AdMob is a mobile advertising subsidiary of Google, originally founded by the Syrian entrepreneur Omar Hamoui.[1] The name AdMob is a portmanteau for "advertising on mobile". It was incorporated on April 10, 2006[2][3] while Hamoui was in business school at Wharton School.[4] The company is based in Mountain View, California. In November 2009, it was acquired by Google[5] for $750 million.[6] The acquisition was completed on May 27, 2010.[7][8]Apple Inc. had also expressed interest in purchasing the company the same year, but they were out-bid by Google.[9] Prior to being acquired by Google, AdMob acquired the company AdWhirl, formerly Adrollo, which is a platform for developing advertisements in iPhone applications. AdMob offers advertising options for many mobile platforms, including Android, iOS, webOS, Flash Lite, Windows Phone and all standard mobile web browsers.[10]
On May 16, 2013, Google announced a rebuild of the AdMob[11] platform at their 2013 I/O using technology from their other platforms like AdSense with the goal of helping app developers to build their business.[12]
Recognition
In 2009, AdMob was listed among The Top Ten mobiThinkers 2009.[13]
In 2010, AdMob received a Mobile Premier Award.[14]
AdMob Mafia
The large acquisition price paid for AdMob, in fast appreciating Google stock, comparatively soon after incorporation (4 years), resulted in a generous distribution of the sales proceeds to its early hires. Many have since become prolific investors in technology startups, and are known in London as the AdMob Mafia,[15] a reference to the well known PayPal Mafia. In particular Chung Man Tam, Russell Buckley, Jules Maltz and Charles Yim have become very involved in investing and advising startups, with Russell Buckley taking a role advising the British Government[16] on venture investment in the UK's technology ecosystem. AdMob VP of Engineering Kevin Scott went on to become CTO of Microsoft while Sr. Dir of Engineering Mark Schaaf became CTO of Instacart. CFO Cheryl Dalrymple moved on to become CFO of Confluent. GM Japan, John Lagerling became Senior Director of Mobile partnerships at Google Android. Former AdMob team members, Jim Payne and Nafis Jamal, went on to found MoPub, which was acquired by Twitter on September 9, 2013.[17]
Danger, Inc. was a company specializing in hardware design, software, and services for mobile computing devices. Its most notable product was the T-Mobile Sidekick, a popular early smartphone. The Sidekick or Hiptop was an early example of client–server ("cloud"-based) smartphones and created the App (Applications) marketplace, later popularized by Android and iOS. Danger was acquired by Microsoft on 11 February 2008, for a price rumored to be around $500 million.
The online service imeem was a social media website where users interacted with each other by streaming, uploading and sharing music and music videos. It operated from 2003 until 2009 when it was shut down after being acquired by MySpace.
Where, Inc. was a location-based media company in North America. Their main products were the WHERE consumer application and WHERE Ads, a hyper-local ad network that connected merchants with local audiences. PayPal announced its acquisition of Where, Inc. in 2011 for $135 million.
iAd is a discontinued mobile advertising platform developed by Apple Inc. for its iPhone, iPod Touch, and iPad line of mobile devices allowing third-party developers to directly embed advertisements into their applications. iAd is part of Apple's iOS 4. Announced on April 8, 2010, and originally slated for release on June 21, 2010, the actual date was changed to July 1, 2010. iAd was announced at Apple's June 7, 2010, keynote, with an iPad version appearing in the fall. Hosted and sold by Apple, the iAd platform was expected to compete with Google's AdMob mobile advertising service.
ViziApps is an online mobile application platform for creating native and web mobile applications for the iPhone, iPad and Android smartphones and tablets. The online service enables customers to build mobile apps without coding including both the design of the user experience and the design of data interfaces from many data source types. ViziApps also enables design extensions in Javascript. The online ViziApps Studio is provided by ViziApps, Inc. based in Wellesley, Massachusetts.
InMobi is an Indian multinational technology company, based in Bangalore. Its mobile-first platform allows brands, developers and publishers to engage consumers through contextual mobile advertising. The company was founded in 2007 under the name mKhoj by Naveen Tewari, Mohit Saxena, Amit Gupta and Abhay Singhal.
One by AOL, formerly known as Millennial Media, was an advertising company that places display ads on mobile devices.
Skyfire is a software company founded in 2007, and acquired by Opera Software ASA, now Otello Corporation, in 2013. In 2015, the company became the Network Solutions division of Opera, and ceased using the Skyfire brand name. They offer network optimization technologies including video optimization and monetization tools for carriers. Skyfire discontinued its Skyfire Web Browser in 2014 in order to consolidate its focus on its mobile operator technology. Skyfire was funded by venture capital, and was acquired by Opera Software ASA in March 2013.
Enterproid is an enterprise mobility management software company that helps business customers manage employee-owned smartphones and tablets, a trend known as Bring Your Own Device (BYOD). Enterproid is best known for its dual-persona platform called Divide, which separates iOS and Android devices into two personas for work and play.
ironSource Ltd. is an Israeli software company that focuses on developing technologies for app monetization and distribution, with its core products focused on the app economy.
Airpush is a private company founded in 2010 that provides bootstrapped mobile advertising platform. It is known as one of the largest mobile ad platforms with over 120,000 live apps utilizing its SDK. Airpush is based in Los Angeles, California with offices in Bangalore, India.
Namo Media was a technology startup providing in-stream advertisements for mobile applications. It was acquired by Twitter in June 2014 for between $50M and $100M.
Flurry is an American mobile analytics, monetization, and advertising company founded in 2005. The company develops and markets a platform for analyzing consumer interactions with mobile applications, packages for marketers to advertise in-apps, as well as a service for applying monetization structures to mobile apps. Flurry analyzes 150 billion app sessions per month. The company's analytics platform tracks application sessions in iOS, Android, HTML5, and JavaME platforms. Flurry has raised a total of $65 million in funding since its founding and in March 2014 announced that it would partner with Research Now to create a panel database on mobile users. Flurry was acquired by Yahoo! on July 21, 2014 for somewhere between $200 and $300 million.
4INFO Inc. is an American targeted advertising corporation. The company was owned by Nielsen Holdings. It was acquired by Cadent in 2020.
Chartboost is a San Francisco-based mobile game in-app programmatic advertising and monetization platform. Chartboost SDK enables developers to monetize on their mobile apps and connect advertisers to global in-app inventory. Chartboost's platform allows video game developers to create customized interstitial and video ads to promote new games. Developers have direct access to game data derived from Chartboost-enabled games. As of 2016, Chartboost had been integrated into more than 300,000 games with 40 billion game sessions per month.
Cheetah Mobile Inc. (猎豹移动公司) is a Chinese mobile internet company incorporated in the Cayman Islands and headquartered in Beijing.
Acompli is a discontinued mobile app that allowed for user interaction with email messages as well as management of multiple email accounts in one programme. In addition, the tool also organized one's calendar and shared files. This application provided for integration with cloud storage platforms such as Dropbox, OneDrive, and iCloud; it also carried support for Microsoft Exchange and Gmail. Acompli launched on 24 April 2014. The startup company, which had $7.3 million in funding, was led by CEO Javier Soltero, J.J. Zhuang (CTO) and Kevin Henrikson.
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