6th Shorty Awards

Last updated
6th Annual Shorty Awards
DateApril 7, 2014 (2014-04-07)
Location Times Center, New York City
Hosted by Natasha Leggero

The ceremony for the 6th Shorty Awards took place on April 7, 2014, at the New York Times Center and was hosted by comedian Natasha Leggero. The show included appearances by Patton Oswalt, Jamie Oliver, Kristen Bell, Jerry Seinfeld, Moshe Kasher, Julie Klausner, Erin Brady, Guy Kawasaki, Matt Walsh, Retta, Us the Duo, Big Boi, Gilbert Gottfried, Thomas Middleditch, Billie Jean King and Leandra Medine. Winners included Jerry Seinfeld and Will Ferrell.

Contents

Influencer Winners by category

CategoryWinner [1]
Best in ActivismAgainst Suicide, @AgainstSuicide
Best Actor Aaron Paul, @aaronpaul_8
Best Actress Retta, @unfoRETTAble
Best in Apps Digg, @digg
Best in ArtRachel Ryle, @rachelryle
Best Athlete Billie Jean King, @BillieJeanKing
Best Author Neil Gaiman, @neilhimself
Best Band Fifth Harmony, @FifthHarmony
Barnes & Noble College’s #BNCollege Boston University's College of Communication, @comugrad
Best BloggerTerrance Gaines, @BrothaTech
Best in BrazilMidia NINJA, @midianinja & Porta dos Fundos, @portadosfundos
Best Celebrity Ian McKellen (@IanMcKellen)
Best Charity Nature Conservancy, @nature_org
Best Comedian Patton Oswalt, @pattonoswalt
Cox BLUE's #BusinessInfluencer Guy Kawasaki, @GuyKawasaki
Best Director Paul Feig, @paulfeig
Best in EducationPaulo Pirula, @Pirulla25
Best Fake AccountModern Seinfeld, @SeinfeldToday
Best FansiteNews for TV Majors, @N4TVM
Best in Fashion Man Repeller, @ManRepeller
Best in Food Jamie Oliver, @jamieoliver
Best in GamingPolygon, @Polygon
Best GIF MakerTrent Nelson, @trenthead
GIF of the YearMatrix Cat [2]
Best in Government NASA Goddard, @NASAGoddard
Best in GreenSustainable Cities, @sustaincities
A&E's Instagram Video of the YearI Look Good by Paul Zedrich [3]
Instagrammer of the YearDukk Deuce, @Dukk2
New York Life's #KeepGoodGoing AwardDr. Jen Arnold, @JenArnoldMD
Kickstarter of the YearThe Veronica Mars Movie Project
Muck Rack's Best JournalistSarah Jones, @SarahJReports
Best MakerDIY, @DIY
Best MuseumMuseum Nerd, @museumnerd
Best in Music Questlove, @questlove
Newsworthy Photo of the YearPope Francis Introduction by Roberto Luigi [4]
Best Non-HumanCancellation Bear, @TheCancelBear
Best in PhotographyDavid Guttenfelder, @dguttenfelder & Liz Eswein, @newyorkcityliz
Best Podcaster This American Life, @ThisAmerLife
Best in Science Black Girls Code, @BlackGirlsCode & Neil deGrasse Tyson, @neiltyson
Best Small BusinessThe Brooklyn Circus, @TheBKcircus
Best in Social FitnessTyler Graham, @_Tyler_Graham_
Best Sports Team Los Angeles Dodgers, @Dodgers
Best in Teen ActivismBuddy Project, @ProjectBuddy
Tumblr of the Year Amy Poehler’s Smart Girls at the Party
Best TV Show Scandal, @ScandalABC
Best in the UK Ryan McHenry, @RyanWMcHenry
Best Video BloggerJullien Gordon, @JullienGordon
Vine of the YearMy reflection is cooler than me by Chad Jaxon Perez [5]
Univision's Best VineographerCupcake Dude, @TheDudeBakes & Pinot, @Pinot
Best Web Show Comedians in Cars Getting Coffee, @JerrySeinfeld
Best in Weird Buck Wolf, @wolfb
Best YouTube StarKid Fury, @KidFury

Brand & Organization Winners by category

CategoryWinner [1]
Best Brand on Twitter American Express
Best Brand on VineOreo – 360i & GE & Mashable
Best Brand on Instagram GoPro
Best Brand on Pinterest Whole Foods Market
Best Brand on SnapchatWet Seal – ICED Media
Best Brand on Tumblr Doctor Who & BBC America
Best Brand on YouTubeWWE
Best Facebook Page GoPro
Unmetric's Best Facebook CampaignTurning the Internet Red, Human Rights Campaign
Best Facebook ContestThis Is SportsCenter, Briggs

