You (Time Person of the Year)

Last updated

Cover of the December 25, 2006 issue. Gray area is a reflective mirror surface. Time youcover01.jpg
Cover of the December 25, 2006 issue. Gray area is a reflective mirror surface.

You was the official choice for Time 's Person of the Year in 2006. The magazine set out to recognize the millions of people who anonymously contribute user-generated content to websites such as YouTube, MySpace, Facebook, Wikipedia and other wikis, and the multitudes of other websites featuring user contribution. [1] [2]

Contents

While the status had been given before to inanimate objects, with the personal computer being the "Machine of the Year" for 1982, [3] [2] as well as collections of people or an abstract representative of a movement, the choice of "You" attracted criticism from commentators in publications such as The Atlantic for being too much of a pop culture gimmick. [4] [2] A 2014 New York Daily News article named the 2006 award as one of the ten most controversial "Person of the Year" moments in the history of Time. [2] The news magazine experienced generally successful sales.

Background

While most earlier choices for "Person of the Year" have been historically important individuals, many of them infamous rather than internationally popular (Adolf Hitler was 1938's "Man of the Year", but Franklin D. Roosevelt won in 1941, and Ayatollah Khomeini won in 1979), [2] [5] a few were inanimate. The personal computer was the "Machine of the Year" for 1982, [3] while the "Endangered Earth" was the "Planet of the Year" for 1988. [6] [2] Collections of people as well as a symbolic representative of multiple individuals had also won the award before; for example, "U.S. Scientists" were named "Men of the Year" in 1960. [5]

Similar media awards had already recognized the growing significance of online community and user-generated content: "You!" was the first ranking choice in Business 2.0 's list of "50 people who matter now" in July 2006; [7] while ABC News had listed bloggers as "People of the Year" for 2006. [8]

Decision

In accordance with Time's annual process, different bureaus suggested different candidates. [9] "You", or "the YouTube guys", was floated in November as a possible winner. [10] Readers' opinions were canvassed online. [9] The final decision was made by managing editor Richard Stengel.

The decision was announced in Time's December 25, 2006 issue. [1] The cover of the magazine featured an iMac computer with a reflective mylar pane appearing as the window of a YouTube-like video player, intended to reflect as online content the face of whoever picks up the magazine. [1] The time remaining indicator in the image indicates a total duration of "20:06," a visual pun connecting this ubiquitous bit of interface design to the year in which it gained ascendancy in Time's view. Stories on the new user-driven media dynamic were provided by NBC editor Brian Williams [11] and Time editors Lev Grossman [1] and Richard Stengel. [12] As Grossman describes, "It's about the many wrestling power from the few and helping one another for nothing and how that will not only change the world, but also change the way the world changes."

Criticism

The choice of "You" as Person of the Year was criticized for not mentioning important people that influenced the events of 2006. Paul Kedrosky called it an "incredible cop-out", and he also speculated that the selection marked "some sort of near-term market top for user-generated content". [13] Commentator Kevin Friedl noted that the award and cover design recalled the mirror viewed by the protagonist, the Dude, of The Big Lebowski , via which the viewer's reflection was framed as Time's "Man of the Year". [14]

In December 2012, journalist David A. Graham wrote for The Atlantic that he thought Time had shown "a pattern of lackluster choices" and the overall promotional nature of the process shouldn't be treated as news, rather simply viewed as marketing. He remarked, "Is anyone out there not sick of people ironically listing 'Time Person of the Year, 2006' in Twitter bios, a reference to the gimmicky selection of 'You' that year?" [4]

The decision raised some criticism as it was described as ideological and even hypocritically political. Some weeks before the announcement, Time decided to ask the users in a poll, "Who Should Be Person of the Year?" After several weeks, the poll winner by a wide margin was Hugo Chávez, the president of Venezuela, with 35% of the votes. The president of Iran, Mahmoud Ahmadinejad, came in second. Time did not mention these results in the announcement of their "Person of the Year" and its critics claimed that Time discounted input from its digital democracy among its readers. Time supporters argue that an online poll is not representative as it has no scientific value. The hyperlink to the online poll results has been removed. [15] A 2014 New York Daily News article, which named the "You" naming as one of the ten most controversial "Person of the Year" moments in the history of Time, also remarked that "2006 had its fair share of newsmakers" while highlighting both "Venezuela President Hugo Chavez and Iranian President Mahmoud Ahmadinejad". [2]

Related Research Articles

<span class="mw-page-title-main">Hugo Chávez</span> President of Venezuela, 1999–2002 and 2002–2013

Hugo Rafael Chávez Frías was a Venezuelan politician and military officer who was president of Venezuela from 1999 until his death in 2013, except for a brief period in 2002. Chávez was also leader of the Fifth Republic Movement political party from its foundation in 1997 until 2007, when it merged with several other parties to form the United Socialist Party of Venezuela (PSUV), which he led until 2012.

