Beats Music

Last updated
Beats Music
Beats Music logo.svg
Type of site
Internet radio, on-demand music
Available in English
Area servedUnited States
Owner Apple Inc.
Website beatsmusic.com (archived on Wayback)
RegistrationRequired
LaunchedJanuary 21, 2014;5 years ago (2014-01-21)
Current statusDiscontinued on November 30, 2015; replaced by Apple Music

Beats Music was a subscription-based online music streaming service owned by the Beats Electronics division of Apple Inc. The service combined algorithm-based personalization with expert music suggestions from a variety of sources.

Beats Electronics LLC is a subsidiary of Apple Inc. that produces audio products. Headquartered in Culver City, California, the company was founded by music producer and rapper Dr. Dre and Interscope Records co-founder Jimmy Iovine.

Apple Inc. Technology company; developer of consumer electronics and multimedia platforms

Apple Inc. is an American multinational technology company headquartered in Cupertino, California, that designs, develops, and sells consumer electronics, computer software, and online services. It is considered one of the Big Four tech companies along with Amazon, Google, and Facebook.

Contents

Development began in 2012 under the name "Daisy". The service built upon Beats' consumer electronics line and its 2012 acquisition of the similar service MOG. The service was launched in the United States on January 21, 2014.

MOG (online music) online music website

MOG was a paid subscription online music service and blog network, where subscribers could listen to and read about music. Subscribers could play tracks available in its catalog on a variety of digital devices, including computers, handheld devices, Sonos system and television. MOG also allowed users to access aggregated editorial content from music blogs, user posts, and in-house editors.

Beats Music was acquired by Apple Inc. as part of its purchase of Beats Electronics in May 2014. Beats Music stopped accepting new subscriptions when Apple Music launched on June 30, 2015. Subscribers were moved to the new service. Beats Music was completely discontinued on November 30, 2015. [1]

Apple Music Music streaming service

Apple Music is a music and video streaming service developed by Apple Inc. Users select music to stream to their device on-demand, or they can listen to existing, curated playlists. The service also includes the Internet radio station Beats 1, which broadcasts live to over 100 countries 24 hours a day. The service was announced on June 8, 2015, and launched on June 30, 2015 in over 100 countries worldwide. New subscribers get a three-month free trial period before the service requires a monthly subscription.

History

On July 2, 2012, Beats announced it had acquired the online music service MOG, reportedly paying between $10 million and $16 million. Beats officials said this the acquisition was part of the company's goal to develop a "truly end-to-end music experience." The acquisition did not include the company's blog and advertising network, the MOG Music Network, [2] [3] which was sold in a separate transaction to the broadcasting company Townsquare Media in August 2012. [4] MOG initially indicated that it would continue to operate independently with no immediate change in service. [3]

Townsquare Media

Townsquare Media, Inc. is an American radio network and media company based in Purchase, New York. The company started in radio and expanded into digital media toward the end of the 2000s, starting with the acquisition of the MOG Music Network. As of 2019, Townsquare was the third-largest AM–FM operator in the country, owning over 321 radio stations in 67 markets.

A few months later in December 2012, the company hired Trent Reznor of the band Nine Inch Nails to serve as its Chief Creative Officer, and to help develop a new music service codenamed "Daisy". As opposed to its competitors such as Spotify, in Daisy the plan was to use "personalization" based on user listening habits in combination with expert music curators to suggest tracks. The company initially announced a launch by late 2013. [5] The company had hired music industry members, radio personalities, and songwriters to serve as a music curation team for the service, led by former Clear Channel Communications executive and KIIS-FM music director Julie Pilat. [6] [7]

Trent Reznor American musician

Michael Trent Reznor is an American singer, songwriter, musician, record producer, and film score composer. He is the founder, lead vocalist, and principal songwriter of the industrial rock band Nine Inch Nails, which he founded in 1988 and of which he was the sole official member until adding long-time collaborator Atticus Ross as a permanent member in 2016. His first release under the Nine Inch Nails name, the 1989 album Pretty Hate Machine, was a commercial and critical success. He has since released nine Nine Inch Nails studio albums. He left Interscope Records in 2007 and was an independent recording artist until signing with Columbia Records in 2012.

Nine Inch Nails American industrial rock band

Nine Inch Nails, commonly abbreviated as NIN, is an American industrial rock band formed in 1988 in Cleveland, Ohio. Singer, producer and instrumentalist Trent Reznor was the only permanent member until the addition of English musician Atticus Ross in 2016.

