8th Shorty Awards

Last updated
The 8th Annual Shorty Awards
DateApril 11, 2016 (2016-04-11)
Location The Times Center, New York City
Hosted by Mamrie Hart
Website http://shortyawards.com   OOjs UI icon edit-ltr-progressive.svg
  7th  · Shorty Awards ·  9th  

The 8th Annual Shorty Awards , honoring the best in social media, took place on April 11, 2016, at The Times Center in New York City. The ceremony was hosted by YouTube comedian Mamrie Hart, who was accompanied by Flula Borg as the ceremony DJ. There was a musical performances from Nico & Vinz.

Contents

Influencer winners and nominees

Nominations were announced on January 19, 2016, with public voting closing on February 18, 2016. [1] Winners are listed first and in boldface. [2]

Arts & Entertainment

Best Actor
Best Actress
Best Celebrity
Best Comedian
Best in Dance
Best Musician
Best Singer
Best TV Show

Team Internet

Best Vine Artist
Best Vine Comedian
  • MeechOnMars
  • Mikaela Long
    • Aaron Doh
    • Gabriel Gundacker
    • J. Cyrus
    • Jamie Costa
Best Vine Musician
  • Us the Duo
    • 80Fitz
    • Marcus Perez
    • Rachel Bobbit
    • Ruth B
    • Trench
Best Web Series
Best YouTube Comedian
Best YouTube Ensemble
Best YouTube Guru
Best YouTube Musician
Snapchatter of the Year
Viner of the Year
YouTuber of the Year

Creative & Design

Best Blogger
  • Momma's Gone City
    • gabifresh
    • Green Wedding Shoes
    • Nicolette Mason
    • Song of Style
    • Urban Bush Babes
Best in Art
  • Matija Erceg
    • Elle Luna
    • Halno
    • Sasha Unisex
    • Spencer Hibert
    • The Art of Plating
Best in DIY
  • ThreadBanger
    • A Beautiful Mess
    • Almost Makes Perfect
    • Joselyn Hughes
    • Mr. Kate
    • P.S. – I made this...
Best in Fashion
Instagrammer of the Year
  • Baddie Winkle
    • JR
    • Passion Passport
    • Robert Jahns
    • Sophie Gamand
    • The Dogist

News & Media

Best Animal
  • JiffPom
    • BigCatDerek
    • Doug the Pug
    • Remix The Dog
    • Marnie the Dog
    • Marutaro the hedgehog
    • Trump Your Cat
Best Author
Best in Food
  • Hannah Hart
    • Clean Food Dirty City
    • How To Cake It
    • Samantha Lee
    • The Infatuation
    • Tiger Tomato
Best in Healthy Living
Best in Parenting
  • SACCONEJOLYs
    • Dude to Dad
    • Eh Bee Family
    • Honest Toddler
    • The Unmumsy Mum
    • What's Up MOMS
Best in Sports
Best Journalist
Best Parody Account
  • Emo Kylo Ren
    • Bros Being Basic
    • Kanye Doing Things
    • Millennials of New York
    • Rick Grimes
    • Tina

Tech & Innovation

Best in Activism
Best in Education
Best in Gaming
Best in Science
Best in Weird
Best Podcast
Periscoper of the Year
YouNower of the Year

Content

GIF of the Year
  • Pizza Rat , (Matt Little)
    • Dancing Drake plays tennis
    • David Bowie
    • Donald Trump reaction
    • GIF summarizing the six Star Wars movies
    • Shakespearean tragedy
Instagram Photo of the Year
  • Peace for Paris
    • #lovewins
    • Be proud of yourself, and love yourself
    • Can you find me?
    • i bleed each month
    • kendalljenner
Tumblr Blog of the Year
  • Photoshop Your Dreams, (Margaux Espinasse)
    • 2 Kinds of People
    • Cinnaman Bun
    • The Atlas of Beauty
    • The Last Message Received
    • Will It Beard
Vine of the Year
  • Why You Always Lyin, (Nicholas Fraser)
    • Baby says hi to Adele
    • Drake plays tennis
    • Duck Army
    • It's an avocado....fanks
    • Modern Day Aladdin

Brand & Organization Winners

By Industry

[3]

