Apple Inc. is an American multinational corporation and technology company headquartered in Cupertino, California, in Silicon Valley. It is best known for its consumer electronics, software, and services. Founded in 1976 as Apple Computer Company by Steve Jobs, Steve Wozniak and Ronald Wayne, the company was incorporated by Jobs and Wozniak as Apple Computer, Inc. the following year. It was renamed Apple Inc. in 2007 as the company had expanded its focus from computers to consumer electronics. Apple is the largest technology company by revenue, with US$391.04 billion in the 2024 fiscal year.
Apple II is a series of microcomputers manufactured by Apple Computer, Inc. from 1977 to 1993. The first Apple II model, that gave the series its name, was designed by Steve Wozniak, and was first sold on June 10, 1977. Its success led to it being followed by the Apple II Plus, Apple IIe, Apple IIc, and Apple IIc Plus, with the 1983 IIe being the most popular. The name is trademarked with square brackets as Apple ][, then, beginning with the IIe, as Apple //.
Lisa is a desktop computer developed by Apple, produced from January 19, 1983 to August 1, 1986, and succeeded by Macintosh. It is generally considered the first mass-market personal computer operable through a graphical user interface (GUI). In 1983, a machine like the Lisa was still so expensive that it was primarily marketed to individual and small and medium-sized businesses as a groundbreaking new alternative to much bigger and more expensive mainframes or minicomputers such as from IBM, that either require additional, expensive consultancy from the supplier, hiring specially trained personnel, or at least, a much steeper learning curve to maintain and operate. Earlier GUI-controlled personal computers were not mass-marketed; for example, Xerox PARC manufactured its Alto workstation only for Xerox and select partners from the early to mid-1970s.
Lotus Software was an American software company based in Massachusetts; it was sold to India's HCL Technologies in 2018.
The Macintosh Classic is a personal computer designed, manufactured and sold by Apple Computer from October 1990 to September 1992. It was the first Macintosh to sell for less than US$1,000.
John Sculley III is an American businessman, entrepreneur and investor in high-tech startups. Sculley was vice-president (1970–1977) and president of PepsiCo (1977–1983), until he became chief executive officer (CEO) of Apple Inc. on April 8, 1983, a position he held until leaving on October 15, 1993. In 1987, Sculley was named Silicon Valley's top-paid executive, with an annual salary of US$10.2 million.
A/UX is a Unix-based operating system from Apple Computer for Macintosh computers, integrated with System 7's graphical interface and application compatibility. It is Apple's first official Unix-based operating system, launched in 1988 and discontinued in 1995 with version 3.1.1. A/UX requires select 68k-based Macintosh models with an FPU and a paged memory management unit (PMMU), including the Macintosh II, SE/30, Quadra, and Centris series.
Guy Takeo Kawasaki is an American marketing specialist, author, and Silicon Valley venture capitalist. He was one of the Apple employees originally responsible for marketing their Macintosh computer line in 1984. He popularized the word evangelist in marketing the Macintosh as an "Apple evangelist" and the concepts of evangelism marketing and technology evangelism/platform evangelism in general.
eWorld was an online service operated by Apple Inc. between June 1994 and March 1996. The services included email, news, software installs and a bulletin board system. Users of eWorld were often referred to as "ePeople."
The Macintosh, later rebranded as the Macintosh 128K, is the original Macintosh personal computer from Apple. It is the first successful mass-market all-in-one desktop personal computer with a graphical user interface, built-in screen and mouse. It was pivotal in establishing desktop publishing as a general office function. The motherboard, a 9 in (23 cm) CRT monochrome monitor, and a floppy drive are in a beige case with integrated carrying handle; it has a keyboard and single-button mouse.
The Apple community consists of the users, media, and third party companies interested in Apple Inc. and its products. They discuss rumors, future products, news stories, and support of Apple's products. Apple has a devoted following, especially for the Apple II, Mac, iPod, iPhone, and luminary staff members. The personal computer revolution, mixed with Apple's vertical integration of its products and services, has increased popularity. Apple's corporate policy of extreme secrecy about future products intensify interest in the company's activities.
A technology evangelist is someone who builds a critical mass of support for a specific technology, and then establishes it as a technical standard in a market that is subject to network effects. The word evangelism is borrowed from the context of religious evangelism due to the similarity of sharing information about a particular concept with the intention of having others adopt that concept. This is typically accomplished by showcasing the potential uses and benefits of a technology to help others understand how they can use it for themselves.
The PowerBook 100 is a notebook-sized laptop computer designed and manufactured by Sony for Apple Computer and introduced on October 21, 1991, at the COMDEX computer expo in Las Vegas, Nevada. Priced at US$2,500 with external floppy drive, the PowerBook 100 was the low-end model of the first three simultaneously released PowerBooks. Its CPU and overall speed closely resembled those of its predecessor, the Macintosh Portable. It had a Motorola 68000 processor at 16 MHz, 2-8 megabytes (MB) of RAM, a 9-inch (23 cm) monochrome backlit liquid-crystal display (LCD) with 640 × 400 pixel resolution, and the System 7.0.1 operating system. It did not have a built-in floppy disk drive and was noted for its unique compact design that placed a trackball pointing device in front of the keyboard for ease of use.
Evangelism marketing is an advanced form of word-of-mouth marketing in which companies develop customers who believe so strongly in a particular product or service that they freely try to convince others to buy and use it. The customers become voluntary advocates, actively spreading the word on behalf of the company.
The Pippin is a defunct open multimedia technology platform, designed by Apple Computer. According to Apple, Pippin was directed at the home market as "an integral part of the consumer audiovisual, stereo, and television environment".
Mac is a family of personal computers designed and marketed by Apple since 1984. The name is short for Macintosh, a reference to a type of apple called McIntosh. The current product lineup includes the MacBook Air and MacBook Pro laptops, and the iMac, Mac Mini, Mac Studio, and Mac Pro desktops. Macs are sold with Apple's proprietary macOS operating system, which is not licensed to other manufacturers and exclusively bundled with Mac computers.
The following outline of Apple Inc. is a topical guide to the products, history, retail stores, corporate acquisitions, and personnel under the purview of the American multinational corporation:
Mike Boich was an employee at Apple Computer who was in charge of demonstrating the first Macintosh to software developers and potential customers. He is notable as a technology evangelist who persuaded developers to write computer software. He was instrumental in hiring Apple entrepreneur Guy Kawasaki. His name is listed — as credited — inside the original Macintosh 128k.
Developer relations, abbreviated as DevRel, is an umbrella term for practices employed by an organization that builds developer-facing software to connect with the developers that use that software. Developer relations is a form of platform evangelism and the activities involved are sometimes referred to as a developer program or a DevRel program. DevRel programs often include the following:
Ellen Petry Leanse is an American author, businesswoman, educator, entrepreneur, and online community pioneer. Leanse has spent 35 years working with leaders at Apple, Google, Facebook, as an entrepreneur, and with dozens of startups. She's a writer on topics of workplace dynamics and a Stanford instructor. Her work has spanned entrepreneurship, corporate leadership, investing, and strategy consulting.
