Guy Kawasaki | |
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Born | Guy Takeo Kawasaki August 30, 1954 |
Alma mater | |
Occupations |
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Children | 4 |
Website | Official website |
Guy Takeo Kawasaki (born August 30, 1954) is a Japanese-American marketing specialist, author, and Silicon Valley venture capitalist. [3] He was one of the Apple employees originally responsible for marketing their Macintosh computer line in 1984. He popularized the word evangelist in marketing the Macintosh as an "Apple evangelist" and the concepts of evangelism marketing and technology evangelism/platform evangelism in general. [4] [5]
From March 2015 until December 2016, Kawasaki sat on the Wikimedia Foundation board of trustees, the non-profit operating entity of Wikipedia. [6]
Kawasaki has also written fifteen books, including The Macintosh Way (1990), The Art of the Start (2004), and Wise Guy: Lessons from a Life (2019).
Guy Kawasaki was born in Honolulu, Hawaii to Duke Takeshi Kawasaki (d. 2015) and Aiko Kawasaki. [7] [8] His family lived in an area outside Honolulu called Kalihi Valley. His father, Duke, once served as a fireman, real estate broker, state senator, and government official while his mother was a housewife. [9] He attended ʻIolani School and graduated in 1972. [10]
Kawasaki graduated from Stanford University in 1976 with a Bachelor of Arts degree in psychology. [10] He then attended law school at UC Davis, but quit after about a week of classes when he realized that he disliked law school. [11] [12] In 1977, he enrolled in the UCLA Anderson School of Management, where he earned an MBA degree. [10] While there, Kawasaki also worked at a jewelry company, Nova Stylings. Kawasaki observed, "The jewelry business is a very, very tough business, tougher than the computer business... I learned a very valuable lesson: how to sell." [13]
External videos | |
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The art of innovation Guy Kawasaki, TEDxBerkeley, TEDx, 21:15, February 22, 2014 | |
Ten Words You Seldom Hear in Social Media, Social Data Week, September 16, 2013, 29:21 |
In 1983, Kawasaki got a job at Apple through his Stanford roommate, Mike Boich. [10] [14] He was Apple's chief evangelist for four years. In a 2006 podcast interview on the online site Venture Voice, Kawasaki said, "What got me to leave is basically I started listening to my own hype, and I wanted to start a software company and really make big bucks." [15] In 1987 he was hired to lead ACIUS, the U.S. subsidiary of France-based ACI, which published an Apple database software system called 4th Dimension. [16]
Kawasaki left ACIUS in 1989 to further his writing and speaking career. In the early 1990s he wrote columns that were featured in Forbes and MacUser magazines. [10] [17] [18] He also founded another company, Fog City Software, which created Emailer, an email client that sold to Claris. [19] [20] A collection of namesake software utilities called Guy's Utilities for Macintosh (GUM), was published by After Hours Software in the early 1990s. [21] An edition of GUM for PowerBook systems was acquired by Gordon Eubanks and was subsequently remarketed by Symantec as The Norton Essentials for PowerBook. [22] [23]
He returned to Apple as an Apple Fellow in 1995. [10] In 1998, he was a co-founder of Garage Technology Ventures, a venture capital firm that has made investments in Pandora Radio, Tripwire, The Motley Fool and D.light Design. [24] [25] In 2007, he founded Truemors, a free-flow rumor mill, that sold to NowPublic. [26] [27] [28] He is also a founder at Alltop, an online magazine rack. [14] [29]
In March 2013, Kawasaki joined Google as an advisor to Motorola. His role was to create a Google+ mobile device community. [30]
In April 2014, Kawasaki became the chief evangelist of Canva. [1] It is a free graphic design website for non-designers as well as professionals and was founded in January 2013.
On March 24, 2015, Kawasaki joined Wikimedia Foundation's board of trustees. [31] He stepped down at the end of December 2016. [6]
On April 25, 2017, WikiTribune mentioned him as an adviser. [32]
On February 26, 2019, Penguin Group released Wise Guy, described as Kawasaki's most personal book to date. While the book is written as what could be considered a memoir, it contains a series of vignettes that include various personal experiences that Kawasaki says have enlightened and inspired him. [33]
December 2019 to Current, Kawasaki created a podcast called Remarkable People. There are now over 90 episodes available including interviews with Jane Goodall, Stephen Wolfram, Andrew Yang and Sal Khan. Kawasaki has stated that he believed the podcast was his best and most under appreciated work. [34]
Kawasaki and his wife have four children: Nicodemus ("Nic"), Noah, Nohemi, and Nate. [35] Nohemi and Nate are biological siblings whom the couple adopted from Guatemala. [36]
Claris International Inc., formerly FileMaker Inc., is a computer software development company formed as a subsidiary company of Apple Computer in 1987. It was given the source code and copyrights to several programs that were owned by Apple, notably MacWrite and MacPaint, in order to separate Apple's application software activities from its hardware and operating systems activities.
System 7 was the seventh major release of the classic Mac OS operating system for Macintosh computers, made by Apple Computer. It was launched on May 13, 1991, to succeed System 6 with virtual memory, personal file sharing, QuickTime, TrueType fonts, the Force Quit dialog, and an improved user interface.
Connectix Corporation was a software and hardware company that released innovative products that were either made obsolete as Apple Computer incorporated the ideas into system software, or were sold to other companies once they became popular. It was formed in October 1988 by Jon Garber; the dominant board members and co-founders were Garber, Bonnie Fought, and close friend Roy McDonald. McDonald was still Chief Executive Officer and president when Connectix finally closed in August 2003.