Best in Auto
  • The Greatest Interception Ever – Volvo Car USA
Best in B2B
  • #BallotBriefcase on Snapchat – PwC
Best Consumer Brand
  • Lucy The Robot – Atomic 212 Sydney, Double Robotics
Best in Education
  • John Jay College Insta-Challenge – VGD, John Jay College
Best in Entertainment
  • Peanutize me! – Ludomade, 20th Century Fox
Best in Family & Parenting
  • Plum Organics: Parenting Unfiltered – Something Massive, Plum Organics
Best in Fashion, Beauty & Luxury
  • Carol's Daughter #BornandMade – Love Social, Carol's Daughter
Best in Financial Services
  • Meet Halfway – CP+B LA, Noble People, PayPal, Airbnb
Best in Food & Beverage
  • Lovin' The Super Bowl – DDB Chicago, McDonald's
Best in Games
  • HUNT the TRUTH Audio Series – Ayzenberg Group, Xbox/343 Industries
  • LEGO Dimensions: The Ultimate Social Media Collaboration – Warner Bros. Interactive Entertainment
Best in Government & Politics
  • The Royal Navy Engineers Recruitment Campaign – e3, The Royal Navy
Best in Health & Fitness
  • #CignaRunTogether at #DisneylandHalf Marathon Weekend – Cigna
Best in Home & Decor
  • The First Ever Pinterest Yard Sale – Deutsch, Krylon
Best in Hospitality
  • Two Bellmen – Marriott International, Marriott Content Studio, SubstanceOverHype, Platform Media Group
Best in Live Events
  • 2015 iHeartRadio Music Festival – iHeartRadio
Best in News
  • The New Yorker on Social Media – The New Yorker
Best Non-Profit
  • Crossroads Community Street Fare Social Campaign – Saatchi & Saatchi Wellness, Crossroads Community Services
  • Love Has No Labels – R/GA, Ad Council
Best in Pets & Animals
  • RuffLife – breensmith, Friends of Animals
Best in Retail & E-Commerce
  • Live The Fresh Blade Shave – Dollar Shave Club
Best in Sports
  • #MyPlayoffsMoment – National Hockey League and Camp Jefferson
Best in Technology
  • Lucy The Robot – Atomic 212 Sydney, Double Robotics
Best in Television
  • Netflix Narcos Original Series Social Media Campaign – Mistress, Netflix
Best in Travel & Tourism
  • BLAH Airlines – Eleven Inc, Virgin America
Best in Wine, Beer & Spirits
  • Hockey Heaven – Rethink, Molson Canadian
  • My Tales of Whisky Yule Log – Diamond Docs on behalf of Diageo submitted by Hunter PR

Content and Media

Best Use of Animated GIFs
  • The Perfect GIF – Good People, Hulu
Best Contest or Promotion
  • Mr. Robot: Debt Deletion – ISL, NBCUniversal
Best Data Visualization
  • #Cokenomics – Mistress, Netflix
Best Use of Emojis
  • Emoji Ordering – CP+B, Domino's
Best Use of a Hashtag
  • #GayIsOK – Lush Cosmetics + AllOut
Best Use of Live Streaming Video
  • Mr. Robot: Debt Deletion – ISL, NBCUniversal
Best Use of a Meme
  • Straight Outta Somewhere – PMG, Beats by Dre
Best Photography and Graphics
  • High-Five. Give $5. Save Big Cats. – National Geographic
Best Use of Video
  • Wish Writer – Carat and J. Walter Thompson, Macy's
Best Use of Virtual Reality
  • Discovery VR – Discovery Communications

Agency of the Year

Small Agency of the Year
  • Atomic 212 Sydney
Mid-Size Agency of the Year
  • DDB Chicago
Large Agency of the Year
  • R/GA

Strategy & Engagement

Best Customer Service
  • Tale of tiger's big adventure highlights airport's commitment to customer service – Hillsborough County Aviation Authority
Best Integration with Live Television
  • The Voice – NBC Entertainment
Best Use of Gamification
  • #CatchDrogon – 360i, HBO/ Game of Thrones
Best Use of Humor
  • Mustang Speed Dating – Team Detroit, Ford Motor Company
Best Online Community
  • @SummerBreak, a single summer told over multiple platforms – AT&T, Fullscreen, The Chernin Group, Astronauts Wanted
Best in Physical & Digital
  • WestJet Christmas Miracle: 12,000 mini miracles – studio m, WestJet
Best Real Time Response
  • Adopt A Life Partner – DigitasLBi New York, Rescue Dogs Rock NYC
Best Media Buying Strategy
  • Lucy The Robot – Atomic 212 Sydney, Double Robotics
Best Social Media Tool
  • #EveryDayCare – Whirlpool, DigitasLBi and Crowdtap – DigitasLBi, Crowdtap, Whirlpool
Best Creative Use of Technology
  • Netflix socks – Deeplocal, Netflix

By Campaign

Best Influencer & Celebrity Campaign
  • My Tales of Whisky Yule Log – Diamond Docs on behalf of Diageo submitted by Hunter PR
Best Integrated Campaign
  • Love Has No Labels – R/GA, Ad Council
Best Mobile Campaign
  • Taco Bell Mobile Ordering Application – DigitasLBi, Taco Bell
Best Multi-Platform Campaign
  • #NewWords - Dictionary.com – Collab (www.collabcreators.com), Dictionary.com
  • Endless Table: Havas Worldwide Chicago, Reynolds – Social Good Campaign
Social Good Campaign
  • "Love Has No Labels" Diversity & Inclusion Campaign – The Ad Council
  • Connor's Cure – WWE

