BharatMatrimony

Last updated
BharatMatrimony
Founded12 March 1969  OOjs UI icon edit-ltr-progressive.svg
Founder Murugavel Janakiraman
Headquarters
Chennai   OOjs UI icon edit-ltr-progressive.svg
,
India  OOjs UI icon edit-ltr-progressive.svg
Area served
Worldwide
Parent Matrimony.com
Website www.bharatmatrimony.com

BharatMatrimony is an online matrimonial service [1] and a part of Matrimony.com. [2] It was founded in 2000 by Murugavel Janakiraman, who later met his wife through his own matrimonial site. [3] [4] The company has 130 offices in India, [5] with offices in Dubai, Sri Lanka, United States and Malaysia to cater to customers beyond India. [6]

Contents

History

Murugavel Janakiraman started the BharatMatrimony website in 2000 [7] while working as a software consultant for Lucent Technologies in Edison, N.J. In the late 1990s he set up a Tamil community web portal, which included matrimonial ads. He started BharatMatrimony after noticing the matrimonial ads generated most of his web traffic. [8] He returned to India in 2004. [9]

The company introduced features on their website like Matchboard, SoulMate Search, AstroMatch, and Express Interest to help customers make the right matches. [10]

In 2006, the website earned into the Limca Book of World Records for having facilitated the highest number of documented marriages online in India, [3] a number that has since reached one million marriages. [11]

In 2009, BharatMatrimony launched more than 200 community portals, aimed at specific language groups and communities. [12] The company launched more portals in 2010 aimed at Malaysian and Singaporean Tamils. BharatMatrimony operated in more than 14 regional languages. [13] Another portal was aimed at defence personnel. [14]

In 2014, BharatMatrimony entered into talks with several telecom companies in order to launch its Interactive Voice Response (IVR) matrimonial service. BharatMatrimony users would use the IVR service to send and receive voice messages from prospective matches on their mobile devices. [15]

Assisted Matrimony

Assisted Matrimony is a personalized matchmaking service from BharatMatrimony, offered for busy Indian professionals who need assistance in finding a match. [16] BharatMatrimony started the personal assisted service in 2008 with the launch of BM Privilege. [17] This was then renamed Privilege Matrimony in 2009. [18] [19] [20]

See also

References

  1. ↑ Business Standard (22 December 2011). "Booming biz of online marriages". Business Standard India. Business Standard Online. Archived from the original on 31 January 2012. Retrieved 9 January 2012.{{cite news}}: |last= has generic name (help)
  2. ↑ "Consim Info is now Matrimony.com". Business Standard. 11 June 2013. Archived from the original on 5 January 2015. Retrieved 11 June 2013.
  3. 1 2 World Record. "Limca Book of World Record" . Retrieved 2 November 2006.
  4. ↑ Business Week. "On Matrimony.com, India's Arranged Marriages". Archived from the original on April 6, 2013. Retrieved 4 April 2013.{{cite web}}: |last= has generic name (help)
  5. ↑ "Boy meets girl, online". The Week. Archived from the original on May 17, 2014. Retrieved May 16, 2014.
  6. ↑ Venkat, Archana. "BharatMatrimony going global". Business Line. Archived from the original on May 17, 2014. Retrieved May 16, 2014.
  7. ↑ Reddy, T. Krithika (12 January 2012). "Match Point". The Hindu. Archived from the original on 17 May 2014. Retrieved May 16, 2014.
  8. ↑ "India's BharatMatrimony ushers in new era of arranged marriages". BBC News. 4 May 2011. Archived from the original on 3 October 2013. Retrieved May 16, 2014.
  9. ↑ "PR Log". Archived from the original on 25 January 2012. Retrieved 27 January 2012.
  10. ↑ "SoulMate Search". Archived from the original on 2014-10-07.
  11. ↑ Kumar, Meenakshi. "The Way I Work Murugavel J., BharatMatrimony.com". Archived from the original on August 20, 2013. Retrieved May 16, 2014.
  12. ↑ "BharatMatrimony launches 250 community-based portals". Business Line. Archived from the original on January 3, 2013. Retrieved May 16, 2014.
  13. ↑ Kaur, Gagandeep. "Marriages are now a mega market". Times of India. Archived from the original on January 3, 2017. Retrieved May 16, 2014.
  14. ↑ "Matrimonial website for defence personnel". NDTV. Archived from the original on May 17, 2014. Retrieved May 16, 2014.
  15. ↑ Umarji, Vinay (June 2007). "Bharatmatrimony to tie-up with telecom ops". Business Standard India. Business Standard. Archived from the original on May 17, 2014. Retrieved May 16, 2014.
  16. ↑ NDTV. "Matrimony sites that focus on small groups reap big benefits". NDTV. Archived from the original on 30 March 2014. Retrieved 27 March 2014.
  17. ↑ oneindia. "BharatMatrimony launches new personalised service". oneindia. Archived from the original on 30 July 2014. Retrieved 18 October 2008.
  18. ↑ afaqs. "Privilege Matrimony: The invisible matchmaker". afaqs. Archived from the original on 26 July 2014. Retrieved 26 July 2010.
  19. ↑ indiadigitalreview. "Consim Info launches assisted matchmaking service PrivilegeMatrimony.com". indiadigitalreview. Archived from the original on 28 July 2014. Retrieved 26 February 2010.
  20. ↑ "Beyond the norm: Matrimony sites that focus on small groups reap big benefits". NDTV. Archived from the original on 2014-03-30.
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