Guy Kawasaki

Last updated

Guy Kawasaki
Guy Kawasaki at Wikimania 2015 - 2.jpg
July 2015 at Wikimania
Born
Guy Takeo Kawasaki

(1954-08-30) August 30, 1954 (age 69)
Alma mater
Occupations
Children4
Website Official website OOjs UI icon edit-ltr-progressive.svg

Guy Takeo Kawasaki (born August 30, 1954) is an American marketing specialist, author, and Silicon Valley venture capitalist. [3] He was one of the Apple employees originally responsible for marketing their Macintosh computer line in 1984. He popularized the word evangelist in marketing the Macintosh as an "Apple evangelist" and the concepts of evangelism marketing and technology evangelism/platform evangelism in general. [4] [5]

Contents

From March 2015 until December 2016, Kawasaki sat on the Wikimedia Foundation board of trustees, the non-profit operating entity of Wikipedia. [6]

Kawasaki has also written fifteen books, including The Macintosh Way (1990), The Art of the Start (2004), and Wise Guy: Lessons from a Life (2019).

Early life

Guy Kawasaki was born in Honolulu, Hawaii to Duke Takeshi Kawasaki (d. 2015) and Aiko Kawasaki. [7] [8] His family lived in an area outside Honolulu called Kalihi Valley. His father, Duke, once served as a fireman, real estate broker, state senator, and government official while his mother was a housewife. [9] He attended ʻIolani School and graduated in 1972. [10]

Kawasaki graduated from Stanford University in 1976 with a Bachelor of Arts degree in psychology. [10] He then attended law school at UC Davis, but quit after about a week of classes when he realized that he disliked law school. [11] [12] In 1977, he enrolled in the UCLA Anderson School of Management, where he earned an MBA degree. [10] While there, Kawasaki also worked at a jewelry company, Nova Stylings. Kawasaki observed, "The jewelry business is a very, very tough business, tougher than the computer business... I learned a very valuable lesson: how to sell." [13]

Career

External videos
Guy Kawasaki (by Eirik Solheim 01).jpg
Nuvola apps kaboodle.svg The art of innovation Guy Kawasaki, TEDxBerkeley, TEDx, 21:15, February 22, 2014
Nuvola apps kaboodle.svg Ten Words You Seldom Hear in Social Media, Social Data Week, September 16, 2013, 29:21

In 1983, Kawasaki got a job at Apple through his Stanford roommate, Mike Boich. [10] [14] He was Apple's chief evangelist for four years. In a 2006 podcast interview on the online site Venture Voice, Kawasaki said, "What got me to leave is basically I started listening to my own hype, and I wanted to start a software company and really make big bucks." [15] In 1987 he was hired to lead ACIUS, the U.S. subsidiary of France-based ACI, which published an Apple database software system called 4th Dimension. [16]

Kawasaki left ACIUS in 1989 to further his writing and speaking career. In the early 1990s he wrote columns that were featured in Forbes and MacUser magazines. [10] [17] [18] He also founded another company, Fog City Software, which created Emailer, an email client that sold to Claris. [19] [20] A collection of namesake software utilities called Guy's Utilities for Macintosh (GUM), was published by After Hours Software in the early 1990s. [21] An edition of GUM for PowerBook systems was acquired by Gordon Eubanks and was subsequently remarketed by Symantec as The Norton Essentials for PowerBook. [22] [23]

He returned to Apple as an Apple Fellow in 1995. [10] In 1998, he was a co-founder of Garage Technology Ventures, a venture capital firm that has made investments in Pandora Radio, Tripwire, The Motley Fool and D.light Design. [24] [25] In 2007, he founded Truemors, a free-flow rumor mill, that sold to NowPublic. [26] [27] [28] He is also a founder at Alltop, an online magazine rack. [14] [29]

In March 2013, Kawasaki joined Google as an advisor to Motorola. His role was to create a Google+ mobile device community. [30]

In April 2014, Kawasaki became the chief evangelist of Canva. [1] It is a free graphic design website for non-designers as well as professionals and was founded in January 2013.

