Femina (India)

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Femina
Famina logo.gif
Femina (India) November 2009 cover.jpg
November 2009 issue of Femina featuring Kareena Kapoor
Editor-in-ChiefAmbika Muttoo
CategoriesWomen's magazine
FrequencyBiweekly
Publisher The Times Group
First issueJuly 1959
CompanyWorldwide Media
Country India
Based in Mumbai
Language English, Hindi, Bengali and Tamil
Website www.femina.in
OCLC 1327320

Femina (stylized in all caps) is an Indian magazine owned by Worldwide Media, a wholly owned subsidiary of The Times Group, . [1] Femina, the oldest women's English magazine in the country, has been published for almost six decades. It has evolved to cover a broad spectrum of topics, including relationships, career, fashion, beauty, and women achievers who have left a mark in their chosen field.

Contents

The bimonthly magazine branched out into regionals with Femina Hindi, [2] Femina Bangla [3] and Femina Tamil. [4] Apart from this, it publishes Femina Salon & Spa, which is distributed directly to Indian beauty businesses monthly, and verticals such as Femina Brides, Femina Parenting,  and Femina Cookbook at varying periodicity.

Some of its Marque properties are Femina Beauty Awards, [5] Femina Women Awards, [6] Femina Stylista, [7] Femina Showcase. [8]

History and profile

Femina was founded in 1959. [1] [9] The magazine was first published in July 1959. [9] It has organized and sponsored the Femina Miss India beauty pageant since 1964. [10] [11] [ citation needed ] From 1994 to 1999, it also sponsored the Femina Look of the Year contest to send an Indian contestant to the Elite Model Look competition.[ citation needed ]

Editor 1959–present

Frene Talyakhan, after working as an editor with magazines like Trend and Flair, became the editor of Femina in 1959, when Flair was bought over by the Times of India group. The staff under her editorship were Ina Sen, Vimala Patil, Anita Sarkar and Nina Merchant. Patil became the editor of Femina in 1973, and remained so for the next 20 years. Patil was followed by Sathya Saran, who served as the editor from 1993 till 2005. Amy Fernandes held the post for a brief period of two years, from 2005 to 2007, post Saran, and was followed by Tanya Chaitanya, who is serving as the current editor of the magazine.

Tagline 1976–present

Femina's efforts to keep in sync with the changing times, becomes evident through its choice of tagline that accompanied the issues over the years. It exemplifies what kind of women it was trying to target at a particular time, as well as, what image of itself it wanted to be associated with. The tagline played a crucial role in the magazine's market strategy. [12] The March 1976 issue has the tagline "Something exciting to look forward to every fortnight." By February 1978, the tagline is reduced to three precise words, "Thoughtful, Contemporary, Aware." From January to July 1981, the tagline, "The Exciting World of Women", aligns Femina's identity more as a women centric magazine. By August 1981, it changes to "A woman's window to the world." In September 1982 issue, the tagline accompanying the Femina logo is "Woman at her best."

In the 1990s, the magazine carried the tagline "For the woman of substance." By 2000, the tagline shifts to "Generation W", replacing the earlier label, and so addressing all the woman of a generation, and not just a select few women who are considered to be of substance, becoming more inclusive and broad. [13] It shifts to "Believe" till 2009 and then by 2010 changes to "For all the women you are." According to Tarun Rai, the CEO of Worldwide Media the reason behind the new tagline was to "celebrate how far the contemporary Indian woman has come" and that Femina "continues to be a beacon of change for her." [14] For Prachi Tiwari, Femina's brand publisher, this tagline is to pay a tribute to the "multifaceted woman of today, who is more than one person, playing more than one role." [14]

In 2014, Femina relaunched with the tagline "Be Unstoppable", which is its running tagline as of 2019. For Tarun Rai, "Be Unstoppable" seeks to capture what the Femina brand believes in, which is that the modern women of India today have the confidence "to live their lives on their terms and achieve more." [15]

"Prescription" Column

A new column was introduced in the late 1980s, specifically dedicated to answer any form of sexual dilemmas faced by women. Queries were answered by gynaecologists like Dr. Prakash Kothari and Dr. Mahinder Watsa. [16]

Related Research Articles

Miss India or Femina Miss India is a national beauty pageant in India that annually selects representatives to compete in Miss World, one of the Big Four major international beauty pageants. It is organised by Femina, a women's magazine published by The Times Group. Since 2013 to 2022, Femina also organised Miss Diva as a separate competition, with representatives competing at Miss Universe.

<span class="mw-page-title-main">Yukta Mookhey</span> Indian actress, civic activist and the winner of Miss World 1999

Yukta Inderlal Mookhey is an Indian civic activist and the winner of Miss World 1999 pageant. She is the fourth Indian woman to win Miss World and was previously crowned as Femina Miss India World in 1999. She is a former model and actress, and has worked in Hindi films.

