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The YouTube Original Channel Initiative was a failed $100 million program funded by Google to bring original content onto Google.The original channel initiative was also meant to kick start Google TV. The channels are collectively known as "original", "premium" or "YouTube funded" channels.
Participants include Madonna, Pharrell Williams, Young Hollywood founder R.J. Williams, former NBA star Shaquille O'Neal, comedian Amy Poehler, actor Ashton Kutcher, The Office star Rainn Wilson, comedian Kenny Hotz, Motor Trend, SourceFed, spiritual doctor Deepak Chopra and Modern Family actress Sofia Vergara. Most are creating channels through their production companies. Madonna is a partner with the dance channel DanceOn, while O'Neal plans the Comedy Shaq Network.
In September 2012, twenty of the 100 original channels started getting at least 1 million views a week.
In October 2012, it was announced that YouTube introduced 60 new original channels.Google invested $200 million into the original programming as well. The top 25 original programs also averaged around 1 million views per week at the time of the announcement.
In November 2012, YouTube ended funding for more than 60% of the 160 or so channels it financed as part of the initiative.After cancellation, YouTube kept all incoming revenue from these channels that failed to recoup their initial investments.
In November 2013, it was reported that the landing page for the original channels had become a redirect to a 404 error page, seemingly as a way for Google to remove any reference to the original channel initiative.
The content of the YouTube Original Channel Initiative includes SourceFed, Young Hollywood, The Mom's View, The Wall Street Journal, Museum of Contemporary Art, Los Angeles,Crash Course, BadTeeth, i am OTHER, The Pet Collective, Epic Level TV, Geek & Sundry, MyMusic, Frederator Networks' Cartoon Hangover and The Multiverse among several others.
One of Tubefilter's articles includes a full list of the original channels,which differs from YouTube's listing.
Deadline Hollywood started tracking the weekly video view stats for all the channels part of YouTube's Original Channel Initiative in May 2012.
YouTube was created by three PayPal employees as a video-sharing website where users could upload, share and view content. The Internet domain name "
www.youtube.com" was activated on Monday, February 14, 2005, at 9:13:12 p.m.
Ray William Johnson is an American actor, comedian, film producer, film director, screenwriter, and rapper, who is known for his eponymous YouTube channel and his web series on that channel, Equals Three. As of March 2019, the channel had earned more than three billion views and 9.8 million subscribers, making it one of the most viewed channels on YouTube at the time. Johnson left the series in March 2014 but continued to produce it and other web series like Booze Lightyear, Comedians On, and Top 6, the first two of which were later cancelled.
Jack Vale is an American comedian who has a YouTube channel featuring hidden cameras and pranks. As of November 2019, his videos have over 444 million views and his channel has more than 1.5 million subscribers.
Young Hollywood is a privately held multimedia entertainment company founded in Los Angeles, California, by R. J. Williams. The company licenses the “Young Hollywood” trademark domestically and internationally for a range of consumer products and services. In addition, they own a television network and are one of the world's largest producers and distributors of celebrity content in the digital space. Their content has received over 2 billion views.
SourceFed was a YouTube channel and news website created by Philip DeFranco in January 2012 as part of YouTube's $100 million original channel initiative, and was originally produced by James Haffner. SourceFed mainly focused on popular culture, news and technology.
Fine Brothers Entertainment (FBE) is an American media company, founded by brothers Benny Fine and Rafi Fine, creators and media entrepreneurs. FBE produce the React video series, their several timed-spoiler series, narrative web series, and created a "transmedia" sitcom on YouTube, MyMusic. FBE has been creating content since 2004, and has many large digital channels on YouTube, Facebook, Snapchat and Instagram's IGTV, has sold multiple television shows, and released their first feature film in 2017.
MyMusic was an American web transmedia mockumentary sitcom created by the Fine Brothers that premiered on April 15, 2012 on the MyMusicShow YouTube channel. The series follows a group of co-workers that are employed under a music production company. MyMusic was the first transmedia sitcom on YouTube. The series was part of YouTube's Original Channel Initiative.
Disney Digital Network is an American multi-channel network located in Culver City, California. It is the successor to Maker Studios, co-founded by Lisa Donovan, Danny Zappin, Scott Katz, Kassem G, Shay Carl, Rawn Erickson II, Ben Donovan, and Philip DeFranco in 2009. Maker Studios was acquired by The Walt Disney Company in 2014, and was absorbed into the newly formed Disney Digital Network in 2017.
Crash Course is an educational YouTube channel started by John and Hank Green, who first achieved notability on the YouTube platform through their VlogBrothers channel.
Philip JamesDeFranco, sometimes known online as PhillyD or sXePhil, is a news commentator and an American YouTube personality. He is best known for The Philip DeFranco Show, a news commentary show centered on current events in politics and pop culture that has a playlist of over 1,000 videos since 2014 as well as his growing news network, Rogue Rocket.
Elliott Christopher Morgan is an American stand up comedian, actor, writer, host, producer and YouTube personality. Morgan is best known for being a co-host of the YouTube channel SourceFed. Morgan attended the University of Florida.
BroadbandTV Corporation is a Canadian media and technology company founded by CEO Shahrzad Rafati in 2005. The company is the second largest video property by unique viewers across the top 12 countries in the world, according to comScore, with head office in Vancouver, British Columbia, Canada.
YouTube is YouTube's official video channel for spotlighting videos and events on YouTube. Events shown on the channel include YouTube Comedy Week and the YouTube Music Awards. Additionally, the channel uploads annual installments of YouTube Rewind. For a brief period in late 2013, the channel was ranked as the most-subscribed on the platform. As of November 2019, the channel has earned almost 30 million subscribers and 1.8 billion video views. The channel is currently the joint 45th most-subscribed channel with Maroon 5.
AwesomenessTV is an American media and entertainment company located in Los Angeles, California. Currently, it is owned and operated by ViacomCBS Domestic Media Networks, a division of ViacomCBS.
Elizabeth Shaila Koshy is an American actress, television host, comedian and YouTuber. She began her career on Vine in 2013, before starting a YouTube channel.
The Sidemen are a British YouTube collective formed in 2013. The group is composed of YouTube personalities JJ Olatunji, Simon Minter, Josh Bradley, Tobi Brown, Ethan Payne, Vikram Barn, and Harry Lewis.
BlackBoxTV Presents is an American horror anthology web series created by Tony E. Valenzuela and Philip DeFranco. The first season, which featured a cast of YouTube creators including DeFranco, iJustine and Shane Dawson, was self-funded by Valenzuela and debuted on the BlackBoxTV YouTube channel on August 17, 2010.
Tony Edvard Valenzuela is an American director, producer and writer widely known for creating BlackBoxTV, a YouTube channel dedicated to short horror films and series. He also directed The Axe Murders of Villisca (2017), for IFC and Fight of the Living Dead.
BlackBoxTV is a commercial YouTube channel and production studio founded by director Tony E. Valenzuela. It was launched on August 17, 2010 and relaunched on April 13, 2012 as part of YouTube's $150 million original channel initiative. The channel, which has collaborated with Wes Craven, Guillermo del Toro and Anthony E. Zuiker, is home to BlackBoxTV Presents, which Variety called "the longest-running scripted drama online" in March, 2016.