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2017 YouTube logo YouTube Logo 2017.svg
2017 YouTube logo

A YouTuber, also known as a YouTube content creator, is a type of videographer who produces videos for the video-sharing website YouTube. Networks sometimes support YouTube celebrities. Some YouTube personalities have corporate sponsors who pay for product placement in their clips or production of online ads.


The term 'YouTuber' has changed over the last few years due to reliance on advertising revenue and sponsored content.


The name "YouTuber" refers to individual(s) whose main or only platform are YouTube channel(s), personalized subpages of the YouTube video sharing platform. [1]


YouTube co-founder Jawed Karim created the first YouTube channel "Jawed" on April 23, 2005. Jawed Karim 2008.jpg
YouTube co-founder Jawed Karim created the first YouTube channel "Jawed" on April 23, 2005.

The Internet domain name "" was activated on February 14, 2005 by Chad Hurley, Steve Chen, and Jawed Karim, when they worked for PayPal. [2] The first YouTube channel "Jawed" was created on April 23, 2005 PDT (April 24, 2005 UTC) by the YouTube co-founder of the same name. [3] [4] He uploaded the first YouTube video, a short vlog clip titled Me at the zoo , on the same day. [5]

In October 2005, YouTube introduced the ability to subscribe to YouTube channels. [6] The New York Times claims that most YouTube videos up until 2006 were focused on different forms of talent, citing back-flip stunts, lip-syncing, and other people's talents being uploaded via clips such as clips of Saturday Night Live. [7] By June 2006, recognized Hollywood and music industry firms had begun to establish formal business ties with "homegrown" YouTube talent—the first believed to be comedian blogger Brooke "Brookers" Brodack (through Carson Daly), [8] then singer Justin Bieber (through Usher), [9] and physician-become-political satirist Bassem Youssef (through an Egyptian television network). [10] [11] In 2007 YouTube started its "Partner Program", an ad-revenue-sharing arrangement that allowed for YouTubers to make money off the videos they uploaded to YouTube. [12]

By October 2015, there were more than 17,000 YouTube channels with more than 100,000 subscribers, and nearly 1,500 with more than a million. [13] These numbers have grown to almost 44,000 channels with at least 250,000 subscribers in January 2019. [14]


PewDiePie is currently the most-subscribed individual user on YouTube. PewDiePie at PAX 2015 crop.jpg
PewDiePie is currently the most-subscribed individual user on YouTube.

According to multiple studies, YouTubers have become an important source of information and entertainment for the millennial-generation. Influential YouTubers are frequently described as microcelebrities. [1] Since YouTube is widely conceived as a bottom-up social media video platform, microcelebrities do not appear to be involved with the established and commercial system of celebrity culture but rather appear self-governed and independent. This appearance, in turn, leads to YouTubers being seen as more relatable and authentic, also fostered by the direct connection between artist and viewer using the medium of YouTube. [13] [1]

In a 2014 survey conducted by the University of Southern California among 13-18 year-olds in the United States on whether 10 YouTube celebrities or 10 traditional celebrities were more influential, YouTube personalities took the first five spots of the ranking, with Smosh ranking as most influential. [13] When repeated in 2015, the survey found six YouTubers on the first ranks, with KSI ranked as most influential. [13] [15]

Several prominent YouTubers and their influence were subjects for scientific studies, such as Zoella [1] and PewDiePie. [16] Because of this level of influence, Robert Hovden argued for the creation of a new index similar to the g-index and h-index to evaluate a persons output and impact on YouTube. [17]

Commercial success

The success of their YouTube videos has made YouTubers the target of corporate sponsors who pay to be included in the videos. In 2015, Forbes reported that Felix Kjellberg, known on YouTube as PewDiePie, had earned $12 million in 2014, more than some popular actors such as Cameron Diaz or Gwyneth Paltrow. [18] In 2015, NME stated that vlogging has become big business. [19] In 2018, Walmart, Nordstrom, and others sought YouTube stars as influencers. [20]

See also

Related Research Articles

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Bassem Youssef Egyptian doctor and satirist

Bassem Raafat Mohamed Youssef is an Egyptian comedian, writer, producer, surgeon, physician, media critic, and television host, who hosted El-Bernameg, a satirical news program, from 2011 to 2014. The press has compared Youssef with American comedian Jon Stewart, whose satire program The Daily Show inspired Youssef to begin his career. In 2013, he was named as one of the "100 most influential people in the world" by Time magazine. Youssef's current projects are Tickling Giants, The Democracy Handbook, and Revolution For Dummies.

Lets Play Walkthrough of a video game

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PewDiePie Swedish YouTuber and commentator

Felix Arvid Ulf Kjellberg, known online as PewDiePie, is a Swedish YouTuber, known primarily for his Let's Play videos and comedic formatted shows. Kjellberg's channel was the most-subscribed channel on YouTube for more than five years, from 2013 to 2019.

Markiplier American YouTuber and Internet personality

Mark Edward Fischbach, known online as Markiplier, is an American YouTube gamer, actor, and comedian. Originally from Honolulu, Hawaii, he began his career in Cincinnati, Ohio, and is currently based in Los Angeles, California.

