AdMob is a mobile advertising subsidiary of Google, originally founded by the Syrian entrepreneur Omar Hamoui.[1] The name AdMob is a portmanteau for "advertising on mobile". It was incorporated on April 10, 2006[2][3] while Hamoui was in business school at Wharton School.[4] The company is based in Mountain View, California. In November 2009, it was acquired by Google[5] for $750 million.[6] The acquisition was completed on May 27, 2010.[7][8]Apple Inc. had also expressed interest in purchasing the company the same year, but they were out-bid by Google.[9] Prior to being acquired by Google, AdMob acquired the company AdWhirl, formerly Adrollo, which is a platform for developing advertisements in iPhone applications. AdMob offers advertising options for many mobile platforms, including Android, iOS, webOS, Flash Lite, Windows Phone and all standard mobile web browsers.[10]
On May 16, 2013, Google announced a rebuild of the AdMob [11] platform at their 2013 I/O using technology from their other platforms like AdSense with the goal of helping app developers to build their business.[12]
Recognition
In 2009, AdMob was listed among The Top Ten mobiThinkers 2009.[13]
In 2010, AdMob received a Mobile Premier Award.[14]
AdMob Mafia
The large acquisition price paid for AdMob, in fast appreciating Google stock, comparatively soon after incorporation (4 years), resulted in a generous distribution of the sales proceeds to its early hires. Many have since become prolific investors in technology startups, and are known in London as the AdMob Mafia,[15] a reference to the well known PayPal Mafia. In particular Chung Man Tam, Russell Buckley, Jules Maltz and Charles Yim have become very involved in investing and advising startups, with Russell Buckley taking a role advising the British Government[16] on venture investment in the UK's technology ecosystem. AdMob VP of Engineering Kevin Scott went on to become CTO of Microsoft while Sr. Dir of Engineering Mark Schaaf became CTO of Instacart. CFO Cheryl Dalrymple moved on to become CFO of Confluent. GM Japan, John Lagerling became Senior Director of Mobile partnerships at Google Android. Former AdMob team members, Jim Payne and Nafis Jamal, went on to found MoPub, which was acquired by Twitter on September 9, 2013.[17]
A mobile browser is a web browser designed for use on a mobile device such as a mobile phone, PDA, smartphone, or tablet. Mobile browsers are optimized to display web content most effectively on small screens on portable devices. Some mobile browsers, especially older versions, are designed to be small and efficient to accommodate the low memory capacity and low bandwidth of certain wireless handheld devices. Traditional smaller feature phones use stripped-down mobile web browsers; however, most current smartphones have full-fledged browsers that can handle the latest web technologies, such as CSS 3, JavaScript, and Ajax.
Motorola Mobility LLC, marketed as Motorola, is an American consumer electronics manufacturer primarily producing smartphones and other mobile devices running Android. Headquartered at Merchandise Mart in Chicago, Illinois, it is a subsidiary of the Chinese technology company Lenovo.
Where, Inc. was a location-based media company in North America. Their main products were the WHERE consumer application and WHERE Ads, a hyper-local ad network that connected merchants with local audiences. PayPal announced its acquisition of Where, Inc. in 2011 for $135 million.
Apache Cordova is a mobile application development framework created by Nitobi. Adobe Systems purchased Nitobi in 2011, rebranded it as PhoneGap, and later released an open-source version of the software called Apache Cordova. Apache Cordova enables software programmers to build hybrid web applications for mobile devices using CSS3, HTML5, and JavaScript, instead of relying on platform-specific APIs like those in Android, iOS, or Windows Phone. It enables the wrapping up of CSS, HTML, and JavaScript code depending on the platform of the device. It extends the features of HTML and JavaScript to work with the device. The resulting applications are hybrid, meaning that they are neither truly native mobile application nor purely Web-based. They are not native because all layout rendering is done via Web views instead of the platform's native UI framework. They are not Web apps because they are packaged as apps for distribution and have access to native device APIs. Mixing native and hybrid code snippets has been possible since version 1.9.