<span class="mw-page-title-main">Smita Patil</span> Indian actress (1955–1986)

Smita Patil was an Indian film and theatre actress. Patil is regarded among the finest and greatest stage and film actresses in the history of Indian cinema. She appeared in over 80 films in several languages, but mostly in Hindi and Marathi, in a career that spanned just over a decade. Patil is a recipient of two National Film Awards, a Filmfare Award, two Filmfare Awards Marathi and received the Padma Shri, India's fourth-highest civilian honour in 1985.

<span class="mw-page-title-main">Shriya Saran</span> Indian actress (born 1982)

Shriya Saran Bhatnagar is an Indian actress who primarily works in Telugu, Tamil, and Hindi films. Although Saran aspired to become a well-known dancer, she became an actress and made her film debut with the Telugu film Ishtam (2001). Saran had her first commercial success with Nuvve Nuvve (2002).

<span class="mw-page-title-main">Natasha Suri</span> Indian acttress, supermodel and Miss World India

Natasha Suri is an Indian Actress, and model. She is known for winning the title of Femina Miss India World 2006 after which she represented India at Miss World pageant in 2006 where she made it in top 17 semi finalists.

<span class="mw-page-title-main">Parvathy Omanakuttan</span> Indian actress (b. 1987)

Parvathy Omanakuttan is an Indian actress, model and beauty pageant titleholder who was crowned Femina Miss India World 2008 and represented India at Miss World 2008 where she was crowned as Miss World 2008 Runner Up. She was also awarded the titles of Miss World Asia & Oceania at the competition.

<span class="mw-page-title-main">Tanvi Vyas</span> Indian actress

Tanvi Vyas is an Indian actress who made her acting debut in the "Tamil" film Eppadi Manasukkul Vanthai in 2012. Prior to that, she was a graphic designer and later was crowned Femina Miss India Earth 2008 in Mumbai.

<span class="mw-page-title-main">Pooja Chopra</span> Indian actress and model

Pooja Chopra is an Indian actress. She won the title of Femina Miss India World 2009. She is the first Indian to win the "Beauty with a Purpose" title at the Miss World competition for India. As an actress, Chopra was awarded the Times Most Powerful Woman Award for her contribution to the field of acting. She got her breakthrough with Commando: A One Man Army and since then, appeared in many films. Pooja Chopra features in the Times list of 50 most beautiful faces of India.

<span class="mw-page-title-main">Nicole Faria</span> Indian supermodel and actress (born 1990)

Nicole Estelle Faria is an Indian actress, model and the winner of the Miss Earth 2010 pageant. She is the brand ambassador for various brands including Clean & Clear, a line of dermatology products owned by Johnson & Johnson and was the international brand ambassador for Swiss luxury wristwatches Frédérique Constant. She was featured on international fashion and lifestyle magazine covers, like Elle, Vogue, Cosmopolitan, JFW, Man's World Magazine and appeared on the Kingfisher Calendar in 2014. She has made significant contribution in spreading awareness about the detrimental effect of pollution on Rabindra Sarobar Lakes in Kolkata, West Bengal.

<span class="mw-page-title-main">Ankita Shorey</span> Indian model and actress

Ankita Shorey is an Indian model and actress. She was crowned the Femina Miss International 2011 and represented India at Miss International 2011. She was featured in the Canadian documentary The World Before Her, which was presented by Anurag Kashyap, and written and directed by Nisha Pahuja.

Vimla Patil is an Indian journalist, author, activist, columnist, writer, event designer.

<span class="mw-page-title-main">Malini Agarwal</span> Indian blogger

Malini Agarwal, a.k.a. MissMalini, is an Indian digital influencer, TV host, entrepreneur and best-selling author. Formerly a radio jockey on Mumbai's Radio One (India) and Head of Digital Content for Channel V India, she founded her blog MissMalini.com in 2008, covering Bollywood, Indian television, fashion, beauty and lifestyle. Aside from radio and her blog, she has also guest anchored several television shows, including CNN-IBN's Tech Toyz and UTV Bindass' Style Police, as well as two seasons of her own show, MissMalini's World on TLC and Inside Access with MissMalini on vh1.

<span class="mw-page-title-main">Zoya Afroz</span> Indian actress, fashion model and beauty queen

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<span class="mw-page-title-main">Sobhita Dhulipala</span> Indian actress and model (born 1992)

Sobhita Dhulipala is an Indian actress who works primarily in Hindi, Malayalam, Tamil and Telugu films. She won the Femina Miss India Earth 2013 title at Femina Miss India 2013 pageant and represented India at Miss Earth 2013. Dhulipala made her acting debut in Anurag Kashyap's thriller film Raman Raghav 2.0 (2016) and rose to fame playing a leading role in the Amazon Prime Video drama series Made in Heaven (2019).