Zoella English YouTuber, businesswoman and author

Zoe Elizabeth Sugg is an English YouTuber, vlogger, businesswoman and author. She is also known by her YouTube username, Zoella. Her debut novel, Girl Online, was released in November 2014 and broke the record for highest first-week sales of a first-time novelist since Nielsen BookScan began compiling such records in 1998.

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Alfred Sidney Deyes is an English vlogger and author. On 4 September 2014, he released his first book, The Pointless Book. Since 2014, he has released three books in the Pointless Book series and one autobiography.

<i>YouTube Rewind</i> Annual event on YouTube

YouTube Rewind is a video series produced and created by YouTube and Portal A Interactive. These videos are an overview and a recap of each year's viral videos, events, trends, and music. Each year, the number of YouTube personalities featured has increased. The series' annual installments are uploaded onto YouTube's official channel.

Marcus Butler British vlogger

Marcus Lloyd Butler is an English YouTuber and model, whose channel has over 4.2 million subscribers. In 2015, he released an autobiographical book, titled Hello Life!. Butler has also hosted a radio show alongside fellow YouTuber Alfie Deyes on BBC Radio 1.

Marzia Kjellberg Italian Internet personality and fashion designer

Marzia Kjellberg is an Italian Internet personality, fashion designer, and entrepreneur. Known for her videos on her now-inactive YouTube channel, Kjellberg has also ventured into writing, fashion designing, and business.

Jacksepticeye Irish YouTuber

Seán William McLoughlin, better known as Jacksepticeye, is an Irish YouTuber and actor, best known for his vlogs and comedic Let's Play series. As of December 2019, his channel has over 12 billion views and over 23 million subscribers, and is ranked the most-subscribed channel in Ireland. McLoughlin has participated in fundraisers that have raised millions of US dollars for charity.

Bitch Lasagna Diss track by YouTuber PewDiePie against Indian record label T-Series

"Bitch Lasagna" is a song by Swedish YouTuber and comedian PewDiePie in collaboration with Dutch music producer Party In Backyard. The song satirizes Indian music label T-Series, as a response to predictions that T-Series would surpass PewDiePie in terms of subscriber count. The song was one of the first events in the PewDiePie vs T-Series competition, in which the two channels competed for the title of the most-subscribed channel on YouTube.

MrBeast American YouTuber

Jimmy Donaldson, more commonly known by his online alias MrBeast, is an American YouTuber notable for his expensive stunts and philanthropy. He is also the co-creator of Team Trees, which is a fundraiser for the Arbor Day Foundation.

<i>YouTube Rewind 2018: Everyone Controls Rewind</i> YouTube Rewind video released by YouTube

YouTube Rewind 2018: Everyone Controls Rewind is a video that was uploaded to the YouTube official channel on video-sharing website YouTube on December 6, 2018, as part of the YouTube Rewind series; the video is currently the most-disliked video on YouTube. The video prominently featured references to Fortnite Battle Royale and starred YouTubers and online celebrities such as Ninja and Marques Brownlee, as well as celebrities like Will Smith and Trevor Noah. It is the first video in the YouTube Rewind series to feature a combination of animation and live-action sequences.

PewDiePie vs T-Series YouTube competition

PewDiePie vs T-Series was an online competition between two YouTube channels, PewDiePie and T-Series for the title of the most-subscribed channel on YouTube which was won by T-Series. T-Series has held the title of most-viewed channel since early 2017, and PewDiePie had been the most-subscribed channel since 2013. T-Series had temporarily overtaken PewDiePie on numerous occasions in 2019, and on 27 March 2019, it became the most subscribed channel for five consecutive days before PewDiePie retook the lead. After that, PewDiePie held the lead for 2 weeks, before T-Series passed him permanently, reaching 100 million subscribers on 29 May 2019.

Swedish YouTuber Felix Kjellberg, known online as PewDiePie, has uploaded over 4,000 videos on the platform. Having accumulated over 23 billion video views, PewDiePie's channel ranked as the 11th-most viewed on YouTube. Due to PewDiePie's YouTube channel being the second most-subscribed on the platform, his channel's videos attracted substantial media coverage. According to Social Blade–a website which tracks YouTube channel statistics–on 29 December 2014, the PewDiePie channel surpassed emimusic's video view count, at over 7.2 billion views, to become the most-viewed channel on the website. PewDiePie's channel held the distinction of being the most-viewed on the platform until 14 February 2017, when it was surpassed by T-Series, according to Social Blade.

Congratulations (PewDiePie, Roomie and Boyinaband song) 2019 single by PewDiePie, Roomie and Boyinaband

"Congratulations" is a song by Swedish YouTuber PewDiePie, Swedish singer/musician Roomie and English musician Boyinaband. The single was self-released on 31 March 2019 with an accompanying music video on YouTube as a response to T-Series surpassing PewDiePie as the most subscribed channel on YouTube.

Ajey Nagar is an Indian comedian, gamer, rapper and YouTube personality from Faridabad, India. He is known for his YouTube channels CarryMinati and CarryIsLive, and is counted among the most popular YouTubers in India.


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