MX Player

Last updated

MX Player
MX Player logo.svg
Type of business Public
Type of site
Available in11 languages
Headquarters Mumbai, India
Area servedAs Video Player: Worldwide
As OTT: Only in India
Owner Times Internet,Amazon
Created byMX Media & Entertainment
Key people
Parent The Times Group
URL www.mxplayer.in
LaunchedAs video player: 18 July 2011
As OTT: 20 February 2019

MX Player is an Indian video streaming and video on demand platform, developed by MX Media & Entertainment. The platform currently operates on an ad-supported model.

Contents

In 2018, Times Internet acquired a majority stake in MX Player for $140 million. [1]

In October 2019, MX Player raised $110.8 million in an investment led by Chinese conglomerate Tencent. [2] [3]

History

Video player

MX Player was launched as a video player on July 18, 2011. It featured subtitle support and offline video viewing capabilities.

OTT platform

On 20 February 2019, MX Player was relaunched as an OTT platform with original programming. It has also licensed contents from various Indian and International studios including FilmRise, Sonar Entertainment, Screen Media Films, Goldmine, Hungama, Shemaroo, Paramount Pictures, Sony Entertainment and Sun TV Network. [4] [5] In 2020, it tied up with Ullu App for adult content. [6]

International expansion

Initially available only in India, in March 2020, MX Player announced the launch of its OTT service internationally to selected markets, including the United States, United Kingdom, Australia, New Zealand, Pakistan, Bangladesh and Nepal. [7] Elsewhere, it is still a video player.

Acquisition by Amazon

In February 2023, it was reported that Amazon was in talks to acquire MX Player as part of a broader effort to expand its presence in the Indian entertainment market. [8]

Amazon acquired the company in June 2024, at $100 million. [9]

List of original shows

YearTitleGenre(s)PremiereSeasons / EpisodesLanguage(s)
OriginalDub
2019Famously Filmfare Season 2 (Bollywood)Talk Show19 February 20191 Season, 10 EpisodesHindi
2019Famously Filmfare (Tollywood)Talk Show19 February 20191 Season, 10 EpisodesTelugu
2019Famously Filmfare (Kollywood)Talk Show19 February 20191 Season, 5 EpisodesTamil
2019Famously Filmfare (Sandalwood)Talk Show19 February 20191 Season, 6 EpisodesKannada
2019Famously Filmfare (Mollywood)Talk Show19 February 20191 Season, 6 EpisodesMalayalam
2019Famously Filmfare (Bengali)Talk Show19 February 20191 Season, 11 EpisodesBengali
2019Famously Filmfare (Punjabi)Talk Show19 February 20191 Season, 10 EpisodesPunjabi
2019Famously Filmfare (Marathi)Talk Show19 February 20191 Season, 12 EpisodesMarathi
2019 Aafat Comedy, Drama19 February 20191 Season, 6 EpisodesHindi
2019F Buddies [10] Romance25 March 20191 Season, 8 EpisodesTamil / EnglishTelugu, Hindi
2019Love Ok PleaseTravel Reality Show25 March 20191 Season, 14 Episodes
2019Kiski SarkarComedy15 April 20191 Season, 5 EpisodesHindi
2019Express YourselfMusic26 April 20191 Season, 4 EpisodesHindi
2019Bollywood Buzzinga S1Game Show4 May 20191 Season, 10 EpisodesHindi
2019ThinkistanDrama24 May 20191 Season, 23 EpisodesHindi
2019Aani Kay HavaRomantic Comedy28 June 20192 Seasons, 12 EpisodesMarathiHindi
2019Bollywood Buzzinga S2Game Show16 August 20192 Seasons, 26 EpisodesHindi
2019Once A YearRomance20 September 20191 Season, 6 EpisodesMarathi
2019 Pandu Comedy20 September 20191 Season, 6 EpisodesMarathi
2019 Hello Mini Thriller1 October 20193 Season, 35 EpisodesHindi
2019Shaadi FitReality15 November 20191 Season, 11 EpisodesHindi
2019 Hey Prabhu! Comedy, Drama14 November 20191 Season, 6 EpisodesHindiTamil
2019 Cheesecake Drama29 November 20191 Season, 5 EpisodesHindi
2019 Queen [11] Historical Drama 14 December 20191 season, 11 episodes Tamil Telugu, Hindi, Bengali
2019 The Untamed Historical, Drama, LGBT, MysteriseAdapted from : Mo Dao Zu Shi50 EpisodesChineseHindi
2020 Pawan & Pooja Romance, Drama14 February 20201 Season, 10 EpisodesHindi Telugu, Tamil
2020 Ek Thi Begam Action, Thriller15 April 20201 Season, 10 EpisodesMarathiHindi
2020 Bhaukaal [12] Drama, Action6 March 20202 Season, 20 EpisodesHindiTelugu, Tamil
2020Samantar [13] Suspense, Drama13 March 20201 Season, 9 EpisodesMarathiHindi, Telugu and Tamil
2020 Mastram Comedy, Fantasy30 April 20201 Season, 10 EpisodesHindiTelugu, Tamil

