Wynk Music

Last updated

Wynk Music
Wynk music logo.png
Developer Bharti Airtel
Key people
  • Sundeep Sahi
  • Sameer Batra (CEO)
  • Adarsh Nair
Launch date1 September 2014;11 years ago (2014-09-01)
Discontinued2025 partnered with Apple Music
Platforms
StatusDefunct
Pricing model130 per month
₹800 per year on Android and iOS
AvailabilityIndia, Sri Lanka, Parts of Africa
Website wynk.in

Wynk Music was an Indian music streaming service and a digital distributor in 14 languages. Launched on 1 September 2014 by Airtel Digital Limited, and the digital wing of Bharti Airtel Limited. It was available in India, Sri Lanka, and 15 African countries. It had a program that helped independent artists launch their music. It provided mentorship, distribution support, and the ability to earn from every stream. [1]

Contents

In late August 2024, Bharti Airtel decided to partner with Apple to offer Apple Music as their replacement for their current Premium subscription, thus they decided to shut down Wynk Music while all of the staff has relocated to their telecom division. [2] In December 2024, the app was shut down.

History

Wynk Music was launched in 2014 by Bharti Airtel. The app was initially available only to Airtel subscribers and also other subscriber, but it was later made available to everyone in 2017.

Product and service

Wynk Music provides a range of music streaming features, including access to a licensed catalog of over 24 million songs, playlist creation and sharing, and multi-device playback. Certain features, such as offline listening and ad-free access, are available to premium subscribers.

Wynk Music’s premium service is bundled with select Airtel subscription plans in India and is also offered alongside other subscription-based music streaming services in the country. [3]

Partnership

The company has partnered with Dolby Laboratories, through which it offers users Dolby Atmos technolog's [4] [5] immersive audio of Dolby Atmos without additional charges.

See also

References

  1. ↑ "Wynk Studio, India's largest music distribution ecosystem for independent artists" (Press release). airtel. 11 August 2022. Retrieved 28 October 2023.
  2. ↑ De, Anushka (28 August 2024). "Airtel To Shut Down Wynk App, Offer Users This App To Stream Music". NDTV. Retrieved 10 September 2024.
  3. ↑ Akolawala, Tasneem (20 January 2021). "Airtel Rs. 78, Rs. 248 Data Add-On Pack Launched With Bundled Wynk Premium Subscription". gadgets360.
  4. ↑ web team, BS (10 August 2023). "Airtel Wynk music streaming app gets Dolby Atmos on Android, iOS". www.business-standard.com. Retrieved 28 October 2023.
  5. ↑ Prasenjit (4 September 2019). "Product Adoption Life Cycle Of - Wynk". medium.com.
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