Topsy Labs

Last updated
Topsy Labs, Inc.
Subsidiary
IndustrySocial network analytics [1]
FateAcquired by Apple Inc.
Founded2007
Founder Vipul Ved Prakash
Rishab Aiyer Ghosh
Gary Iwatani
Justin Foutts
DefunctDecember 16, 2015
Headquarters,
Area served
Worldwide
Key people
Duncan Greatwood - CEO
Vipul Ved Prakash - Co-Founder and CTO
Rishab Aiyer Ghosh – Co-Founder & Chief Scientist
Rich Maier – SVP, Sales
Jamie de Guerre – VP, Product
Ted Cui – VP, Engineering
David Berk – VP, Operations
Services Twitter and Google+ analytics

Topsy Labs was a social search and analytics company based in San Francisco, California. [1] [2] The company was a certified Twitter partner and maintained a comprehensive index of tweets, numbering in hundreds of billions, dating back to Twitter's inception in 2006. [3] [4] [5]

Analytics discovery, interpretation, and communication of meaningful patterns in data

Analytics is the discovery, interpretation, and communication of meaningful patterns in data; and the process of applying those patterns towards effective decision making. In other words, analytics can be understood as the connective tissue between data and effective decision making, within an organization. Especially valuable in areas rich with recorded information, analytics relies on the simultaneous application of statistics, computer programming and operations research to quantify performance.

Twitter Global micro-blogging Internet service

Twitter is an American online news and social networking service on which users post and interact with messages known as "tweets". Tweets were originally restricted to 140 characters, but on November 7, 2017, this limit was doubled to 280 for all languages except Chinese, Japanese, and Korean. Registered users can post, like, and retweet tweets, but unregistered users can only read them. Users access Twitter through its website interface, through Short Message Service (SMS) or its mobile-device application software ("app"). Twitter, Inc. is based in San Francisco, California, and has more than 25 offices around the world.

Contents

Topsy made products to search, analyze and draw insights from conversations and trends on the public social websites including Twitter and Google+. [6] [7] [8]

Google+ was an Internet-based social network owned and operated by Google Inc. The network was launched on June 28, 2011 in the attempt to challenge other social networks and for a time linked other Google products like Blogger and YouTube. The service, Google's fourth foray into social networking, experienced strong growth in its initial years, although usage statistics varied, depending on how the service was defined. Three Google executives oversaw the service, which underwent substantial changes that led to a redesign in November 2015.

The company was acquired by Apple Inc. in December 2013, and shut down on December 16, 2015.

Apple Inc. Technology company; developer of consumer electronics and multimedia platforms

Apple Inc. is an American multinational technology company headquartered in Cupertino, California, that designs, develops, and sells consumer electronics, computer software, and online services. It is considered one of the Big Four of technology along with Amazon, Google, and Facebook.

History

Topsy was founded in 2007 by Vipul Ved Prakash, Rishab Aiyer Ghosh, Gary Iwatani and Justin Foutts. [9] The company had raised over USD $27 million in venture capital from BlueRun Ventures, Ignition Partners, Founders Fund, Scott Banister and other investors. [10] [11] The company had over 40 employees with offices in San Francisco and Washington DC and was operating its own data centers. [12]

Vipul Ved Prakash Indian cypherpunk

Vipul Ved Prakash is a software engineer and Internet entrepreneur. He is the co-founder of anti-spam company Cloudmark and social-media search company Topsy.

In December 2013, Topsy was acquired by Apple Inc. for a reported value of around $225 million. On December 16, 2015, the Topsy service was shut down, and its website was redirected to an Apple support page discussing the search functionality of iOS 9. [13] [14]

iOS 9 ninth major release of the iOS mobile operating system designed by Apple Inc.

iOS 9 is the ninth major release of the iOS mobile operating system developed by Apple Inc., being the successor to iOS 8. It was announced at the company's Worldwide Developers Conference on June 8, 2015, and was released on September 16, 2015. It was succeeded by iOS 10 on September 13, 2016.