& Stratton's Mower Mouth Contest by Lindsay, Stone & Briggs

Best Branded Mobile AppThe WWE App
Best Branded Real-Time Response to

a Major Event or Cultural Phenomenon

United Nation's #theworldneedsmore – Leo Burnett New York
Best ContestWheat Thins Flavor Protection – AKQA New York
Best Fortune 500 Brand on Social Media American Express
Best Integration of Social Media with Live TelevisionThe Voice: Instant Save – NBC, Talpa, Warner Horizon, One Three Media, Telescope
Best Listicle27 Worst Moments Of John Oliver's First 6 Minutes Hosting The Daily Show – Comedy Central
Best Mobile CampaignJoin the Realm: Mobile, HBO – Definition 6
Best News Twitter AccountAl Jazeera America
Best Social Good Campaign#SFBatKid, Greater Bay Area Make-A-Wish Foundation – Clever Girls Collective
Best Social Integration with a TV Commercialnever.no & Leo Burnett
Best Social Media Campaign for FilmThe Wolverine – Way to Blue & Jump! Creative
Best Tumblr Campaign“The Signal” Lexus – Team One
Best Twitter Campaign#SFBatKid, Greater Bay Area Make-A-Wish Foundation – Clever Girls Collective
Best Use of a Hashtag on TwitterThe Voice: Instant Save – NBC, Talpa, Warner Horizon, One Three Media, Telescope
Best Use of Animated GIFsThe Purge – Universal Pictures and Brigade Marketing
Best Use of GamificationDodge: Hands On Ron Burgundy Game – Wieden+Kennedy
Best Use of HumorHalloween Treats Gone Wrong, P&G / Oral B – Publicis Kaplan Thaler
Best Use of Social Media by One

Brand Responding to Another Brand

Snack Attack, America Honda Motor Co., Inc. – RPA Advertising
Best Use of Social Media for a Consumer BrandWestJet Christmas Miracle: Real -Time Giving
Best Use of Social Media for Auto IndustryNissan – Versa Note Amazon Partnership – TBWA\Chiat\Day
Best Use of Social Media for B2BJobsite and Seven
Best Use of Social Media for Consumer ElectronicsThe Most Retweeted Brand Tweet Ever, Nokia – Wunderman
Best Use of Social Media for Customer ServiceSamsung Mobile US Digital Marketing Team – Edelman
Best Use of Social Media for FashionMaui Jim – Moxie
Best Use of Social Media for Financial ServicesTweet & Shoot We Are Tennis by BNP Paribas – We Are Social
Best Use of Social Media for Food & BeverageSay It With Bacon, Kraft Foods (Oscar Mayer) – 360i
Best Use of Social Media for HealthcareBreak Dengue – ZN
Best Use of Social Media for Luxury GoodsNeed For Tweed, Harris Tweed Hebrides – Leo Burnett New York
Best Use of Social Media For MusicAvicii x You – Universal Music, House of Radon, Seventy Agency, At Night Management
Best Use of Social Media for NewsGoodbye DOMA, Hello Marriage Equality: msnbc's Google+ Hangout
Best Use of Social Media for Retail or E-CommerceDollarShaveClub.com – Conversocial
Best Use of Social Media for SportsWWE WrestleMania 29
Best Use of Social Media for TelecomO2 Be more dog – VCCP
Best Use of Social Media for Television@MTVFR hacked Twitter with #TeenWolfFr – Darewin
Best Use of Social Media for TravelWestJet Christmas Miracle: Real -Time Giving
Best Use of Social Media for Video GamesLEGO Marvel Super Heroes
Best Use of Social Media In Real LifeUnited Nation's #theworldneedsmore – Leo Burnett New York
Best Use of Video in a Social Media CampaignVirgin America Remixes the Safety Video
Best Viral CampaignWestJet Christmas Miracle: Real -Time Giving
Most Creative Use of Technology for a CampaignTweet & Shoot We Are Tennis by BNP Paribas – We are Social
Best Small AgencyClever Girls Collective
Best Mid-Sized AgencyCarrot Creative
Best Large Agency360i

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References

  1. 1 2 "Shorty Awards Winners Announced". Deadline Hollywood . 2014-04-08. Retrieved 2016-05-18.
  2. "Matrix Cat was nominated for a Shorty Award". shortyawards.com. Archived from the original on 2015-12-22. Retrieved 2019-03-14.
  3. "When your hair & outfit is on point your like..... #bitchilookgood #zonavy #fab #fabulous #gay #gayboy #gpoy was nominated for a Shorty Award". shortyawards.com. Archived from the original on 2015-09-08. Retrieved 2019-03-14.
  4. "Pope Francis Introduction by Roberto Luigi was nominated for a Shorty Award". shortyawards.com. Archived from the original on 2015-09-08. Retrieved 2019-03-14.
  5. "My reflection is cooler than me #MirrorLandContest #MindBlown #GasPedal #TwerkTeam was nominated for a Shorty Award". shortyawards.com. Archived from the original on 2015-09-08. Retrieved 2019-03-14.