Topsy Labs

Last updated
Topsy Labs, Inc.
IndustrySocial network analytics [1]
FateAcquired by Apple Inc.
Founder Vipul Ved Prakash
Rishab Aiyer Ghosh
Gary Iwatani
Justin Foutts
DefunctDecember 16, 2015
Area served
Key people
Duncan Greatwood - CEO
Vipul Ved Prakash - Co-Founder and CTO
Rishab Aiyer Ghosh – Co-Founder & Chief Scientist
Rich Maier – SVP, Sales
Jamie de Guerre – VP, Product
Ted Cui – VP, Engineering
David Berk – VP, Operations
Services Twitter and Google+ analytics

Topsy Labs was a social search and analytics company based in San Francisco, California. [1] [2] The company was a certified Twitter partner and maintained a comprehensive index of tweets, numbering in hundreds of billions, dating back to Twitter's inception in 2006. [3] [4] [5]

Analytics discovery, interpretation, and communication of meaningful patterns in data

Analytics is the discovery, interpretation, and communication of meaningful patterns in data; and the process of applying those patterns towards effective decision making. In other words, analytics can be understood as the connective tissue between data and effective decision making, within an organization. Especially valuable in areas rich with recorded information, analytics relies on the simultaneous application of statistics, computer programming and operations research to quantify performance.

Twitter Global micro-blogging Internet service

Twitter is an American online news and social networking service on which users post and interact with messages known as "tweets". Tweets were originally restricted to 140 characters, but on November 7, 2017, this limit was doubled to 280 for all languages except Chinese, Japanese, and Korean. Registered users can post, like, and retweet tweets, but unregistered users can only read them. Users access Twitter through its website interface, through Short Message Service (SMS) or its mobile-device application software ("app"). Twitter, Inc. is based in San Francisco, California, and has more than 25 offices around the world.


Topsy made products to search, analyze and draw insights from conversations and trends on the public social websites including Twitter and Google+. [6] [7] [8]

Google+ was an Internet-based social network owned and operated by Google Inc. The network was launched on June 28, 2011 in the attempt to challenge other social networks and for a time linked other Google products like Blogger and YouTube. The service, Google's fourth foray into social networking, experienced strong growth in its initial years, although usage statistics varied, depending on how the service was defined. Three Google executives oversaw the service, which underwent substantial changes that led to a redesign in November 2015.

The company was acquired by Apple Inc. in December 2013, and shut down on December 16, 2015.

Apple Inc. Technology company; developer of consumer electronics and multimedia platforms

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Topsy was founded in 2007 by Vipul Ved Prakash, Rishab Aiyer Ghosh, Gary Iwatani and Justin Foutts. [9] The company had raised over USD $27 million in venture capital from BlueRun Ventures, Ignition Partners, Founders Fund, Scott Banister and other investors. [10] [11] The company had over 40 employees with offices in San Francisco and Washington DC and was operating its own data centers. [12]

Vipul Ved Prakash Indian cypherpunk

Vipul Ved Prakash is a software engineer and Internet entrepreneur. He is the co-founder of anti-spam company Cloudmark and social-media search company Topsy.

In December 2013, Topsy was acquired by Apple Inc. for a reported value of around $225 million. On December 16, 2015, the Topsy service was shut down, and its website was redirected to an Apple support page discussing the search functionality of iOS 9. [13] [14]

iOS 9 ninth major release of the iOS mobile operating system designed by Apple Inc.

iOS 9 is the ninth major release of the iOS mobile operating system developed by Apple Inc., being the successor to iOS 8. It was announced at the company's Worldwide Developers Conference on June 8, 2015, and was released on September 16, 2015. It was succeeded by iOS 10 on September 13, 2016.

Products was a real-time search engine for social posts and socially shared content, primarily on Twitter and Google Plus. [15] [16] The service ranked results using a proprietary social influence algorithm that measured social media authors on how much others supported what they were saying. [17] The service also provided access to metrics for any term mentioned on Twitter via its free analytic service at, where users could compare up to three terms for content in the past hour, day, week or month. [18] It was announced in September 2013 that Topsy would include every public tweet ever published on Twitter for search and analysis. [19]

Topsy Pro Analytics

Topsy Pro Analytics was a commercial web dashboard application that allowed users to conduct interactive analysis on keywords and authors by activity, influence, exposure, sentiment, language or geography. [20] Users could discover the most relevant tweets, links, photos and videos for any term from Topsy’s index of hundreds of billions of tweets. [2] Users were able to group terms into saved topics and setup customized alerts and daily activity digests. [21] [22]

Topsy Pro Analytics Public Sector

Topsy Pro Analytics was a version of the Topsy Pro Analytics product for government agencies. The intended purpose of the product was to facilitate disaster response, quantify political issues, detect disease outbreak and monitor global anomalies. [23]

API Services

Topsy provided a set of REST APIs to programmatically access to Twitter data and metrics. Users could also access this data via ad-hoc report requests.

Social indices

Twitter Political Index

This index [24] was co-developed by Twitter and Topsy. It debuted in August 2012 and originally compared social sentiment for the two primary American presidential candidates.

Twitter Oscars Index

This index [25] was also co-developed by Twitter and Topsy. [26] It debuted in January 2013 and originally compared social sentiment for films nominated for Academy awards in six categories: Best Picture, Best Actor. Best Actress, Best Supporting Actor, Best Supporting Actress and Best Director. Topsy sentiment analysis used in this index correctly predicted five out of the six award recipients.

SXSW Trendspotter

In March 2013, Mashable and Topsy co-produced the Mashable SXSW Trendspotter [27] [ permanent dead link ], which was a mobile-enabled website where visitors could see what was trending at the SXSW event, based on real-time analysis of Twitter conversations. [28] The SXSW Trendspotter provided analysis of:

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Social search is a behavior of retrieving and searching on a social searching engine that mainly searches user-generated content such as news, videos and images related search queries on social media like Facebook, LinkedIn, Twitter, Instagram and Flickr. It is an enhanced version of web search that combines traditional algorithms. The idea behind social search is that instead of ranking search results purely based on semantic relevance between a query and the results, a social search system also takes into account social relationships between the results and the searcher. The social relationships could be in various forms. For example, in LinkedIn people search engine, the social relationships include social connections between searcher and each result, whether or not they are in the same industries, work for the same companies, belong the same social groups, and go the same schools, etc.

Hashtag word or an unspaced phrase prefixed with the number sign, used to categorise a topic

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  16. "Who rules real-time search? A look at 11 contenders". VentureBeat. Retrieved 2013-05-14.
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  21. "Social Analytics Service Topsy Adds Email Alerts and Reports". SocialTimes. 2013-02-25. Retrieved 2013-05-14.
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  23. "Topsy Introduces Topsy Pro Analytics for the Public Sector". 2012-09-10. Retrieved 2013-05-14.
  24. "U.S. Elections". Twitter. Retrieved 3 September 2018.
  25. "Oscar Topsy". Archived from the original on 12 May 2013.
  26. Graver, Fred (2013-01-15). "Tracking the Oscar buzz | Twitter Blog". Retrieved 2013-05-14.
  27. "Mashable SXSW Trendspotter". Mashable.
  28. Josh Catone2013-03-08 15:05:40 UTC (2013-03-08). "Discover What's Hot at SXSW With the Mashable Trendspotter". Retrieved 2013-05-14.