Products

Topsy.com

Topsy.com was a real-time search engine for social posts and socially shared content, primarily on Twitter and Google Plus. [15] [16] The service ranked results using a proprietary social influence algorithm that measured social media authors on how much others supported what they were saying. [17] The service also provided access to metrics for any term mentioned on Twitter via its free analytic service at analytics.topsy.com, where users could compare up to three terms for content in the past hour, day, week or month. [18] It was announced in September 2013 that Topsy would include every public tweet ever published on Twitter for search and analysis. [19]

Topsy Pro Analytics

Topsy Pro Analytics was a commercial web dashboard application that allowed users to conduct interactive analysis on keywords and authors by activity, influence, exposure, sentiment, language or geography. [20] Users could discover the most relevant tweets, links, photos and videos for any term from Topsy’s index of hundreds of billions of tweets. [2] Users were able to group terms into saved topics and setup customized alerts and daily activity digests. [21] [22]

Topsy Pro Analytics Public Sector

Topsy Pro Analytics was a version of the Topsy Pro Analytics product for government agencies. The intended purpose of the product was to facilitate disaster response, quantify political issues, detect disease outbreak and monitor global anomalies. [23]

API Services

Topsy provided a set of REST APIs to programmatically access to Twitter data and metrics. Users could also access this data via ad-hoc report requests.

Social indices

Twitter Political Index

This index [24] was co-developed by Twitter and Topsy. It debuted in August 2012 and originally compared social sentiment for the two primary American presidential candidates.

Twitter Oscars Index

This index [25] was also co-developed by Twitter and Topsy. [26] It debuted in January 2013 and originally compared social sentiment for films nominated for Academy awards in six categories: Best Picture, Best Actor. Best Actress, Best Supporting Actor, Best Supporting Actress and Best Director. Topsy sentiment analysis used in this index correctly predicted five out of the six award recipients.

SXSW Trendspotter

In March 2013, Mashable and Topsy co-produced the Mashable SXSW Trendspotter [27] [ permanent dead link ], which was a mobile-enabled website where visitors could see what was trending at the SXSW event, based on real-time analysis of Twitter conversations. [28] The SXSW Trendspotter provided analysis of:

Related Research Articles

Google Search web search engine developed by Google

Google Search, also referred to as Google Web Search or simply Google, is a web search engine developed by Google LLC. It is the most used search engine on the World Wide Web across all platforms, with 92.74% market share as of October 2018, handling more than 3.5 billion searches each day.

Social search is a behavior of retrieving and searching on a social searching engine that mainly searches user-generated content such as news, videos and images related search queries on social media like Facebook, LinkedIn, Twitter, Instagram and Flickr. It is an enhanced version of web search that combines traditional algorithms. The idea behind social search is that instead of ranking search results purely based on semantic relevance between a query and the results, a social search system also takes into account social relationships between the results and the searcher. The social relationships could be in various forms. For example, in LinkedIn people search engine, the social relationships include social connections between searcher and each result, whether or not they are in the same industries, work for the same companies, belong the same social groups, and go the same schools, etc.

Hashtag word or an unspaced phrase prefixed with the number sign, used to categorise a topic

A hashtag is a type of metadata tag used on social networks such as Twitter and other microblogging services, allowing users to apply dynamic, user-generated tagging which makes it possible for others to easily find messages with a specific theme or content. Users create and use hashtags by placing the number sign or pound sign # usually in front of a word or unspaced phrase in a message. The hashtag may contain letters, digits, and underscores. Searching for that hashtag will yield each message that has been tagged with it. A hashtag archive is consequently collected into a single stream under the same hashtag. For example, on the photo-sharing service Instagram, the hashtag #bluesky allows users to find all the posts that have been tagged using that hashtag.

Aardvark was a social search service that connected users live with friends or friends-of-friends who were able to answer their questions, also known as a knowledge market. Users submitted questions via the Aardvark website, email or instant messenger and Aardvark identified and facilitated a live chat or email conversation with one or more topic experts in the 'askers' extended social network. Aardvark was used for asking subjective questions for which human judgment or recommendation was desired. It was also used extensively for technical support questions. Users could also review question and answer history and other settings on the Aardvark website. Google acquired Aardvark for $50 million on February 11, 2010. In September 2011, Google announced it would discontinue a number of its products, including Aardvark.

Crunchbase is a platform for finding business information about private and public companies.

Sysomos

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Twitoaster was a Twitter web application that threaded and archived users' conversations in real time. The service is often used by journalists, bloggers or companies who need to collect, organize and keep a track of their Twitter mentions.

Klout was a website and mobile app that used social media analytics to rate its users according to online social influence via the "Klout Score", which was a numerical value between 1 and 100. In determining the user score, Klout measured the size of a user's social media network and correlated the content created to measure how other users interact with that content. Klout launched in 2008.