<i>Time</i> Person of the Year Person or idea that "most influenced events in the preceding year" chosen by Time magazine

Person of the Year is an annual issue of the American news magazine and website Time featuring a person, a group, an idea, or an object that "for better or for worse ... has done the most to influence the events of the year". The editors of Time magazine select the featured subject, though the Time website also runs an annual reader's poll that has no effect on the selection.

Open-source journalism, a close cousin to citizen journalism or participatory journalism, is a term coined in the title of a 1999 article by Andrew Leonard of Salon.com. Although the term was not actually used in the body text of Leonard's article, the headline encapsulated a collaboration between users of the internet technology blog Slashdot and a writer for Jane's Intelligence Review. The writer, Johan J. Ingles-le Nobel, had solicited feedback on a story about cyberterrorism from Slashdot readers, and then re-wrote his story based on that feedback and compensated the Slashdot writers whose information and words he used.

<span class="mw-page-title-main">2004 Venezuelan recall referendum</span>

The Venezuelan recall referendum of 15 August 2004 was a referendum to determine whether Hugo Chávez, then President of Venezuela, should be recalled from office. The recall referendum was announced on 8 June 2004 by the National Electoral Council (CNE) after the Venezuelan opposition succeeded in collecting the number of signatures required by the 1999 Constitution to effect a recall.

<span class="mw-page-title-main">Súmate</span>

Súmate is a Venezuelan volunteer civil association founded in 2002 by María Corina Machado and Alejandro Plaz. Súmate describes itself as a vote-monitoring group; it has also been described as an election-monitoring group.

<span class="mw-page-title-main">The WELL</span> Virtual community

The Whole Earth 'Lectronic Link, normally shortened to The WELL or, alternatively, The Well, was launched in 1985. It is one of the oldest continuously operating virtual communities. By 1993 it had 7,000 members, a staff of 12, and gross annual income of $2 million. A 1997 feature in Wired magazine called it "The world's most influential online community." In 2012, when it was last publicly offered for sale, it had 2,693 members. It is best known for its Internet forums, but also provides email, shell accounts, and web pages. Discussion topics are organized into conferences that cover broad areas of interest. User anonymity is prohibited.

<span class="mw-page-title-main">Web 2.0</span> World Wide Web sites that use technology beyond the static pages of earlier Web sites

Web 2.0 refers to websites that emphasize user-generated content, ease of use, participatory culture and interoperability for end users.

<span class="mw-page-title-main">Lev Grossman</span> American novelist and journalist

Lev Grossman is an American novelist and journalist who wrote The Magicians Trilogy: The Magicians (2009), The Magician King (2011), and The Magician's Land (2014). He was the book critic and lead technology writer at Time magazine from 2002 to 2016. His recent work includes the children's book The Silver Arrow, and the screenplay for the film The Map of Tiny Perfect Things, based on his short story.

<span class="mw-page-title-main">History of Venezuela (1999–present)</span> Period in the history of Venezuela

Since 2 February 1999, Venezuela saw sweeping and radical shifts in social policy, moving away from the last government's officially embracing a free-market economy and liberalization reform principles and towards income redistribution and social welfare programs.

<span class="mw-page-title-main">User-generated content</span> Online content created by users

User-generated content (UGC), alternatively known as user-created content (UCC), is any form of content, such as images, videos, text, testimonials, and audio, that has been posted by users on online platforms such as social media, discussion forums and wikis. It is a product consumers create to disseminate information about online products or the firms that market them.

<span class="mw-page-title-main">RCTV</span> Television station

Radio Caracas Televisión (RCTV) was a Venezuelan free-to-air television network headquartered in the Caracas neighborhood of Quinta Crespo. It was sometimes referred to as the Canal de Bárcenas. Owned by Empresas 1BC, Radio Caracas Televisión (RCTV) was inaugurated on 15 November 1953 by William H. Phelps, Jr. Its radio counterpart was Radio Caracas Radio.

<span class="mw-page-title-main">Richard Stengel</span> American journalist

Richard Allen Stengel is an American editor, author, and former government official. He was Time magazine's 16th managing editor from 2006 to 2013. He was also chief executive of the National Constitution Center from 2004 to 2006, and served as President Obama's Under Secretary of State for Public Diplomacy and Public Affairs from 2014 to 2016. Stengel has written a number of books, including a collaboration with Nelson Mandela on Mandela's autobiography, Long Walk to Freedom.

<span class="mw-page-title-main">Mahmoud Ahmadinejad</span> 6th President of Iran from 2005 to 2013

Mahmoud Ahmadinejad, born Mahmoud Sabbaghian, is an Iranian principlist and nationalist politician who served as the sixth president of Iran from 2005 to 2013. He is currently a member of the Expediency Discernment Council. He was known for his hardline views and nuclearisation of Iran. He was also the main political leader of the Alliance of Builders of Islamic Iran, a coalition of conservative political groups in the country, and served as mayor of Tehran from 2003 to 2005, reversing many of his predecessor's reforms.

