ChannelFlip

ChannelFlip Media Ltd

Company type	Subsidiary
Industry	Technology
Founded	2007;18 years ago (2007) London, England, UK
Founder	Wil Harris Justin Gayner
Headquarters	London , United Kingdom
Key people	Wil Harris (Managing Director) Justin Gayner (Creative Director)
Number of employees	18
Parent	Banijay Group
Website	channelflip.com

ChannelFlip Media Ltd was a London-based Multi Channel Network which worked with both traditional and online celebrities to create brand friendly content. ^[1]

Shows and talent

ChannelFlip worked with UK-based comedic TV and online talent. ^[2]

• Robert Llewellyn – Machine of the Week Report (The MoWer) and Carpool. ^[3]
• David Mitchell – David Mitchell's SoapBox – a series of short monologues co-written with John Finnemore. In these monologues Mitchell has criticized a variety of subjects, including the popular BBC show Doctor Who and 3D television. ^{[4] [5]}
• Richard Hammond – Richard Hammond's Tech Head – a weekly web series in which Top Gear's Richard Hammond discuss the latest technology happenings. ^[6]
• Dawn Porter – Bad Girl Guides – six-part series providing lighthearted advice to women. ^[7]
• Harry Hill – Little Internet Show – a sketch based comedy show. ^[8]
• Simon's Cat – Simon's Cat, YouTube star ^[9]
• Jonti Picking – MrWeebl, YouTube star ^[10]
• Stuart Ashen – a.k.a. Ashens, a YouTube star who also worked with ChannelFlip in producing the Internet comedy film "Ashens and the Quest for the GameChild". ^[11]

History

Shine Group ownership

In 2012-01-06, Shine Group announced the acquisition of ChannelFlip. ^{[12] [13]}

YouTube Comedy Week

Channel Flip produced YouTube Comedy Week in the UK. Comedy week was an event that ran from May 20–25, and brought "the best of UK and US talent together on YouTube." ^[14]

Subsidiaries

• The Multiverse: In late 2012, ChannelFlip launched The Multiverse, a YouTube Channel that focused on "geek flavoured entertainment." ^[15] The channel was created as a result of YouTube's original content partner scheme. ^[15] Since then, videos uploaded to The Multiverse have included notable YouTubers including Ashens, Jack and Dean and Chris Kendall. The science fiction webshow Chronicles of Syntax is exclusively available on The Multiverse. ^[16] As of the summer of 2014, the Multiverse ceased uploading videos to the channel. ^[17] due to having their funding (from YouTube) abruptly stopped. ^[18]
• HuHa!: Fronted by Jonti Picking, it is a YouTube Channel that is focused on "animation".
• FlipSide: A full service talent agency and management department for ChannelFlip. In 2014-09-18, ChannelFlip announced the creation of FlipSide. ^[19]
• FlipHub: A new branded content agency, specialising in YouTube stars. In 2014-09-18, ChannelFlip announced the creation of FlipHub. ^[19]

Successes

Particular successes of Channel Flip include The Proxy, a short film sponsored by Dell and featuring YouTube star Ashens.

See also

• Cost Per Mille
• Cost Per Impression
• List of YouTube personalities

References

1. Gayner, Justin (2007-11-14). "Internet TV: Let's do show right here". The Independent. London. Retrieved 2009-02-24.
2. Strange, Adario (2007-08-14). "Exclusive: UK Podcast Network Channel Flip Debuts Next Month". Wired. Retrieved 2009-02-24.
3. Robert, Llewellyn (5 August 2011). "Carpool". ChannelFlip. Archived from the original on 2021-12-21. Retrieved 18 May 2013.
4. Fletcher, Alex (11 August 2011). "David Mitchell rants about TV credits: Video Soapbox". Digital Spy. Retrieved 18 May 2013.
5. Mitchell, David (2010-08-19). "3D (technology), Film, Television (Technology), Media". The Guardian. London.
6. Hammond, Richard. "Richard Hammond's Tech Head". Channel Flip.
7. Porter, Dawn. "Bad Girl Guides". ChannelFlip. Retrieved 18 May 2013.
8. Hill, Harry. "Little Internet Show". ChannelFlip. Archived from the original on 15 October 2010. Retrieved 18 May 2013.
9. Cat, Simons. "Simon's Cat". ChannelFlip. Retrieved 18 May 2013.
10. Picking, Jonti. "MrWeebl". ChannelFlip. Retrieved 18 May 2013.
11. Ashen, Stuart. "Ashens". ChannelFlip. Retrieved 2014-06-29.
12. Sweney, Mark (2012-01-06). "Elisabeth Murdoch's Shine buys ChannelFlip". The Guardian. London.
13. Kanter, Jake (2013-05-16). "ChannelFlip TV Red Tape is Driving Talent Online". Broadcast Now. London.
14. Fletcher, Alex (3 May 2013). "Vince Vaughn, David Mitchell, Jamie Oliver for YouTube Comedy Week". Digital Spy. Retrieved 23 May 2013.
15. Shearman, Sarah. "YouTube rolls out first original content channels in UK". Media Week. Retrieved 18 May 2013./
16. Kilby, Phil (24 December 2012). "Chronicles Of Syntax: Science Fiction, From Yorkshire". The Culture Vulture. Retrieved 18 May 2013.
17. "The Multiverse YouTube Channel". YouTube . Retrieved 26 July 2014./
18. Ashen, Stuart (19 September 2015). "All the channels had their funding abruptly stopped except one, I believe". StuartAshen. Retrieved 19 September 2015./
19. "ChannelFlip Establishes New Divisions". Archived from the original on 2020-02-28. Retrieved 2020-02-28.