Mike Boich was an employee at Apple Computer who was in charge of demonstrating the first Macintosh to software developers and potential customers. [1] [2] He is notable as an Apple evangelist who persuaded developers to write computer software. [3] [4] [5] He was instrumental in hiring Apple entrepreneur Guy Kawasaki. [6] [7] His name is listed — as credited — inside the original Macintosh 128k.