YouTube Music

Last updated

YouTube Music
YouTube Music 2024.svg
YouTube Music screenshot.png
Screenshot of a user's home page in 2024
Developer YouTube
Key people
  • Neal Mohan (YouTube CEO)
  • T. Jay Fowler (Director of Product Management)
  • Lyor Cohen (Global Head of YouTube & Music)
TypeMusic and Video Streaming
Launch dateNovember 12, 2015;9 years ago (2015-11-12)
Platform(s)
Members100 million paid subscribers (including YouTube Premium; as of January 2024) [1]
Availability119 countries and territories; mostly in the Americas, Europe and Oceania, and in parts of Africa and Asia (see full list)
Website music.youtube.com

YouTube Music is a music streaming service developed by the American video platform YouTube, a subsidiary of Google. The service is designed with a user interface that allows users to explore songs and music videos on YouTube based on genres, playlists, and recommendations. In April 2023, the service expanded its offerings to include support for podcasts. [2]

Contents

YouTube Music also features a premium tier that provides several benefits to subscribers. These include ad-free playback, the ability to play audio in the background, and the option to download songs for offline listening. These benefits are also available to subscribers of YouTube Premium. On December 1, 2020, YouTube Music replaced Google Play Music as Google's primary brand for music streaming.

History

The YouTube Music app was unveiled in October 2015 and released the following month; its release came alongside the unveiling of YouTube Premium (originally called YouTube Red), a larger subscription service that covers the entirety of the YouTube platform, including the Music app. Although redundant to Google's existing Google Play Music All Access subscription service, the app was designed for users who primarily consume music through YouTube. [3] [4]

On May 17, 2018, YouTube announced a new version of the YouTube Music service, including a web-based desktop player and redesigned mobile app, more dynamic recommendations based on various factors, and the use of Google artificial intelligence technology to search songs based on lyrics and descriptions. In addition, YouTube Music became a separate subscription service (positioned as a more direct competitor to Apple Music and Spotify), offering ad-free and background/audio-only streaming, and downloading for offline playback, for music content on YouTube. The service's benefits continued to be available as part of the existing YouTube Premium service and to Google Play Music All Access subscribers. The YouTube Music subscription was priced in line with its competitors at US$9.99 per-month; the price of YouTube Premium was concurrently increased to $11.99 for new subscribers. [5] [6]

In 2018, YouTube Music reached multiple sponsorship agreements with Dick Clark Productions to serve as a partner for its television specials Dick Clark's New Year's Rockin' Eve and the American Music Awards. [7] [8]

YouTube Music became available on Google Assistant smart speakers (including Google Nest smart speakers) on April 18, 2019, with feature-limited ad-supported playback available for non-subscribers in only a limited number of countries. [9]

On July 8, 2024, YouTube Music was updated in Canada to prevent background play unless the users subscribe to YouTube Music or YouTube Premium, bringing it to the same experience in most countries. [10]

In July 2024, YouTube Music became available on Tesla cars. [11]

Features

The availability of music includes many releases from mainstream artists and extends to any video categorized as music on the YouTube service.

YouTube Music initially operated parallel with Google Play Music, but the latter was shut down in December 2020. [12] Product manager Elias Roman stated in 2018 that they aimed to reach feature parity with Google Play Music before migrating users to it, but as of 2024 this has not been achieved. [13] [14] [15]

In September 2019, YouTube Music replaced Google Play Music in the core Google Mobile Services bundle distributed on new Android devices. [16] [17] In May 2020, an update was released to allow imports from Google Play Music, including purchased music, playlists, cloud libraries, and recommendations. [18] The service still contains regressions over Google Play Music, including no online music store functionality (cannot purchase songs), and a YouTube Music Premium subscription being required to cast cloud library speakers to Google Nest smart speakers. Google stated that they planned to address this and other "gaps" in features between the services before Play Music is shut down. However, at the time of the shutdown, most feature gaps had not been addressed. [14] [15]

A "pre-save" feature for upcoming releases was added in May 2020. [19]

In February 2023, YouTube Music launched Radio Builder, a free and from anywhere accessible web service for both paying subscribers and free users with iOS or Android devices. It allows users to create a custom radio station, selecting up to 30 artists with an option to hear only their songs or from comparable musicians. [20] [21] [22]

