The Shorty Awards (also known as "The Shortys") are awards for outstanding and innovative work in digital and social media content by brands, advertising agencies, and creators. The awards, which generally focus on short-term content, honor achievements in content creation on Twitter, Facebook, YouTube, Instagram, TikTok, Twitch, and other social networking sites. The Shorty Awards began in 2008 and initially recognized achievements by independent creators on Twitter, with the first formal awards ceremony occurring in February 2009. Since then, the awards, which are now awarded each spring, have shifted their focus to recognize content across numerous platforms.
Entrant work is judged on the merits of excellence in creativity, strategy, and engagement by the Real Time Academy, a group of industry professionals selected by the Shorty Awards on the basis of their professional reputations, industry knowledge, and personal achievements (which may include previous Shorty wins). An additional public voting component, known as Audience Honor Voting, is also used to select Shorty Awards contenders.
The Shorty Awards also produces an annual award program called The Shorty Impact Awards, a competition dedicated to showcasing digital and social media-based projects by brands, agencies, and organizations that seek to make the world a better place.[2]
The awards were created in 2008 by tech entrepreneurs Greg Galant, Adam Varga, and Lee Semel of Sawhorse Media.[20][21] They invited Twitter account holders to nominate the best Twitter users in general categories such as humor, news, food, and design.[22] Winners were chosen by more than 30,000 Twitter users during the voting period.[20] The founders of Twitter first heard about the awards after the contest had gotten underway and expressed support for it.[20]
The first Shorty Awards ceremony was held on February 11, 2009, at the Galapagos Art Space in Brooklyn, New York. Approximately 300 people attended the event.[23] The event was hosted by CNN anchor Rick Sanchez and featured appearances by prominent Twitter users MC Hammer and Gary Vaynerchuk and a video appearance by Shaquille O'Neal.[3][24] The awards, in 26 categories, were voted on by Twitter users.[20]
Voting for the second Shorty Awards opened in January 2010 in 26 official categories.[25] A Real-Time Photo of the Year category was added to the list of official categories for the first time, recognizing the best photo posted to services such as Twitpic, Yfrog, or Facebook.[citation needed]
Winners were announced at a ceremony held in the Times Center in The New York Times building in Manhattan that was also streamed online. The ceremony was hosted by CNN anchor Rick Sanchez, who presented awards in the official categories as well as the newly added Real-Time Photo of the Year and a special humanitarian award.[26]
The nomination period for the third annual Shorty Awards opened in January 2011 and ran through February 11, 2011, except for new categories that had extended nomination deadlines. There were 30 official categories and five special categories. In addition to Real-Time Photo of the Year, for the first time the awards accepted nominations for Foursquare Mayor of the Year, Foursquare Location of the Year, Microblog of the Year on Tumblr, and a Connecting People award. The awards also introduced new Shorty Industry Awards to recognize the best uses of social media by brands and agencies. Winners were announced at a ceremony on March 28, 2011, hosted by Aasif Mandvi in the Times Center.[27][28] Other Shorty Awards presenters were scheduled to include Kiefer Sutherland, Jerry Stiller, Anne Meara, Stephen Wallem, Miss USA Rima Fakih, and Miss Teen USA Kamie Crawford.[28]
The 4th Annual Shorty Awards featured Ricky Gervais and Tiffani Thiessen. 1.6million tweeted nominations were made across all the categories to honor the top users on Twitter, Facebook, Tumblr, Foursquare, YouTube and other internet platforms.
The 10th Annual Shorty Awards, took place on April 15, 2018, at the PlayStation Theater, New York City. The ceremony was hosted by actress, singer, and songwriter Keke Palmer with a musical performance by Betty Who.
The 11th Annual Shorty Awards were held on May 5, 2019, in New York City at the PlayStation Theater. The ceremony was hosted by American actress and comedian Kathy Griffin, with a musical performance by Tank and the Bangas.
