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Developer | Times Internet 2010 – Present |
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Launch date | April 2010 |
Platform(s) | |
Members | ![]() |
Pricing model | Premium version: ₹99 (US$1.20) per month (within India) or $4.99 per month (outside India) |
Availability | Worldwide |
Website | gaana |
Gaana is India's largest commercial music streaming service with over 200 million monthly users. It was launched in April 2010 by Times Internet and provides both Indian and international music content. The entire Indian music catalog was available to users worldwide however recently the music library is restricted based on geolocation of subscribers. Post this the music catalog is severely limited for subscribers outside India. Gaana features music from 21 Indian languages including the major languages such as Assamese, Bengali, Bhojpuri, English, Gujarati, Hindi, Kannada, Urdu, Odia, Marathi, Punjabi, Tamil, Telugu, Maithili, Malayalam and other Indian regional languages. [2]
Gaana [3] allows users to make their playlists public so that they can be seen by other users. [4] They can view and favorite playlists. Its mobile app was launched to support almost all popular operating systems like Android, iOS and Windows. [5] Gaana is priced at ₹99 (US$1.20) per month (within India) or $3.99 per month (outside India). Gaana became a subscription-only service after failing to secure fresh funds or find a buyer. [6] And it does not provide customers with free streaming from Friday 9 September 2022. [7] Premium version offers Ad-free music, HD quality music streaming and allow users to download songs to play offline.
The domain name, Gaana.com, was first registered on 21 June 2005 and was launched in April 2010.
Gaana.com formed a partnership in February 2013 with South Indian Music Companies Association to acquire rights to music from 79 different labels. Consequently, Gaana.com had access to more than 45+ million songs. Gaana generates an annual revenue of US$5 million for Times Internet.
Micromax bought a stake in Gaana.com in October 2015. [8] In February 2018, Tencent also backed the company with an investment of $115 million. [9]
In May 2015, Gaana launched gaming innovation in their music streaming app. [10] The music app has also introduced voice assistant feature. [11]
On 8 July 2020, Gaana debuts a short video platform called HotShots [12] after the Government of India banned Bytedance-owned TikTok. In 2022, Bharti Airtel initiated acquisition talks with Times Internet for Gaana. [13]
Times Internet is an Indian internet technology company, based in Gurgaon, which owns, operates and invests in various internet-led products, services and technology. It is the digital arm of the Times Group, the largest media conglomerate in India. Times Internet currently owns and operates 39+ digital products across news, sports, music, video, trivia, spirituality and a suite of transaction-led market-places across real estate, personal finance, education, jobs, table reservation, etc.
Bharti Airtel Limited, commonly known as (d/b/a) Airtel, is an Indian multinational telecommunications services company based in New Delhi. It operates in 18 countries across South Asia and Africa, as well as the Channel Islands. Currently, Airtel provides 4G and 4G+ services all over India and 5G service in selected cities. Currently offered services include fixed-line broadband, and voice services depending upon the country of operation. Airtel had also rolled out its VoLTE technology across all Indian telecom circles. It is the second largest mobile network operator in India and the second largest mobile network operator in the world. Airtel was named India's 2nd most valuable brand in the first ever Brandz ranking by Millward Brown and WPP plc.
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