Product type | Mobile advertising |
---|---|
Owner | Apple Inc. |
Country | United States |
Introduced | July 1, 2010 |
Discontinued | June 30, 2016 |
Markets | World |
Website | www.developer.apple.com/iad |
iAd is a discontinued mobile advertising platform developed by Apple Inc. for its iPhone, iPod Touch, and iPad line of mobile devices allowing third-party developers to directly embed advertisements into their applications. [1] iAd is part of Apple's iOS 4. Announced on April 8, 2010, and originally slated for release on June 21, 2010, the actual date was changed to July 1, 2010. iAd was announced at Apple's June 7, 2010, keynote, with an iPad version appearing in the fall.[ citation needed ] Hosted and sold by Apple, the iAd platform was expected to compete with Google's AdMob mobile advertising service. [2]
Similar to AdMob, iAd facilitates integrating advertisements into applications sold on the iOS App Store. [3] If the user tapped on an iAd banner, a full-screen advertisement appeared within the application, unlike other ads that would send the user into the Safari web browser. Ads were promised to be more interactive than on other advertising services, and users were able to close them at any time, returning to where they left their app. Former Apple CEO Steve Jobs initially indicated that Apple would retain 40% of the ad revenue, in line with what he called "industry standard", with the other 60% going to the developers. The amount paid to developers was later increased to 70%. iAd was expected to benefit free applications as well. [4] The iAd App Network was discontinued as of June 30, 2016. [5]
Xcode is Apple's integrated development environment (IDE) for macOS, used to develop software for macOS, iOS, iPadOS, watchOS, tvOS, and visionOS. It was initially released in late 2003; the latest stable release is version 15, released on September 18, 2023, and is available free of charge via the Mac App Store and the Apple Developer website. Registered developers can also download preview releases and prior versions of the suite through the Apple Developer website. Xcode includes command-line tools that enable UNIX-style development via the Terminal app in macOS. They can also be downloaded and installed without the GUI.
The Worldwide Developers Conference (WWDC) is an information technology conference held annually by Apple Inc. The conference is usually held at Apple Park in California. The event is usually used to showcase new software and technologies in the macOS, iOS, iPadOS, watchOS, and tvOS families as well as other Apple software; new hardware products are sometimes announced as well. WWDC is also an event hosted for third-party software developers that work on apps for iPhones, iPads, Macs, and other Apple devices. Attendees can participate in hands-on labs with Apple engineers and attend in-depth sessions covering a wide variety of topics.
The iPod Touch is a discontinued line of iOS-based mobile devices designed and marketed by Apple Inc. with a touchscreen-controlled user interface. As with other iPod models, the iPod Touch can be used as a portable media player and a handheld gaming device, but can also be used as a digital camera, a web browser, for email and messaging. It is nearly identical in design to the iPhone, and can run most iPhone third-party apps from the App Store, but it connects to the Internet only through Wi-Fi and uses no cellular network data, as it lacks a cellular modem.
iOS is a mobile operating system developed by Apple Inc. exclusively for its smartphones. It was unveiled in January 2007 for the first-generation iPhone, launched in June 2007.
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Twitterrific was a macOS and iOS client for the social networking site Twitter created by The Iconfactory and was the first Twitter desktop client to come to macOS. It lets users view "tweets" or micro-blog posts on the Twitter website in real time as well as publish their own. Twitterrific is closed source software.
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AdMob is a mobile advertising subsidiary of Google, originally founded by the Syrian entrepreneur Omar Hamoui. The name AdMob is a portmanteau for "advertising on mobile". It was incorporated on April 10, 2006 while Hamoui was in business school at Wharton School. The company is based in Mountain View, California. In November 2009, it was acquired by Google for $750 million. The acquisition was completed on May 27, 2010. Apple Inc. had also expressed interest in purchasing the company the same year, but they were out-bid by Google. Prior to being acquired by Google, AdMob acquired the company AdWhirl, formerly Adrollo, which is a platform for developing advertisements in iPhone applications. AdMob offers advertising options for many mobile platforms, including Android, iOS, webOS, Flash Lite, Windows Phone and all standard mobile web browsers.
The iPad is a brand of iOS and iPadOS-based tablet computers that are developed by Apple Inc., first introduced on January 27, 2010. The iPad range consists of the original iPad lineup and the flagship products iPad Mini, iPad Air, and iPad Pro.
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Submissions for mobile apps for iOS are subject to approval by Apple's App Review team, as outlined in the SDK agreement, for basic reliability testing and other analysis, before being published on the App Store. Applications may still be distributed ad hoc if they are rejected, by the author manually submitting a request to Apple to license the application to individual iPhones, although Apple may withdraw the ability for authors to do this at a later date.
iPadOS is a mobile operating system developed by Apple Inc. for its iPad line of tablet computers. It was given a name distinct from iOS, the operating system used by Apple's iPhones to reflect the diverging features of the two product lines, such as multitasking. It was introduced as iPadOS 13 in 2019, reflecting its status as the successor to iOS 12 for the iPad, at the company's 2019 Worldwide Developers Conference.
The following outline of Apple Inc. is a topical guide to the products, history, retail stores, corporate acquisitions, and personnel under the purview of the American multinational corporation Apple Inc.
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Chartboost is a San Francisco-based mobile game in-app programmatic advertising and monetization platform. Chartboost SDK enables developers to monetize on their mobile apps and connect advertisers to global in-app inventory. Chartboost's platform allows video game developers to create customized interstitial and video ads to promote new games. Developers have direct access to game data derived from Chartboost-enabled games. As of 2016, Chartboost had been integrated into more than 300,000 games with 40 billion game sessions per month.
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Apple Podcasts is an audio streaming service and media player application developed by Apple Inc. for playing podcasts. Apple began supporting podcasts with iTunes 4.9 released in June 2005 and launched its first standalone mobile app in 2012. The app was later pre-installed with iOS beginning October 2014. The Apple Podcasts directory features more than two million shows. Apple Podcasts is available on iOS, iPadOS, macOS, watchOS, tvOS, CarPlay, Microsoft Windows operating systems, and on Amazon Alexa devices.
The popularisation of mobile games began as early as 1997 with the introduction of Snake preloaded on Nokia feature phones, demonstrating the practicality of games on these devices. Several mobile device manufacturers included preloaded games in the wake of Snake's success. In 1999, the introduction of the i-mode service in Japan allowed a wide variety of more advanced mobile games to be downloaded onto smartphones, though the service was largely limited to Japan. By the early 2000s, the technical specifications of Western handsets had also matured to the point where downloadable applications could be supported, but mainstream adoption continued to be hampered by market fragmentation between different devices, operating environments, and distributors.