<span class="mw-page-title-main">2007 Venezuelan constitutional referendum</span>

A constitutional referendum was held in Venezuela on 2 December 2007 to amend 69 articles of the 1999 Constitution. Reform was needed, according to Venezuelan President Hugo Chávez, to initiate the transformation into a socialist country; detractors said he was using the reforms to become a dictator.

Erfworld was a story-driven fantasy/comedy webcomic and independently published graphic novel about a master strategy gamer summoned into and stuck inside a wargame running from December 2006 to its abrupt cancellation in October 2019. It featured contemporary memes and pop culture references.

<span class="mw-page-title-main">Iran–Venezuela relations</span> Bilateral relations

Iran–Venezuela relations have strengthened substantially in recent years. "Iran and Venezuela are two friendly and united states which pave their ways to further progress and welfare for their nations", according to President Rouhani. The two countries are contemporary strategic allies of the Russian Federation and the People's Republic of China while opposing U.S. hegemony in their respective regions.

<span class="mw-page-title-main">Crash Test Kitchen</span> Cooking podcast and vlog

Crash Test Kitchen (CTK) is a video cooking podcast and video blog (vlog) featured in Time magazine. It features creators Warren "Waz" Murray and Leanne "Lenny" White – Australian amateur chefs or 'foodies'. CTK provides short programmes in multiple formats for viewers to follow the adventures of Waz and Lenny in their kitchen. New videos are usually posted once a month.

David Whatley is the president and CEO of Simutronics Corporation, a multiplayer game company in St. Charles, Missouri. He was the co-founder of the company in 1987, and has been a key developer on all of the company's products, including the GemStone series, DragonRealms, Modus Operandi, Alliance of Heroes, and CyberStrike, which won the Online Game of the Year award from Computer Gaming World magazine in 1993.

<span class="mw-page-title-main">2012 Venezuelan presidential election</span>

Presidential elections were held in Venezuela on 7 October 2012 to choose a president for a six-year term beginning in January 2013.

<i>Net.wars</i>

Net.wars is a non-fiction book by journalist Wendy M. Grossman about conflict and controversy among stakeholders on the Internet. It was published by NYU Press in 1997, and was simultaneously made available free as an online version. The book discusses conflicts which arose during the growth of the Internet from 1993 through 1997, labeled by Grossman as "boundary disputes". These disputes deal with issues including privacy, encryption, copyright, censorship, sex, and pornography. The author discusses history of organizations in their attempts to enforce their intellectual property on the Internet, against individuals who attempted to reveal confidential materials asserting it was in the public interest. Grossman frames these disputes with respect to overarching rights of freedom of speech and the First Amendment to the United States Constitution.

References

  1. 1 2 3 4 Lev Grossman (December 13, 2006). "Time's Person of the Year: You". Time. Archived from the original on March 5, 2012. Retrieved February 14, 2008.
  2. 1 2 3 4 5 6 7 "Time Magazine's 10 most controversial People of the Year". Daily News. New York. December 10, 2014.
  3. 1 2 "TIME Magazine Cover: The Computer, Machine of the Year". Time. January 3, 1983.
  4. 1 2 "Everyone Should Ignore Time's Person of the Year". The Atlantic. December 19, 2012. Retrieved October 13, 2015.
  5. 1 2 "Person of the Year: A Photo History". Time. Retrieved August 5, 2015.
  6. "TIME Magazine Cover: Endangered Earth, Planet of the Year". Time. January 2, 1989.
  7. "50 people who matter now". CNN Money. June 21, 2006. Retrieved April 3, 2012.
  8. "People of the Year: Bloggers". ABC News. December 30, 2004. Retrieved April 3, 2012.
  9. 1 2 Cohn, David (December 19, 2007). "Behind Time Magazine's Choice for Person of the Year—An Interview with Stephen Koepp". Archived from the original on April 6, 2009.
  10. Cohn, David (November 15, 2006). "Time Magazine Has an Award For 'You'". New Assignment.
  11. Williams, Brian (December 16, 2006). "Enough About You". Time. Archived from the original on January 11, 2007.
  12. Stengel, Richard (December 16, 2006). "Now It's Your Turn". Time. Archived from the original on January 9, 2007.
  13. Kedrosky, Paul (December 16, 2006). "I Call 'Market Top' on 'You'". Infectious Greed. Archived from the original on February 7, 2008. Retrieved February 14, 2008.
  14. Friedl, Kevin (December 18, 2006). "Time's Person of the Year: An Initial Response". New Assignment.
  15. "Chavez wins 'Person of the Year' poll ... Time magazine ignores result". Hands Off Venezuela. December 18, 2006. Retrieved December 5, 2009.