MX Player

Last updated

MX Player
MX Player Logo.png
Type of site
Available in13 languages
Headquarters Mumbai, India
Area servedAs Video Player: Worldwide
As OTT: India, USA, UK, Canada, Australia, New Zealand, Pakistan, Bangladesh and Nepal
Owner Times Internet
Created byJ2 Interactive
Key people
Parent The Times Group
URL www.mxplayer.in
LaunchedAs video player: 18 July 2011
As OTT: 20 February 2019

MX Player is an Indian video streaming and video on demand platform developed by MX Media & Entertainment (formerly J2 Interactive [1] [2] ). It has over 280 million users globally. [3] [4] The platform currently operates on an ad-supported model and has a streaming library of over 150,000 hours across 12 languages including English, Hindi and Tamil. It is available on iOS, Android and the web.

Contents

In 2018, Times Internet acquired a majority stake in MX Player for $140 million. [5]

In October 2019, MX Player raised $110.8 million in an investment led by Chinese conglomerate Tencent. [6] [7]

History

Video player

MX Player launched as a video player on 18 July 2011. It featured subtitle support and offline video viewing capabilities.

OTT platform

On 20 February 2019, MX Player was relaunched as an OTT platform with original programming. It has also licensed contents from various Indian and International studios including FilmRise, Sonar Entertainment, Screen Media Films, Goldmine, Hungama, Shemaroo, Paramount Pictures, Sony Entertainment and Sun TV Network. [8] [9] In 2020, it tied up with Ullu App for adult content. [10]

International expansion

Initially available in India, in March 2020, MX Player announced the launch of its OTT service internationally to select markets, including the United States, United Kingdom, Canada, Australia, New Zealand, Pakistan, Bangladesh and Nepal. [11] Elsewhere, it is still a video player.

List of original shows

YearTitleGenre(s)PremiereSeasons / EpisodesLanguage(s)
OriginalDub
2019Famously Filmfare Season 2 (Bollywood)Talk Show19 February 20191 Season, 10 EpisodesHindi
2019Famously Filmfare (Tollywood)Talk Show19 February 20191 Season, 10 EpisodesTelugu
2019Famously Filmfare (Kollywood)Talk Show19 February 20191 Season, 5 EpisodesTamil
2019Famously Filmfare (Sandalwood)Talk Show19 February 20191 Season, 6 EpisodesKannada
2019Famously Filmfare (Mollywood)Talk Show19 February 20191 Season, 6 EpisodesMalayalam
2019Famously Filmfare (Bengali)Talk Show19 February 20191 Season, 11 EpisodesBengali
2019Famously Filmfare (Punjabi)Talk Show19 February 20191 Season, 10 EpisodesPunjabi
2019Famously Filmfare (Marathi)Talk Show19 February 20191 Season, 12 EpisodesMarathi
2019 Aafat Comedy, Drama19 February 20191 Season, 6 EpisodesHindi
2019F Buddies [12] Romance25 March 20191 Season, 8 EpisodesTamil / EnglishTelugu, Hindi
2019Love Ok PleaseTravel Reality Show25 March 20191 Season, 14 Episodes
2019Kiski SarkarComedy15 April 20191 Season, 5 EpisodesHindi
2019Express YourselfMusic26 April 20191 Season, 4 EpisodesHindi
2019Bollywood Buzzinga S1Game Show4 May 20191 Season, 10 EpisodesHindi
2019ThinkistanDrama24 May 20191 Season, 23 EpisodesHindi
2019Aani Kay HavaRomantic Comedy28 June 20192 Seasons, 12 EpisodesMarathiHindi
2019Bollywood Buzzinga S2Game Show16 August 20192 Seasons, 26 EpisodesHindi
2019Once A YearRomance20 September 20191 Season, 6 EpisodesMarathi
2019 Pandu Comedy20 September 20191 Season, 6 EpisodesMarathi
2019 Hello Mini Thriller1 October 20191 Season, 15 EpisodesHindi
2019Shaadi FitReality15 November 20191 Season, 11 EpisodesHindi
2019 Hey Prabhu! Comedy, Drama14 November 20191 Season, 6 EpisodesHindiTamil
2019 Cheesecake Drama29 November 20191 Season, 5 EpisodesHindi
2019 Queen [13] Historical Drama 14 December 20191 season, 11 episodes Tamil Telugu, Hindi, Bengali
2020 Pawan & Pooja Romance, Drama14 February 20201 Season, 10 EpisodesHindi Telugu, Tamil
2020 Ek Thi Begam Action, Thriller15 April 20201 Season, 10 EpisodesMarathiHindi
2020 Bhaukaal [14] Drama, Action6 March 20201 Season, 10 EpisodesHindiTelugu, Tamil
2020Samantar [15] Suspense, Drama13 March 20201 Season, 9 EpisodesMarathiHindi, Telugu and Tamil
2020 Mastram Comedy, Fantasy30 April 20201 Season, 10 EpisodesHindiTelugu, Tamil
2020 Raktanchal Crime28 May 20201 Season, 9 EpisodesHindiTelugu
2020 Times of Music Music, Reality Show20 June 20201 Season, 11 EpisodesHindi
2020 Dangerous [16] Crime, Drama14 August 20201 Season, 7 EpisodesHindiTelugu, Tamil
2020 Aashram [17] Crime, Drama28 August 20202 Seasons, 18 EpisodesHindiTelugu, Tamil
2020HighCrime7 October 20201 SeasonHindi
2020BulletsAction30 October 20201 SeasonHindiTelugu, Tamil
2020Pati Patni Aur PangaRomance, Drama12 December 20201 SeasonHindiTelugu, Tamil
2021 Chakravyuh – An Inspector Virkar Crime Thriller Crime, Thriller12 March 20211 Season, 8 EpisodesHindiTelugu
2021 Chhatrasal [18] Historical Drama, War29 July 20211 Season, 20 EpisodesHindi