In April 2023, podcasts were added to the service, initially for users in the US only with a worldwide rollout planned at later date. [2] [23] Google Podcasts was shut down worldwide in June 2024 with YouTube Music replacing it. [24] [25]

Subscriptions

The free tier plays songs in its music video version where applicable. The premium tier plays official tracks of the album unless the user searches for the music video version. YouTube Music Premium and YouTube Premium subscribers can switch to an audio-only mode that can play in the background while the application is not in use. The free tier does not allow audio-only mode with background playback as it displays video advertisements. [4]

The free tier's audio quality supports up to 128 kbit/s, in AAC and OPUS audio formats, while 256 kbit/s AAC is only available to premium tier subscribers. [26] In July 2024, YouTube rolled out an additional high quality option, 256 kbit/s OPUS, to premium tier subscribers. [27]

YouTube Music Premium and YouTube Premium plans are available in individual and family variants. A family plan allows up to six family members from the same household to access plan features. Eligible students can obtain a discount on an individual plan.

Subscription tiersAdsSkipping and scrubbing Offline modeBackground playbackAudio quality
FreeYesUnlimitedPodcast onlyPodcast only32, 48, 64, 128 kbit/s OPUS
32, 48 kbit/s HE-AAC, 128 kbit/s AAC [26]
Music PremiumNoUnlimitedAvailableAvailableAll free tier qualities, including 256 kbit/s AAC & OPUS [27]
PremiumNoUnlimitedAvailableAvailableAll free tier qualities, including 256 kbit/s AAC & OPUS [27]

Geographic availability

As of March 2024, YouTube Music is available in most of the Americas, Europe and Oceania, as well as parts of Africa and Asia, with a total availability in 119 markets. [28] Following the Russian invasion of Ukraine, Google indefinitely suspended all of its all payment and subscription-based services in the country, including YouTube Music. [29] [30]

