YouTube Creator Awards, commonly known as YouTube Play Buttons, are a gift from YouTube that serves to recognize its most popular channels.
These awards are based on a channel's subscriber count, but are offered at the sole discretion of YouTube. Each channel is reviewed before an award is issued, to ensure that the channel follows the YouTube community guidelines.YouTube reserves the right to refuse to hand out a Creator Reward, which it did not previously award to select channels with horror or political content, as well as various critics.
These levels do not include physical and announcement awards, but offer alternative benefits instead:
When a verified YouTube channel reaches a specific milestone and is deemed eligible for a YouTube Creator Reward,they are awarded a relatively flat trophy in a metal casing with a YouTube play button symbol. The trophies are of different sizes: each button and plaque gets progressively bigger with the channel's subscriber count.
There are currently three different tiers of rewards,plus a fourth and fifth that were awarded a few times:
The awards are based on the number of subscribers. In an article in October 2019 Techcrunch reported "the number of subscribers" is a "metric that can be gamed by bots".
Super Cassettes Industries Private Limited, doing business as T-Series, is a music record label and film production company in India founded by Gulshan Kumar in 1983. It is primarily known for Bollywood music soundtracks and Indi-pop music. As of 2014, T-Series is India's largest music record label, with up to a 35% share of the Indian music market, followed by Sony Music India and Zee Music. T-Series also owns and operates the most-viewed and most-subscribed channel on YouTube, with over 129 million subscribers and 99 billion views as of February 2020. While best known as a music label, T-Series has also had some moderate success as a film production company.
WatchMojo is a Canadian-based privately held video producer, publisher, and syndicator. With over 12 billion all-time video views and 21 million subscribers, WatchMojo has one of the largest channels on YouTube. Sixty percent of its viewers and subscribers are male, and 92% are from the United States. Including its international editions like WatchMojo Español and vertical channels like MsMojo, it has over 36 million subscribers. Its global reach when measured by unique monthly viewers has grown from 97 million in March 2018 to 115 million by September 2018 and 150 million by January 2019. Throughout the first three months of 2019, its reach grew to 250 million unique viewers across YouTube, Snap, Facebook and other platforms.
Felix Arvid Ulf Kjellberg, better known as PewDiePie, is a Swedish YouTuber, known primarily for his Let's Play videos and comedic formatted shows. Kjellberg's channel was the most-subscribed channel on YouTube for more than five years from 2013 to 2019.
YouTube is YouTube's official video channel for spotlighting videos and events on YouTube. Events shown on the channel include YouTube Comedy Week and the YouTube Music Awards. Additionally, the channel uploads annual installments of YouTube Rewind. For a brief period in late 2013, the channel was ranked as the most-subscribed on the platform. As of November 2019, the channel has earned almost 30 million subscribers and 1.8 billion video views. The channel is currently the joint 45th most-subscribed channel with Maroon 5.
Marzia Kjellberg is an Italian Internet personality, fashion designer, and entrepreneur. Known for her videos on her now-inactive YouTube channel, Kjellberg has also ventured into writing, fashion designing, and business.
Seán William McLoughlin, better known as Jacksepticeye, is an Irish YouTuber and actor, best known for his vlogs and comedic Let's Play series. As of December 2019, his channel has over 12 billion views and over 23 million subscribers, and is ranked the most-subscribed channel in Ireland. McLoughlin has participated in fundraisers that have raised millions of US dollars for charity.
Scare PewDiePie is an American web television series starring Swedish YouTube personality Felix Kjellberg, known professionally as PewDiePie. The series was produced by Maker Studios and Skybound Entertainment, with Robert Kirkman serving as executive producer, and premiered on February 10, 2016 exclusively for YouTube Red, the paid subscription arm of YouTube. Episodes feature PewDiePie exploring sets designed and based on horror video games that PewDiePie played and commented over on his YouTube channel.
YouTube has various copyright protection methods, such as copyright strikes, Content ID and Copyright Verification Program. However over the years these have been criticized for favoring corporations and unfair claims on videos.
Grandayy is a Maltese YouTuber and music producer known for his production of memes, covers of songs using the noteblock system in the video game Minecraft and other comedic content. He currently has over 2.5 million subscribers on his main channel "Grandayy". He also has a second channel called “grande1899” with over 700,000 subscribers. He is has been associated other meme-centric YouTubers such as Dolan Dark and FlyingKitty. Grandayy has been endorsed by various YouTubers such as PewDiePie and VoiceoverPete. As of May 2019, he is the most subscribed YouTuber from Malta. As of 2020, his main channel had over 500 million views.
