joint CEO for Mirum India. He has spoken on various topics related to entrepreneurship, digital marketing and marketing automation, and has also penned articles on how to build good website & what are web cookies, chatbots, blockchain, marketing automation, augmented reality, healthcare marketing, human resources, artificial intelligence, virtual reality. and Digital Transformation, & how digital marketers are preparing for the future
Pelli Choopulu (transl. Matchmaking) is a 2016 Indian Telugu-language romantic comedy film written and directed by Tharun Bhascker and produced by Raj Kandukuri and Yash Rangineni. It features Vijay Deverakonda and Ritu Varma in the lead roles. Partly based on a real-life incident of "Spitfire BBQ" food truck, the film revolves around a boy and a girl who meet during match-making and how their aspirations that bring them together form the rest of the story.