4D is a relational database management system and integrated development environment developed by Laurent Ribardière. 4D was created in 1984 and had a slightly delayed public release for Macintosh in 1987 with its own programming language.
Tidbits is an electronic newsletter and web site dealing primarily with Apple Inc. and Macintosh-related topics.
The Apple community is the users, media, and third party companies interested in Apple Inc. and its products. They discuss rumors, future products, news stories, and support of Apple's products. Apple has a cult-like following, especially for the Apple II, Macintosh, iPod, iPhone, and luminary staff members. The personal computer revolution, mixed with Apple's vertical integration of its products and services, has increased popularity. Apple's corporate policy of extreme secrecy about future products intensify interest in the company's activities.
Cary Lu was an American writer specializing in the Apple Macintosh platform.
Claris Emailer is a discontinued e-mail client for the classic Mac OS created by Fog City Software. It was bought and marketed by the Apple Inc. subsidiary Claris. In addition to internet email, it supported sending and receiving email to online services such as AOL, Applelink, Compuserve. It was the only third-party e-mail client licensed to directly access AOL e-mail. Additionally, it was one of the first commercial applications to support the Internet Config preferences management system.
A technology evangelist is a person who builds a critical mass of support for a given technology, and then establishes it as a technical standard in a market that is subject to network effects. The word evangelism is borrowed from the context of religious evangelism due to the similarity of sharing information about a particular concept with the intention of having others adopt that concept. This is typically accomplished by showcasing the potential uses and benefits of a technology to help others understand how they can use it for themselves.
The Talking Moose is an animated talking utility for the Apple Macintosh. It was created in 1986 by Canadian programmer Steven Halls. It is the first animated talking agent on a personal computer and featured a moose that would appear at periodic intervals with some joke or witticism. The moose would also comment on system events and user actions and could speak what a user typed using the Moose Proof desk accessory. The Moose Cannon add on could be used to fire projectiles from a wrist mounted device. This would work in conjuction with the Talking Moose.
WebSTAR was a web server application for the classic Mac OS. It supported the common gateway interface (CGI) and its own AppleEvents-based W*API for plug-in support, as well as SSL and similar technologies used in most early web servers. Unlike most servers of the era, WebSTAR was very Mac-like in terms of installation and maintenance, using a number of AppleEvents-based MacOS programs for most tasks. WebSTAR was also part of Apple's Internet Server Solution, a package of internet server software and certain models of PowerMac machines. One popular use of WebSTAR was in combination with FileMaker to make simple database-driven online applications.
Retrospect is a family of software applications that back up computers running the macOS, Microsoft Windows, and Linux operating systems. It uses the client–server backup model.
Evangelism marketing is an advanced form of word-of-mouth marketing in which companies develop customers who believe so strongly in a particular product or service that they freely try to convince others to buy and use it. The customers become voluntary advocates, actively spreading the word on behalf of the company.
The Berkeley Macintosh Users Group, or more commonly "BMUG", was the largest Macintosh User Group. It was founded in September 1984 by a group of UC Berkeley students including Reese Jones and Raines Cohen as a focal-point for the nascent Apple Macintosh user community. With more than 13,000 members, or "BMUGgers" at its peak in 1993, the group was the largest, and generally understood to be the most important, Macintosh users group. A few of the notable members include John "Captain Crunch" Draper, the Sultan of Brunei Hassanal Bolkiah, notorious murderer Enrique Zambrano, early hacker-chaser Cliff Stoll, Inktomi founder Eric Brewer, and may prominent computing journalists like John Dvorak, Ilene Hoffman, Leo Laporte and Adam Engst. An example of the group's omnipresent blue-floppy-disk lapel pin is held in the Smithsonian Institution's American History collection. BMUG's history and activities were closely linked with the MacWorld Expo meetings, traditionally held in San Francisco each January and Boston each August.
Info-Mac is an online community, news aggregator and shareware file hosting service covering Apple Inc. products, including the iPhone, iPod and especially the Macintosh. Established in 1984 as an electronic mailing list, Info-Mac is notable as being the first online community for Apple's then-new Macintosh computer. Info-Mac was the dominant Internet resource for Mac OS software and community-based support throughout the 1980s and early 1990s.
Canva is a graphic design platform that provides tools for creating social media graphics, presentations, promotional merchandise and websites. Launched in Australia in 2013, the service offers design tools for individuals and companies. Its offerings include templates for presentations, posters, and social media content, as well as functionalities for photo and video editing.
Mike Boich was an employee at Apple Computer who was in charge of demonstrating the first Macintosh to software developers and potential customers. He is notable as a technology evangelist who persuaded developers to write computer software. He was instrumental in hiring Apple entrepreneur Guy Kawasaki. His name is listed — as credited — inside the original Macintosh 128k.
4D Inc is a US-based subsidiary of 4D SAS and publisher of 4D. It was established in 1984 and initially led by Guy Kawasaki. 4D is the developer and publisher of 4D. 4D was founded in 1984 when development began for Silver Surfer and had its initial product release in 1987 with its own Programming Language.
Ellen Petry Leanse is an American author, businesswoman, educator, entrepreneur, and online community pioneer. Leanse has spent 35 years working with leaders at Apple, Google, Facebook, as an entrepreneur, and with dozens of startups. She's a writer on topics of workplace dynamics and a Stanford instructor. Her work has spanned entrepreneurship, corporate leadership, investing, and strategy consulting.
Charles Edge was an American computer scientist, author, podcaster, and a contributing author for Inc.com and Huffington Post.