MX TakaTak

In July 2020, MX Player launched short video app MX TakaTak. [19] [20] As of 24 Jan 2021 app has more than 70 million active users. [21]

Related Research Articles

Times Internet Indian Internet technology company

Times Internet is an Indian internet technology company, based in Gurgaon, which owns, operates and invests in various internet-led products, services and technology. It is the digital arm of the Times Group, the largest media conglomerate in India. Times Internet currently owns and operates 39+ digital products across news, sports, music, video, trivia, spirituality & a suite of transaction-led market-places across real estate, personal finance, education, jobs, table reservation, etc.

Tencent Chinese multinational technology conglomerate holding company

Tencent Holdings Ltd., also known as Tencent, is a Chinese multinational technology conglomerate holding company. Founded in 1998, its subsidiaries globally market various Internet-related services and products, including in entertainment, artificial intelligence, and other technology. Its twin-skyscraper headquarters, Tencent Seafront Towers are based in the Nanshan District of Shenzhen.

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Flipkart is an Indian e-commerce company, headquartered in Bangalore, Karnataka, India, and incorporated in Singapore as a private limited company. The company initially focused on online book sales before expanding into other product categories such as consumer electronics, fashion, home essentials, groceries, and lifestyle products.

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References

  1. "Times Internet buys MX Player for Rs 1,000 crore". The Economic Times. 28 June 2018. Retrieved 30 June 2020.
  2. Ramachandran, Naman (5 December 2018). "ATF: MX Player Reveals Ambitious Plans as India Streamer (EXCLUSIVE)". Variety. Retrieved 30 June 2020.
  3. "India's MX Player expands to US, UK and other markets in international push". TechCrunch. Retrieved 30 June 2020.
  4. "MX Player top entertainment app in India in 2019". The New Indian Express. Retrieved 30 June 2020.
  5. "India's Times Internet buys popular video app MX Player for $140M to get into streaming". TechCrunch. Retrieved 27 June 2020.
  6. "Tencent leads $111M investment in India's video streaming service MX Player". TechCrunch. Retrieved 30 June 2020.
  7. "Deal Street: Tencent Enters India's Video Streaming Space With $110-Million Investment". BloombergQuint. Retrieved 30 June 2020.
  8. Bureau, Our. "MX Player inks content deal with Paramount Pictures and Sony Pictures Television India". @businessline. Retrieved 30 June 2020.
  9. Bhushan, Nyay (31 October 2019). "China's Tencent, India's Times Internet Lead $110M Investment in Indian Streamer MX Player". The Hollywood Reporter. Retrieved 3 November 2020.
  10. "ओटीटी पर शुरू हुई एडल्ट कंटेंट की जंग, जी5 से मुकाबला करने को एमएक्स प्लेयर ने मिलाया उल्लू से हाथ". Amar Ujala (in Hindi).
  11. "India's MX Player expands to US, UK and other markets in international push". finance.yahoo.com. Retrieved 30 June 2020.
  12. MX Player launches the trailer of f*ck buddies - Mumbai Live
  13. "Teaser of 'Queen' released: Web series on Jayalalithaa starring Ramya Krishnan". www.thenewsminute.com. 1 December 2019. Retrieved 18 May 2020.
  14. "If you haven't seen MX Player's 'Bhaukaal' yet, here are 4 reasons that will make you binge-watch the series now!". The Economic Times.
  15. "All You Need To Know About Swwapnil Joshi and Tejaswini Pandit's Samantar – Times of India". The Times of India. 11 March 2020. Retrieved 31 March 2020.
  16. "Dangerous trailer: Bipasha Basu and Karan Singh Grover reunite for a sleek thriller". 6 August 2020.
  17. "Aashram trailer: Bobby Deol plays a spiritual leader who veers between 'aastha' and 'apraadh' in Prakash Jha's new series". Hindustan Times. 17 August 2020.
  18. MumbaiJuly 21, India Today Web Desk; July 21, 2021UPDATED; Ist, 2021 19:08. "Chhatrasal trailer out. Ashutosh Rana, Jitin Gulati's web series to premiere on July 29". India Today. Retrieved 12 August 2021.CS1 maint: numeric names: authors list (link)
  19. Mittal, Aarzoo (9 July 2020). "Tencent-backed MX Player launches short video app MX TakaTak". Entrackr. Retrieved 24 January 2021.
  20. "What is TakaTak? Know all about it". The Economic Times. Retrieved 24 January 2021.
  21. Studio, HT Brand (30 December 2020). "Short format video app MX TakaTak is launching Rs. 100 crore creator fund". mint. Retrieved 24 January 2021.