On March 24, 2015, Kawasaki joined Wikimedia Foundation's board of trustees. [31] He stepped down at the end of December 2016. [6]

On April 25, 2017, WikiTribune mentioned him as an adviser. [32]

On February 26, 2019, Penguin Group released Wise Guy, described as Kawasaki's most personal book to date. While the book is written as what could be considered a memoir, it contains a series of vignettes that include various personal experiences that Kawasaki says have enlightened and inspired him. [33]

December 2019 to Current, Kawasaki created a podcast called Remarkable People. There are now over 90 episodes available including interviews with Jane Goodall, Stephen Wolfram, Andrew Yang and Sal Khan. Kawasaki has stated that he believed the podcast was his best and most under appreciated work. [34]

Personal life

Kawasaki and his wife have four children: Nicodemus ("Nic"), Noah, Nohemi, and Nate. [35] Nohemi and Nate are biological siblings whom the couple adopted from Guatemala. [36]

Bibliography

Related Research Articles

<span class="mw-page-title-main">Cyberdog</span> Suite of computer applications for Internet use

Cyberdog was an OpenDoc-based Internet suite of applications, developed by Apple Computer for the Mac OS line of operating systems. It was introduced as a beta in February 1996 and abandoned in March 1997. The last version, Cyberdog 2.0, was released on April 28, 1997. It worked with later versions of System 7 as well as the Mac OS 8 and Mac OS 9 operating systems.

Claris International Inc., formerly FileMaker Inc., is a computer software development company formed as a subsidiary company of Apple Computer in 1987. It was given the source code and copyrights to several programs that were owned by Apple, notably MacWrite and MacPaint, in order to separate Apple's application software activities from its hardware and operating systems activities.

<span class="mw-page-title-main">System 6</span> 1988 Macintosh operating system

System 6 is a graphical user interface-based operating system for Macintosh computers, made by Apple Computer. It was released in 1988, and is part of the classic Mac OS series. It is a monolithic operating system, with cooperative multitasking based on an improved MultiFinder. The boxed version cost US$49, and it was included with all new Macintosh computers until 1991, when it was succeeded by System 7.

4D is a relational database management system and integrated development environment developed by Laurent Ribardière. 4D was created in 1984 and had a slightly delayed public release for Macintosh in 1987 with its own programming language.

Tidbits is an electronic newsletter and web site dealing primarily with Apple Inc. and Macintosh-related topics.

The Apple community is a group of people interested in Apple Inc. and its products, who report information in various media. Generally this has evolved into a proliferation of websites, but latterly has also expanded into podcasts, either speculating on rumors about future product releases, simply report Apple-related news stories, or have discussions about Apple's products and how to use them.

<span class="mw-page-title-main">Claris Emailer</span> Email client for the classic Mac OS

Claris Emailer is a discontinued e-mail client for the classic Mac OS created by Fog City Software. It was bought and marketed by the Apple Inc. subsidiary Claris. In addition to internet email, it supported sending and receiving email to online services such as AOL, Applelink, Compuserve. It was the only third-party e-mail client licensed to directly access AOL e-mail. Additionally, it was one of the first commercial applications to support the Internet Config preferences management system.

A technology evangelist is a person who builds a critical mass of support for a given technology, and then establishes it as a technical standard in a market that is subject to network effects. The word evangelism is borrowed from the context of religious evangelism due to the similarity of sharing information about a particular concept with the intention of having others adopt that concept. This is typically accomplished by showcasing the potential uses and benefits of a technology to help others understand how they can use it for themselves.

<span class="mw-page-title-main">History of Apple Inc.</span>

Apple Inc., originally named Apple Computer, Inc., is a multinational corporation that creates and markets consumer electronics and attendant computer software, and is a digital distributor of media content. Apple's core product lines are the iPhone smartphone, iPad tablet computer, and the Macintosh personal computer. The company offers its products online and has a chain of retail stores known as Apple Stores. Founders Steve Jobs, Steve Wozniak, and Ronald Wayne created Apple Computer Co. on April 1, 1976, to market Wozniak's Apple I desktop computer, and Jobs and Wozniak incorporated the company on January 3, 1977, in Cupertino, California.

The Talking Moose is an animated talking utility for the Apple Macintosh. It was created in 1986 by Canadian programmer Steven Halls. It is the first animated talking agent on a personal computer and featured a moose that would appear at periodic intervals with some joke or witticism. The moose would also comment on system events and user actions and could speak what a user typed using the Moose Proof desk accessory.

Retrospect is a family of software applications that back up computers running the macOS, Microsoft Windows, and Linux operating systems. It uses the client–server backup model.