By Use of Platform

Best Use of Facebook
  • Silent Ads – CP+B, Hotels.com
Best Use of Instagram
  • Beats By Dre Straight Outta Compton – R/GA's Hustle, Beats By Dr. Dre
Best Use of Pinterest
  • The First Ever Pinterest Yard Sale – Deutsch, Krylon
Best Use of Snapchat
  • Call of Duty: Hack in Black – Edelman & AKQA, Activision
Best Use of Tumblr
  • CRITICS' CHOICE AWARDS FAN ART RED CAPRET – A&E Television
Best Use of Twitter
  • Lovin' The Super Bowl – DDB Chicago, McDonald's
Best Use of Vine
  • Disney Vine – Disney Interactive
Best Use of YouTube
  • Do You Adventure? – NORTH, CLIF Bar
Best Use of an Emerging Platform
  • Mr. Robot: Debt Deletion – ISL, NBCUniversal

By Overall Presence

Best Facebook Presence
  • AJ+: 2.2 Billion Facebook Video Views in 2015 - AJ+
Best Instagram Presence
  • Airbnb Instagram: @airbnb
Best Tumblr Presence
  • The Real Cost: Reaching youth at risk of experimenting with cigarettes - FCB Garfinkel, FDA Center of Tobacco Products
Best Twitter Presence
  • Casper: The Tweeting Mattress - Casper
Best YouTube Presence
  • Last Week Tonight - HBO

Related Research Articles

Barbarian is an advertising agency specializing in digital and technology, headquartered in New York City. It was founded in 2001 in Boston. Past campaigns include the Subservient Chicken for Burger King, Crystal Pepsi Returns, GE Droneweek, and the Reimagine VR Experience for Etihad. In late 2009, the company sold a majority stake to Cheil Worldwide, a publicly traded South Korean holding company.

<span class="mw-page-title-main">Shorty Awards</span> Annual awards show for short-form social web media content

The Shorty Awards are awards for outstanding and innovative work in digital and social media content by brands, advertising agencies, and creators. The awards, which generally focus on short-term content, honor achievements in content creation on Twitter, Facebook, YouTube, Instagram, TikTok, Twitch, and other social networking sites. The Shorty Awards began in 2008 and initially recognized achievements by independent creators on Twitter, with the first formal awards ceremony occurring in February 2009. Since then, the awards, which are now awarded each spring, have shifted their focus to recognize content across numerous platforms.

<span class="mw-page-title-main">Ryan Higa</span> American YouTuber and streamer

Ryan Higa, also known as nigahiga, is an American internet personality. Best known for his comedy videos on YouTube, Higa began making YouTube videos in 2006 and was one of the most popular creators on the platform in its early years. His main YouTube channel, nigahiga, was the most subscribed channel on YouTube for 677 consecutive days from 2009 to 2011, an achievement that has only been surpassed by PewDiePie and T-Series. Higa was the first person to reach the milestones of 2 million and 3 million subscribers on YouTube. Higa launched a podcast in 2018 called Off the Pill, which has featured YouTubers and celebrities such as KevJumba, Andrew Yang, and Jeremy Lin. In 2020, Higa started streaming on Twitch, where he reacts to his past videos and broadcasts video game content, most notably in Valorant.

<i>The Dodo</i> (website) American media group and website

The Dodo is an American media brand and digital publisher focused on telling animals' stories. The Dodo is headquartered in New York City.

Rosanna Jeanne Reardon, known online as Rosanna Pansino is an American YouTuber, author, businesswoman, actress, and singer. Pansino is one of the highest-paid content-creators on YouTube, and was listed first on Forbes'Top Influencers: Food list in 2017.

<i>Rooster Teeth Podcast</i> American comedy podcast

The Rooster Teeth Podcast, formerly known as the Drunk Tank, is a weekly podcast produced by Rooster Teeth. It is hosted by Armando Torres, Griff Milton and Andrew Rosas and features various members of Rooster Teeth's staff each week. It is sometimes advertised as simply The RT Podcast. It was named Best Gaming Podcast by the Podcast Awards in 2012 and 2013.

<span class="mw-page-title-main">Tana Mongeau</span> American Internet personality (born 1998)

Tana Marie Mongeau is an American Internet personality. She is known to make "storytime" videos and similar content posted to her YouTube channel.