Waze Mobile Ltd, doing business as Waze, formerly FreeMap Israel, is a subsidiary company of Google that provides satellite navigation software on smartphones and other computers that support the Global Positioning System (GPS). In addition to turn-by-turn navigation, it incorporates user-submitted travel times and route details while downloading location-dependent information over a cellular network. Waze describes its application as a community-driven initiative that is free to download and use.
iAd is a discontinued mobile advertising platform developed by Apple Inc. for its iPhone, iPod Touch, and iPad line of mobile devices allowing third-party developers to directly embed advertisements into their applications. iAd is part of Apple's iOS 4. Announced on April 8, 2010, and originally slated for release on June 21, 2010, the actual date was changed to July 1, 2010. iAd was announced at Apple's June 7, 2010, keynote, with an iPad version appearing in the fall. Hosted and sold by Apple, the iAd platform was expected to compete with Google's AdMob mobile advertising service.
Invite Media is a display advertising and exchange bidding company that was acquired by DoubleClick, a subsidiary of Google Inc., on June 3, 2010 for $81 million. Prior to Google's acquisition, Invite Media partnered up with AlmondNet, a data aggregator and intellectual property licensor.
InMobi is an Indian multinational technology company, based in Bangalore. Its mobile-first platform allows brands, developers and publishers to engage consumers through contextual mobile advertising. The company was founded in 2007 under the name mKhoj by Naveen Tewari, Mohit Saxena, Amit Gupta and Abhay Singhal.
PapayaMobile (木瓜移動) also known as Papaya, is a mobile technology company responsible for three mobile products: AppFlood, a programmatic mobile advertising platform, Papaya Games, a mobile games development studio, and Kiwi Calendar, a calendar app for mobile and web users. Papaya is based in Beijing with offices in San Francisco and London.
One by AOL, formerly known as Millennial Media, was an advertising company that places display ads on mobile devices.
Base CRM is an enterprise software company based in Mountain View, California with R&D offices located in Kraków, Poland. It provides a web-based all-in-one sales platform that features tools for email, phone dialing, pipeline management, forecasting, reporting and more. Base's platform is available on iOS and Android, and was the first full native CRM Android app available. On September 10, 2018 Base was acquired by Zendesk and later rebranded as Zendesk Sell.
ironSource Ltd. is an Israeli software company that focuses on developing technologies for app monetization and distribution, with its core products focused on the app economy.
Airpush is a private company founded in 2010 that provides bootstrapped mobile advertising platform. It is known as one of the largest mobile ad platforms with over 120,000 live apps utilizing its SDK. Airpush is based in Los Angeles, California with offices in Bangalore, India.
Namo Media was a technology startup providing in-stream advertisements for mobile applications. It was acquired by Twitter in June 2014 for between $50M and $100M.
4Info is an American targeted advertising corporation. The company is currently owned by Nielsen Holdings.
Chartboost is a San Francisco-based mobile game in-app programmatic advertising and monetization platform. Chartboost SDK enables developers to monetize on their mobile apps and connect advertisers to global in-app inventory. Chartboost's platform allows video game developers to create customized interstitial and video ads to promote new games. Developers have direct access to game data derived from Chartboost-enabled games. As of 2016, Chartboost had been integrated into more than 300,000 games with 40 billion game sessions per month.
Firebase, Inc. is a set of backend cloud computing services and application development platforms provided by Google. It hosts databases, services, authentication, and integration for a variety of applications, including Android, iOS, JavaScript, Node.js, Java, Unity, PHP, and C++.
APUS Group, founded in June 2014 by Tao Li, is a Chinese technology company specializing in Android development and information services. The company's main product is APUS User System, which have drawn over 1 billion users globally by 2016, along with other APUS series products, covering more than 200 countries in six continents. According to Tao Li, CEO of APUS, 90 percent of its users are from countries beyond China. It is one of the world's top 10 developers in mobile applications.
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