Evangelism marketing is an advanced form of word-of-mouth marketing in which companies develop customers who believe so strongly in a particular product or service that they freely try to convince others to buy and use it. The customers become voluntary advocates, actively spreading the word on behalf of the company.

<span class="mw-page-title-main">Berkeley Macintosh Users Group</span> Largest Macintosh users group, active 1984-2000

The Berkeley Macintosh Users Group, or more commonly "BMUG", was the largest Macintosh User Group. It was founded in September 1984 by a group of UC Berkeley students including Reese Jones and Raines Cohen as a focal-point for the nascent Apple Macintosh user community. With more than 13,000 members, or "BMUGgers" at its peak in 1993, the group was the largest, and generally understood to be the most important, Macintosh users group. A few of the notable members include John "Captain Crunch" Draper, the Sultan of Brunei Hassanal Bolkiah, notorious murderer Enrique Zambrano, early hacker-chaser Cliff Stoll, Inktomi founder Eric Brewer, and may prominent computing journalists like John Dvorak, Ilene Hoffman, Leo Laporte and Adam Engst. An example of the group's omnipresent blue-floppy-disk lapel pin is held in the Smithsonian Institution's American History collection. BMUG's history and activities were closely linked with the MacWorld Expo meetings, traditionally held in San Francisco each January and Boston each August.

<span class="mw-page-title-main">Info-Mac</span> Website covering Apple Inc. products

Info-Mac is an online community, news aggregator and shareware file hosting service covering Apple Inc. products, including the iPhone, iPod and especially the Macintosh. Established in 1984 as an electronic mailing list, Info-Mac is notable as being the first online community for Apple's then-new Macintosh computer. Info-Mac was the dominant Internet resource for Mac OS software and community-based support throughout the 1980s and early 1990s.

<i>The Macintosh Way</i> Book by former Apple evangelist Guy Kawasaki

The Macintosh Way was the first book written by former Apple evangelist Guy Kawasaki. Subtitled "the art of guerrilla management", the book focused on technology marketing and management and includes many anecdotes culled from Kawasaki's experience during the early development of the Macintosh.

<i>Welcome to Macintosh</i> (film) 2008 American film

Welcome to Macintosh is a 2008 documentary film focusing on computer company Apple Inc. and its Macintosh line of computers. The title comes from the original welcome message shown during the start-up of Macintosh computers.

<span class="mw-page-title-main">Canva</span> Online graphic design platform

Canva is an online graphic design platform that is used to create social media graphics and presentations.

<span class="mw-page-title-main">Mike Boich</span> Apple employee

Mike Boich was a major figure at Apple Computer who was in charge of demonstrating the first Macintosh to software developers and potential customers. He is notable as a technology evangelist who persuaded developers to write computer software. He was instrumental in hiring Apple entrepreneur Guy Kawasaki. His name is listed — as credited — inside the original Macintosh 128k.

4D Inc is a US-based subsidiary of 4D SAS and publisher of 4D. It was established in 1984 and initially led by Guy Kawasaki. 4D is the developer and publisher of 4D. 4D was founded in 1984 when development began for Silver Surfer and had its initial product release in 1987 with its own Programming Language.

<span class="mw-page-title-main">Ellen Petry Leanse</span> American author and businesswoman

Ellen Petry Leanse is an American author, businesswoman, educator, entrepreneur, and online community pioneer. Leanse has spent 35 years working with leaders at Apple, Google, Facebook, as an entrepreneur, and with dozens of startups. She's a writer on topics of workplace dynamics and a Stanford instructor. Her work has spanned entrepreneurship, corporate leadership, investing, and strategy consulting.