<span class="mw-page-title-main">Urvashi Rautela</span> Indian actress and model (born 1994)

Urvashi Rautela is an Indian actress and model who predominantly appears in Hindi films. She gained prominence after winning the title of Miss Diva Universe 2015, although she did not place in the Miss Universe 2015 pageant representing India.

<span class="mw-page-title-main">Vartika Singh</span> Indian model and beauty queen

Vartika Brij Nath Singh is an Indian model and beauty pageant titleholder who was appointed as Miss Universe India 2019 and represented India at 68th edition of the Miss Universe pageant. She was previously crowned as Femina Miss India Femina Miss India Grand International in 2015. The GQ magazine had ranked her among the hottest women of India in 2017.

<i>Womans Era</i>

Woman's Era is an Indian fortnightly women interest magazine, published in English. It was started in 1973 by Vishwanath under his publishing house, the Delhi Press. The magazine is owned by the Delhi Press. Divesh Nath has been the managing editor of the magazine since 2002.

<span class="mw-page-title-main">Shvetha Jaishankar</span> Indian model and entrepreneur (born 1978)

Shvetha Jaishankar is an Indian model, author, entrepreneur, beauty pageant titleholder, writer, and a trained Bharatanatyam dancer. She won the title at the Femina Miss India International 1998 and later was crowned as the second runner up at Miss International 1998 held in Tokyo.

References

  1. 1 2 Dana McLachlin; Tara Dhakal; Pramada Menon (Spring 2012). "For All the Women You Are": National Identity, Gender, and Tradition/Modernity in Indian Women's Magazines". School for International Training India. Retrieved 26 July 2016.
  2. ↑ "महिलाओं की पत्रिका/मैगजीन - फ़ैशन, सौंदर्य, रिश्ते, स्वास्थ्य, खानपान – Women's Hindi Magazine". फेमिना हिन्दी (in Hindi). Retrieved 14 September 2018.
  3. ↑ "মহিলাদের পত্রিকা- ফ্যাশন, সৌন্দর্য, সম্পর্ক, স্বাস্থ্য- Fashion, Beauty & Lifestyle Tips for Women in Bengali". ফেমিনা বাংলা (in Bengali). Retrieved 14 September 2018.
  4. ↑ "பெண்களுக்கான இதழ் – ஃபேஷன், அழகு, உறவுகள், ஆரோக்கியம் | ஃபெமினா தமிழ் | Women's Magazine - Fashion, Beauty, Relationships, Health | Femina Tamil". பெமினா (in Tamil). Retrieved 14 September 2018.
  5. ↑ "Nykaa.com Femina Beauty Awards 2018: winners". femina.in. Retrieved 14 September 2018.
  6. ↑ "Our winner in the education category, Aarti Naik, grew up in the slums of Mumbai before she started SAKHI, an organisation focused on providing safe learning spaces for girls in their slums. She received the award from actor Tisca Chopra and Sanjay Bhagwanani, GM, Distribution Channel, Havells". femina.in. Retrieved 14 September 2018.
  7. ↑ "Femina Stylista North 2018 ends on a grand note". femina.in. Retrieved 14 September 2018.
  8. ↑ "Beauty, trendy fashion and fun at the Femina Showcase". femina.in. Retrieved 14 September 2018.
  9. 1 2 Amrita Madhukalya (19 July 2015). "Of recipes and G-spots: On India's 'magazine era'". dna. Retrieved 25 September 2016.
  10. ↑ "List of Femina Miss India winners (1947-2023)". Jagranjosh.com. 1 April 2023. Retrieved 15 July 2023.
  11. ↑ "FEMINA's most iconic covers featuring Former Miss India Winners - BeautyPageants". Femina Miss India. Retrieved 15 July 2023.
  12. ↑ Thapan, Meenakshi (2009). Living the Body: Embodiment, Womanhood and Identity in Contemporary India. SAGE Publications. p. 67. ISBN   9788178299013.
  13. ↑ Thapan, Meenakshi (2009). Living the Body: Embodiment, Womanhood and Identity in Contemporary India. SAGE Publications. p. 66. ISBN   9788178299013.
  14. 1 2 Halve, Anand (31 December 2011). Darwin's Brands: Adapting for Success. SAGE Publishing India. ISBN   9788132119098.
  15. ↑ "Femina adopts new positioning and tagline via "Be Unstoppable" campaign via DDB Mudra West". Campaign Brief Asia. 31 July 2014. Retrieved 17 March 2019.{{cite web}}: CS1 maint: url-status (link)
  16. ↑ Dewey, Susan (2009). ""Dear Dr. Kothari...": Sexuality, Violence against Women, and the Parallel Public Sphere in India". American Ethnologist. 36 (1): 124–139. doi:10.1111/j.1548-1425.2008.01104.x. ISSN   0094-0496. JSTOR   27667533.
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