-

2020 Raktanchal Crime28 May 20201 Season, 9 EpisodesHindiTelugu
2020 Times of Music Music, Reality Show20 June 20201 Season, 11 EpisodesHindi
2020 Dangerous [14] Crime, Drama14 August 20201 Season, 7 EpisodesHindiTelugu, Tamil
2020 Aashram [15] Crime, Drama28 August 20203 Seasons, 28 EpisodesHindiTelugu, Tamil
2020Basement CompanyWeb Series19 February 20201 Season, 5 EpisodesHindi
2020 High Crime7 October 20201 SeasonHindi
2020BulletsAction30 October 20201 SeasonHindiTelugu, Tamil
2020Beehad Ka BaghiCrime27 November 20201 season,5 EpisodesHindi
2020Pati Patni Aur PangaRomance, Drama12 December 20201 SeasonHindiTelugu, Tamil
2020The Missing StoneHorror25 December 20201 season, 5 episodesHindi
2021 Chakravyuh – An Inspector Virkar Crime Thriller Crime, Thriller12 March 20211 Season, 8 EpisodesHindiTelugu
2021BisaatMystery, Thriller15 April 20211 season, 8 episodesHindi
2021 Indori Ishq Romantic Comedy10 June 20211 season, 9 episodesHindi
2021 Chhatrasal [16] Historical Drama, War29 July 20211 Season, 20 EpisodesHindi
2021 Nakaab Crime, Thriller12 September 20211 season, 8 episodesHindiMarathi, Tamil, Telugu
2021Sanak Ek JunoonThriller16 October 20211 season 8 episodesHindi
2021 Matsya Kaand Crime Thriller18 November 20211 seasonHindiPunjabi, Tamil, Telugu
2022Campus DiariesComedy7 January 20221 SeasonHindi
2022 Anamika Action, Thriller10 March 20221 season, 8 episodesHindiMalayalam, Tamil, Telugu, kannada, Bengali, Marathi
2022 Roohaniyat Romance, Mystery, Thriller, Family23 March 20222 Seasons, 40 EpisodesHindi
2022Miya, Biwi aur MurderCrime, Thriller1 July 20221 season, 9 episodesHindi
2022 Shiksha Mandal Crime, Drama9 September 20221 seasonHindi
2022 Tu Zakhm Hai Romantic, Thriller15 October 20221 seasonHindi
2023 Tinders Romance, Drama, Web Series27 March 20231 seasonHindi

MX TakaTak

In July 2020, MX Player launched the short video app MX TakaTak. [17] [18] As of 24 March 2021, the app had more than 100 million active users.[ citation needed ] MX Takatak to merge with ShareChat's Moj to create India's largest short video platform [19]

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References

  1. "India's Times Internet buys popular video app MX Player for $140M to get into streaming". TechCrunch. Retrieved 27 June 2020.
  2. "Tencent leads $111M investment in India's video streaming service MX Player". TechCrunch. Retrieved 30 June 2020.[ permanent dead link ]
  3. "Deal Street: Tencent Enters India's Video Streaming Space With $110-Million Investment". BloombergQuint. 4 November 2019. Retrieved 30 June 2020.
  4. "MX Player inks content deal with Paramount Pictures and Sony Pictures Television India". @businessline. 6 April 2020. Retrieved 30 June 2020.
  5. Bhushan, Nyay (31 October 2019). "China's Tencent, India's Times Internet Lead $110M Investment in Indian Streamer MX Player". The Hollywood Reporter. Retrieved 3 November 2020.
  6. "ओटीटी पर शुरू हुई एडल्ट कंटेंट की जंग, जी5 से मुकाबला करने को एमएक्स प्लेयर ने मिलाया उल्लू से हाथ". Amar Ujala (in Hindi).
  7. "India's MX Player expands to US, UK and other markets in international push". finance.yahoo.com. 26 March 2020. Retrieved 30 June 2020.
  8. Singh, Manish (10 February 2023). "Amazon in talks to buy Indian video giant MX Player". TechCrunch. Retrieved 13 February 2023.
  9. Singh, Manish (6 June 2024). "Amazon buys Indian video streaming service MX Player". TechCrunch. Retrieved 8 June 2024.
  10. MX Player launches the trailer of f*ck buddies - Mumbai Live
  11. "Teaser of 'Queen' released: Web series on Jayalalithaa starring Ramya Krishnan". www.thenewsminute.com. 1 December 2019. Retrieved 18 May 2020.
  12. "If you haven't seen MX Player's 'Bhaukaal' yet, here are 4 reasons that will make you binge-watch the series now!". The Economic Times.
  13. "All You Need To Know About Swwapnil Joshi and Tejaswini Pandit's Samantar – Times of India". The Times of India. 11 March 2020. Retrieved 31 March 2020.
  14. "Dangerous trailer: Bipasha Basu and Karan Singh Grover reunite for a sleek thriller". 6 August 2020.
  15. "Aashram trailer: Bobby Deol plays a spiritual leader who veers between 'aastha' and 'apraadh' in Prakash Jha's new series". Hindustan Times. 17 August 2020.
  16. "Chhatrasal trailer out. Ashutosh Rana, Jitin Gulati's web series to premiere on July 29". India Today. 21 July 2021. Retrieved 12 August 2021.
  17. Mittal, Aarzoo (9 July 2020). "Tencent-backed MX Player launches short video app MX TakaTak". Entrackr. Retrieved 24 January 2021.
  18. "What is TakaTak? Know all about it". The Economic Times. Retrieved 24 January 2021.
  19. "MX Takatak to merge with ShareChat's Moj to create India's largest short video platform". The Economic Times.