Google Search is a search engine operated by Google. It allows users to search for information on the Internet by entering keywords or phrases. Google Search uses algorithms to analyze and rank websites based on their relevance to the search query. It is the most popular search engine worldwide.
Vipul Ved Prakash is a software engineer and Internet entrepreneur. He is the co-founder of anti-spam company Cloudmark, social-media search company Topsy, and open-source AI company TogetherAI.
Market sentiment, also known as investor attention, is the general prevailing attitude of investors as to anticipated price development in a market. This attitude is the accumulation of a variety of fundamental and technical factors, including price history, economic reports, seasonal factors, and national and world events. If investors expect upward price movement in the stock market, the sentiment is said to be bullish. On the contrary, if the market sentiment is bearish, most investors expect downward price movement. Market participants who maintain a static sentiment, regardless of market conditions, are described as permabulls and permabears respectively. Market sentiment is usually considered as a contrarian indicator: what most people expect is a good thing to bet against. Market sentiment is used because it is believed to be a good predictor of market moves, especially when it is more extreme. Very bearish sentiment is usually followed by the market going up more than normal, and vice versa. A bull market refers to a sustained period of either realized or expected price rises, whereas a bear market is used to describe when an index or stock has fallen 20% or more from a recent high for a sustained length of time.
Social search is a behavior of retrieving and searching on a social searching engine that mainly searches user-generated content such as news, videos and images related search queries on social media like Facebook, LinkedIn, Twitter, Instagram and Flickr. It is an enhanced version of web search that combines traditional algorithms. The idea behind social search is that instead of ranking search results purely based on semantic relevance between a query and the results, a social search system also takes into account social relationships between the results and the searcher. The social relationships could be in various forms. For example, in LinkedIn people search engine, the social relationships include social connections between searcher and each result, whether or not they are in the same industries, work for the same companies, belong the same social groups, and go the same schools, etc.
A hashtag is a metadata tag that is prefaced by the hash symbol, #. On social media, hashtags are used on microblogging and photo-sharing services such as X or Tumblr as a form of user-generated tagging that enables cross-referencing of content by topic or theme. It is still sometimes known as the pound sign. For example, a search within Instagram for the hashtag #bluesky returns all posts that have been tagged with that term. After the initial hash symbol, a hashtag may include letters, numerals, or underscores.
X Pro, formerly known as TweetDeck, is a paid proprietary social media dashboard for management of X accounts. Originally an independent app, TweetDeck was subsequently acquired by Twitter Inc. and integrated into Twitter's interface. It had long ranked as one of the most popular Twitter clients by percentage of tweets posted, alongside the official Twitter web client and the official apps for iPhone and Android.
Foursquare City Guide, commonly known as Foursquare, is a local search-and-discovery mobile app developed by Foursquare Labs Inc. The app provides personalized recommendations of places to go near a user's current location based on users' previous browsing history and check-in history.
Sysomos Inc. is a Toronto-based social media analytics company owned by Outside Insight market leaders Meltwater. The company developed text analytics and machine learning technologies for user generated content, and served 80% of the top agencies and Fortune 500.
Blippy was a social media sharing site operated from Palo Alto, California by a company of the same name, for users to post and follow each other's updates about their purchases of goods and services. It was described as the "Twitter of personal finance", and was often compared with Twitter because it was based on that company's open sharing model. One purpose of the site was to facilitate discussion and comparison shopping among people who are connected with each other online. As of July, 2010, the company primarily focused on social sharing of product and service reviews. The Blippy service was shut down as of May 2011.
Hootsuite is a social media management platform, created by Ryan Holmes in 2008. The system's user interface takes the form of a dashboard, and supports social network integrations for Twitter, Facebook, Instagram, LinkedIn, Pinterest, YouTube and TikTok.
Klout was a website and mobile app that used social media analytics to rate its users according to online social influence via the "Klout Score", which was a numerical value between 1 and 100. In determining the user score, Klout measured the size of a user's social media network and correlated the content created to measure how other users interact with that content. Klout launched in 2008.
Google+ was a social network that was owned and operated by Google until it ceased operations in 2019. The network was launched on June 28, 2011, in an attempt to challenge other social networks, linking other Google products like Google Drive, Blogger and YouTube. The service, Google's fourth foray into social networking, experienced strong growth in its initial years, although usage statistics varied, depending on how the service was defined. Three Google executives oversaw the service, which underwent substantial changes that led to a redesign in November 2015.
BackTweets is a Twitter analytics tool which allows users to search through a Tweet archive for links, including shortened URLs that were sent on Twitter.
Viralheat was a subscription-based software service for social media management that helps clients monitor and analyze consumer-created content. It was first released in beta in May 2009. Viralheat raised $75,000 in seed capital in December 2009 and $4.25 million of venture capital from the Mayfield Fund in 2011.
Bottlenose.com, also known as Bottlenose, is an enterprise trend intelligence company that analyzes big data and business data to detect trends for brands. It helps Fortune 500 enterprises discover and track emerging trends that affect their brands. The company uses natural language processing, sentiment analysis, statistical algorithms, data mining, and machine learning heuristics to determine trends, and has a search engine that gathers information from social networks. KPMG Capital has invested a "substantial amount" in the company.
The history of Twitter, also known as X, can be traced back to a brainstorming session at Odeo.
Social media mining is the process of obtaining big data from user-generated content on social media sites and mobile apps in order to extract actionable patterns, form conclusions about users, and act upon the information, often for the purpose of advertising to users or conducting research. The term is an analogy to the resource extraction process of mining for rare minerals. Resource extraction mining requires mining companies to shift through vast quantities of raw ore to find the precious minerals; likewise, social media mining requires human data analysts and automated software programs to shift through massive amounts of raw social media data in order to discern patterns and trends relating to social media usage, online behaviours, sharing of content, connections between individuals, online buying behaviour, and more. These patterns and trends are of interest to companies, governments and not-for-profit organizations, as these organizations can use these patterns and trends to design their strategies or introduce new programs, new products, processes or services.
Periscope was an American live video streaming app for Android and iOS developed by Kayvon Beykpour and Joe Bernstein and acquired by Twitter, Inc. before its launch in March 2015.
Crashlytics was a Boston, Massachusetts-based software company founded in May 2011 by entrepreneurs Wayne Chang and Jeff Seibert. Crashlytics helps collecting, analyzing and organizing app crash reports.
Foursquare Labs Inc., commonly known as Foursquare, is a geolocation technology company and data cloud platform based in the United States. Founded by Dennis Crowley and Naveen Selvadurai in 2009, the company rose to prominence with the launch of its local search-and-discovery mobile app. The app, Foursquare City Guide, popularized the concept of real-time location sharing and checking-in.
