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Founded | 12 March 1969 ![]() |
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Founder | Murugavel Janakiraman |
Headquarters | , |
Area served | Worldwide |
Website | www |
BharatMatrimony is an online matrimonial service [1] and a part of Matrimony.com. [2] It was founded in 2000 by Murugavel Janakiraman, who later met his wife through his own matrimonial site. [3] [4] The company has 130 offices in India, [5] with offices in Dubai, Sri Lanka, United States and Malaysia to cater to customers beyond India. [6]
Murugavel Janakiraman started the BharatMatrimony website in 2000 [7] while working as a software consultant for Lucent Technologies in Edison, N.J. In the late 1990s he set up a Tamil community web portal, which included matrimonial ads. He started BharatMatrimony after noticing the matrimonial ads generated most of his web traffic. [8] He returned to India in 2004. [9]
Back in the early 2000s, when there was skepticism about online matrimony and fear about paying online, the company pioneered doorstep collections in India. [10] The company introduced features on their website like Matchboard, SoulMate Search, AstroMatch, and Express Interest to help customers make the right matches. [11]
BharatMatrimony has mobile apps for iPhone, iPad, BlackBerry, Nokia and Android users in India. It also has an upgraded WAP site. [12] [13]
Anand Bhushan was hired by BharatMatrimony on a retainer basis. [14]
Assisted Matrimony is a personalized matchmaking service offered for busy professionals. [15]
In 2006, the website earned into the Limca Book of World Records for having facilitated the highest number of documented marriages online in India, [3] a number that has since reached one million marriages. [16]
In 2009, BharatMatrimony launched more than 200 community portals, aimed at specific language groups and communities. [17] The company launched more portals in 2010 aimed at Malaysian and Singaporean Tamils. BharatMatrimony operated in more than 14 regional languages. [18] Another portal was aimed at defence personnel. [19]
In 2014, BharatMatrimony entered into talks with several telecom companies in order to launch its Interactive Voice Response (IVR) matrimonial service. BharatMatrimony users would use the IVR service to send and receive voice messages from prospective matches on their mobile devices. [20]
In 2022, BharatMatrimony reported significant user engagement, with 280 million member logins from India and abroad. [21] The service recorded 432,520 members finding life partners through its platform. [22] User interactions averaged 13,000 per minute, with the most activity among the 25-29 age demographic, particularly on Sundays. [23]
Assisted Matrimony is a personalized matchmaking service, from BharatMatrimony, offered for busy Indian professionals who need assistance in finding a match. [24] There is no database that users can search. Trained relationship managers understand member preferences, search for matching profiles and send them to members. They then contact prospects and facilitate meetings on mutual consent of prospective families. BharatMatrimony started the personal assisted service in 2008 with the launch of BM Privilege. [25] This was then renamed Privilege Matrimony in 2009. [26] [27]
Courtship is the period wherein some couples get to know each other prior to a possible marriage or committed romantic, de facto relationship. Courtship traditionally may begin after a betrothal and may conclude with the celebration of marriage. A courtship may be an informal and private matter between two people or may be a public affair, or a formal arrangement with family approval. Traditionally, in the case of a formal engagement, it is the role of a male to actively "court" or "woo" a female, thus encouraging her to understand him and her receptiveness to a marriage proposal.
A dating agency, also known as a marriage bureau, marriage agency, matrimonial bureau or matrimonial agency, is a business that provides matchmaking services to potential couples, with a view toward romance and/or marriage between them.
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Matrimonial websites, or marriage websites, are a variation of the standard dating websites.
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Matrimony.com Limited, whose flagship brand is BharatMatrimony, is a network of matchmaking services. More than 4000 employees work at over 20 offices across India. The company also has offices in the US, Dubai and Bangladesh.
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