 | This article provides insufficient context for those unfamiliar with the subject.(January 2024) |
An apology video is a video in which a celebrity or influencer apologises for, or addresses, public criticism or backlash.
| This article provides insufficient context for those unfamiliar with the subject.(January 2024) |
An apology video is a video in which a celebrity or influencer apologises for, or addresses, public criticism or backlash.
It is common for Internet celebrities to apologise or respond to criticism or backlash in the form of a video. [1] Apology videos, especially from YouTubers, have been described as a genre and are an Internet meme on the platform. [2] [3]
Most apology videos are purposefully orchestrated to elicit sympathy from viewers; individuals filming an apology video may choose to not wear makeup, untidy their hair, or pretend to cry in order to show either relatability, authenticity or sincerity to their audience. [1] [2] A forced sigh, especially at the start of the video, is also common. [2] Regarding the filming location, many may wish to avoid showing any affluence in their videos and use poor or natural lighting in order to generate a more authentic look and feel. [1] By doing this, the person filming the apology video wishes to show vulnerability and establish a level of trust with their audience. [1] [2]
On YouTube, apology videos greatly range in length from a single minute to almost an hour, and are titled vaguely. Bettina Makalintal, writing for Vice , cited Logan Paul's "So Sorry", PewDiePie's "My Response", the Labrant Fam's "Addressing All the Hate We've Received" and Raw Alignment's "everything i had wish i said a long time ago" as examples of this, demonstrating also that the titles can be either wordy or brief. [2] The thumbnail of these videos usually show the YouTuber in question with a sincere, teary-eyed expression, while (especially if they are a beauty YouTuber) wearing minimal to no makeup. [2] Despite the name, a video may be referred to as an "apology video" even if it does not feature an apology; the individual may justify or explain their actions, allege that they are a victim of cancel culture, or simply apologise insincerely for the sake of retaining a positive reputation. [3]
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