Spotify Music streaming service

Spotify Technology S.A. is a media-services provider founded in 2006 in Sweden and now incorporated in Luxembourg. The company's primary business is its audio streaming platform that provides DRM-protected music and podcasts from record labels and media companies. As a freemium service, basic features are free with advertisements or automatic music videos, while additional features, such as improved streaming quality, are offered via paid subscriptions.

In August 2013, a landing page was discovered for Daisy under its final name, "Beats Music". [6] The service was officially unveiled in January 2014, for a launch in the United States on January 21. [8] In February 2014, Beats Music reached a licensing deal with the Merlin Network, a group representing a number of major independent record labels. While no financial details were disclosed, Beats did indicate that it would pay the labels at the same rates as the major labels. [9]

In online marketing, a landing page, sometimes known as a "lead capture page", "static page", or a "destination page", is a single web page that appears in response to clicking on a search engine optimized search result, marketing promotion, marketing email, or an online advertisement. The landing page will usually display directed sales copy that is a logical extension of the advertisement, search result or link. Landing pages are used for lead generation. The actions that a visitor takes on a landing page is what determines an advertiser's conversion rate.

Merlin Network is a digital rights agency for independent record labels. It was started in 2007 with Charles Caldas as the chief executive. The agency reportedly has a membership of over 20,000 independent record labels and distributors from approximately 62 countries.

An independent record label is a record label that operates without the funding of major record labels; they are a type of small to medium-sized enterprise, or SME. The labels and artists are often represented by trade associations in their country or region, which in turn are represented by the international trade body, the Worldwide Independent Network (WIN).

On March 4, 2014, Beats Music acquired Topspin Media, a company which deals in the monetization of music and building relationships between musicians and their fans. Beats Music CEO Ian Rogers had left Topspin to join the service. [10]

Apple acquisition and shutdown

On May 28, 2014, Apple Inc. announced it was buying both Beats Electronics and Beats Music for US$3 billion in a cash and stock deal. [11] The Wall Street Journal reported that Apple had valued Beats Music at "slightly less than $500 million." [12] Following the purchase, Beats Music CEO Ian Rogers would oversee both Beats Music and Apple's ad-supported iTunes Radio service. [13]

It was later reported by Business Insider that Apple was planning to merge the two services. Apple had hired noted British radio DJ Zane Lowe to serve as a music curator. [14] It was also reported that, in negotiations with record labels for the new service, that Apple had been attempting to encourage record labels to pull their content from the free, ad-supported tiers of competing services such as Spotify in order to drive adoption of the new service, and offered an incentive to Universal Music Group to pull its content from YouTube. The U.S. Department of Justice and Federal Trade Commission launched an investigation into this alleged cartel in May 2015. [15] [16]

Apple Music was unveiled during Apple's Worldwide Developers Conference on June 8, 2015, and launched on June 30, 2015. Concurrently with the public launch of Apple Music, Beats Music was immediately discontinued; users could migrate their Beats Music subscriptions, including their account, saved playlists, and songs, to Apple Music. [17] [18]

Features

Beats Music offered a library of over 20 million songs that could be streamed on-demand by users. Users could download songs for offline playback, which remained accessible for the period of their subscription. The service used a personalization system combining recommendations based on listening habits and algorithms with human curation and playlists from music professionals and publications such as Rolling Stone , Rap Radar , and Pitchfork . [19] Song searches prioritized the original, master recordings of songs over other versions (such as covers). A feature known as "The Sentence" allowed users to generate playlists by filling four blanks in a sentence with words describing various activities, moods, and genres. [5] [8]

The basic subscription plan allowed access to the service on three devices for US$9.99 per month, or US$99.99 per year. Along with a web-based interface, apps were available for Android, iOS, and Windows Phone. Sonos announced that Beats Music would also support its wireless speaker systems on launch. A family plan with support for up to 5 people and 10 devices was also available for $14.99 per month, exclusive to family plan subscribers on AT&T Mobility. AT&T subscribers were also able to access a longer free trial period. [5] [8]

Marketing

An advertisement for the service starring Ellen DeGeneres was aired during Super Bowl XLVIII in February 2014. Spoofing the fairy tale The Three Bears , the ad featured Ellen playing the role of Goldilocks. [20]

Personnel

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Line Music

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References

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  3. 1 2 Charlie Warzel (2 July 2012). "Beats Electronics Acquires Mog Rapper Dr. Dre's headphone makers scoop up digital streaming service". Adweek. Adweek. Retrieved 13 October 2012.
  4. Rhian Jones (24 August 2012). "Remaining half of Mog Music Network sells to Townsquare Media Group". MusicWeek. Intent Media. Retrieved 13 October 2012.
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  15. "Big Music Labels Want to Make Free Music Hard to Get, and Apple Says They're Right". Re/code. Retrieved 6 May 2015.
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