Countries where YouTube Music is available (as of March 2024
) Availability of Youtube Music in the World.svg
Countries where YouTube Music is available (as of March 2024)
History of expansion
DateCountries/regionsReference(s)
May 22, 2018
  • Flag of Australia (converted).svg Australia
  • Flag of Mexico.svg Mexico
  • Flag of New Zealand.svg New Zealand
  • Flag of South Korea.svg South Korea (paid only)
  • Flag of the United States.svg United States
[31] [32]
June 18, 2018
  • Flag of Austria.svg Austria
  • Flag of Canada (Pantone).svg Canada
  • Flag of Finland.svg Finland
  • Flag of Norway.svg Norway
  • Flag of Germany.svg Germany
  • Flag of Ireland.svg Ireland
  • Flag of Italy.svg Italy
  • Flag of Norway.svg Norway
  • Flag of Russia.svg Russia (suspended on March 10, 2022 until further notice)
  • Flag of Spain.svg Spain
  • Flag of Sweden.svg Sweden
  • Flag of the United Kingdom.svg United Kingdom
[33] [34] [32]
August 29, 2018
  • Flag of Belgium (civil).svg Belgium
  • Flag of the Netherlands.svg Netherlands
  • Flag of Denmark.svg Denmark
  • Flag of Luxembourg.svg Luxembourg
[35]
September 26, 2018
  • Flag of Brazil.svg Brazil
[36]
November 14, 2018
  • Flag of Chile.svg Chile
  • Flag of Colombia.svg Colombia
  • Flag of Japan.svg Japan
  • Flag of Peru.svg Peru
  • Flag of Portugal.svg Portugal
  • Flag of Switzerland (Pantone).svg Switzerland
  • Flag of Ukraine.svg Ukraine
[37]
March 13, 2019
  • Flag of Argentina.svg Argentina
  • Flag of Bolivia.svg Bolivia
  • Flag of Costa Rica.svg Costa Rica
  • Flag of the Dominican Republic.svg Dominican Republic
  • Flag of Ecuador.svg Ecuador
  • Flag of El Salvador.svg El Salvador
  • Flag of Guatemala.svg Guatemala
  • Flag of Honduras.svg Honduras
  • Flag of India.svg India
  • Flag of Nicaragua.svg Nicaragua
  • Flag of Panama.svg Panama
  • Flag of Paraguay.svg Paraguay
  • Flag of South Africa.svg South Africa
  • Flag of Uruguay.svg Uruguay
[38]
May 16, 2019
  • Flag of Bulgaria.svg Bulgaria
  • Flag of Cyprus.svg Cyprus
  • Flag of the Czech Republic.svg Czech Republic
  • Flag of Hungary.svg Hungary
  • Flag of North Macedonia.svg North Macedonia
  • Flag of Poland.svg Poland
  • Flag of Romania.svg Romania
[39]
July 17, 2019
  • Flag of Bosnia and Herzegovina.svg Bosnia & Herzegovina
  • Flag of Croatia.svg Croatia
  • Flag of Estonia.svg Estonia
  • Flag of Greece.svg Greece
  • Flag of Iceland.svg Iceland
  • Flag of Latvia.svg Latvia
  • Flag of Liechtenstein.svg Liechtenstein
  • Flag of Lithuania.svg Lithuania
  • Flag of Malta.svg Malta
  • Flag of Serbia.svg Serbia
  • Flag of Slovakia.svg Slovakia
  • Flag of Slovenia.svg Slovenia
  • Flag of Turkey.svg Turkey
[40] [41]
September 11, 2019
  • Flag of Bahrain.svg Bahrain
  • Flag of Israel.svg Israel
  • Flag of Kuwait.svg Kuwait
  • Flag of Lebanon.svg Lebanon
  • Flag of Oman.svg Oman
  • Flag of Qatar.svg Qatar
  • Flag of Saudi Arabia.svg Saudi Arabia
  • Flag of the United Arab Emirates.svg United Arab Emirates
[42] [43]
November 6, 2019
  • Flag of Hong Kong.svg Hong Kong
  • Flag of Indonesia.svg Indonesia
  • Flag of Malaysia.svg Malaysia
  • Flag of the Philippines.svg Philippines
  • Flag of Singapore.svg Singapore
  • Flag of the Republic of China.svg Taiwan
  • Flag of Thailand.svg Thailand
[44] [45]
March 10, 2020
  • Flag of Nigeria.svg Nigeria
  • Flag of the Turks and Caicos Islands.svg Turks and Caicos Islands
  • Flag of Venezuela.svg Venezuela
[46]
June 10, 2020
  • Flag of American Samoa.svg American Samoa
  • Flag of Aruba.svg Aruba
  • Flag of Belarus.svg Belarus
  • Flag of Bermuda.svg Bermuda
  • Flag of the Cayman Islands.svg Cayman Islands
  • Flag of Egypt.svg Egypt
  • Flag of France.svg French Guiana
  • Flag of French Polynesia.svg French Polynesia
  • Flag of France.svg Guadeloupe
  • Flag of Guam.svg Guam
  • Flag of the Northern Mariana Islands.svg Northern Mariana Islands
  • Flag of Papua New Guinea.svg Papua New Guinea
  • Flag of Puerto Rico.svg Puerto Rico
  • Flag of the United States Virgin Islands.svg U.S. Virgin Islands
[47] [48]
April 12, 2023
  • Flag of Vietnam.svg Vietnam
[49]
August 2, 2023
  • Flag of Bangladesh.svg Bangladesh
  • Flag of Nepal.svg Nepal
  • Flag of Pakistan.svg Pakistan
  • Flag of Sri Lanka.svg Sri Lanka
[50] [51] [52]
December 5, 2023
  • Flag of Algeria.svg Algeria
  • Flag of Cambodia.svg Cambodia
  • Flag of Georgia.svg Georgia
  • Flag of Ghana.svg Ghana
  • Flag of Iraq.svg Iraq
  • Flag of Jordan.svg Jordan
  • Flag of Kenya.svg Kenya
  • Flag of Laos.svg Laos
  • Flag of Senegal.svg Senegal
  • Flag of Tunisia.svg Tunisia
[53] [54] [55] [56]
March 14, 2024
  • Flag of Azerbaijan.svg Azerbaijan
  • Flag of Jamaica.svg Jamaica
  • Flag of Kazakhstan.svg Kazakhstan
  • Flag of Libya.svg Libya
  • Flag of Morocco.svg Morocco
  • Flag of France.svg Réunion
  • Flag of Tanzania.svg Tanzania
  • Flag of Uganda.svg Uganda
  • Flag of Yemen.svg Yemen
  • Flag of Zimbabwe.svg Zimbabwe
[57] [58] [59]

See also

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