References

  1. 1 2 "Guy Kawasaki Joins Australian Design Startup Canva As Chief Evangelist". TechCrunch . AOL. April 16, 2014. Retrieved January 26, 2016.
  2. "Best Sellers: Hardcover Advice & Misc". The New York Times . March 27, 2011.
  3. Cameron, Chris (February 26, 2010). "Weekend Reading: Guy Kawasaki Author Spotlight". ReadWrite.
  4. Solis, Brian; Breakenridge, Deirdre K. Putting the Public Back in Public Relations: How Social Media Is Reinventing the Aging Business of PR. FT Press, 2009. p. 9.
  5. Lucas-Conwell, Frederic (December 4, 2006). "Technology Evangelists: A Leadership Survey" (PDF). Growth Resources, Inc.
  6. 1 2 Henner, Christophe (December 23, 2016). "Update regarding expiring Board terms". Wikimedia Foundation . Retrieved January 12, 2017.
  7. "Duke Takeshi Kawasaki". Star-Advertiser. September 16, 2015.
  8. Evangelista, Benny (June 17, 2012). "Guy Kawasaki a doting father – and hockey player". SFGate .
  9. "A Brief History of Mine". guykawasaki.com. December 30, 2005.
  10. 1 2 3 4 5 6 Kawasaki, Guy (2015). "Who Is Guy?". guykawasaki.com. Retrieved August 9, 2015.
  11. Kawasaki, Guy (March 11, 2013). The Top 10 Mistakes of Entrepreneurs (Video). YouTube . Archived from the original on December 12, 2021. Retrieved August 9, 2015.
  12. Iwata, Edward (November 10, 2008). "Entrepreneur Guy Kawasaki Doesn't Accept Failure". USA Today . Retrieved August 9, 2015.
  13. Bryant, Adam (March 10, 2010). "Just Give Him 5 Sentences, Not 'War and Peace'". The New York Times . Retrieved August 9, 2015.
  14. 1 2 Ostdick, John (November 24, 2009). "Guy Kawasaki: Advice for Making Your Venture Successful". success.com.
  15. Galant, Greg (October 16, 2006). "VW Show #39 – Guy Kawasaki of Garage Technology Ventures". venturevoice.com.
  16. Brogan, Daniel (July 12, 1987). "Seeking 4th Dimension? Take Heart, Its Now in Town". The Chicago Tribune .
  17. Kawasaki, Guy. The Beauty of Metaphor. Forbes . August 25, 1997.
  18. Kawasaki, Guy (August 11, 2003). "Wise Guy: The Goal of a New Machine". Macworld.com.
  19. "Emailer Licensed to Claris". TidBITS . April 3, 1995.
  20. Furchgott, Roy (October 18, 1998), "Private Sector; Financier to the Garage Start-Up", The New York Times
  21. Engst, Adam C. (May 18, 1992). "More Utilities, By GUM". TidBITS . Retrieved June 2, 2018.
  22. Engst, Adam C. (August 10, 1992). "CPU". TidBITS . Retrieved June 2, 2018.
  23. "Computer Age 5". The Age . Melbourne, Australia. February 9, 1993. p. 36. Retrieved June 2, 2018 via Newspapers.com.
  24. Ostdick, John. Guy Kawasaki: Advice for Making Your Business Successful Archived September 24, 2011, at the Wayback Machine . Success Magazine .
  25. Pritchard, Stephen (August 28, 2000). "Guy Kawasaki: The garage culture comes to Britain". The Independent .
  26. Arrington, Michael (July 10, 2008). "Guy Kawasaki's Truemors Gets Acquired by NowPublic". Washington Post .
  27. "Apple Evangelist's Advice For Silicon Valley Entrepreneurs". Asian Week . July 1, 2008. Archived from the original on August 3, 2008. Retrieved July 2, 2008.
  28. "Guy Kawasaki: Truemors and the $12,000 start-up". thebusinessmakers.com. June 2, 2007.
  29. "Interview: Not Just an Experiment: Guy Kawasaki's Alltop.com". itworld.com. April 1, 2008. Archived from the original on July 13, 2011.
  30. "Google Disses Motorola Products – And Hires Guy Kawasaki". ReadWrite . March 1, 2013.
  31. de Vreede, Jan-Bart (March 24, 2015). "Wikimedia Foundation welcomes Guy Kawasaki as board member". Wikimedia Foundation . Retrieved March 24, 2015.
  32. Rajan, Amol (April 25, 2017). "Wikipedia's Jimmy Wales creates news service Wikitribune". BBC . Retrieved April 25, 2017.
  33. Gulker, Linda (March 1, 2019). "Guy Kawasaki pens Wise Guy to share the wisdom he's learned over the years". InMenlo. Retrieved March 4, 2019.
  34. "Guy Kawasaki's Remarkable People Podcast". August 26, 2021.
  35. Kawasaki, Guy (2008). Reality Check: The Irreverent Guide to Outsmarting, Outmanaging, and Outmarketing Your Competition. Penguin Books. ISBN   9781591842231.
  36. Kawasaki, Guy (February 26, 2019). Wise Guy: Lessons from a Life. Penguin. ISBN   978-0-525-53862-2.