"Bitch Lasagna" is a song by Swedish YouTuber and comedian PewDiePie in collaboration with Dutch music producer Party In Backyard. The song satirizes Indian music label T-Series, as a response to predictions that T-Series would surpass PewDiePie in terms of subscriber count. The song was one of the first events in the PewDiePie vs T-Series competition, in which the two channels competed for the title of the most-subscribed channel on YouTube.
Cocomelon — Nursery Rhymes, simply known as Cocomelon and formerly known as ABCkidTV (2013—2018) and ThatsMEonTV (2006—2013), is a YouTube channel. It is maintained by an American company, Treasure Studio, that specializes in 3D animation videos of both traditional nursery rhymes and their own original children's songs. As of February 2020, they are the most-viewed YouTube channel in the United States and second most in the world behind India's T-Series. They are also the most-subscribed children's channel in the world and the third most-subscribed channel in the world behind T-Series and PewDiePie.
Jimmy Donaldson, more commonly known by his online alias MrBeast, is an American YouTuber notable for his expensive stunts and philanthropy. He is also the co-creator of Team Trees, which is a fundraiser for the Arbor Day Foundation.
5-Minute Crafts is a DIY-style YouTube channel owned by TheSoul Publishing, a company based in Limassol, Cyprus. The logo of the channel is a yellow light bulb on a blue background. The company employs 550 people who work on various YouTube channels, Facebook pages, and Instagram pages. The channel is now under the Channel Frederator multi-channel network.
PewDiePie vs T-Series was an online competition between two YouTube channels, PewDiePie and T-Series for the title of the most-subscribed channel on YouTube which was won by T-Series. T-Series has held the title of most-viewed channel since early 2017, and PewDiePie had been the most-subscribed channel since 2013. T-Series had temporarily overtaken PewDiePie on numerous occasions in 2019, and on 27 March 2019, it became the most subscribed channel for five consecutive days before PewDiePie retook the lead. After that, PewDiePie held the lead for 2 weeks, before T-Series passed him permanently, reaching 100 million subscribers on 29 May 2019.
Social Blade is a website that tracks social media statistics and analytics. Social Blade most notably tracks the YouTube platform, but also has analytical information regarding Twitch, Instagram, Twitter, Facebook, Mixer, Dailymotion, and DLive. Social Blade functions as a third-party to the respective social media platforms. Jason Urgo is the CEO of Social Blade.
David Julian Dobrik is a Slovak YouTube personality. He found early success on the now-defunct video sharing platform Vine, before creating a vlog-oriented YouTube channel in late 2014. As of 2019, Dobrik is known for being the leader of the popular YouTube ensemble The Vlog Squad, which features prominently in his vlogs and comprises rotating selections of his friend group. As of December 2019, Dobrik's vlog channel had accumulated 15 million subscribers and 6.4 billion views. The channel was the fifth-most viewed creator channel on YouTube in 2019, with 2.4 billion views that year.
Swedish YouTuber Felix Kjellberg, known online as PewDiePie, has uploaded over 4,000 videos on the platform. Having accumulated over 23 billion video views, PewDiePie's channel ranked as the 11th-most viewed on YouTube. Due to PewDiePie's YouTube channel being the second most-subscribed on the platform, his channel's videos attracted substantial media coverage. According to Social Blade–a website which tracks YouTube channel statistics–on 29 December 2014, the PewDiePie channel surpassed emimusic's video view count, at over 7.2 billion views, to become the most-viewed channel on the website. PewDiePie's channel held the distinction of being the most-viewed on the platform until 14 February 2017, when it was surpassed by T-Series, according to Social Blade.
"Congratulations" is a song by Swedish YouTuber PewDiePie, Swedish singer/musician Roomie and English musician Boyinaband. The single was self-released on 31 March 2019 with an accompanying music video on YouTube as a response to T-Series surpassing PewDiePie as the most subscribed channel on YouTube.
Married to @marziapie 💍Revived our love of Minecraft ⛏️ Reached 100 million subscribers on YouTube ✔️ What a month to celebrate and congratulate @PewDiePie 👊
Hey @TSeries, you might want to make some space on your shelf for something new and shiny...