Censorship of Twitter refers primarily to Internet censorship by authoritarian governments that block access to Twitter and other social media platforms. Twitter censorship also includes governmental notice and take down requests to Twitter, which Twitter enforces in accordance with its Terms of Service when a government or authority submits a valid removal request to Twitter indicating that specific content is illegal in their jurisdiction.

Lanyrd website providing services for conference speakers and participants

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Brandwatch

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BackTweets is a Twitter analytics tool which allows users to search through a Tweet archive for links, including shortened URLs that were sent on Twitter.

Viralheat

Viralheat was a subscription-based software service for social media management that helps clients monitor and analyze consumer-created content. It was first released in beta in May 2009. Viralheat raised $75,000 in seed capital in December 2009 and $4.25 million of venture capital from the Mayfield Fund in 2011.

This is a timeline of microblogging service Twitter.

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References

  1. 1 2 Boutin, Paul (2011-07-26). "Topsy Searches Twitter Better Than Twitter". The New York Times. Retrieved 2013-05-14.
  2. 1 2 "Topsy Pro Analytics Lets Users Analyze Over 100 Billion Tweets From The Last 2+ Years". Marketingland.com. 2012-08-21. Retrieved 2013-05-14.
  3. "Topsy: Now Searching Tweets Back To May 2008". Searchengineland.com. 2010-08-24. Retrieved 2013-05-14.
  4. "Topsy | Twitter Developers". Dev.twitter.com. Archived from the original on 2013-03-13. Retrieved 2013-05-14.
  5. Goel, Vindu (2013-09-04). "If Google Could Search Twitter, It Would Find Topsy". New York Times.
  6. Tam, Donna (2012-08-21). "Topsy tailors tool to tease out Twitter trends to a 'T' | Internet & Media". CNET. Retrieved 2013-05-14.
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  9. "Topsy Labs | CrunchBase Profile". Crunchbase.com. Retrieved 2013-05-14.
  10. Thursday, March 10th, 2011 (2011-03-10). "Realtime Search Platform Topsy Raises $15 Million". TechCrunch. Retrieved 2013-05-14.CS1 maint: Multiple names: authors list (link)
  11. Geron, Tomio (2009-05-27). "Topsy Bets On Real-Time Twitter Search With $15M Backing - Venture Capital Dispatch - WSJ". Blogs.wsj.com. Retrieved 2013-05-14.
  12. Jeff Bertolucci (2012-08-07). "How Topsy Tames Twitter's Big Data Fire Hose". Informationweek.com. Retrieved 2013-05-14.
  13. "Apple shuts down Twitter analytics service Topsy". The Verge. Retrieved 16 December 2015.
  14. "Why Apple Really Acquired Topsy". Inc. Retrieved 16 December 2015.
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  16. "Who rules real-time search? A look at 11 contenders". VentureBeat. Retrieved 2013-05-14.
  17. Adam Popescu (2012-10-24). "Beyond Klout: Better Ways To Measure Social Media Influence". Readwrite.com. Retrieved 2013-05-14.
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  19. "Topsy: Allows You To Scan Every Public Tweet Ever Published On Twitter". CEOWORLD Magazine. 2013-09-04. Retrieved 2013-09-04.
  20. Honan, Mat (2012-08-21). "You Are the Product: Topsy's New Pro Analytics Tool As the All-Seeing Eye | Gadget Lab". Wired.com. Retrieved 2013-05-14.
  21. "Social Analytics Service Topsy Adds Email Alerts and Reports". SocialTimes. 2013-02-25. Retrieved 2013-05-14.
  22. "Topsy Launches New Features for Pro Analytics". semanticweb.com. 2012-10-18. Retrieved 2013-05-14.
  23. "Topsy Introduces Topsy Pro Analytics for the Public Sector". Marketwire.com. 2012-09-10. Retrieved 2013-05-14.
  24. "U.S. Elections". Twitter. Retrieved 3 September 2018.
  25. "Oscar Topsy". Archived from the original on 12 May 2013.
  26. Graver, Fred (2013-01-15). "Tracking the Oscar buzz | Twitter Blog". Blog.twitter.com. Retrieved 2013-05-14.
  27. "Mashable SXSW Trendspotter". Mashable.
  28. Josh Catone2013-03-08 15:05:40 UTC (2013-03-08). "Discover What's Hot at SXSW With the Mashable Trendspotter". Mashable.com. Retrieved 2013-05-14.