The 13th Annual Shorty Awards took place from April 26 to May 14, 2021. The ceremony was hosted on different social media platforms, such as Instagram and Clubhouse, to create a more tailored experience. Winners were announced from May 11 to May 14, with 10 winners being revealed each hour from 1 to 4 p.m. EST on the Shorty Awards Instagram account.[35]
14th Shorty Awards
The 14th Annual Shorty Awards were held virtually on May 15, 2022, honoring the best in social media and digital content. Hosted by Jay Shetty, the event recognized influencers, brands, and organizations across various categories, celebrating excellence in digital storytelling and innovative online campaigns. Notable winners included Tabitha Brown for her food content and the D'Amelio Family for their contributions to family and parenting content. The event highlighted the role of digital media in connecting and inspiring audiences during challenging times.
15th Shorty Awards
The 15th Annual Shorty Awards celebrated the best in social media and digital content on May 24, 2023, at Tribeca 360° in New York City. Hosted by Jay Pharoah, the event honored creators, brands, and organizations across 148 categories, recognizing excellence in digital storytelling, innovative content, and impactful social media campaigns. Notable winners included Jay Shetty, Smile Train, Dan Mace and Paramount. The event also introduced the Elevate Creatives Fund, a $100,000 initiative aimed at supporting digital creators in building sustainable businesses.
The Webby Awards are awards for excellence on the Internet presented annually by the International Academy of Digital Arts and Sciences, a judging body composed of over three thousand industry experts and technology innovators. Categories include websites, advertising and media, online film and video, mobile sites and apps, and social.
Social media marketing is the use of social media platforms and websites to promote a product or service. Although the terms e-marketing and digital marketing are still dominant in academia, social media marketing is becoming more popular for both practitioners and researchers.
Klout was a website and mobile app that used social media analytics to rate its users according to online social influence via the "Klout Score", which was a numerical value between 1 and 100. In determining the user score, Klout measured the size of a user's social media network and correlated the content created to measure how other users interact with that content. Klout launched in 2008.
A brand page, in online social networking parlance, is a profile on a social networking website which is considered distinct from an actual user profile in that it is created and managed by at least one other registered user as a representation of a non-personal online identity. This feature is most used to represent the brands of organizations associated with, properties owned by, or general interests favored by a user of the hosting network.
Hannah Maud Hart is an American internet personality, comedian, author, and actress. She is known for starring in My Drunk Kitchen, a weekly series on YouTube in which she cooks something while intoxicated. She also runs a second channel where she talks about life in general and gives her opinions on various topics. She co-produced and starred in the independent comedy film Camp Takota, released in 2014. She wrote a parody cookbook which was a New York Times bestseller for five weeks in August–September 2014. She is a 2017 recipient of the Alex Awards.
Mamrie Lillian Hart is an American comedian, actress, writer, and performer. She gained popularity in 2011 through her YouTube show You Deserve A Drink, for which she has won two Streamy Awards: in 2014 for Actress in a Comedy and in 2015 for Writing. Hart currently hosts Food Network's Tiny Food Fight on Discovery+ alongside Darnell Ferguson. As of October 2021, she has over 1 million YouTube subscribers and her main channel has over 97 million views. She also co-wrote, co-produced, and co-starred in the 2014 film Camp Takota and the 2016 film Dirty 30.
The 8th Annual Shorty Awards, honoring the best in social media, took place on April 11, 2016, at The Times Center in New York City. The ceremony was hosted by YouTube comedian Mamrie Hart, who was accompanied by Flula Borg as the ceremony DJ. There was a musical performances from Nico & Vinz.
Micro.blog is a microblogging and social networking service created by Manton Reece. It is the first large multi-user social media service to support the Webmention and Micropub standards published by the World Wide Web Consortium, and is part of the Fediverse, supporting ActivityPub.