Veronica Jo Merrell-Burriss and Vanessa Jo Merrell-Vaughn, known as the Merrell Twins, are American identical twin YouTubers, actresses, musicians and singers.

The 10th Annual Shorty Awards powered by DirecTV Now, honoring the best in social media, took place on April 15, 2018, at the PlayStation Theater, New York City. The ceremony was hosted by actress, singer, songwriter, Keke Palmer.

<span class="mw-page-title-main">Collins Key</span> American YouTuber and magician

Collins Key is an American YouTuber, entertainer, and magician. As of March 2024, his channel has amassed nearly 24 million subscribers, generating more than 75 million views per month with over 6.7 billion total lifetime views. As a magician, he was a finalist on the eighth season of America's Got Talent, and later toured as part of Demi Lovato's Neon Lights tour.

The ceremony for the 6th Shorty Awards took place on April 7, 2014, at the New York Times Center and was hosted by comedian Natasha Leggero. The show included appearances by Patton Oswalt, Jamie Oliver, Kristen Bell, Jerry Seinfeld, Moshe Kasher, Julie Klausner, Erin Brady, Guy Kawasaki, Matt Walsh, Retta, Us the Duo, Big Boi, Gilbert Gottfried, Thomas Middleditch, Billie Jean King and Leandra Medine. Winners included Jerry Seinfeld and Will Ferrell.

The 5th Annual Shorty Awards ceremony featured Felicia Day, James Urbaniak, Kristian Nairn, Hannibal Buress, Carrie Keagan, Chris Hardwick, David Karp and Coco Rocha. 2.4 million tweeted nominations were made across all the categories to honor the top users on Twitter, Facebook, Tumblr, Foursquare, YouTube and other internet sites.

The 4th Annual Shorty Awards featured Ricky Gervias and Tiffani Thiessen. 1.6 million tweeted nominations were made across all the categories to honor the top users on Twitter, Facebook, Tumblr, Foursquare, YouTube and other internet platforms.

The nomination period for the third annual Shorty Awards opened in January 2011, and ran through February 11, 2011, except for new categories that had extended nomination deadlines. There were 30 official categories, and five special categories. In addition to Real-Time Photo of the Year, for the first time the awards accepted nominations for Foursquare Mayor of the Year, Foursquare Location of the Year, Microblog of the Year on Tumblr, and a Connecting People award. The awards also introduced new Shorty Industry Awards to recognize the best uses of social media by brands and agencies. A Marketing Jury within the Real-Time Academy of Short Form Arts & Sciences judges the Shorty Industry Awards and determines the winners from among the paid entries. Winners were announced at a ceremony on March 28, 2011, hosted by Aasif Mandvi in the Times Center. Other Shorty Awards presenters were scheduled to include Kiefer Sutherland, Jerry Stiller, Anne Meara, Stephen Wallem, Miss USA Rima Fakih, and Miss Teen USA Kamie Crawford.

60 Second Docs is a web series produced by Indigenous Media of original, short documentary videos produced and distributed weekly. The series launched on 26 July 2016 with two original videos. In 2019 the series received the Webby Award for Video - Documentary.

<i>Office Ladies</i> Television and comedy podcast

Office Ladies is a rewatch podcast hosted by Jenna Fischer and Angela Kinsey which premiered on the Earwolf platform on October 16, 2019. It is also produced by Earwolf. In each episode, Fischer and Kinsey, who co-starred on the American television sitcom The Office as Pam Beesly and Angela Martin, discuss scene-by-scene each of the show's episodes and offer behind-the-scenes commentary as well responses to fan questions. They are sometimes joined by guests that include former co-stars, producers and writers. The podcast aims to cover every episode of The Office's nine-season run. The managing producer is Codi Fischer and Sam Kieffer is the show's audio engineer. The producer is Cassi Jerkins, and the associate producer is Aynsley Bubbico. In May 2022, inspired by their podcast and friendship, Fischer and Kinsey released a book titled The Office BFFs: Tales of The Office from Two Best Friends Who Were There offering insight into their experiences while on The Office.

<span class="mw-page-title-main">Brandon Rogers (YouTuber)</span> American sketch comedian, actor, and writer

Brandon George Rogers is an American YouTuber, actor, and comedian. He plays many characters in his eponymous YouTube channel and co-wrote the adult animated web series Helluva Boss, in which he primarily voices the main character Blitzo, as well as voicing reporter Katie Killjoy in Hazbin Hotel.

References

  1. "8th Annual Shorty Award Influencer nominees". shortyawards.com. Retrieved 2017-01-09.
  2. Lee, Ashley. "Shorty Awards: The Complete Winners List" The Hollywood Reporter, accessed January 9, 2017
  3. "8th Annual Shorty Award Brand and Organization Winners". shortyawards.com. Retrieved 2017-01-09.