Namo Media

Last updated
Namo Media, Inc.
Namo Media logo.png
Available inEnglish
FoundedFebruary 2013
Headquarters San Francisco, California, USA
Founder(s) Gabor Cselle, Nassar Stoertz, Tural Badirkhanli
Industry Mobile advertising / Native advertising
URL http://www.namomedia.com/

Namo Media was a technology startup providing in-stream advertisements for mobile applications. It was acquired by Twitter in June 2014 for between $50M [1] and $100M. [2]

It was founded by former Google employees Gabor Cselle, Nassar Stoertz, and Tural Badirkhanli, who raised $1.9 million in seed funding from investors that included Google Ventures, Andreessen Horowitz, and Betaworks. [3] Cselle had sold his previous startup reMail to Google in 2010. [4] Namo Media's advertising SDK for Android and iOS allowed developers to integrate native advertising into applications with streams of content, [5] and was the first to implement server-side location control of native ads. [6] In April 2014, Namo Media launched ad carousel upgrade. [7]

Namo Media's location control technology was integrated into Twitter's MoPub advertising solutions in October 2014. [8]

Related Research Articles

Meebo Instant messaging client

Meebo was an instant messaging and social networking service provider. It was founded in September 2005 by Sandy Jen, Seth Sternberg, and Elaine Wherry, and was based in Mountain View, California. Initially the company offered a web-based instant messenger service, extending its offer in more general online chat and even social networking directions. In June 2012, Google acquired Meebo to merge the company's staff with the Google+ developers team.

Yandex Russian multinational corporation

Yandex N.V. is a Russian multinational corporation providing over 70 Internet-related products and services, including transportation, search and information services, e-commerce, navigation, mobile applications, and online advertising.

Wix.com Israeli software company

Wix.com Ltd. is an Israeli software company, providing cloud-based web development services. It allows users to create HTML5 websites and mobile sites through the use of online drag and drop tools. Along with its headquarters and other offices in Israel, Wix also has offices in Brazil, Canada, Germany, India, Ireland, Lithuania, the United States, and Ukraine.

InMobi is an Indian multinational mobile advertising technology company, based in Bangalore. Its mobile-first platform allows brands, developers and publishers to engage consumers through contextual mobile advertising.

Kiip American mobile advertising network

Kiip was a mobile advertising network. It was co-founded by Brian Wong, Courtney Guertin, and Amadeus Demarzi in 2010. Instead of digital rewards, Kiip provided consumers with tangible rewards, like a bottle of water for every eight miles run by a user. Kiip's rewards platforms was designed for in-app engagement.

One by AOL Advertising company

One by AOL, formerly known as Millennial Media, is an advertising company that places display ads on mobile devices.

140 Proof is an advertising company that uses social data from many sources to target relevant ads based on consumers' interests as indicated by their social activity across networks.

ironSource is a global software company backed by Carmel Ventures, a Viola Group affiliate, as well as CVC Capital Partners. The company focuses on developing technologies for app monetization and distribution, with its core products focused on the app economy.

Baseline Ventures is a venture capital investment firm that focuses on seed and growth-stage investments in technology companies. The company was the first seed investor in Instagram, an early investor of Twitter and has been called "one of Silicon Valley's most successful--and smallest--investment firms" by Forbes. It is headquartered in San Francisco, California.

Squarespace, Inc. is an American website building and hosting company which is based in New York City, United States. It provides software as a service for website building and hosting, and allows users to use pre-built website templates and drag-and-drop elements to create and modify webpages.

Jun Group

Jun Group is a mobile advertising company founded in December 2005 by Mitchell Reichgut. The company focuses on distributing video and branded content in-app through a practice called value-exchange advertising. The company is based in New York, with offices in Chicago, Los Angeles, and Boston.

Nativex

Nativex is a mobile advertising platform company headquartered in San Francisco, California and St. Cloud, Minnesota. Nativex provides top brands, games and apps advertising technology to engage with their mobile audience. Nativex is an authorized ad service provider for Tencent, Bytedance, UC & Baidu. Through these partnerships, Nativex provides western advertisers and publishers the ability to market their mobile app and grow their mobile user base.

This is a timeline of the microblogging service Twitter.

Flurry is an American mobile analytics, monetization, and advertising company founded in 2005. The company develops and markets a platform for analyzing consumer interactions with mobile applications, packages for marketers to advertise in-apps, as well as a service for applying monetization structures to mobile apps. Flurry analyzes 150 billion app sessions per month. The company's analytics platform tracks application sessions in iOS, Android, HTML5, and JavaME platforms. Flurry has raised a total of $65 million in funding since its founding and in March 2014 announced that it would partner with Research Now to create a panel database on mobile users. Flurry was acquired by Yahoo! on July 21, 2014 for somewhere between $200 and $300 million.

Firebase is a platform developed by Google for creating mobile and web applications. It was originally an independent company founded in 2011. In 2014, Google acquired the platform and it is now their flagship offering for app development.

Adtile Technologies

Adtile Technologies is an American company that develops and markets motion-sensing technology. The company’s headquarter is in San Diego, California. It is best known for its motion ads, which employs phone's sensors that supports motion as input to make advertisements interactive.

Science Inc. is a Los Angeles-based startup studio that develops, invests in, and acquires various businesses. Science Inc. invests money and offers expertise to bring companies to profitability. In 2011, Michael Jones founded the company and is the current chief executive officer. Jones spent time working with the companies’ CEOs and investors on strategy, growth and business development.

Freestyle Capital is an early-stage venture capital firm based in San Francisco, California. General Partners Dave Samuel and Jenny Lefcourt are both entrepreneurs who entered venture capital after founding multiple companies.

References

  1. Lunden, Ingrid (5 June 2014). "Twitter Buys Mobile Native Ad Startup Namo Media For Around $50M". Tech Crunch. Retrieved 5 June 2014.
  2. Koh, Yoree (5 June 2014). "Twitter Buys Native Ad Specialist Namo Media". Wall Street Journal. Retrieved 5 June 2014.
  3. Ha, Anthony (18 March 2013). "DrawChat Creator Launches His Mobile Ad Startup Namo Media, Raises $1.9M Round Led By Google Ventures". Tech Crunch. Retrieved 3 March 2014.
  4. Gannes, Liz (20 January 2014). "Google Buys reMail iPhone App for Gmail". Tech Crunch. Retrieved 8 October 2014.
  5. Namo Media: Quickstart integration instructions
  6. Ha, Anthony (20 January 2014). "Namo Media Brings More Flexibility To Native Mobile Ads, Announces Former Facebook VP Badros As Advisor". Tech Crunch. Retrieved 6 February 2014.
  7. "Namo Media Upgrades Its Native Ad Platform With Ad Carousels". TechCrunch. Retrieved 2018-11-30.
  8. Weil, Kevin (8 October 2014). "Easier tools to create and manage native ads via MoPub". Twitter Advertising Blog. Retrieved 8 October 2014.