The 7th Annual Shorty Awards was hosted by comedian Rachel Dratch and took place on April 20, 2015 at The Times Center in NYC. The Real-Time Academy, the judging body of the Shortys, tripled in size for the 7th annual Awards and included Alton Brown, Mamrie Hart, Nikki Glaser, OK Go, The Fine Bros, Debbie Sterling, Dan Savage, Deena Varshavskaya and Palmer Luckey. Panic! at the Disco was the musical guest at the ceremony. On-stage presenters included Kevin Jonas, Bill Nye, Bella Thorne, Wyclef Jean, Emily Kinney and Tyler Oakley.
The 5th Annual Shorty Awards ceremony featured Felicia Day, James Urbaniak, Kristian Nairn, Hannibal Buress, Carrie Keagan, Chris Hardwick, David Karp and Coco Rocha. 2.4 million tweeted nominations were made across all the categories to honor the top users on Twitter, Facebook, Tumblr, Foursquare, YouTube and other internet sites.
The 4th Annual Shorty Awards featured Ricky Gervais and Tiffani Thiessen. 1.6 million tweeted nominations were made across all the categories to honor the top users on Twitter, Facebook, Tumblr, Foursquare, YouTube and other internet platforms.
The nomination period for the third annual Shorty Awards opened in January 2011, and ran through February 11, 2011, except for new categories that had extended nomination deadlines. There were 30 official categories, and five special categories. In addition to Real-Time Photo of the Year, for the first time the awards accepted nominations for Foursquare Mayor of the Year, Foursquare Location of the Year, Microblog of the Year on Tumblr, and a Connecting People award. The awards also introduced new Shorty Industry Awards to recognize the best uses of social media by brands and agencies. A Marketing Jury within the Real-Time Academy of Short Form Arts & Sciences judges the Shorty Industry Awards and determines the winners from among the paid entries. Winners were announced at a ceremony on March 28, 2011, hosted by Aasif Mandvi in the Times Center. Other Shorty Awards presenters were scheduled to include Kiefer Sutherland, Jerry Stiller, Anne Meara, Stephen Wallem, Miss USA Rima Fakih, and Miss Teen USA Kamie Crawford.
The first Shorty Awards ceremony was held on February 11, 2009, at the Galapagos Art Space in Brooklyn, New York. Approximately 300 people attended the event. The event was hosted by CNN anchor Rick Sanchez and featured appearances by prominent Twitter users MC Hammer and Gary Vaynerchuk and a video appearance by Shaquille O'Neal. The awards, in 26 categories, were voted on by Twitter users.
The 11th Shorty Awards were held on May 5, 2019, in New York City at the PlayStation Theater. The ceremony was hosted by American actress and comedian Kathy Griffin, along with a music performance by Tank and the Bangas. The event was live streamed on YouTube and Twitter with presenters including Denzel Dion, Devin Lytle, Eva Gutowski, Freddie Ransome, Grace Helbig, Jay Shetty, Lauren Giraldo, Mamrie Hart, Meghan Currie, Miles McKenna, Molly Burke, Raymond Braun, Remi Cruz, Ryland Adams, Samir Mezrahi, Sean Evans, Shangela, and The Try Guys.
The9th Annual Streamy Awards was the ninth installment of the Streamy Awards honoring the best in American streaming television series and their creators. The awards was split into three sections with different themes: the main Streamy Awards, the second annual Streamys Brand Awards, and the Third Annual Streamys Purpose Awards. The main ceremony was streamed live on YouTube from The Beverly Hilton in Beverly Hills, California on December 13, 2019. It was the first Streamy Awards ceremony to run without a host, instead featuring segments from online content creators to highlight the diversity of the industry. The show also highlighted international creators with the addition of multiple international categories and added a new Technology category.
Trendupp Awards is an annual awards ceremony that recognizes achievements in the social media community in Nigeria. It honors content creators, influencers, brands, and organizations that have made notable contributions to the Nigerian social media landscape through innovative movements, campaigns, projects, and content. Trendupp Awards is organized by Trendupp Africa, which was established by Tiwalola Olanubi.
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